Researchers find that in new product design, connecting with users’ heart, rather than their head, can lead to more original and creative outcomes.
Developing original and _______ products is critical to a company’s long-term success. Thus, understanding what influences originality can have important and potentially _______ consequences for businesses. Ravi Mehta, a professor of business administration, shows that adopting a(n) _______ that imagines how the user would feel while using a product leads designers to experience greater empathy(同感), which _______ creativity and, in turn, outcome originality for new product design.
There are two ways that the product designer can _______ the consumer’s product usage. One focuses on objective use of the product—how consumers might use the product, that is, an “objective –imagination” approach. The other focuses on feelings—how the product makes the consumer feel, a “feelings-imagination” approach.
Consumers always want to have new products that solve problems more efficiently and at a less cost. So product designers _______ this trap of being very objective in focusing on the use of a product. That’s important, but the _______ of usage can only attract consumers in some ways._______, the feelings-imagination approach leads designers to experience greater empathy, which makes them more _______ to the consumers’ ideas. This leads to greater outcome originality. Mehta said, “when you imagine consumers and focus on their feelings, that’s powerful and will lead to something much more innovative than only focusing on a product’s usage.” The research shows that a feelings-based approach is _______ to the commonly used objective-based approach, the researchers wrote. It not only helps product designers build a better product, but it also helps them create more innovative products.
The implications of the findings extend to everyday consumers, who now play a role in shaping companies’ design. Mehta said, “Marketers are increasingly _______ consumers for new product ideas.”_______, there was a very successful campaign a few years ago that focused on getting consumers to create a new potato chip flavor.
The experiments demonstrated a _______effect of adopting a feelings-imagination approach. That suggests that these designers may _______ imagining users’ feelings. In this way, designers can develop products that could _______ to the masses. Companies can easily adopt this process and promote feelings-imagination exercises through their websites or social media.
1.A.primary B.innovative C.natural D.domestic
2.A.temporary B.slight C.indefinite D.profitable
3.A.policy B.proposal C.approach D.standard
4.A.enhances B.exhibits C.illustrates D.explores
5.A.recommend B.extend C.exploit D.imagine
6.A.fall apart B.figure out C.fall into D.turn into
7.A.originality B.objectivity C.creativity D.flexibility
8.A.In conclusion B.In addition C.As a result D.By contrast
9.A.open B.harmful C.resistant D.equal
10.A.evident B.superior C.relevant D.alert
11.A.joining in B.applying to C.turning to D.taking in
12.A.In reality B.In other words C.What’s more D.For example
13.A.dramatic B.positive C.negative D.serious
14.A.depend on B.benefit from C.contribute to D.involve in
15.A.appeal B.refer C.adapt D.commit
高三英语完形填空困难题
Researchers find that in new product design, connecting with users’ heart, rather than their head, can lead to more original and creative outcomes.
Developing original and _______ products is critical to a company’s long-term success. Thus, understanding what influences originality can have important and potentially _______ consequences for businesses. Ravi Mehta, a professor of business administration, shows that adopting a(n) _______ that imagines how the user would feel while using a product leads designers to experience greater empathy(同感), which _______ creativity and, in turn, outcome originality for new product design.
There are two ways that the product designer can _______ the consumer’s product usage. One focuses on objective use of the product—how consumers might use the product, that is, an “objective –imagination” approach. The other focuses on feelings—how the product makes the consumer feel, a “feelings-imagination” approach.
Consumers always want to have new products that solve problems more efficiently and at a less cost. So product designers _______ this trap of being very objective in focusing on the use of a product. That’s important, but the _______ of usage can only attract consumers in some ways._______, the feelings-imagination approach leads designers to experience greater empathy, which makes them more _______ to the consumers’ ideas. This leads to greater outcome originality. Mehta said, “when you imagine consumers and focus on their feelings, that’s powerful and will lead to something much more innovative than only focusing on a product’s usage.” The research shows that a feelings-based approach is _______ to the commonly used objective-based approach, the researchers wrote. It not only helps product designers build a better product, but it also helps them create more innovative products.
The implications of the findings extend to everyday consumers, who now play a role in shaping companies’ design. Mehta said, “Marketers are increasingly _______ consumers for new product ideas.”_______, there was a very successful campaign a few years ago that focused on getting consumers to create a new potato chip flavor.
