Bill’s aim is to inform the viewers that ciga...

Bill’s aim is to inform the viewers that cigarette advertisements on TV are illegal, _______?

A. isn’t it         B. is it              C. aren’t they          D. are they

高三英语单项填空简单题查看答案及解析

Advertising is a part of modern life that we have to put up ____ but adverts aimed ___ young people just encourage them to waste their money and this is something they don’t seem to be aware ___.

高三英语单项填空中等难度题查看答案及解析

Advertisement is the difficult business of bringing information to great numbers of people.The purpose of an advertisement is to make people respond to make them react to an idea，such as helping prevent forest fires，or to make them want to buy a certain product or service.At the beginning of the 20th century，advertisement was described as“salesmanship in print”.If this definition were expanded to include radio and television，it would still stand today.The most effective way to sell something is through person-to-person contact.But the cost of person-to-person selling is high because it takes a great deal of time，and it increases the cost of the product or service.Advertising distributes the selling message to many people at one time.The first printed advertisement in the English language appeared in 1278，more than a century before Shakespeare’s first play was produced.This early advertisement was the work of William Caxton，England’s first printer，who used it to advertise religious books from his own workshop Caxton posted small printed notices along London’s main streets．Besides advertising his product，he identified his shop with a red-striped shield(盾形徽章)so that customers could find it easily．

This same sort of simple informational advertising is still used.Examples are the roadside signs that tell travelers that they can buy fresh corn just down the road or that there is a restaurant in the next town.

The Industrial Revolution，in the 18th and 19th centuries，brought a new kind of advertising.Large factories took the place of small workshops and goods were produced in large quantities.

Manufacturers used the newly built railroads to distribute(递送)their products over wide areas.They had to find many thousands of customers in order to stay in business.They couldn’t simply tell people where shoes or cloth or tea could be bought---they had to learn how to make people want to buy a specific product. Thus modern advertising was born．

Advertising created new markets and helped to raise standards of living as people came to feel that they had a right to new and better products.

1.The passage mainly talks about       .

A、the development of advertisement

B、the first advertisement in the world

C、the difficulty in advertising

D、the advantages of advertisements

2.Why is advertisement accepted by people?

A、Because it can help to prevent forest fires.

B、Because it cand make people want to buy a certain product or service.

C、Because it can bring information to great numbers of people.

D、Because it can help people live longer.

3.Modern advertisement was born as a result of         .

A、the Industrial Revolution

B、the newly built railroads

C、the appearance of the first printer advertisement

D、people’s need

4.We can conclude from the passage that         .

A、red-striped shield is the best thing to use in advertising

B、main streets and television are used in advertising

C、person-to-person selling is the best way in advertising

D、people show little interest in advertisement

高三英语阅读理解困难题查看答案及解析

Returning for its second season, Spy in the Wild aims to give viewers 1.　 unparalleled look into a hidden natural world of the animal kingdom. 2. (sponsor) by the BBC, the documentary follows the tradition of the first season while introducing camera technology that goes beyond the animal kingdom.

In this season, more than 50 spy robots 3. (allow) to explore animal groups in all kinds of territory, 4. under the Pacific Ocean to the harsh Arctic cold. 　　　 But these undercover 5. (agent) don’t just record everyday goings-on – they capture the relatable emotional connections shared between animals, first-hand. The documentary also won plaudits among critics. Brad Newsome of the Sydney Morning Herald wrote, “It’s right from the start as ingeniously designed robot animals bring us6. (incredible) intimate footage (详尽的镜头) of 7. (they) flesh-and-blood counterparts (同类).”

8. (speak) to PBS, the show’s director John Downer said, “The whole point is trying to get 9. (close) than we ever have before to capture those elusive　 moments 10. they start to reveal the kind of emotions we have.”

高三英语语法填空中等难度题查看答案及解析

The Dangers of Secondhand Smoke

Most people know that cigarette smoking is harmful to their health. Scientific research shows that it causes many kinds of diseases. 　　 1.　　 However, Edward Gilson has lung cancer, and he has never smoked cigarettes. He lives with his wife, Evelyn, who has smoked about a pack of cigarettes a day throughout their marriage. The Gilsons have been married for 35 years.

No one knows for sure why Mr. Gilson has lung cancer. However, doctors believe that secondhand smoke may cause lung cancer in people who do not smoke because nonsmokers often breathe in the smoke from other people’s cigarettes.　 _2.　　 The US Environmental Protection Agency reports that about 53, 000 people die in the United States each year as a result of exposure to secondhand smoke.

The smoke that comes from a lit cigarette contains many different poisonous chemicals. In the past, scientists did not think that these chemicals could harm a nonsmoker’s health.　 　　 3.　　 They discovered that even nonsmokers had unhealthy amounts of these toxic (有毒的) chemicals in their bodies. 　　 4.　　 For example, we cannot avoid secondhand smoke in restaurants, hotels and other public places. Even though many public places have nonsmoking areas, smoke flows in from the areas where smoking is permitted. It is even harder for children to avoid secondhand smoke. In the United States, nine million children under the age of five live in homes with at least one smoker.

