Advertising actually has a dual(双重的)function:to sell,as well as to inform.If you stop to think of it,advertisements(ads)provide information of almost everything in our household and immediate environment,from shampoo to fuel for cars.An obvious purpose is to inform consumers of new products and services as well as to remind them of established ones.Performance,price,value for money,quality and reliability are some of the main features mentioned in ads.
Yet there is another important side of advertising that should not be forgotten:choice.A number of ads for different brands of the same product,e.g.toothpaste,shampoo or washing powder allow the consumer to choose.Choice is an important part of buying.
In this busy day and age,there is little time for comparison shopping.To determine which product is the best to buy,and at the most competitive price,consumers these days rely on advertising in its various forms.This saves time and energy and makes shopping easier.
Few can deny that ads benefit the consumer since they encourage healthy competition.When companies compete for the consumer’s dollar,this is good for the purchaser of the product or service.Advertising tends to increase competition since it informs consumers of what is available.One company’s offer will be either matched or bettered by another company in its advertising.
It was unheard of ten years ago to buy products directly using a personal computer,but it has become a matter of course for some people to browse(浏览)the Internet,surfuntil they find an e commerce site and then select the product.Marketing products has been almost turned upside down by new ways of selling and buying.More than at any time in history,the choice of goods is unlimited.The whole world is a customer’s marketplace.For busy people like you and me,advertisements actually do us a favor.
1.What the writer of this passage wants to tell us most is that—————————.
A.advertisements benefit busy people in many ways
B.advertisements encourage more business competitions
C.advertisements provide main features of new products
D.selling and informing are two functions of advertising
2.Which is least discussed in the passage as, one of the important sides of advertising?
A.To inform consumers of new products and services.
B.To provide consumers with chances to choose.
C.To increase healthy competition of companies.
D.To change the way of selling and buying.
3.The“comparison shopping”refers to the behavior of.
A.comparing and buying a product at the lowest price
B.comparing and deciding which is the best to buy
C.relying on advertising and simplifying shopping
D.buying a product at the least competitive price
4.Healthy competition benefits consumers because—————————.
A. it helps companies to compete for the market
B.it gets companies to improve their services
C.it provides them with the best products and services
D.it gives them many chances to choose their products
高二英语阅读理解中等难度题
Advertising actually has a dual(双重的)function:to sell,as well as to inform.If you stop to think of it,advertisements(ads)provide information of almost everything in our household and immediate environment,from shampoo to fuel for cars.An obvious purpose is to inform consumers of new products and services as well as to remind them of established ones.Performance,price,value for money,quality and reliability are some of the main features mentioned in ads.
Yet there is another important side of advertising that should not be forgotten:choice.A number of ads for different brands of the same product,e.g.toothpaste,shampoo or washing powder allow the consumer to choose.Choice is an important part of buying.
In this busy day and age,there is little time for comparison shopping.To determine which product is the best to buy,and at the most competitive price,consumers these days rely on advertising in its various forms.This saves time and energy and makes shopping easier.
Few can deny that ads benefit the consumer since they encourage healthy competition.When companies compete for the consumer’s dollar,this is good for the purchaser of the product or service.Advertising tends to increase competition since it informs consumers of what is available.One company’s offer will be either matched or bettered by another company in its advertising.
It was unheard of ten years ago to buy products directly using a personal computer,but it has become a matter of course for some people to browse(浏览)the Internet,surfuntil they find an e commerce site and then select the product.Marketing products has been almost turned upside down by new ways of selling and buying.More than at any time in history,the choice of goods is unlimited.The whole world is a customer’s marketplace.For busy people like you and me,advertisements actually do us a favor.
1.What the writer of this passage wants to tell us most is that—————————.
A.advertisements benefit busy people in many ways
B.advertisements encourage more business competitions
C.advertisements provide main features of new products
D.selling and informing are two functions of advertising
2.Which is least discussed in the passage as, one of the important sides of advertising?
A.To inform consumers of new products and services.
B.To provide consumers with chances to choose.
C.To increase healthy competition of companies.
D.To change the way of selling and buying.
3.The“comparison shopping”refers to the behavior of.
A.comparing and buying a product at the lowest price
B.comparing and deciding which is the best to buy
C.relying on advertising and simplifying shopping
D.buying a product at the least competitive price
4.Healthy competition benefits consumers because—————————.