The experiments demonstrated a _______effect of adopting a feelings-imagination approach. That suggests that these designers may _______ imagining users’ feelings. In this way, designers can develop products that could _______ to the masses. Companies can easily adopt this process and promote feelings-imagination exercises through their websites or social media.
1.A.primary B.innovative C.natural D.domestic
2.A.temporary B.slight C.indefinite D.profitable
3.A.policy B.proposal C.approach D.standard
4.A.enhances B.exhibits C.illustrates D.explores
5.A.recommend B.extend C.exploit D.imagine
6.A.fall apart B.figure out C.fall into D.turn into
7.A.originality B.objectivity C.creativity D.flexibility
8.A.In conclusion B.In addition C.As a result D.By contrast
9.A.open B.harmful C.resistant D.equal
10.A.evident B.superior C.relevant D.alert
11.A.joining in B.applying to C.turning to D.taking in
12.A.In reality B.In other words C.What’s more D.For example
13.A.dramatic B.positive C.negative D.serious
14.A.depend on B.benefit from C.contribute to D.involve in
15.A.appeal B.refer C.adapt D.commit
高三英语完形填空困难题查看答案及解析
A new study has found that cats can connect with people in the same way as dogs and children.The research, published in Current Biology, suggests the social abilities of cats to form human attachments has been greatly underestimated.The study notes that more cats live with humans than dogs do worldwide.But historically, more scientific research has centered on the social relationships between people and dogs.
The researchers designed experiments similar to methods used to measure human attachment behaviors.For example, other studies have observed how babies react to being reunited with caregivers after being separated for short periods.
About 70 cats were studied.The hehavior of the animals was observed by experts who divided them into two groups.64 percent were judged to be “securely attached”to caregivers, while 36 percent were found to be “insecurely attached.”The cats with secure attachments showed several signs of “reduced stress”levels, the study found.These cats were found to be more comfortable and effectively balanced their attention between the person and their surroundings.However, the cats with an insecure attachment showed clear signs of stress.These included shaking of the tail, repeated licking or staying completely away from the caregiver.
She added that the results showed that the level of secure and insecure attachments in cats is very close to those measured in human babies.In humans, research has found that 65 percent of babies are also securely attached to their caregivers.The researchers also were interested in finding out if socialization training would change the results.
But after a six-week training program for the cats, there were no major differences. “Once an attachment style has been established between the cat and its caregiver, it appears to remain relatively stable overtime, even after a training and socialization intervention(干预), ”Vitale said.
1.What does the study mentioned in this passage show?
A.Cats’social ability is little thought of.
B.Dogs have more sociable personalities than cats.
C.Historically, dog is much smarter than cats.
D.Cats have bad social relationships with dogs.
2.What will happen if the cats feel unsafe?
A.They tend to attack their caregivers.
B.They are going to shake their tails.
C.They will stay close to their caretakers.
D.They are likely to balance their attention.
3.What can we infer from the last two paragraphs?
A.Attachment level in babies is higher than in cats.
B.Training program plays an important role in the results.
C.Researchers feel insecure when experimenting with cats.
D.It’s hard to make changes to attachment styles between cats and caregivers.
高三英语阅读理解中等难度题查看答案及解析
Changing the design of a new product may ____ the risk of its production in the market.
A.bring about B.come about
C.bring up D.come up
高三英语单项填空中等难度题查看答案及解析
Changing the design of a new product may ______ the risk of its production in the market.
A.bring about B.come about C.bring up D.come up
高三英语单项填空中等难度题查看答案及解析
Changing the design of a new product may ________ the risk of its production in the market.
A.bring about B.come about
C.bring up D.come up
高三英语单项填空中等难度题查看答案及解析
There are new findings that not enough sleep may cause people to gain weight. Researchers say a lack of sleep can produce hormonal(激素的) changes that increase feelings of hunger.
In one study, researchers in the United States examined information on more than 1000 people. The people had taken part in a long-term study of sleep disorders.
Some people slept less than five hours a night. They had 15 percent higher blood levels of a hormone called ghrelin than people who slept eight hours. And they had 15 percent less of the hormone leptin. Experts say ghrelin helps make people feel hungry; leptin makes you feel full.
The scientists say these hormonal changes may be a cause of obesity in Western societies. They note the combination that sleep limitation is common and food is widely available.
The results were not affected by how much people exercised. People who are awake longer have more time to burn energy. But the researchers say loss of sleep may increase hunger especially for high-calorie foods, so people gain weight. It seems that, for survival, the body may be designed to store more fat during times with less sleep.
