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Over the past months,dozens of carmakers have launched models online,and tens of thousands of dealerships across the country are selling cars via livestreaming(直播).

As Chinese customers always have their smartphones at their side,they have been accustomed to shopping online. Moreover,the sales are made better received by virtual showrooms where customers can see the vehicles and interact(互动)in real-time about their prices and equipment.

To cater to the new trend,car salespeople need new skills in this world. Good product knowledge remains the basis,but if you want to be successful,you have to appear in livestreams like a type of TV presenter.

“Car salespeople are becoming entertainers,"said Michael Mayer,head of sales and marketing for Volkswagen brand in China. “The competition is tough,"he added. "Those who want to be found must always offer something new. "

The contest soon escalated. In March,British brand Land Rover came up with a 30-hour livestreaming event,during which its new Discovery Sport was launched. GM' s Cadillac invited online celebrities(名人)to help sell vehicles in April.

In China,a young man named Li Jiaqi is believed to know lipstick better than anyone else.  Almost every night,millions of girls and ladies wait for him to appear online and introduce new lipsticks. Li was invited in April to help market Cadillac' s CT4. Despite the huge number of online viewers,none of them placed an order on the vehicle priced around 200,000 yuan.

Another online celebrity named Weiya helped attract orders for Roewe RX5 plus:4,180 were sold in 30 seconds. The key,said industry insiders,was the discount.  Christine,a marketing manager of an international carmaker tells China Daily that she believes livestreaming with online celebrities won't help sales. "In fact,if you give dealers the same discount,they may sell even faster,"she said. "A lipstick is affordable for anyone,while a car is different. But bosses do not want their brands to remain silent,especially when others are seemingly having a good time. "

Some bosses decided to try it themselves. Nio Chairman Li Bin explained products. The 40-minute live show on May 18 brought in a total of 320 orders,5,288 test-drive appointments and sales valuing 128 million yuan. Orders continued to grow after the show and sales reached  nearly 150 million yuan by the next day. WM President Shen Hui rapped unskillfully. Its online launch on May 10 obtained 1,400 million views. In two days it received over 4,000 orders,and more than 30,000 people showed interest in the model.

He Xiaopeng,founder of Xpeng Motor,said“Many people ask me when Xpeng will do livestreaming. I am worried that it will become a data-falsifying show. Everyone knows that the data is exaggerated(夸张)。But if you do not do it,you will feel you fall behind. "

Mayer said digitalization will continue,but that does not mean Volkswagen will make online sales the standard. He said it is more important to digitalize further process steps and thus work in a more customer-friendly and cost-effective manner.

1.Why is selling cars via livestreaming so popular according to the passage?

A.It is an avoidable trend that all car companies applaud.

B.Companies can make the biggest profit via livestreaming.

C.Vehicles sold online work in. a more customer-friendly manner.

D.Real-time interaction via livestreaming caters to customers' needs.

2.As car salespeople,what basic skill should they own?

A.Entertaining audience well.

B.Knowing the cars for sale well.

C.Making themselves famous.

D.Appearing like TV presenters.

3.The underlined word"escalated”in Paragraph 5 probably means

A.became less serious

B.sprang up everywhere

C.became increasingly fierce

D.disappeared gradually

4.All of the following have done livestreaming EXCEPT

A.Volkswagen

B.Xpeng Motor

C.Land Rover

D.Cadillac

5.What can be inferred from Christine's words?

A.Discount rather than celebrities counts in selling cars.

B.Car salespeople can sell better than online celebrities.

C.The lipstick and the car share the same target customers.

D.She thinks highly of livestreaming with online celebrities.

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