To advertise effectively today, you must abandon the old-school idea of “reaching the masses”. All advertising is local and personal. The key to effective advertising today is to focus on the 45 .
Some are the 46 ways every advertiser could work out. You can print a specific offer of your goods or service on door-hangers and place them on doorknobs in your area. Door-hangers on doorknobs will produce results in direct 47 about the strength of your offer. If you need to reach the drivers, flyer (宣传单) under windshield (挡风玻璃) wipers may have better effect than door-hangers. Imagine, how 48 if you hire someone to be a walking ad or launch a T-shirt advertising, 49, you can print your products on T-shirts of your 50 . In the early 1970s “Hamp Baker says Drive with Care” was spray-painted on cars, which was a public service ad. Ever since, spray-painted sign has become more and more 51 .
More grand ways are as follows: virtual showroom. Build a website to 52 a virtual showroom. Use it when people call to ask 53 about your company, your products or your services. Also you can even use an old slide projector to put on a nighttime show. They’re 54 effective, and in the long run, cheap. Nothing is quite as powerful as a public 55 that seizes the public’s attention. You can invite a band to give a performance. 56 , you can hire famous models to show it vividly.
Nothing screams “expert” quite as loudly as a book written about a subject. You simply can’t 57 the power of your name on the cover of a book. You might only sell a few copies online, but the copies you give away in your town will make you a fortune. You won’t make money on the book. You’ll make it because of the book.
Of course, word-of-mouth is the best way to promote your 58 . Friends and past customers recommend your products to their family, friends and colleagues. Word-of-mouth works because the 59 is based on previous positive experiences.
1.A. person B. product C. individual D. style
2.A. special B. common C. amusing D. normal
3.A. description B. decision C. discussion D. permission
4.A. surprising B. funny C. impressive D. amazing
5.A. that is B. at the same time C. as a result D. on occasion
6.A. customers B. employers C. consumers D. employees
7.A. expensive B. usual C. popular D. meaningless
8.A. refer to B. serve as C. stand for D. use as
9.A. location B. business-hours C. salary D. details
10.A. unbelievably B. consequently C. accidentally D. occasionally
11.A. speech B. sport C. debate D. performance
12.A. For example B. Moreover C. However D. To be exact
13.A. create B. guess C. imagine D. think
14.A. production B. reflection C. consciousness D. business
15.A. information B. relationship C. pronunciation D. achievement
高二英语完型填空中等难度题
To advertise effectively today, you must abandon the old-school idea of “reaching the masses”. All advertising is local and personal. The key to effective advertising today is to focus on the 45 .
Some are the 46 ways every advertiser could work out. You can print a specific offer of your goods or service on door-hangers and place them on doorknobs in your area. Door-hangers on doorknobs will produce results in direct 47 about the strength of your offer. If you need to reach the drivers, flyer (宣传单) under windshield (挡风玻璃) wipers may have better effect than door-hangers. Imagine, how 48 if you hire someone to be a walking ad or launch a T-shirt advertising, 49, you can print your products on T-shirts of your 50 . In the early 1970s “Hamp Baker says Drive with Care” was spray-painted on cars, which was a public service ad. Ever since, spray-painted sign has become more and more 51 .
More grand ways are as follows: virtual showroom. Build a website to 52 a virtual showroom. Use it when people call to ask 53 about your company, your products or your services. Also you can even use an old slide projector to put on a nighttime show. They’re 54 effective, and in the long run, cheap. Nothing is quite as powerful as a public 55 that seizes the public’s attention. You can invite a band to give a performance. 56 , you can hire famous models to show it vividly.
Nothing screams “expert” quite as loudly as a book written about a subject. You simply can’t 57 the power of your name on the cover of a book. You might only sell a few copies online, but the copies you give away in your town will make you a fortune. You won’t make money on the book. You’ll make it because of the book.
Of course, word-of-mouth is the best way to promote your 58 . Friends and past customers recommend your products to their family, friends and colleagues. Word-of-mouth works because the 59 is based on previous positive experiences.
1.A. person B. product C. individual D. style
2.A. special B. common C. amusing D. normal
3.A. description B. decision C. discussion D. permission
4.A. surprising B. funny C. impressive D. amazing
5.A. that is B. at the same time C. as a result D. on occasion
6.A. customers B. employers C. consumers D. employees
7.A. expensive B. usual C. popular D. meaningless
8.A. refer to B. serve as C. stand for D. use as
9.A. location B. business-hours C. salary D. details
10.A. unbelievably B. consequently C. accidentally D. occasionally
11.A. speech B. sport C. debate D. performance
12.A. For example B. Moreover C. However D. To be exact
13.A. create B. guess C. imagine D. think
14.A. production B. reflection C. consciousness D. business
15.A. information B. relationship C. pronunciation D. achievement
高二英语完型填空中等难度题查看答案及解析
After trying hard, they _______ the hope of finding an effective way to solve the problem.
| A．abandoned | B．released | C．discouraged | D．resigned |
高二英语单项填空简单题查看答案及解析
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money.