Researchers from Stanford University in California and the University of Wisconsin did the study. They found that the best amount of sleep for weight control is 7.7 hours a night.The Public Library of Science published the findings in its journal Medicine . Internet users can read the full study, free of charge, at plos. org.
1.Not enough sleep can cause obesity by ______.
A. burning more of your energy
B. making you want to eat more food
C. keeping you from doing exercise
D. helping you feel great without food
2.When you sleep 7.7 hours a night, you will ______ .
A. have your ghrelin level rise and leptin level drop
B.have your leptin level rise and ghrelin level drop
C.have your ghretin and leptin levels properly balanced
D.have your hunger increase and your weight decrease
3.You can read the findings________
A. Only on the Internet
B. only in Medicine
C. Both on the Internet and in Medicine
D. Neither on the Internet nor in Medicine
高三英语阅读理解中等难度题查看答案及解析
A new study finds that our brains are wired to make music-color connections depending on how the music makes us feel. Mozart’s “Flute Concerto No.1 in G Major” is most often associated with bright yellow and orange, whereas his “Requiem in D Minor” is linked to bluish gray, the findings revealed.
US researchers from the University of California, Berkeley, enlisted nearly 100 subjects for a study on music and color. With 37 colors, the UC Berkeley study found that people tend to pair faster-paced music in a major key with lighter, more vivid, yellow colors, whereas slower-paced music in a minor key is more likely to be teamed up with darker, grayer, bluer colors.
“Surprisingly, we can predict with 95 percent accuracy how happy or sad the colors people pick will be based on how happy or sad the music is that they are listening to,” said lead author and UC Berkeley vision scientist Stephen Palmer.
In three experiments, the subjects listened to 18 classical music pieces that varied in pace (slow, medium, fast) and in major VS minor keys. In the first experiment, participants were asked to pick five of the 37 colors that best matched the music to which they were listening. Separately, they rated each piece of music on a scale of happy to sad, strong to weak, lively to dull, and calm to angry.
Next, the research team plans to study particiapants in Turkey where traditional music employs a wider range of scales than just major and minor. “We know that in Mexico and the US the responses are very similar,” Palmer said. “But we don’t yet know about China or Turkey.”
1.What can we know about Mozart’s “Flute Concerto No. 1 G Major”?
A. It is fast in pace.
B. It is slow in pace.
C. It makes us feel upset.
D. It makes us feel optimistic.
2.What did the US researchers find from the result of the new study?
A. There are colors that do not match any music.
B. People tend to connect happy colors to slow-paced music
C. There is a one-to-one connection between music and color.
D. People nearly do the same in picking colors for different music.
3.How did the researchers do the research?
A. By making predictions. B. By researching journals.
C. By conducting experiments. D. By studying famous musicians.
4.According to the text, the research mainly deals with __________
A. how colors or music influence our emotions
B. how emotions affect music-color connections
C. why we have different feelings towards music
D. why we have different feelings towards colors
高三英语阅读理解中等难度题查看答案及解析
A new study finds that our brains are wired to make music-color connections depending on how the music makes us feel. Mozart’s “Flute Concerto No.1 in G Major” is most often associated with bright yellow and orange, whereas his “Requiem in D Minor” is linked to bluish gray, the findings revealed.
US researchers from the University of California, Berkeley, enlisted nearly 100 subjects for a study on music and color. With 37 colors, the UC Berkeley study found that people tend to pair faster-paced music in a major key with lighter, more vivid, yellow colors, whereas slower-paced music in a minor key is more likely to be teamed up with darker, grayer, bluer colors.
“Surprisingly, we can predict with 95 percent accuracy how happy or sad the colors people pick will be based on how happy or sad the music is that they are listening to,” said lead author and UC Berkeley vision scientist Stephen Palmer.
In three experiments, the subjects listened to 18 classical music pieces that varied in pace (slow, medium, fast) and in major VS minor keys. In the first experiment, participants were asked to pick five of the 37 colors that best matched the music to which they were listening. Separately, they rated each piece of music on a scale of happy to sad, strong to weak, lively to dull, and calm to angry.
Next, the research team plans to study particiapants in Turkey where traditional music employs a wider range of scales than just major and minor. “We know that in Mexico and the US the responses are very similar,” Palmer said. “But we don’t yet know about China or Turkey.”
1.What can we know about Mozart’s “Flute Concerto No. 1 G Major”?
