Sparrow is a fast-food chain with 200 restaurants. Some years ago, the group to which Sparrow belonged was taken over by another company. Although Sparrow showed no sign of declining, the chain was generally in an unhealthy state. With more and more fast-food concepts reaching the market, the Sparrow menu had to struggle for attention. And to make matters worse, its new owner had no plans to give it the funds it required.
Sparrow failed to grow for another two years. Until a new CEO, Carl Pearson, decided to build up its market share. He did a survey, which showed that consumers who already used Sparrow restaurants were extremely positive about the chain, while customers of other fast-food chains were unwilling to turn away from them. Sparrow had to develop a new promotional campaign.
Pearson faced a battle over the future of the Sparrow brand. The chain’s owner now favored rebranding Sparrow as Marcy’s restaurants. Pearson resisted, arguing for an advertising campaign designed to convince customers that visits to Sparrow restaurants were fun. Such an attempt to establish a positive relationship between a company and the general public was unusual for that time. Pearson strongly believed that numbers were the key to success, rather than customers speeding power. Finally, the owner accepted his idea.
The campaign itself changed the traditional advertising style of the fast-food industry. The TV ads of Sparrow focused on entertainment and featured original songs performed by a variety of stars. Instead of showing the superiority of a specific product, the intension was to put Sparrow in the hearts of potential customers.
Pearson also made other decisions which he believed would contribute to the new Sparrow image. For example, he offered to lower the rent of any restaurants which achieved a certain increase in their turnover (营业额).
These efforts paid off, and Sparrow soon became one of the most successful fast-food chains in the regions where it operated.
1.Which was one of the problems Sparrow faced before Pearson became CEO?
A. The number of its customers was declining
B. Its customers found the food unhealthy
C. It was in need of financial support
D. Most of its restaurants were closed
2.What does the underlined word “them” in Paragraph 2 refer to?
A. customers of Sparrow restaurants
B. Sparrow restaurants
C. customers of other fast-food chains
D. other fast-food chains
3.For what purpose did Pearson start the advertising campaign?
A. To build a good relationship with the public.
B. To stress the unusual tradition of Sparrow.
C. To learn about customers’ spending power.
D. To meet the challenge from Marcy’s restaurants.
4.What was Pearson’s achievement as a CEO?
A. He managed to pay off Sparrow’s debts.
B. He made Sparrow much more competitive.
C. He helped Sparrow take over a company.
D. He improved the welfare of Sparrow employees.
高二英语阅读理解简单题
Sparrow is a fast-food chain with 200 restaurants. Some years ago, the group to which Sparrow belonged was taken over by another company. Although Sparrow showed no sign of declining, the chain was generally in an unhealthy state. With more and more fast-food concepts reaching the market, the Sparrow menu had to struggle for attention. And to make matters worse, its new owner had no plans to give it the funds it required.
Sparrow failed to grow for another two years. Until a new CEO, Carl Pearson, decided to build up its market share. He did a survey, which showed that consumers who already used Sparrow restaurants were extremely positive about the chain, while customers of other fast-food chains were unwilling to turn away from them. Sparrow had to develop a new promotional campaign.
Pearson faced a battle over the future of the Sparrow brand. The chain’s owner now favored rebranding Sparrow as Marcy’s restaurants. Pearson resisted, arguing for an advertising campaign designed to convince customers that visits to Sparrow restaurants were fun. Such an attempt to establish a positive relationship between a company and the general public was unusual for that time. Pearson strongly believed that numbers were the key to success, rather than customers speeding power. Finally, the owner accepted his idea.
The campaign itself changed the traditional advertising style of the fast-food industry. The TV ads of Sparrow focused on entertainment and featured original songs performed by a variety of stars. Instead of showing the superiority of a specific product, the intension was to put Sparrow in the hearts of potential customers.
Pearson also made other decisions which he believed would contribute to the new Sparrow image. For example, he offered to lower the rent of any restaurants which achieved a certain increase in their turnover (营业额).
These efforts paid off, and Sparrow soon became one of the most successful fast-food chains in the regions where it operated.
1.Which was one of the problems Sparrow faced before Pearson became CEO?
A. The number of its customers was declining
B. Its customers found the food unhealthy
C. It was in need of financial support
D. Most of its restaurants were closed
2.What does the underlined word “them” in Paragraph 2 refer to?
A. customers of Sparrow restaurants
B. Sparrow restaurants
C. customers of other fast-food chains
D. other fast-food chains
3.For what purpose did Pearson start the advertising campaign?
A. To build a good relationship with the public.
B. To stress the unusual tradition of Sparrow.
C. To learn about customers’ spending power.
D. To meet the challenge from Marcy’s restaurants.
4.What was Pearson’s achievement as a CEO?
