Sports account for a growing amount of income made on the sales of commercial time by television companies. Many television companies have used sports to attract viewers from particular sections of the general public, and then they have sold audiences to advertisers.
An attraction of sport programs for the major U.S. media companies is that events are often held on Saturday and Sunday afternoons—the slowest time periods of the week for general television viewing. Sport events are the most popular weekend programs, especially among male viewers who may not watch much television at other times during the week. This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming.
Media corporations also use sports to attract commercial sponsors that might take their advertising dollars elsewhere if television stations did not report certain sports. The people in the advertising departments of major corporations realize that sports attract male viewers. They also realize that most business travelers are men and that many men make family decisions on the purchases of computers, cars and life insurance.
Golf and tennis are special cases for television programming. These sports attract few viewers, and the ratings are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups in the United States, including many lawyers and business managers. This is why television reporting of golf and tennis is sponsored by companies selling high-priced cars, business and personal computer, and holiday trips .This is also why the networks continue to carry these programs regardless of low ratings. Advertisers are willing to pay high fees to reach high-income consumers and those managers who make decisions to buy thousands of “company cars” and computer. With such viewers, these programs don’t need high ratings to stay on the air.
1.Television sport programs on weekend afternoons________ .
A. result in more sport events
B. get more viewers to play sports
C. bring more money to the television networks
D. make more people interested in television
2.Why would weekend afternoons become dead time without sport programs?
A. Because there would be few viewers
B. Because the advertisers would be off work
C. Because television programs would go slowly
D. Because viewers would pay less for watching television
3.In many families, men make decisions on________ .
A. holiday trips B. sports viewing
C. television shopping D. expensive purchases
4.The ratings are not important for golf and tennis programs because________ .
A. their advertisers are carmakers
B. their viewers are attracted by sports
C. their advertisers target at rich people
D. their viewers can afford expensive cars
5..What is the passage mainly about?
A. Television ratings are determined by male viewers.
B. Sports are gaining importance in advertising on television.
C. Rich viewers contribute most to television companies.
D. Commercial advertisers are the major sponsors of sport events.
高二英语阅读理解中等难度题
Sports account for a growing amount of income made on the sales of commercial time by television companies. Many television companies have used sports to attract viewers from particular sections of the general public, and then they have sold audiences to advertisers.
An attraction of sport programs for the major U.S. media companies is that events are often held on Saturday and Sunday afternoons—the slowest time periods of the week for general television viewing. Sport events are the most popular weekend programs, especially among male viewers who may not watch much television at other times during the week. This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming.
Media corporations also use sports to attract commercial sponsors that might take their advertising dollars elsewhere if television stations did not report certain sports. The people in the advertising departments of major corporations realize that sports attract male viewers. They also realize that most business travelers are men and that many men make family decisions on the purchases of computers, cars and life insurance.
Golf and tennis are special cases for television programming. These sports attract few viewers, and the ratings are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups in the United States, including many lawyers and business managers. This is why television reporting of golf and tennis is sponsored by companies selling high-priced cars, business and personal computer, and holiday trips .This is also why the networks continue to carry these programs regardless of low ratings. Advertisers are willing to pay high fees to reach high-income consumers and those managers who make decisions to buy thousands of “company cars” and computer. With such viewers, these programs don’t need high ratings to stay on the air.
1.Television sport programs on weekend afternoons________ .
A. result in more sport events
B. get more viewers to play sports
C. bring more money to the television networks
D. make more people interested in television
2.Why would weekend afternoons become dead time without sport programs?
A. Because there would be few viewers
B. Because the advertisers would be off work
C. Because television programs would go slowly
D. Because viewers would pay less for watching television
3.In many families, men make decisions on________ .
A. holiday trips B. sports viewing
C. television shopping D. expensive purchases
4.The ratings are not important for golf and tennis programs because________ .
A. their advertisers are carmakers
B. their viewers are attracted by sports
C. their advertisers target at rich people
D. their viewers can afford expensive cars
5..What is the passage mainly about?
A. Television ratings are determined by male viewers.
B. Sports are gaining importance in advertising on television.
C. Rich viewers contribute most to television companies.
D. Commercial advertisers are the major sponsors of sport events.
高二英语阅读理解中等难度题查看答案及解析
My House
My mother moved a lot when she was growing up on account of Grandpa being in the army. She hated having to adjust to new schools and make new friends. That’s why I thought she was joking when she put forward the idea of moving. But she was completely serious. “For just the two of us,” my mother said, “an apartment in the city will suit our needs much better.” Personally, I think she’s lost her mind. I guess I can understand why she would want to move, but what about me and what this house means to me?
