You're in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:
"I can't believe it-----a Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome."
They leave and you go over to see this incredible sweater. It's nice and the price is right. You've never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.
Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the MTV generation ---- consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don't trust ads.
So advertising agencies hire young actors to "perform" in bars and other places where young adults go. Some people might call this practice deceptive (骗人的), but marketing executive Jonathan Ressler calls it creative. "Look at traditional advertising. Its effectiveness is decreasing." However, one might ask what exactly is "real" of young women pretending to be enthusiastic about a sweater? Advertising executives would say it's no less real than an ad. The difference is that you know an ad is trying to persuade you to buy something. You don' t know when a conversation you overhear is just a performance.
1.The two attractive young women were talking so that they could _____.
A. get the sweater at a lower price
B. decide on buying the sweater
C. be admired by other shoppers
D. be heard by people around
2. Lorenzo Bertolla is _____.
A. a very popular male singer
B. an advertising agency
C. the brand name of a sweater
D. a clothing company in Rome
3.Which of the following can be inferred from the passage?
A. Traditional advertising will soon disappear in the market.
B. The MTV generation tend to be more easily influenced by ads.
C. Undercover marketing will surely be banned soon by the government.
D. Traditional advertising is becoming less effective because it's too direct.
4.Which of the following would be the best title for the text?
A. Two Attractive Shoppers
B. Lorenzo Bertolla Sweaters
C. Undercover Marketing
D. Ways of Advertising
高二英语阅读理解中等难度题
You're in a department store and you see a couple of attractive young women looking at a sweater.You listen to their conversation:
“I can't believe it ——a Lorenzo Bertolla! They are almost impossible to find.Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome.”
They leave and you go over to see this incredible sweater.It's nice and the price is right.You've never heard of Lorenzo Bertolla, but those girls looked really stylish.They must know.So, you buy it.You never realize that those young women are employees of an advertising agency.They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.
Every day we notice what people are wearing, driving and eating.If the person looks cool, the product seems cool, too.This is the secret of undercover marketing.Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don't pay attention to traditional advertising.This is particularly true of the MTV generation----consumers between the age of 18 and 34.It is a golden group.They have a lot of money to spend, but they don't trust ads.
So advertising agencies hire young actors to “perform” in bars and other places where young adults go.Some people might call this practice deceptive(骗人的), but marketing executive Jonathan Ressler calls it creative.“Look at traditional advertising.Its effectiveness is decreasing.”
However, one might ask what exactly is “real” about of young women pretending to be enthusiastic about a sweater? Advertising executives would say it's no less real than an ad.The difference is that you know an ad is trying to persuade you to buy something.You don' t know when a conversation you overhear is just a performance.
1.The two attractive young women were talking so that they could ________.
A.get the sweater at a lower price B.be heard by people around
C.be admired by other shoppers D.decide on buying the sweater
2.Lorenzo Bertolla is __________.
A.a very popular male singer B.an advertising agency
C.a clothing company in Rome D.the brand name of a sweater
3.Which of the following can be inferred from the passage?
A.The two girls are in fact employed by the Lorenzo Bertolla Company.
B.The MTV generation tend to be more easily influenced by ads.
C.Traditional advertising is becoming less effective because it's too direct.
D.Undercover marketing will surely be banned soon by the government.
4.Which of the following would be the best title for the text?
A.Two Attractive Shoppers B.Lorenzo Bertolla Sweaters
C.Ways of Advertising D.Undercover Marketing
高二英语阅读理解中等难度题查看答案及解析
You're in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:
"I can't believe it-----a Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome."
They leave and you go over to see this incredible sweater. It's nice and the price is right. You've never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.
Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the MTV generation ---- consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don't trust ads.
So advertising agencies hire young actors to "perform" in bars and other places where young adults go. Some people might call this practice deceptive (骗人的), but marketing executive Jonathan Ressler calls it creative. "Look at traditional advertising. Its effectiveness is decreasing." However, one might ask what exactly is "real" of young women pretending to be enthusiastic about a sweater? Advertising executives would say it's no less real than an ad. The difference is that you know an ad is trying to persuade you to buy something. You don' t know when a conversation you overhear is just a performance.
1.The two attractive young women were talking so that they could _____.
A. get the sweater at a lower price
B. decide on buying the sweater
C. be admired by other shoppers
D. be heard by people around
2. Lorenzo Bertolla is _____.
A. a very popular male singer
B. an advertising agency
C. the brand name of a sweater
D. a clothing company in Rome
3.Which of the following can be inferred from the passage?
A. Traditional advertising will soon disappear in the market.
B. The MTV generation tend to be more easily influenced by ads.
C. Undercover marketing will surely be banned soon by the government.
D. Traditional advertising is becoming less effective because it's too direct.
4.Which of the following would be the best title for the text?