A. it helps companies to compete for the market
B.it gets companies to improve their services
C.it provides them with the best products and services
D.it gives them many chances to choose their products
高二英语阅读理解中等难度题查看答案及解析
The book_______well.
A.is sold | B.has been sold | C.selled | D.sells |
高二英语单项填空简单题查看答案及解析
The book has been well received, but _________ actual sales, it hasn’t been very successful.
A.in terms of | B.in need of | C.in favour of | D.in honor of |
高二英语单项填空中等难度题查看答案及解析
A farmer had some puppies he needed to sell. He painted a sign advertising the pups and set about nailing it to a post on the edge of his yard. As he was driving the last nail into the post, he felt a tug on his overalls. He looked down into the sad eyes of a little boy.
“Mister," he said, "I want to buy one of your puppies."
"Well," said the farmer, as he rubbed the sweat of the back of his neck, “these puppies come from fine parents and cost a good deal of money."
The boy dropped his head for a moment. Then reaching deep into his pocket, he pulled out a handful of change and held it up to the farmer. "I've got thirty- nine cents. Is that enough to take a look?”
"Sure," said the farmer.
And with that he let out a whistle. "Here, Dolly!" he called.
Out from the doghouse and down the ramp ran Dolly followed by four little balls of fur. The little boy pressed his face against the chain link fence. His eyes danced with delight.
As the dogs made their way to the fence, the little boy noticed something else stirring inside the doghouse. Slowly another little ball appeared; this one noticeably smaller.
Down the ramp it slid. Then in a somewhat awkward manner, the little pup began hobbling toward the others, doing its best to catch up....
"I want that one," the little boy said, pointing to the runt.
The farmer knelt down at the boy's side and said, "Son, you don't want that puppy. He will never be able to run and play with you like these other dogs would."
With that the little boy stepped back from the fence, reached down, and began rolling up one leg of his trousers. In doing so he revealed a steel brace running down both sides of his leg attaching itself to a specially made shoe. Looking back up at the farmer, he said, "You see sir, I don't run too well myself, and he will need someone who understands."
With tears in his eyes, the farmer reached down and picked up the little pup. Holding it carefully he handed it to the little boy.
"How much?" asked the little boy.
"No charge," answered the farmer, "There's no charge for love."
The world is full of people who need someone who understands. It's National Friendship Week.
1.How many baby pups did the farmer have for sale?
A. 3 B. 4 C. 5 D. 6
2.Why did the farmer agree to sell the boy one of the puppies?
A. The boy had the money to buy one.
B. There were few people wanting to buy a dog.
C. The farmer felt sorry for the boy.
D. The farmer wanted to get rid of the dogs quickly.
3. Which of the following words is closest in meaning to the underlined word “ hobbling”?
A. strolling. B. crawling. C. limping. D. running.
4.Why did the boy finally choose the “ hobbling” pup?
A. He feared the farmer would kill it.
B. He thought no one else would buy that pup.
C. He believed it was the cutest of the pups.
D. He could identify with this pup.
5.What would be the most suitable title for this passage?
A. Man’s Best Friend B. Puppy For Sale.
C. Perfect Match. D. Love at First Sight.
高二英语阅读理解简单题查看答案及解析
A farmer had some puppies to sell. He painted a sign advertising them on the edge of his yard.One day, a little boy came to buy one of the puppies. With a whistle(口哨), the farmer called, “Here, Dolly!” Out from the doghouse ran Dolly followed by four little balls of fur. The little boy stood against the fence. His eyes danced with delight.
As the dogs made their way to the fence, the little boy noticed something else inside the doghouse. Slowly another little ball appeared, something wrong with its legs, doing its best to catch up.“I want that one,” the little boy said.
The farmer knelt down at the boy's side and said, “Son, you don't want that puppy. He will never be able to run and play with you like these other dogs would.”
With that, the little boy stepped back from the fence, reached down and began rolling up one leg of his trousers. In doing so, he showed a steel brace(固定器) running down both sides of his leg attaching itself to a specially made shoe. Looking back up at the farmer, he said, “You see, sir, I don’t run too well myself, and he will need someone who understands.”
1.How did the farmer advertise his puppies?
A.Advertise them in the newspaper.
B.Put up a sign in his yard.
C.Show them to his neighbors.
D.Send pictures to a magazine.
2.The underlined words “four little balls of fur” refer to “______”.