Sometimes advertising is intentionally misleading. A few years ago a brand of
bread was offered to dieters (节食者) with the message that there were fewer calories in every slice. It turned out that the bread was not dietetic (适合于节食的), but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer’s real concerns. Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising.
Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.
56. Advertising can persuade the consumer to buy worthless products by _________.
A. stressing their high quality
B. convincing him of their low price
C. maintaining a balance between quality and price
D. appealing to his buying motives
57. The reason why the bread advertisement is misleading is that ________.
A. thin slices of bread could contain more calories
B. the loaf was cut into regular slices
C. the bread was not genuine bread
D. the total number of calories in the loaf remained the same
58. The passage tells us that _______.
A. sometimes advertisements really sell what the consumer needs
B. advertisements occasionally force consumers into buying things they don’t need
C. the buying motives of consumers are controlled by advertisements
D. fire insurance is seldom a worthwhile investment
59. It can be inferred from the passage that a smart consumer should ________.
A. think carefully about the benefits described in the advertisements
B. guard against the deceiving nature of advertisements
C. be familiar with various advertising strategies
D. avoid buying products that have strong emotional appeal
60. The passage is mainly about ________.
A. how to make a wise buying decision
B. ways to protect the interests of the consumer
C. the positive and negative aspects of advertising
D. the function of advertisements in promoting sales
高二英语阅读理解简单题查看答案及解析
If you want to express something so unbelievable that it must have been a special effect, you have a new word to add to your vocabulary.
It’s “Duang”, an onomatopoetic (拟声词) word which doesn’t relate to any particular Chinese character and refers to a special effect.
A video parody (恶搞) adapted from a shampoo commercial featuring Hong Kong actor Jackie Chan spread quickly online, leading Internet users to invent the new word.
The video begins with Chan flashing his black, smooth hair, which would have been perfect except that it was not his real hair.
Next, a self-satisfied Chan admits, to the repetitive, rhythmical sounds of “Duang”, “I refused to approve of this product when they first came to me because of my thin hair, but the director insisted, saying special effects could be used to make my hair look healthy on the screen. Now you see, it’s all special effects. It’s not real.”
The original advertisement became the target of punishment by the government for over- spreading the effects of the shampoo after it was broadcast in 2004.
“Duang” has now become one of the hottest topics on Sina Weibo, a Twitter-like Chinese social network site among those crazy ones imitating Jackie Chan’s speech in different situations.
The actor’s Weibo account was flooded with comments containing the word in this sweeping online trend.
The video came at a time when the famous movie star has been under public attention after trying to save the ill image of his son, Jaycee Chan, who was released from prison this week.
Data from Baidu, the major Chinese search engine, also proved the phrase’s popularity as it has been searched more than 586,000 times within two days.
The word of geili’s sudden rise in 2010 caught the attention of international media when it made up for the word’s official translation－geilivable－to describe something cool or awesome.
It’s not the first time that online word has become a regular vocabulary in China.
1.From the passage we know that the word “Duang” was originally made .
A. by some crazy Internet users
B. to refer to a kind of product
C. by Hong Kong actor Jackie Chan
D. to expresssome special meaning
2.From the passage we know that the new word “geili” is .
A. only popular in China
B. a cool and awesome word
C. used by ordinary people
D. also widely used abroad
3.What is the purpose of the author in writing the passage?
A. To tell us online words have enriched Chinese vocabulary.
B. To teach all the Internet users how to invent new words.
C. To explain how Jackie Chan invented the popular word.
D. To urge people to fight against the false advertisements.
高二英语阅读理解中等难度题查看答案及解析
At today’s meeting we are to discuss and decide on the most effective ___________ to the study of mathematics.
A. approaches B. means C. methods D. ways
高二英语单项填空中等难度题查看答案及解析
There is _____ evidence that cars have a harmful effect on the environment.
A．abandoned B．adequate C．absent D．absurd
高二英语单项填空中等难度题查看答案及解析
There is _____ evidence that cars have a harmful effect on the environment.
| A．abandoned | B．abundant | C．absent | D．absurd |
高二英语单项填空简单题查看答案及解析
As a teacher you have to ______ your methods to suit the needs of slower children.
A．abandon B．apply C．adjust D．accelerate
高二英语单项填空中等难度题查看答案及解析
--- We expected you yesterday．
--- I'm sorry, I you to say that I couldn't be here until today．
A．must have called B．would be calling
C．could have been calling D．should have called
高二英语单项填空中等难度题查看答案及解析
It is well-known that advertising is often the most effective method of .
A. promotion B. extension
C. contribution D. motivation
高二英语单项填空中等难度题查看答案及解析