We can see how the product life cycle works by looking at the introduction of instant(速溶) coffee. When it was introduced, most people did not like it as well as "regular" coffee, and it took several years to gain general acceptance(introduction stage).At one point, though, instant coffee grew rapidly in popularity, and many brands were introduced(stage of rapid growth). After a while, people became attached to one brand and sales leveled off(stage of maturity). Sales went into a slight decrease when freeze-dried coffees were introduced(stage of decline).
The importance of the product life cycle to marketers is this: Different stages in the product life cycle call for different strategies. The goal is to extend product life so that sales and profits do not drop. One strategy is called market modification. It means that marketing managers look for new users and market sections. Did you know, for example, that the backpacks that so many students carry today were originally designed for the soldiers?
Market modification also means searching for increased usage among present customers or going for a different market, such as senior citizens. A marketer may re-position the product to appeal to new market sections.
Another product extension strategy is called product modification. It involves changing product quality, features, or style to attract new users or more usage from present users. American auto manufacturers are using quality improvement as one way to regain world markets. Note, also, how auto manufacturers once changed styles eagerly from year to year to keep demand from falling.
1.The first paragraph tells us that a new product is ________.
A.not easily accepted by the public
B.often of poorer quality compared with old ones
C.often more expensive than old ones
D.usually introduced to satisfy different tastes
2.Marketers need to know which of the four stages a product is in so as to________.
A.promote its production
B.work out marketing plans
C.speed up its life cycle
D.increase its popularity
3.The author mentions the example of "backpacks" (Para.2) to show the importance of________.
A.pleasing the young as well as the old
B.increasing usage among students
C.exploring new market sections
D.finding creative product designers
4.In order to attract more consumers, U.S. auto makers are ________.
A.modernizing product style
B.increasing product features
C.developing products of better quality
D.re-positioning their product in the market
高三英语阅读理解简单题
We can see how the product life cycle works by looking at the introduction of instant(速溶) coffee. When it was introduced, most people did not like it as well as "regular" coffee, and it took several years to gain general acceptance(introduction stage).At one point, though, instant coffee grew rapidly in popularity, and many brands were introduced(stage of rapid growth). After a while, people became attached to one brand and sales leveled off(stage of maturity). Sales went into a slight decrease when freeze-dried coffees were introduced(stage of decline).
The importance of the product life cycle to marketers is this: Different stages in the product life cycle call for different strategies. The goal is to extend product life so that sales and profits do not drop. One strategy is called market modification. It means that marketing managers look for new users and market sections. Did you know, for example, that the backpacks that so many students carry today were originally designed for the soldiers?
Market modification also means searching for increased usage among present customers or going for a different market, such as senior citizens. A marketer may re-position the product to appeal to new market sections.
Another product extension strategy is called product modification. It involves changing product quality, features, or style to attract new users or more usage from present users. American auto manufacturers are using quality improvement as one way to regain world markets. Note, also, how auto manufacturers once changed styles eagerly from year to year to keep demand from falling.
1.The first paragraph tells us that a new product is ________.
A.not easily accepted by the public
B.often of poorer quality compared with old ones
C.often more expensive than old ones
D.usually introduced to satisfy different tastes
2.Marketers need to know which of the four stages a product is in so as to________.
A.promote its production
B.work out marketing plans
C.speed up its life cycle
D.increase its popularity
3.The author mentions the example of "backpacks" (Para.2) to show the importance of________.
A.pleasing the young as well as the old
B.increasing usage among students
C.exploring new market sections
D.finding creative product designers
4.In order to attract more consumers, U.S. auto makers are ________.
A.modernizing product style
B.increasing product features
C.developing products of better quality
D.re-positioning their product in the market
高三英语阅读理解简单题查看答案及解析
Lily believes she can control the outcomes of her life _______ her hard work.
A.by virtue of B.for the sake of C.in the event of D.on top of
高三英语单项填空困难题查看答案及解析
There are still many problems ahead of us, but by this time next year we can see light at the end of the ________.
A. battle B. day C. road D. tunnel
高三英语单项填空简单题查看答案及解析
There are still many problem ahead of us, but by this time next year we can see light at the end of the ________.
A. battle B. day C. road D. tunnel
高三英语单项填空中等难度题查看答案及解析
At present, how we can look after ______ old is becoming ______ hot and severe issue.
A. the, a B. a, the C. a, a D. the, the
高三英语单项填空中等难度题查看答案及解析
Along the way, students _______ school uniforms stopped to look at us when we were cycling on campus.
A. dressing in B. dressed in
C. wore D. wear
高三英语单项填空中等难度题查看答案及解析
(2013·太原五中模拟)The traffic problems we are looking forward to seeing ________ should have attracted the government's attention.
A.solving B.solve
C.to solve D.solved
高三英语单项填空简单题查看答案及解析
听下面一段较长对话,回答以下小题。
1.How does the woman usually go to work?
A.By car. B.By bus. C.By train.
2.What do the speakers agree about taking the train?
A.It is safer. B.It is faster. C.It is cheaper.
高三英语长对话中等难度题查看答案及解析
-Look! How busy the building workers are!
-Yes, I see. The houses ____ by them will be completed next week.
A. built B. being built C. to be built D. having been built
高三英语单项填空简单题查看答案及解析
Discounts at various bicycle shops.
Why Cycle with a Group? Getting to work by bicycle has never been more popular. Governments and nations are transforming their cities and highways to meet the needs of this new generation of cycling enthusiasts,and in a world where green choices are the new must-have, average citizens are eagerly seizing their chance to help make their bodies cleaner than ever before.
Become an EBTC Member. Year round, organized by members like you!
The Edmonton Bicycle and Touring Club(EBTC)is a recreational not-for-profit volunteer-run group devoted to promoting its members to cooperatively run bicycling trips during the spring, summer and fall, cross-country skiing trips in the winter, and social events all the year round. We welcome both road bike and mountain bike riders!
Benefits of Joining EBTC:
Opportunity to create the kinds of events you like:enjoy dozens of events.
Participation in the local cycling community.
Use of club bicycle tools on tour and library materials.
It’s more FUN!
It encourages you to come out often and get healthy exercise without going to a gym.
Develop skills and gain through the experience of others.
Meet new and interesting people with a common interest in cycling.
Meet a fun-loving,energetic and different group of individuals who enjoy a healthy lifestyle.
Enjoy the outdoor experience with the companionship and security of a group.
For more information on the EBTC:
Phone the Club Hotline at 780-424-2453
E-mail:jprineau@edmontonbicycle.com
Mail us at:
Edmonton Bicycle & Touring Club
P.O.Box 52017
Garneau Postal Stn.
Edmonton,AB T6G 2T5 Canada
1.What’s the advantage of cycling with a group?
A.Meeting more new people.
B.Participating in whatever events.
C.Having bicycles free of charge.
D.Enjoying discounts in a gym.
2.We can infer from the passage that the aim of EBTC is ________.
A.to call for governments to produce more bicycles
B.to make money by organizing bicycling trips
C.to popularize cycling by attracting more members
D.to look for young volunteers for sporting events
3.How many ways can people gain more information from EBTC according to the passage?
A.Two. B.Three. C.Four. D.Five.
高三英语阅读理解中等难度题查看答案及解析