I suppose if you looked at my house, you might think it was just another country house. But to me it is anything but standard. I moved into this house with my parents ten years ago. I can still remember that first day like it was yesterday. The first thing I noticed was the big front yard. To me it seemed like an ocean of grass—I couldn’t wait to dive in. The backyard was full of gnarled (扭曲的, 粗糙的) and scary trees that talk on windy nights. But I grew to like them and the shadows they cast in my room. My father and I even built a small tree house, where I often go to remember all the wonderful times we had before Father’s death.
This house is special—maybe only to me—but special nevertheless. It’s the little seemingly insignificant things that make this house so special to me: the ice-cold tile floors that make me tremble on midnight snack runs; the smell of my father’s pipe that still exists; the towering bookcases of my mother; the view outside my bedroom window.
This house holds too many memories, memories which would be lost if we gave it up.
1.Why did the author’s mother decide to move?
A. Because she hated the countryside.
B. Because Grandpa was on constant move.
C. Because Dad’s death made her lose her mind.
D. Because she thought a city flat more fit for them.
2.What impressed the author when she first moved into the house?
A. The tree house. B. The big trees. C. The cold floors. D. The green grass.
3.How did the author let us feel that the house was special to her?
A. By arguing whether the house was standard.
B. By explaining why the house suited their needs.
C. By describing the small things related to her house.
D. By comparing the differences between country and city life.
4. My mother moved a lot when she was growing up because of ________.
A. Grandpa being in the army. B.their family’s liking moving
C. the life’s need D. Mother’s work
高二英语阅读理解简单题查看答案及解析
The Winners Club is a bank account specially designed for teenagers. It has been made to help you better manage your money. The Winners Club is a transaction account（交易账户）where you receive a key-card so you can get to your money 24/7—that’s 24 hours a day, 7 days a week!
It’s a club with impressive features for teenagers：
No account keeping fees！
You ’re no millionaire so we don’t expect you to pay large fees. In fact, there are no account keeping or transaction fees!
Excellent interest rates!
You want your money to grow. The Winners Club has a good rate of interest which gets even better if you make at least two deposits（储蓄）without taking them out in a month.
Convenient!
Teenagers are busy—we get that. You may never need to come to a bank at all. With the Winners Club you can choose to use handy tellers and to bank from home using the phone and the Internet…You can have money directly deposited into your Winners Club account. This could be your pocket money or your pay from your part-time job!
Magazine included!
Along with your regular report, you will receive a FREE magazine full of good ideas to make even more of your money. There are also fantastic offers and competitions only for Winners Club members.
The Winners Club is a great choice for teenagers. And it is so easy to join. Simply fill in an application form. You will have to get permission from your parent or guardian (so we can organize that cool key-card) but it is easy. We can’t wait to hear from you. It’s the best way to choose to be a winner!
1.The Winners Club provides magazines which_______.
A. encourage spending B. are free to all teenagers
C. are full of adventure stories. D. help to make more of your money
2.If you want to be a member of the Club, you must _________.
A. be an Internet user B. be permitted by your parent
C. have a lot of money D. be in your twenties
3.What is the purpose of this text?
A. To set up a club. B. To provide part-time jobs.
C. To organize key-cards. D. To introduce a new banking service.
高二英语阅读理解中等难度题查看答案及解析
The famous singer made a promise to the public that he would ________ half of the year’s income to help the disabled.
A. give out B. give away C. give in D. give up
高二英语单项填空中等难度题查看答案及解析
There are several reasons _____ the smog days in many parts of China.
A. account for B. accounted for
C. accounting for D. to be accounted for
高二英语单项填空困难题查看答案及解析
He was in ____ mood for a song as his income was on _____ increase.
A. a ; / B. a ; the C. the ; / D. the ; the
高二英语单项填空中等难度题查看答案及解析
单句改错(每句有一处错误)
1.The famous director is accused for cheating on his income tax.
2.I think it will be sunny and they will come back safe and sound.
3.I couldn’t make myself hear on account of the noise.
4.His position is senior than mine in the company.
5.Exhaustedly, I slid into bed and fell fast asleep.
6.On the mountain stands two temples.
7.Can the robots take place of human beings in the future?
8.I keep the dictionary near my desk for convenient.
9.The computer was broke down and I didn’t finish the report.
10.The second thing suggested that people should absorbed this disease into their bodies with their meals.
高二英语单句改错困难题查看答案及解析
If you come across the news of the death of Mr. Bean (actor Rowan Atkinson) on your Facebook account and you are curious to know more by opening a link, then think twice. Because the news is fake, a message about his suicide.
The fake news created tense moments for the fans of Atkinson who were curious to know why the actor took the step. Apparently, rumours said that the 58-year-old actor took his life after a producer dropped him from Johnny English 3. Later, it was found that both the news were fake. Such rumours have their origins in social platforms, where it is not easy to track who made them.