A.four toy balls B.four balls made of fur
C.four lovely dogs D.four puppies with no fur
3.Why did the boy choose the last dog?
A.Because they have something in common.
B.Because he didn't have enough money.
C.Because it was the most lovely one.
D.Because the farmer wouldn't sell other dogs.
4.According to the story, we know that the boy .
A.didn't like dogs at all B.needed a dog to help him
C.could run as fast as others D.had an artificial(假的) leg
高二英语阅读理解中等难度题查看答案及解析
Once a farmer had some puppies to sell. He painted a(n)____ advertising the pups and set about nailing it to a post on the edge of his
yard.____he was driving the last nail into the post,he felt a sudden pull on his trousers.He____down into the eyes of a little boy.
“Mister,”he said,“I want to buy one of your puppies.”
“Well,”said the farmer,as he rubbed the sweat off the back of his___,“these puppies come from fine parents and____ a good deal of money.”
The boy____his head for a moment. Then reaching deep into his pocket,he pulled out a handful of____and held it up to the farmer. “I’ve got thirtynine cents. Is that enough to take a look?”
“Sure,”said the farmer.
And with that he____a whistle,“Here,Dolly!”he called.
____from the doghouse and down the road ran Dolly____by four little balls of fur. As the dogs made their____to the fence,the little boy noticed something else moving inside the doghouse.____another little ball appeared,this one noticeably smaller. The little pup began walking unsteadily toward the others,doing its best to____.
“I want that one,”the little boy said,____at the runt (矮个子).
The farmer knelt down at the boy’s side and said,“Son,you____want that puppy. He will never be able to____and play with you as other dogs would.”
With that the little boy____back from the fence,reached down,and began rolling up one leg of his____.In doing so he showed a steel brace(支柱) running down both sides of his leg attaching itself to a____made shoe. Looking back up at the farmer,he said,“You see,sir,I don’t run too well myself,and he will need someone who understands.” The____is full of people who need someone who understands.
1.A.sight B.paper C.information D.sign
2.A.Then B.Before C.As D.After
3.A.put B.looked C.knelt D.stared
4.A.nose B.neck C.head D.face
5.A.spend B.spare C.make D.cost
6.A.raised B.lifted C.fell D.dropped
7.A.notes B.change C.sugar D.goods
8.A.let out B.carried out C.put out D.left out
9.A.Up B.Over C.Out D.In
10.A.came B.followed C.went D.caught
11.A.step B.way C.walk D.drive
12.A.Quickly B.Slowly C.Oddly D.Sadly
13.A.get up B.stand up C.catch up D.move up
14.A.moving B.pointing C.calling D.turning
15.A.mustn’t B.don’t C.can’t D.needn’t
16.A.run B.sit C.walk D.stand
17.A.stepped B.talked C.climbed D.fell
18.A.clothes B.dresses C.sweaters D.trousers
19.A.simply B.specially C.carefully D.newly
20.A.farm B.country C.city D.world
高二英语完型填空中等难度题查看答案及解析
It is well-known that advertising is often the most effective method of .
A. promotion B. extension
C. contribution D. motivation
高二英语单项填空中等难度题查看答案及解析
单词拼写(共10小题,每题1分,共10分)
1.1. Laughter has an effect on most of the major body systems and functions. These effects have been _______ (认可) by scientists.
2.2. I wanted to _____(提取) 40 dollars from the bank account, but I was so forgetful that I couldn’t remember how it was spelled.
3.The paintings of the impressionists were not as _____ (详细的) as those of earlier painters.
4.If a person had an unusual physical ______ (特征), it became part of his name.
5.Some poems tell a story while others try to c (表达) certain emotions.
6.One can only have deep _______(同情) for these once-living creatures.
7.But as well as having meaning from the characters, Chinese names can also have s________(重要性) according to their sounds..
8.When the volcano erupted, the earth began to t (颤抖).
9.Children who can see and hear learn language easily but for Helen, it was a _____(逐渐的) and sometimes painful process.
10.Heavy snow last winter caused long _____(延误) at the airport.
高二英语单词拼写中等难度题查看答案及解析
—What about the books ?
—Books of this kind well .
A.sell B.sells C.are sold D.is sold
高二英语单项填空简单题查看答案及解析
Books of this kind________well.
A.sell | B.sells | C.are sold | D.is sold |
高二英语单项填空简单题查看答案及解析