A. It is fast in pace.
B. It is slow in pace.
C. It makes us feel upset.
D. It makes us feel optimistic.
2.What did the US researchers find from the result of the new study?
A. There are colors that do not match any music.
B. People tend to connect happy colors to slow-paced music
C. There is a one-to-one connection between music and color.
D. People nearly do the same in picking colors for different music.
3. How did the researchers do the research?
A. By making predictions.
B. By researching journals.
C. By conducting experiments.
D. By studying famous musicians.
4.According to the text, the research mainly deals with __________
A. how colors or music influence our emotions
B. how emotions affect music-color connections
C. why we have different feelings towards music
D. why we have different feelings towards colors
高三英语阅读理解中等难度题查看答案及解析
A new study, a project of the researchers from the University of Pittsburgh in Pennsylvania, finds the fitness tracker probably does not help with weight loss.
The devices are designed to record your physical activity. They are usually worn around the wrist, where they measure a person’s heart rate. The research team looked at two groups of individuals. The first wore a fitness tracker and took part in health counseling (咨询) with experts to consider the best weight-loss plan. The researchers compared this group with people who only got health counseling.
The study found that those only speaking with the health experts lost nearly 6 kilograms, but those using a fitness tracker lost only 3.5 kilograms. John Jakicic, the lead researcher, questioned the use of electronic devices for weight control in place of “effective behavioral counseling for physical activity and diet. ”
The study involved 470 subjects aged between 18 and 35. Some of them were overweight, while others were considered obese (肥胖的). Over three fourths of the subjects were women. All the subjects were told to increase physical activity and start on a low-calorie diet. They had their weight measured once every six months. After six months, researchers divided the group into two parts: one continued with monthly counseling, while members of the other group were given a fitness tracker. Eighteen months later, both groups “showed significant improvements in fitness, physical activity, and diet,” with no major difference between groups. However, when it came to losing weight, the people who only spoke with experts lost nearly twice as much weight.
Jakicic said, “the study’s findings are important because effective long-term treatments are needed to address America’s obesity. ” More information is needed, he added, to learn how to best use these devices to change “physical activity and diet behaviors” in adults who want to lose weight.
1.All the subjects in the study were asked to ________.
A. start on a high-calorie diet B. wear a fitness tracker
C. increase physical activities D. record their heart rates
2.Why does Jakicic think the findings are important?
A. Wearing fitness trackers hardly helps people lose weight.
B. Physical activity and diet have no effect on weight loss.
C. Handling obesity requires effective long-term treatments.
D. There are great differences in fitness between both groups.
3.What can we infer about the study mentioned in the text?
A. The study went on for about two years.
B. More than 120 men took part in the study.
C. Health counseling helps lose almost 6 kilograms.
D. Wearing a fitness tracker is useful for keeping slim.
4.The purpose of the text is to ________.
A. describe how the researchers were conducting the study
B. indicate regular counseling for weight control is necessary
C. convince readers to wear fitness trackers for weight control
D. warn women are more likely to suffer from weight problems
高三英语阅读理解困难题查看答案及解析
In 1883,an engineer named John Roebling intended to build a bridge connecting New York with the Long Island. 36 ,experts throughout the world thought it impossible and not 37 .
Roebling couldn’t 38 the vision in his mind of this bridge. He knew deep in his heart it could be done. He just had to 39 the dream with someone else. After much persuasion he managed to 40 his son Washington,a young engineer,that the bridge 41 could be built.
Working together,the father and son developed concepts of 42 it could be accomplished and how the difficulties could be 43 . With great 44 and inspiration,they hired their crew and began to build their dream bridge.
The project started well,but unfortunately an accident took the life of John. Washington was injured and left with a brain damage, 45 him not being able to walk or talk or even move.
Everyone had a 46 comment to make and felt the project should be trashed. In 47 of his disability,Washington still had a burning 48 to complete the bridge and his mind was still as 49 as ever.
He tried to pass on his 50 to some of his friends. Suddenly an idea 51 him as he lay in hospital. All he could do was move one finger and he decided to make the best 52 of it. By moving this,he slowly developed a code of communication with his wife. He used the method of tapping her arm to tell the engineers what to do. It seemed foolish 53 the project was under way again.
For 13 years Washington tapped out his instructions with his finger on his wife’s arm,until the Brooklyn Bridge was finally completed.
Perhaps this is one of the best examples of a never-say-die 54 that overcomes a terrible physical handicap and 55 an impossible goal.
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高三英语完型填空中等难度题查看答案及解析