Research shows that children who are exposed to secondhand smoke are sick more often than children who live in homes where no one smokes and that the children of smokers are more than twice as likely to develop lung cancer when they are adults as the children of nonsmokers. The risk is even higher for children who live in homes where both parents smoke.

5. 　 As a result, they have passed laws which prohibit people from smoking in many public places.

A. Recently, though, scientists changed their opinion after they studied a large group of nonsmokers.

B. As a matter of fact, almost all of US breathe tobacco smoke at times, whether we realize it or not.

C. In fact, many people who smoke get lung cancer.

D. However, secondhand smoke is dangerous to all people, old or young.

E. People are becoming very aware of the dangers of secondhand smoke.

F. This smoke is called secondhand smoke.

G. Many people, including doctors, parents, teachers, and others, are concerned about the health risks of cigarette smoking.

高三英语其他题中等难度题查看答案及解析

Commercial advertisement was once thought of as a technique of the marketers to inform the potential buyers about the availability of certain products. It was seen more as a medium to inform the buyers rather than persuade them to buy. The present day marketers see advertisement as a medium to damage the image of their competitors and their products. This indeed, is an undesirable and an immoral practice. Instead of speaking about their own products, these marketers speak about the drawbacks (often without any basics) of the competing products.

People watching TV advertisements would notice that there has always been an advertisement war between the marketers of different consumer goods. A few such cases are given below.

1.Parachute Coconut Oil vs. V.V.D. Gold

Sometime back, the producer of V.V.D Gold Coconut Oil claimed in their TV advertisement that only their products were superior and the one sold in blue colour bottles (the reference was to Parachute coconut oil) was suitable only for un-natural hair.

2.Tata Salt vs. Captain Cook

Tata salt was first iodised (碘处理) salt marketed by an Indian Company. It has been enjoying a good and steady market. Captain Cook, another producer of iodised salt, who entered the market later, had to adopt some strategy to get control of the market. The TV advertisement of Captain Cook stressed on ‘Free flow’ of their salt when transferred to a container. The producer of Tata Salt retaliated (报复) by saying that the claim of Captain Cook was a trick and those who were quality conscious should deal with it with caution.

3.Pepsi vs. Coca Cola

Coca Cola was selected as the official soft drink for the Wills World Cricket 1996. When the cricket series was on, the marketers of Pepsi constantly advertised on TV. Their advertisement gave the idea that the cricketers preferred only Pepsi and as a matter of fact there was nothing official about it.

4.Horlicks vs. Complan

Sometime back, the TV advertisement of Complan, a health drink directly attacked Horlicks, which has been in the market for several decades. The claim of Complan was that their brand (which according to them was Brand C) has a higher percentage of ingredients compared to Brand H (reference was nothing but to Horlicks).

The above examples clearly show how the technique of advertisement is misused by some marketers to ruin the image of their competitors. This, certainly, is not a healthy trend.

Any marketer should only speak about his products and not about his competitors’ products. The awareness of consumers has certainly increased over the years and they are no longer easily taken in. There are many consumer products like salt, oil, shaving blades etc. But one thing for sure is that offering the same product in a different container will not make the product different.

Mass media like Radio, Television and newspaper should not allow advertisements that tell lies. Legal regulations, in this regard, should also be made stricter.

高三英语任务型阅读中等难度题查看答案及解析

This message is to inform all the children that Santa's post office in Himmelpfort, Germany, is open to receive your holiday wishes. That means you can mail your letters to Santa about 6 weeks sooner than that last year. Santa knows you've been good and wants to make sure he and his helpers receive your wish list earlier.

Eight post offices are organized across Germany to answer all letters children send. This year they plan to receive over 250,000 letters. Though the letters fly from over 80 different countries, Santa and his helpers can understand and make sure to answer all the letters.

In 1984, two children from Berlin sent their wish lists to Himmelpfort after spending vacation there. Their letters were answered by postal employees and later Himmelpfort increased its helpers to meet the needs of increased mail traffic. Year after year, Santa and his crew use an eco-friendly powered vehicle to collect the thousands of letters he receives from young boys and girls. The great news for this year is that if you come to the beautiful town of Himmelpfort, you can drop off your letter and visit Santa in person, from Tuesdays to Thursdays until Christmas Eve.

Santa does not currently have an e-mail, Twitter or a Facebook account. He believes in old-fashioned communication. So get out your paper and write your wish list. Just make sure your letter is clear so you can receive an official response, send your letters to:

Santa

Christmas Post Office

Himmelpfort, Germany 16798

1.This year Santa and his helpers _____.

A. are eager to receive more wishes

B. keep traveling around 80 countries

C. are able to receive kids’ letters earlier

D. answer most of the letters from kids

2.From the 3rd paragraph, we know that _____.