A. Two Attractive Shoppers
B. Lorenzo Bertolla Sweaters
C. Undercover Marketing
D. Ways of Advertising
高二英语阅读理解中等难度题查看答案及解析
You’re in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:
"I can't believe it-Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome."
They leave and you go over to see this incredible sweater. It's nice and the price is right. You've never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.
Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the MTV generation-consumers between the age of 18 and 34. It's a golden group. They have a lot of money to spend, but they don't trust ads.
So advertising agencies hire young actors to "perform" in bars and other places where young adults go. Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative. "Look at traditional advertising. Its effectiveness is decreasing." It is true, because everyone knows an ad is trying to persuade you to buy something. However, you don't know when a conversation you overhear is just a performance.
1. The two attractive young women were talking so that they could _____.
A. get the sweater at a lower price
B. decide on buying the sweater
C. be admired by other shoppers
D. be heard by people around
2. Lorenzo Bertolla is _____.
A. a very popular male singer
B. an advertising agency
C. the brand name of clothes
D. a clothing company in Rome
3. What can we infer from the passage?
A. Traditional advertising will soon disappear in the market.
B. The MTV generation tends to be more easily influenced by all kinds of ads.
C. Undercover marketing will surely be banned soon by the government.
D. That traditional advertising is too direct may lead to its decreasing effectiveness.
4. Which of the following would be the best title for the passage?
A. Two Attractive Shoppers
B. Lorenzo Bertolla Sweaters
C. Undercover Marketing
D. Ways of Advertising
高二英语阅读理解中等难度题查看答案及解析
You're in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:
“I can't believe it ——a Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome. ”
They leave and you go over to see this incredible sweater. It's nice and the price is right. You've never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.
Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the MTV generation----consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don't trust ads.
So advertising agencies hire young actors to “perform” in bars and other places where young adults go. Some people might call this practice deceptive(骗人的), but marketing executive Jonathan Ressler calls it creative. “Look at traditional advertising. Its effectiveness is decreasing. ”
However, one might ask what exactly is “real” about of young women pretending to be enthusiastic about a sweater? Advertising executives would say it's no less real than an ad. The difference is that you know an ad is trying to persuade you to buy something. You don' t know when a conversation you overhear is just a performance.
1.The two attractive young women were talking so that they could ________.
A. get the sweater at a lower price B. be heard by people around
C. be admired by other shoppers D. decide on buying the sweater
2.Lorenzo Bertolla is __________.
A. a very popular male singer B. an advertising agency
C. a clothing company in Rome D. the brand name of a sweater
3.Which of the following can be inferred from the passage?
A. The two girls are in fact employed by the Lorenzo Bertolla Company.
B. The MTV generation tend to be more easily influenced by ads.
C. Traditional advertising is becoming less effective because it's too direct.
D. Undercover marketing will surely be banned soon by the government.
4.Which of the following would be the best title for the text?
A. Two Attractive Shoppers B. Lorenzo Bertolla Sweaters
C. Ways of Advertising D. Undercover Marketing
高二英语阅读理解中等难度题查看答案及解析
I was in a department store with my mom, aunt, and my sister a few days ago. 16 , I am one of those people who do not like to go shopping with my family. However, I decided this time to 17 them.
My aunt and I were 18 for some things to buy for our family when I noticed two 19 on the side. One of them had a little girl sitting on it with her 20 nearby and the other one was 21 . So, I decided to sit down. While I was 22 my own thing there, I 23 that the family were not in front of the 24 anymore. I saw the girl 25 and look around for her family. She came back and I saw her in 26, crying.
I knew that she 27 her family and was all by herself . Now, I am sure that almost everybody has been lost in a department store or 28 big before and we all know that feeling. 29 I went up to her and asked what was 30 and in between tears she told me she was lost. I 31 her a smile card I just bought. You should have seen the 32 on her face when she read it. Then I went up to customer service center and 33 them what happened. People there promised to 34 her. After I left, the little girl’s parents went there and I could see them looking around for the person who had found their daughter and given her the35. Little did they know it was a regular teenager who did it.
1.A. Luckily B. Usually C. Sadly D. Surprisingly
2.A. help B. encourage C. join D. support
3.A. answering B. looking C. preparing D. calling
4.A. chairs B. children C. signs D. toys
5.A. friends B. book C. family D. bags
6.A. clean B. large C. empty D. beautiful
7.A. studying B. carrying C. buying D. doing
8.A. noticed B. believed C. doubted D. understood
9.A. shop B. gift C. girl D. lady
10.A. get up B. come up C. give up D. make up
11.A. return B. detail C. vain D. tears
12.A. hated B. raised C. lost D. lived
13.A. somewhere B. something C. everywhere D. everything
14.A. If B. As C. So D. Or
15.A. important B. wrong C. strange D. different
16.A. lent B. gave C. sent D. posted
17.A. smile B. hope C. puzzle D. worry
18.A. reminded B. warned C. asked D. told
19.A. look out for B. take care of C. wait for D. call up
20.A. courage B. money C. explanation D. card
高二英语完型填空中等难度题查看答案及解析
I was in a department store with my mom, aunt, and my sister a few days ago. 36 , I am one of those people who do not like to go shopping with my family. However, I decided this time to 37 them.
