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The US government has started a website, Admongo, to help children think critically about the advertising aimed at them. It claims to provide visitors with an “aducation” through games and other entertainment.
A cartoon man dressed in old time pilot clothing greets visitors to Admongo. "Call me Haiz", he says upon arrival in a rocket ship that opens up with a crazy world inside it. Spacey dance music plays in the background as Haiz tells visitors that they need to learn about advertising.
Its inventors say eight to twelve years old is the age kids develop their critical thinking abilities. Kids that age are also a big market for advertisers.
The idea behind Admongo is to teach children three things: To identify the advertiser. To know what the advertiser is really saying. And to know what the advertisement is trying to get the child to do.
Children learn these things through a video game. They create their own game character. They can choose different skin colors, hair styles, eye and mouth shapes. Then they begin a trip through ad-land, where there are ads on buses and billboards. The players have to find all the marketing in the neighborhood before they can move on to the next level.
The Admongo game takes players inside a home, to the advertising studio and everywhere else ads can be found. It is a complete exploration of the world of marketing.
One such area is food marketing. The Federal Trade Commission (FTC) says it is a big business. The FTC estimates that food, drink and fast-food restaurants spent more than one and a half billion dollars on advertising to young people in 2009.
The FTC says children are important for three reasons. They buy products. They influence parents and caregivers to buy. And they are the future adult buyers of the products.
A recent study says most advertising aimed at children is for foods of the lowest nutritional value. First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.
1.What is the best title of the text?
A．A website aimed at children’s food B．The cartoon guide named “Haiz”
C．An “aducation” website for children D．A popular online video game
2.Why did the government start the website?
A．To advertise the video game for children. B．To help children know about advertising.
C．To attract the biggest market of buyers. D．To sell the products of its company.
3.What can players do in the website game?
A．Play video games during the trip. B．Travel to a supermarket.
C．Eat in a fast-food restaurant. D．Choose appearance for their character.
4.Children are important for advertising because they are
A．important for the society B．the most potential buyers
C．easily influenced by ads D．easily affected by poor products
5.According to Michelle Obama, lots of foods advertised for children are ________.
A．of low quality B．yummy C．of high nutrition D．healthy
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The US government has started a website, Admongo, to help children think critically about the advertising aimed at them. It claims to provide visitors with an “aducation” through games and other entertainment.
A cartoon man dressed in old time pilot clothing greets visitors to Admongo. "Call me Haiz", he says upon arrival in a rocket ship that opens up with a crazy world inside it. Spacey dance music plays in the background as Haiz tells visitors that they need to learn about advertising.
Its inventors say eight to twelve years old is the age kids develop their critical thinking abilities. Kids that age are also a big market for advertisers.
The idea behind Admongo is to teach children three things: To identify the advertiser. To know what the advertiser is really saying. And to know what the advertisement is trying to get the child to do.
Children learn these things through a video game. They create their own game character. They can choose different skin colors, hair styles, eye and mouth shapes. Then they begin a trip through ad-land, where there are ads on buses and billboards. The players have to find all the marketing in the neighborhood before they can move on to the next level.
The Admongo game takes players inside a home, to the advertising studio and everywhere else ads can be found. It is a complete exploration of the world of marketing.
One such area is food marketing. The Federal Trade Commission(FTC) says it is a big business. The FTC estimates that food, drink and fast-food restaurants spent more than one and a half billion dollars on advertising to young people in 2009.
The FTC says children are important for three reasons. They buy products. They influence parents and caregivers to buy. And they are the future adult buyers of the products.
A recent study says most advertising aimed at children is for foods of the lowest nutritional value. First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.
1.What is the best title of the text?
A. The guide of Admongo
B. An education website for children
C. A popular online video game
D. A website aimed at children
2.Why did the government start the website?
A. To attract the biggest market of buyers.
B. To sell the products of its company.
C. To help children know about advertising.
D. To advertise the video game for children.
3.What can players do in the website game?
A. Choose hair styles for their character.
B. Travel to a supermarket.
C. Eat in a fast-food restaurant.
D. Play video games during the trip.
4.Children are important for advertising because they are .
A. important for the society
B. the most potential buyers
C. easily influenced by ads
D. easily affected by poor products
5.According to Michelle Obama, lots of food advertised for children are ________.
A. healthy B. of high nutrition
C. yummy D. of low quality
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_____ no need to worry about the problem．The government has promised to have clean water _____ to us from door to door．
A．It is ; delivered B．It is ; delivering
C．There’s ; to deliver D．There’s ; delivered
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_____ no need to worry about the problem．The government has promised to have clean water _____ to us from door to door．
| A．It is ; delivered | B．It is ; delivering |
| C．There’s ; to deliver | D．There’s ; delivered |
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Some experts are warning that the step the US government has taken to deal with the current crisis between China and Japan is ______ of much risk.
