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请认真阅读下面短文,并根据所读内容在文章后表格中的空格里填入一个最恰当的单词。

注意:每个空格只填一个单词。

Whether we realize it or not, we are involved in some form of negotiation (谈判) every day. This skill has the power to make your company’s earnings rise, so every member of your group should master it. You can turn your employees into expert negotiators on the sales floor through training.

Effective negotiators are actually active listeners. They know how to listen to what customers want in order to introduce the ideal products. Active listening also allows them to find out how much the customers desire the products and if they might be open to add-ons. Develop realistic training simulations (模拟) that feature customers and situations employees face on a daily basis. Encourage them to listen to the customer and then decide which product is the best to recommend and how to negotiate the terms of sale.

The secret to building negotiation skills is understanding the basics of supply and demand. Design serious games that give employees real-world experience. Ask them to find out the needs of each virtual (虚拟的) customer by actively listening, posing questions, and reading their body language and facial expressions. They must use all of these verbal and non-verbal clues to guess a customer’s interest in the product and figure out how to introduce their products.

Every member of your sales team has their own unique approach. Therefore, you must create a personalized training for each employee. Carry out training self-assessments (自我评价) that allow employees to test their own knowledge, encourage them to set personal goals, and offer them extra microlearning training activities according to the negative part of the assessment results.

It’s important to develop a strong and supportive learning culture in the company that encourages employees to be enthusiastic about what they’re offering. Create social media pages where employees can ask questions and provide feedback. Host a training event that allows them to share their opinions with senior managers. Let them know that they are a valuable part of the team by offering personalized praise.

Employees must know well about the products they are selling in order to negotiate the sale. Design product knowledge training courses that include the features, details, and benefits of your products. In fact, make it mobile-friendly so that employees can access it whenever they are meeting with customers. They can simply use their mobile phone to view a quick tutorial or participate in a micro-simulation.

How to promote employees’ negotiation skills

General introduction

Negotiation is an important part of our life and a company could 1. greatly by making all the employees 2. at it.

Build active listening skills.

● Active listening skills help the employees understand customer needs and explore the 3. of selling more products.

● Employees’ listening skills can be improved through practice in simulative situations.

Use serious games to find out customer needs.

● A good negotiator should understand the basics of supply and demand.

● Design serious games and ask your employees to find out the virtual customers’needs by listening, asking and 4., and then decide on the  5. of negotiation.

Help every employee     create

a personalized training plan.

● Making a suitable training plan for every employee is important.

● Create training self-assessments to help employees learn about their6. and then offer extra training activities.

Develop a strong company learning culture.

● Learning culture is important in that it can encourage employees to be 7. about their products.

● Learning culture can be developed by allowing employees to share their ideas, giving employees a chance to communicate with their 8. and praising employees to heighten their sense of 9..

Design product knowledge training courses.

● In order to sell a product, employees should know a lot about it, including its features, specs and benefits.

● Offer product knowledge training courses and make them 10..

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