My aunt and I were 38 for some things to buy for our family when I noticed two 39 on the side. One of them had a little girl sitting on it with her 40 nearby and the other one was 41 . So, I decided to sit down. While I was 42 my own thing there, I 43 that the family were not in front of the 44 anymore. I saw the girl 45 and look around for her family. She came back and I saw her in 46, crying.
I knew that she 47 her family and was all by herself . Now, I am sure that almost everybody has been lost in a department store or 48 big before and we all know that feeling. 49 I went up to her and asked what was 50 and in between tears she told me she was lost. I 51 her a smile card I just bought. You should have seen the 52 on her face when she read it. Then I went up to customer service center and 53 them what happened. People there promised to 54 her. After I left, the little girl’s parents went there and I could see them looking around for the person who had found their daughter and given her the 55. Little did they know it was a regular teenager who did it.
1.A. Luckily B. Usually C. Sadly D. Surprisingly
2.A. help B. encourage C. join D. support
3.A. answering B. looking C. preparing D. calling
4.A. chairs B. children C. signs D. toys
5.A. friends B. book C. family D. bags
6.A. clean B. large C. empty D. beautiful
7.A. studying B. carrying C. buying D. doing
8.A. noticed B. believed C. doubted D. understood
9.A. shop B. gift C. girl D. lady
10.A. get up B. come up C. give up D. make up
11.A. return B. detail C. vain D. tears
12.A. hated B. raised C. lost D. lived
13.A. somewhere B. something C. everywhere D. everything
14.A. If B. As C. So D. Or
15.A. important B. wrong C. strange D. different
16.A. lent B. gave C. sent D. posted
17.A. smile B. hope C. puzzle D. worry
18.A. reminded B. warned C. asked D. told
19.A. look out for B. take care of C. wait for D. call up
20.A. courage B. money C. explanation D. card
高二英语完型填空简单题查看答案及解析
I was in a department store with my mom, aunt, and my sister a few days ago. 36, I am one of those people who do not like to go shopping with my family. However, I decided this time to 37 them.
My aunt and I were 38 for some things to buy for our family when I noticed two 39 on the side. One of them had a little girl sitting on it with her 40 nearby and the other one was 41. So, I decided to sit down. While I was 42 my own thing there, I 43 that the family were not in front of the 44 anymore. I saw the girl 45 and look around for her family. She came back and I saw her in 46, crying.
I knew that she 47 her family and was all by herself. Now, I am sure that almost everybody has been lost in a department store or 48 big before and we all know that feeling. 49 I went up to her and asked what was 50 and in between tears she told me she was lost. I 51 her a smile card I just bought. You should have seen the 52 on her face when she read it. Then I went up to customer service center and 53 them what happened. People there promised to 54 her. After I left, the little girl’s parents went there and I could see them looking around for the person who had found their daughter and given her the 55. Little did they know it was a regular teenager who did it.
1.A. Luckily B. Usually C. Sadly D. Surprisingly
2. A. help B. encourage C. join D. support
3.A. answering B. calling C. preparing D. looking
4.A. chairs B. children C. signs D. toys
5.A. friends B. book C. family D. bags
6. A. clean B. large C. empty D. beautiful
7.A. studying B. carrying C. buying D. doing
8. A. noticed B. believed C. doubted D. understood
9. A. shop B. girl C. gift D. lady
10.A. get up B. come up C. give up D. make up
11. A. return B. detail C. vain D. tears
12. A. hated B. lost C. raised D. lived
13. A. somewhere B. something C. everywhere D. everything
14.A. If B. As C. So D. Or
15. A. important B. wrong C. strange D. different
16.A. lent B. gave C. sent D. posted
17.A. smile B. hope C. puzzle D. worry
18.A. reminded B. warned C. asked D. told
19.A. look out for B. take care of C. wait for D. call up
20.A. courage B. money C. card D. explanation
高二英语完型填空中等难度题查看答案及解析
You should exercise more, and you see you’re already out of ________ breath after completing such _______ small task.
A.a; the B.the; a C./; a D./; the
高二英语单项填空中等难度题查看答案及解析
As we passed the Eaton’s Department store’s window, we stopped as usual to gaze and do our bit of dreaming. My mother set her eyes on a red dress, _______ it long.
As we continued down the street, mother turned_______for one more look. “My goodness! They’d display something a person could use!”
