You’re in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:
"I can't believe it-Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome."
They leave and you go over to see this incredible sweater. It's nice and the price is right. You've never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.
Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the MTV generation-consumers between the age of 18 and 34. It's a golden group. They have a lot of money to spend, but they don't trust ads.
So advertising agencies hire young actors to "perform" in bars and other places where young adults go. Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative. "Look at traditional advertising. Its effectiveness is decreasing." It is true, because everyone knows an ad is trying to persuade you to buy something. However, you don't know when a conversation you overhear is just a performance.
1. The two attractive young women were talking so that they could _____.
A. get the sweater at a lower price
B. decide on buying the sweater
C. be admired by other shoppers
D. be heard by people around
2. Lorenzo Bertolla is _____.
A. a very popular male singer
B. an advertising agency
C. the brand name of clothes
D. a clothing company in Rome
3. What can we infer from the passage?
A. Traditional advertising will soon disappear in the market.
B. The MTV generation tends to be more easily influenced by all kinds of ads.
C. Undercover marketing will surely be banned soon by the government.
D. That traditional advertising is too direct may lead to its decreasing effectiveness.
4. Which of the following would be the best title for the passage?
A. Two Attractive Shoppers
B. Lorenzo Bertolla Sweaters
C. Undercover Marketing
D. Ways of Advertising
高二英语阅读理解中等难度题
You're in a department store and you see a couple of attractive young women looking at a sweater.You listen to their conversation:
“I can't believe it ——a Lorenzo Bertolla! They are almost impossible to find.Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome.”
They leave and you go over to see this incredible sweater.It's nice and the price is right.You've never heard of Lorenzo Bertolla, but those girls looked really stylish.They must know.So, you buy it.You never realize that those young women are employees of an advertising agency.They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.
Every day we notice what people are wearing, driving and eating.If the person looks cool, the product seems cool, too.This is the secret of undercover marketing.Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don't pay attention to traditional advertising.This is particularly true of the MTV generation----consumers between the age of 18 and 34.It is a golden group.They have a lot of money to spend, but they don't trust ads.
So advertising agencies hire young actors to “perform” in bars and other places where young adults go.Some people might call this practice deceptive(骗人的), but marketing executive Jonathan Ressler calls it creative.“Look at traditional advertising.Its effectiveness is decreasing.”
However, one might ask what exactly is “real” about of young women pretending to be enthusiastic about a sweater? Advertising executives would say it's no less real than an ad.The difference is that you know an ad is trying to persuade you to buy something.You don' t know when a conversation you overhear is just a performance.
1.The two attractive young women were talking so that they could ________.
A.get the sweater at a lower price B.be heard by people around
C.be admired by other shoppers D.decide on buying the sweater
2.Lorenzo Bertolla is __________.
A.a very popular male singer B.an advertising agency
C.a clothing company in Rome D.the brand name of a sweater
3.Which of the following can be inferred from the passage?
A.The two girls are in fact employed by the Lorenzo Bertolla Company.
B.The MTV generation tend to be more easily influenced by ads.
C.Traditional advertising is becoming less effective because it's too direct.
D.Undercover marketing will surely be banned soon by the government.
4.Which of the following would be the best title for the text?
A.Two Attractive Shoppers B.Lorenzo Bertolla Sweaters
C.Ways of Advertising D.Undercover Marketing
高二英语阅读理解中等难度题查看答案及解析
You're in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:
"I can't believe it-----a Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome."
They leave and you go over to see this incredible sweater. It's nice and the price is right. You've never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.
Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the MTV generation ---- consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don't trust ads.
So advertising agencies hire young actors to "perform" in bars and other places where young adults go. Some people might call this practice deceptive (骗人的), but marketing executive Jonathan Ressler calls it creative. "Look at traditional advertising. Its effectiveness is decreasing." However, one might ask what exactly is "real" of young women pretending to be enthusiastic about a sweater? Advertising executives would say it's no less real than an ad. The difference is that you know an ad is trying to persuade you to buy something. You don' t know when a conversation you overhear is just a performance.
1.The two attractive young women were talking so that they could _____.
A. get the sweater at a lower price
B. decide on buying the sweater
C. be admired by other shoppers
D. be heard by people around
2. Lorenzo Bertolla is _____.
A. a very popular male singer
B. an advertising agency
C. the brand name of a sweater
D. a clothing company in Rome
3.Which of the following can be inferred from the passage?