A. He managed to pay off Sparrow’s debts.
B. He made Sparrow much more competitive.
C. He helped Sparrow take over a company.
D. He improved the welfare of Sparrow employees.
高二英语阅读理解简单题查看答案及解析
More and more fast-food restaurants have _____ all over the town in the last few years.
| A．come up | B．taken up | C．sprung up | D．put up |
高二英语单项填空简单题查看答案及解析
KFC(肯德基), one of the most famous fast-food chains, saw its reputation in China shaken because of “quick chicken”. Recent years, KFC has ever shocked us more than once because of its food safety, which made itself in severe trust crisis. Now it greatly surprised us again owing to the poultry（禽肉）incident. We could never believe it should have cheated us again and again. In fact, as a well-known restaurant chain, KFC’s business records at China’s is not very good. There’s no doubt that the very incident has made things worse and worse.
However, what surprised us is that although a series of misdeeds had reduced KFC’s reputation, its business is increasing. What’s more, KFC just made a so-called apology after what had happened, the content of which is not responsible at all for the public. As a matter of fact, this is not an ordinary chance incident. Recent years have seen so many food-safety problems in China, such as wasted oil, lean meat powder（瘦肉精）, melamine（三聚氰胺）, which has done great damage to people’s life. We don’t know what can be eaten and how much harmful food we have eaten. Now it is not wars and natural disasters but everyday food safety that has been a great risk to human health.
So what can be done to prevent our health from being damaged? To begin with, the related departments should strengthen laws to stop such illegal products from being produced. In addition, it would be a good idea to call on the media to perform its further function to monitor the businesses, factories and traders. Besides, everybody should be made aware of the risks of harmful food and only in this way can people improve their self-protection. In a word, everyone should play a role in making our food safer and better in quality. Meanwhile, the government and the related departments should take their responsibilities for people’s health.
1.According to the text, we can learn that KFC made itself in severe trust crisis________.
A. because it had food safety problems many times
B. because it is one of the most famous fast-food chains
C. no people went to it
D. many people don’t like it
2.From the passage, we learn that after the “quick chicken” incident ________.
A. KFC was closed
B. KFC apologized to the public though it was not sincere
C. no people went to KFC
D. there is no longer chicken in KFC
3.We can learn that the author thinks that people’s health is in danger because of ________.
A. war B. natural disaster C. food safety D. disease
4.The main purpose of the passage is to ________.
A. introduce some food safety incidents B. make people not support KFC
C. ask people not to eat fast food D. appeal to people for food safety
高二英语阅读理解中等难度题查看答案及解析
听下面一段独白，回答以下小题。
1.What kind of place is the speaker mainly describing?
A.A famous restaurant chain.
B.A local cafe in South Africa.
C.An unknown restaurant.
2.What might you see when you go to the dining room?
A.Forest. B.Fish. C.Real wild animals.
3.How would the speaker like the visitors to feel?
A.Concerned about the environment.
B.Happy with the delicious food.
C.Willing to help the poor.
4.What are the main dishes served with?
A.Traditional drinks. B.Beautiful flowers. C.Cultural stories.
高二英语短文中等难度题查看答案及解析
Walmart, which is one of the largest American supermarket chains, _______ some of its store open 24 hours on Mondays through Saturdays.
A．keep B．keeps C．have kept D．had kept
高二英语单项填空中等难度题查看答案及解析
My husband and I were paying a visit 1. my parents in Tucson. We went to a fast-food restaurant for dinner together. My husband went to the counter 2. (order) dishes and I stood with my parents.
My dad is 90 years old. He can hardly see very well and walks with a stick. I was scanning the restaurant, 3. (wait) to sit at the first table that was 4. (convenient) than others. A woman who was sitting with her son made eye contact with me and asked me to come to her. With a 5. (puzzle) look on my face, I pointed to myself and said , “Me ?” She 6. (nod) and said, “Yes, you.” I walked to the table and she said, “Bring your family here. I can finish eating at the counter. My son is in 7. hurry to leave anyway.” My eyes 8. (fill) with tears as she wiped down the table and guided my dad to the seat.
I always believe that there are 9. (nature) kind people in this world. This woman has set a good example to her son, 10. is a really lucky guy.
高二英语短文填空中等难度题查看答案及解析
Now young people like to go to the fast-food restaurant,____ ,as the name says,eating doesn’t take much time.
A．which B．that C．what D．where
高二英语单项填空中等难度题查看答案及解析
Fast-food restaurants are ___________ all over the town.