Christmas was_______and the red dress was soon forgotten. Mother was not the one who_______items that were not practical. Father, ______ , liked to splurge(放纵)whenever the budget(预算)allowed. He’d get blamed for his occasional splurging, but it was all done with the best_______.
On our last trip to town before Christmas, mother suddenly said in surprise, “Would you just look at that!” She pointed ______as Dad drove past Eaton’s.
“That big red dress is gone,” she said in ______ , “It’s actually gone.” I was certain to feel a bit of yearning(渴望)in her_______.
I’ll never forget that Christmas morning. I watched Mother tearing the paper off a large box that read, “Eaton’s Finest Enamel Dishpan”. “Oh Frank,” she_________in surprise, “just what I wanted!” Dad was sitting in his chair with a huge_______on his face.
“Only a ______wouldn’t give a priceless wife like mine exactly what she wants for Christmas, “Dad laughed and winked(递眼色)at me, confirming his _______, and my heart filled with more love for my father than it could hold!
Mother opened the______ . With trembling hands she touched the elegant material of Big Red.
“Oh my goodness!” her eyes were ______tears. “Oh Frank. You shouldn’t have” came her weak attempt at ______ .
“Oh, never mind that! Let’s see if it _____ ,” he laughed, helping her put on the wonderful dress. Mother completely ______ into another person.
I watched surprisedly, _______by the happiness in my parents I had ______noticed before. “You look beautiful,” my dad whispered to my mom---and she surely did!
1.A. having B. keeping C. admiring D. wearing
2.A. up B. back C. away D. out
3.A. over B. on C. along D. near
4.A. wished for B. searched for C. called for D. sent for
5.A. besides B. therefore C. however D. also
6.A. value B. intention C. chance D. need
7.A. strangely B. confidently C. angrily D. excitedly
8.A. disbelief B. joy C. discomfort D. interest
9.A. dream B. desire C. voice D. view
10.A. stopped B. said C. told D. sighed
11.A. surprise B. embarrassment C. doubt D. smile
12.A. seller B. driver C. man D. fool
13.A. secret B. weakness C. kindness D. worry
14.A. door B. chain C. box D. letter
15.A. held back B. filled with C. occupied with D. squeezed with
16.A. scolding B. smiling C. appreciating D. feeling
17.A. fits B. attracts C. shines D. opens
18.A. looked B. changed C. grew D. made
19.A. interested B. fascinated C. puzzled D. doubted
20.A. always B. ever C. never D. still
高二英语完形填空中等难度题查看答案及解析
You're riding in the car on this family vacation. Suddenly your dad slows down. And you may see the following:
1. Bubblegum Alley
San Luis Obispo, California
Some call it art; others call it just plain gross. Bubblegum Alley is covered from top to bottom with wads of chewed gum, a tradition that was started mysteriously by locals in the 1950s. Some artists even created images of funny faces and the American flag.
2. Blue Whale
Catoosa, Oklahoma
Not ready to dive the depths of the ocean to see a blue whale? No problem. Just visit this 80-foot-long cement beast, which even has a slide and diving board so visitors can take a dip in the pond. When the artist died, the whale fell into disrepair. Neighbors couldn't stand to see the grinning whale fall apart, so they fixed it and now keep it bright with gallons of blue paint.
3. Lonesome Legs
Amarillo, Texas
Just what are these large legs doing in a cow pasture? According to artist Lightnin' McDuff, they represent a poem about a traveler who finds a bodiless statue of an Egyptian pharaoh (法老) called Ozymandias. Using concrete over a steel frame, McDuff constructed the legs to appear as if they were made of weathered sandstone. And the socks? A prankster (恶作剧的人) keeps adding them—even though McDuff always removes the unwanted addition.
4. Giant Penguin
Cut Bank, Montana
Bundle up (使……穿暖)when you visit this statue, because temperatures here can get as low as 47 degrees below zero. As a nod to the frosty conditions, a local businessman built the 27-foot-tall penguin out of 10,000 pounds of concrete. The creator left for warmer weather, but the statue—7 times the height of a real emperor penguin—still stands, welcoming visitors to its chilly home.
1.What led to the formation of the Bubblegum Alley?
A. Artists made it by creating images of funny faces and the American flag.
B. It’s covered with pieces of chewed gum.
C. It spread for some unknown reason.
D. Artists guided this trend.
2.The following are descriptions about these sites, which is TRUE?
①The Blue Whale has been ruined.
②Visitors can entertain in the whale.
③The socks were added by the designer.
④The legs were made of weathered sandstone.
⑤The penguin is located in a very cold area.
⑥The statue of penguin is 6 times higher than a real emperor penguin.
A. ①②③
B. ④⑤⑥
C. ①④⑤
D. ②⑤⑥
3.What impression of these sites does the author give you?
A. Funny.
B. Strange.
C. Amazing.
D. Usual.
高二英语阅读理解中等难度题查看答案及解析