A. Traditional advertising will soon disappear in the market.
B. The MTV generation tend to be more easily influenced by ads.
C. Undercover marketing will surely be banned soon by the government.
D. Traditional advertising is becoming less effective because it's too direct.
4.Which of the following would be the best title for the text?
A. Two Attractive Shoppers
B. Lorenzo Bertolla Sweaters
C. Undercover Marketing
D. Ways of Advertising
高二英语阅读理解中等难度题查看答案及解析
You’re in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:
"I can't believe it-Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome."
They leave and you go over to see this incredible sweater. It's nice and the price is right. You've never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.
Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the MTV generation-consumers between the age of 18 and 34. It's a golden group. They have a lot of money to spend, but they don't trust ads.
So advertising agencies hire young actors to "perform" in bars and other places where young adults go. Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative. "Look at traditional advertising. Its effectiveness is decreasing." It is true, because everyone knows an ad is trying to persuade you to buy something. However, you don't know when a conversation you overhear is just a performance.
1. The two attractive young women were talking so that they could _____.
A. get the sweater at a lower price
B. decide on buying the sweater
C. be admired by other shoppers
D. be heard by people around
2. Lorenzo Bertolla is _____.
A. a very popular male singer
B. an advertising agency
C. the brand name of clothes
D. a clothing company in Rome
3. What can we infer from the passage?
A. Traditional advertising will soon disappear in the market.
B. The MTV generation tends to be more easily influenced by all kinds of ads.
C. Undercover marketing will surely be banned soon by the government.
D. That traditional advertising is too direct may lead to its decreasing effectiveness.
4. Which of the following would be the best title for the passage?
A. Two Attractive Shoppers
B. Lorenzo Bertolla Sweaters
C. Undercover Marketing
D. Ways of Advertising
高二英语阅读理解中等难度题查看答案及解析
You're in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:
“I can't believe it ——a Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome. ”
They leave and you go over to see this incredible sweater. It's nice and the price is right. You've never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.
Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the MTV generation----consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don't trust ads.
So advertising agencies hire young actors to “perform” in bars and other places where young adults go. Some people might call this practice deceptive(骗人的), but marketing executive Jonathan Ressler calls it creative. “Look at traditional advertising. Its effectiveness is decreasing. ”
However, one might ask what exactly is “real” about of young women pretending to be enthusiastic about a sweater? Advertising executives would say it's no less real than an ad. The difference is that you know an ad is trying to persuade you to buy something. You don' t know when a conversation you overhear is just a performance.
1.The two attractive young women were talking so that they could ________.
A. get the sweater at a lower price B. be heard by people around
C. be admired by other shoppers D. decide on buying the sweater
2.Lorenzo Bertolla is __________.
A. a very popular male singer B. an advertising agency
C. a clothing company in Rome D. the brand name of a sweater
3.Which of the following can be inferred from the passage?
A. The two girls are in fact employed by the Lorenzo Bertolla Company.
B. The MTV generation tend to be more easily influenced by ads.
C. Traditional advertising is becoming less effective because it's too direct.
D. Undercover marketing will surely be banned soon by the government.
4.Which of the following would be the best title for the text?
A. Two Attractive Shoppers B. Lorenzo Bertolla Sweaters
C. Ways of Advertising D. Undercover Marketing
高二英语阅读理解中等难度题查看答案及解析
Where do you think they are talking?
A. In a post office.
B. In a bookstore.
C. In a department store.
高二英语短对话简单题查看答案及解析
_______ the website of the Five Department in your city, and you will learn a lot about firefighting.
A.Having searched B.To search
C.Searching D.Search
高二英语单项填空中等难度题查看答案及解析
_______ the website of the Five Department in your city, and you will learn a lot about firefighting.
A.Having searched | B.To search | C.Searching | D.Search |
高二英语单项填空简单题查看答案及解析
_______ the website of the Five Department in your city, and you will learn a lot about firefighting.
A. Having searched B. To search C. Searching D. Search
高二英语单项填空中等难度题查看答案及解析
------Where did you first meet your boyfriend?
------It was in the department store ______ he worked.
A.which | B.that | C.what | D.where |
高二英语单项填空中等难度题查看答案及解析
________ the website of the Fire department in your city, and you will learn a lot about firefighting.
A. Having searched B. To search C. Searching D. Search
高二英语单项填空中等难度题查看答案及解析