A. springing up B. bringing up
C. taking up D. setting up
高二英语单项填空中等难度题查看答案及解析
In China, chain restaurants – especially the big multinational ones – are cool. Going to Starbucks, for example, is a status symbol. It not only says, “I’m rich enough to buy this overpriced coffee,” but also, “I’m cosmopolitan (见多识广的) enough to be part of globalization.”
Where I come from in the UK, however, chains are neither fashionable nor gourmet(美食的). Chains are where you go on New Year’s Day when nowhere else is open, or when you are 5 years old and your parents can’t stand hearing, “I’m huuuuuungry!” any longer. In my own case (with regards to McDonald’s), a chain is where you are taken on your first “date”. Even at the age of 13, I knew to give the guy the “let’s just be friends” phone call the next day.
In the UK, independent cafes and restaurants are making a comeback on the fashion scene. Nowadays, a Londoner who says “let’s meet for a coffee at Monmouth” (an independent cafe) is much cooler than one who says “let’s go to Starbucks”. Even if Monmouth’s coffee is a little more expensive, there’s a satisfaction in knowing your pounds aren’t going straight to the big corporations.
Of course, there are chain stores all over the UK; you can’t go five minutes without spotting a Costa Coffee. But numbers do not add up to good taste.
I do, however, have a confession (坦白). After moving to China I had moments when all the rice and Kung Pao Chicken became too much. I, too, have retreated to McDonald’s.
1.Many Chinese people like to go to multinational chain restaurants because ______.
A. the restaurants give customers a taste of foreign culture
B. the restaurants offer different food and drinks from other restaurants
C. they believe that eating there will show their wealth and social status
D. these restaurants are perfect places for a romantic date
2.Which of the following statements is TRUE?
A. The author has grown tired of Chinese food.
B. Branches of Monmouth’s cafe can be found all over the UK.
C. Most independent stores are closed on New Year’s Day in the UK.
D. It is cool in the UK to take your first date to a chain restaurant.
3.We can infer from the article that ______.
A. the author doesn’t like food from Pizza Hut
B. the author doesn’t like to follow fashion trends
C. many Britons think that numbers mean poor quality
D. many Britons don’t like big corporations
4.What does the underlined word (in the last paragraph) mean?
A. adapted B. contributed
C. subscribed D. Switched
高二英语阅读理解中等难度题查看答案及解析
I went with some colleagues from my office for a dinner in a very popular local restaurant. It was _______ business time and the restaurant was packed. We _______ found a table in a corner for three of us.
As soon as we sat down, we heard a crash when a cleaning boy cleaning the floor with all the plates he was carrying. There was _______ and no one was saying or doing anything.
In a flash I remembered my _______ many years ago. Once, I _______ in the airport because I had rushed there on my own on an empty stomach. I was picked up and taken care of by two _______. This was my chance to _______ it forward.
I ran to the young man's side immediately, turned him on his back and screamed for someone to _______ a hot drink. Soon people started asking if I was a _______ . I said I was not, but I was ________ at blacking out (晕厥).
The kid soon opened his eyes and started saying that he didn’t know what had happened. I________ him by saying it was OK and I had had a ________ experience. He had not eaten. I held the ________ drink to his mouth till he finished it and sat with him till he felt OK. By then the ________ had arrived. I asked her to let the kid lie down for a little while until he was steady on his feet, and to give him something to ________. I offered to pay.
The manager was kind enough to refuse the ________ and agreed to make sure the kid ate before he went home. By the time all this was ________ it was getting late for my colleagues. Since we hadn’t ________ anything yet, they decided to go home.
I slowly walked home, not hungry any more, and my heart was ________ for the opportunity to pay forward the ________ I had received many years before.
1.A. peak B. local C. good D. regular
2.A. actually B. finally C. eagerly D. gradually
3.A. silence B. danger C. doubt D. tension
4.A. adventure B. flight C. experience D. lesson
5.A. showed up B. walked around C. dropped out D. passed out
6.A. friends B. strangers C. colleagues D. employees
7.A. take B. return C. pay D. put
8.A. bring B. leave C. serve D. order
9.A. waiter B. manner C. volunteer D. doctor
10.A. quick B. skillful C. surprised D. impressed
11.A. reminded B. comforted C. answered D. encouraged
12.A. memorable B. personal C. similar D. common
13.A. cool B. refreshing C. sweet D. warm
14.A. manager B. mother C. waitress D. ambulance
15.A. drink B. eat C. play D. hold
16.A. payment B. reward C. suggestion D. support
17.A. up B. away C. over D. behind
18.A. prepared B. demanded C. received D. ordered
19.A. ready B. grateful C. anxious D. comfortable
20.A. kindness B. love C. direction D. service
高二英语完形填空中等难度题查看答案及解析