A. post offices send kids all the presents they ask for

B. children from Berlin like spending holidays in Himmelpfort

C. Santa uses a powered vehicle because of the heavy mail traffic

D. children can visit Santa in the flesh before Christmas Eve this year

3.Santa doesn’t have social communications online probably because he _____.

A. is not sure about the online security

B. trusts traditional ways of communication

C. prefers official and formal letters

D. thinks written letters are clearer than e-mails

高三英语阅读理解中等难度题查看答案及解析

This message is to inform all the children that Santa's post office in Himmelpfort, Germany, is open to receive your holiday wishes. That means you can mail your letters to Santa about 6 weeks sooner than that last year. Santa knows you've been good and wants to make sure he and his helpers receive your wish list earlier.

Eight post offices are organized across Germany to answer all letters children send. This year they plan to receive over 250,000 letters. Though the letters fly from over 80 different countries, Santa and his helpers can understand and make sure to answer all the letters.

In 1984, two children from Berlin sent their wish lists to Himmelpfort after spending vacation there. Their letters were answered by postal employees and later Himmelpfort increased its helpers to meet the needs of increased mail traffic. Year after year, Santa and his crew use an eco­friendly powered vehicle to collect the thousands of letters he receives from young boys and girls. The great news for this year is that if you come to the beautiful town of Himmelpfort, you can drop off your letter and visit Santa in person, from Tuesdays to Thursdays until Christmas Eve.

Santa does not currently have an e­mail, Twitter or a Facebook account. He believes in old­fashioned communication. So get out your paper and write your wish list. Just make sure your letter is clear so you can receive an official response, send your letters to：

Santa

Christmas Post Office

Himmelpfort, Germany 16798

1.This year Santa and his helpers ________.

A．are eager to receive more wishes

B．keep traveling around 80 countries

C．are able to receive kids' letters earlier

D．answer most of the letters from kids

2.From the 3rd paragraph, we know that ________.

A．post offices send kids all the presents they ask for

B．children from Berlin like spending holidays in Himmelpfort

C．Santa uses a powered vehicle because of the heavy mail traffic

D．children can visit Santa in the flesh before Christmas Eve this year

3.Santa doesn't have social communications online probably because he ________.

A．is not sure about the online security　　　　　　

B．trusts traditional ways of communication

C．prefers official and formal letters　　　　　　　　

D．thinks written letters are clearer than e­mails

4.This text is intended for ________.

A．tourists coming to Himmelpfort　　　　　　　　

B．teenagers preferring writing letters

C．parents preparing for Christmas　　　　　　　　

D．children planning to write to Santa

高三英语阅读理解中等难度题查看答案及解析

This message is to inform all the children that Santa's post office in Himmelpfort, Germany, is open to receive your holiday wishes. That means you can mail your letters to Santa about 6 weeks sooner than that last year. Santa knows you've been good and wants to make sure he and his helpers receive your wish list earlier.

Eight post offices are organized across Germany to answer all letters children send. This year they plan to receive over 250,000 letters. Though the letters fly from over 80 different countries, Santa and his helpers can understand and make sure to answer all the letters.

In 1984, two children from Berlin sent their wish lists to Himmelpfort after spending vacation there. Their letters were answered by postal employees and later Himmelpfort increased its helpers to meet the needs of increased mail traffic. Year after year, Santa and his crew use an eco-friendly powered vehicle to collect the thousands of letters he receives from young boys and girls. The great news for this year is that if you come to the beautiful town of Himmelpfort, you can drop off your letter and visit Santa in person, from Tuesdays to Thursdays until Christmas Eve.

Santa does not currently have an e-mail, Twitter or a Facebook account. He believes in old-fashioned communication. So get out your paper and write your wish list. Just make sure your letter is clear so you can receive an official response, send your letters to:

Santa

Christmas Post Office

Himmelpfort, Germany 16798

1.This year Santa and his helpers _____.

A. are eager to receive more wishes

B. keep traveling around 80 countries

C. are able to receive kids’ letters earlier

D. answer most of the letters from kids

2.From the 3rd paragraph, we know that _____.

A. post offices send kids all the presents they ask for

B. children from Berlin like spending holidays in Himmelpfort

C. Santa uses a powered vehicle because of the heavy mail traffic

D. children can visit Santa in the flesh before Christmas Eve this year

3.Santa doesn’t have social communications online probably because he _____.

A. is not sure about the online security

B. trusts traditional ways of communication

C. prefers official and formal letters

D. thinks written letters are clearer than e-mails

4.This text is intended for _____.

A. tourists coming to Himmelpfort

B. teenagers preferring writing letters

C. parents preparing for Christmas

D. children planning to write to Santa

高三英语阅读理解中等难度题查看答案及解析

I’m calling to ask for information about the position____ in the local TV news.

A. advertising　　　　　　 B. advertised

C. having advertised　　 D. to advertise

高三英语单项填空中等难度题查看答案及解析