A．one B．those C．that D．ones
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The central finance has handed out 6.3 billion Yuan to help local governments ease capital shortages ____ the snow disaster.
A. resulting in B. due to C. in favor of D. in terms of
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Some warned that the step the US government has taken to cope with the current crisis is ________ much risk.
| A．one of | B．the one of | C．the one | D．that one |
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Do you want to help others—but don’t know where to start? Do you feel that the challenges facing us are too big for one person? One advantage of supporting the American Red Cross is that each of our individual contributions is magnified(放大)when we all join together．Another advantage is that it's easy to start helping．You can start this every minute, by using your mobile to send a text message to make a $10 donation to one of our ongoing campaigns．
Donate to Help Victims of Natural Disasters: Text REDCROSS to 90999 to give $10 to American Red Cross Disaster Relief, which helps people affected by disasters such as floods, earthquakes, wildfires and hurricanes．
Please consider making a donation today to help the thousands of people who have been affected by these disasters．
Donate to Help Reduce Deaths from Measles(麻疹): Text PREVENT to 90999 to give $ 10 to the Red Cross and help us vaccinate（注射疫苗）children against measles．
Started in 2001．the Measles & Rubella Initiative—led by the American Red Cross， provides technical and financial support to governments and communities for mass vaccination campaigns around the world．The Initiative has supported the vaccination of more than 1 billion children helping to reduce measles deaths by 78％globally(compared to 2000)．
Please consider making a donation today to help us continue this campaign．To learn more visit www．Measlesrubellainitiative．org．
Important Information for Text Donors: You can make a $ 10 donation to the American Red Cross．Charges will appear on your wireless bill．All purchases must be authorized by account holder．You must be over 18 years old or have parental permission to participate．Text STOP to 90999 to STOP．Text HELP to 90999 for HELP．
1.The text mainly aims to tell us_____________．
A．how to keep our wireless bill safe when making donation
B．how to make a $10 donation by text message
C．when to become an authorized account holder
D．how to make individual contributions magnified
2.We should text_______to 90999 if we want to help victims of natural disasters．
A．STOP B．PREVENT C．HELP D．REDCROSS
3.What does “this campaign” in Paragraph 6 refer to?
A．Offering help to the disaster victims．
B．Supporting the American Red Cross．
C．Mass vaccination around the world．
D．Applying for charges on wireless bills．
4.1f a school boy wants to be a text donor, he should _____________.
A．get the permission of his parents
B．reach the marriage age
C．pay ＄10 to own an account
D．stop his daily purchases
-
Do you want to help others—but don’t know where to start? Do you feel that the challenges facing us are too big for one person? One advantage of supporting the American Red Cross is that each of our individual contributions is magnified(放大)when we all join together．Another advantage is that it's easy to start helping．You can start this every minute，by using your mobile to send a text message to make a $10 donation to one of our ongoing campaigns．
Donate to Help Victims of Natural Disasters
Text REDCROSS to 90999 to give $10 to American Red Cross Disaster Relief, which helps people affected by disasters such as floods，earthquakes．wildfires and hurricanes．
Please consider making a donation today to help the thousands of people who have been affected by these disasters．
Donate to Help Reduce Deaths from Measles(麻疹)
Text PREVENT to 90999 to give $ 10 to the Red Cross and help us vaccinate（注射疫苗） children against measles．
Started in 2001．the Measles & Rubella Initiative—led by the American Red Cross， provides technical and financial support to governments and communities for mass vaccination campaigns around the world．The Initiative has supported the vaccination of more than 1 billion children helping to reduce measles deaths by 78％globally(compared to 2000)．
Please consider making a donation today to help us continue this campaign．To learn more，visit www．Measlesrubellainitiative．org．
Important Information for Text Donors
You can make a $ 10 donation to the American Red Cross．Charges will appear on your wireless bill．All purchases must be authorized by account holder．You must be over 18 years old or have parental permission to participate．Text STOP to 90999 to STOP．Text HELP to 90999 for HELP．
1.The text mainly aims to tell us__________________．
A．how to keep our wireless bill safe when making donation
B．how to make a $10 donation by text message
C．when to become an authorized account holder
D．how to make individual contributions magnified
2.We should text_______to 90999 if we want to help victims of natural disasters．
A．STOP B．PREVENT C．HELP D．REDCROSS
3.What does“this campaign”in Paragraph 6 refer to?
A．Offering help to the disaster victims．
B．Supporting the American Red Cross．
C．Mass vaccination around the world．
D．Applying for charges on wireless bills．
4.1f a school boy wants to be a text donor, he should _____________.
A．get the permission of his parents
B．reach the marriage age
C．pay ＄10 to own an account
D．stop his daily purchases
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________ is known to us all, our government has spared no efforts to control food prices.
A. What B. Which
C. As D. It