Trishneet Arora, ethical hacker from the city, said: "Culprits are aware that Facebook does not store data on its servers, so the chances of getting tracked are less with such platforms. Many rumours have been spread using such platforms. Since one cannot stop the culprits, users should always cross-check the news with news websites, and only then believe these. On platforms like Facebook, one should resist clicking on any links, because it can pass on your login and password details to the hackers. Besides, one should forward news links only after checking out from reputed news websites."
So, if you click on his so-called "suicide video", you could unwittingly install malware(恶意软件)in your system through which the hacker can access your personal details like logins and passwords.
Ankit Aggarwal, a resident of Tagore Nagar, said: "I have also been a great fan of actor Rowan Atkinson, so the news of his death was quite shocking for me. The moment I read it, I shared the same on my wall. Later, through a friend, who had done her research well on the news, I got to know the news was false. So, I immediately removed the post from my wall and also asked my friends on Facebook not to forward the same news."
Many stars in the past, including Jackie Chan, Will Smith, Angelina Jolie, and Miley Cyrus, have become victims to such death hoaxes(恶作剧). No police official was available for any comment.
1.The news that Mr. Bean committed suicide .
A.was to play a joke on Rowan Atkinson
B.disclosed the dark side of movies
C.made the fans of Atkinson worried
D.intended to destroy computer system
2.According to the rumours we can know .
A.Mr. Bean wasn’t satisfied with Johnny English 3
B.the producer decided not to use Mr. Bean in a film
C.Mr. Bean failed to act well on the social platforms
D.the audiences liked making fun of the famous comedian
3.When you open a link of fake news .
A.you will feel disappointed at the news
B.you will be deeply hurt by the hackers
C.your computer system will be changed in no time
D.your personal information will be given away
4.Ankit Aggarwal immediately removed the post .
A.because he thought the news aimed to trick readers
B.as soon as he read the news on his Facebook account
C.after he had done a lot of research about the news
D.when he was told that the news was false
高二英语阅读理解中等难度题查看答案及解析
The poverty line is the minimum income that people need for an acceptable standard of living. People with incomes below the poverty line are considered poor. Economists study the causes of poverty in order to find solutions to the problem.
As the general standard of living in the country rises, the poverty line does, too. Therefore, even with today’s relatively high standard of living, about 10 percent of the people in the United States are below the poverty line. However, if these people had stable jobs, they could have an acceptable standard of living. Economists suggest several reasons why poor people do not have jobs.
For one thing, more than half of the poor people in the United States are not qualified to work. Over 40 percent of the poor people are children. By law, children less than 16 years old cannot work in many industries. A large number of poor people are old. Many companies do not hire people over 65 years old, the normal retirement age.
Some poor adults do not look for jobs for a variety of personal reasons: they are sick, they do not have any motivation, they have family problems, or they do not believe that they can find a job.
Other poor people look for a job, but cannot find one. Many poor adults never went to high school. Therefore, when they look for jobs, they have few skills that they can offer.
At the present time, the government thinks it can reduce poverty in the country in the following ways:
First, if the national economy grows, businesses and industries hire more workers. Some of the poor who are qualified to look for jobs may find employment. Then they will no longer below the poverty line.
Second, if society invests in the poor，the poor will become more productive.
If the government spends money on social programs, education and training for poor people, the poor will have the skills to offer. Then it is more probable that they can find jobs.
Finally, if the government distributes society’s income differently, it raises some poor people above the poverty line. The government collects taxes from the non-poor and gives money to the poor. These payments to the poor are called welfare.
Some economists are looking for better solutions to the poverty problem. However, at the present time, many people depend on welfare for a minimally acceptable standard of living.
1.This passage is mainly about .
A. the poverty line
B. how to look for jobs
C. how to raise the standard of living
D. the causes of poverty and solutions to the problem
2.If the general standard of living in the country rises, the poverty line .
A. falls B. does not change
C. rises D. changes at random
3.Which one is not the reason that poor adults do not look for jobs?
A. They are too sick to work. B. They have no motivation.
C. They family problems. D. They are too lazy to find jobs.
4.The underlined word “distribute” means “ ”.
A. charge B. share
C. receive D. deliver
高二英语阅读理解中等难度题查看答案及解析
Enough sleep is important to health. The amount of sleep needed 1.(depend) on the age of the person and the conditions in 2.sleep takes place. The young may need more sleep than the old, but usually eight hours are enough for the health of grown-ups. Some can do with3.than this amount, but 4.may need more. Every person knows his own need. 5. is then a matter of good judgment to satisfy his need. Sleep 6. always be enough to make one bring back his 7.(strong) and get ready for a day’s work.
Fresh air is necessary to sound sleep. So it is not without reason for some people to think that it is practicable to sleep in the open air. A bath at bedtime, 8.hot nor cool but of body temperature, may be 9.(help) to sleep. Sleep producing drug(帮助睡眠的药物) should never be taken except when 10.(suggest) by a doctor.
高二英语完形填空中等难度题查看答案及解析