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A good advertisement will draw customer’s attention towards your product. That is what every business really wants, in addition to your actually buying their product. In this article we will round up several great ads that cover many different styles but all have one thing in common, that is they connect to their audience.
King Oscar: Open
This ad puts forward an idea that King Oscar's fish products are as fresh as they can possibly get. This idea is then realized by combining a fish and one of their canned products showing the customer they will be buying a fish straight from the ocean. This simplistic image gives off just enough to tell the consumer what the deal is with their product.
Panasonic 3D TV: Dino
Here is another ad that has a lot going on but still is able to get its message across fairly easily. We will first notice the dinosaur in the mess living room but then see the girl pointing at the TV, which will give us the impression that Panasonic's 3D televisions are extremely realistic. The great art direction leads to the customer understanding what product is on display almost immediately.
Pepsi: Straws
This clever Pepsi ad conveys a lot to the customer; at first glance it gives the impression that Pepsi is the preferred choice of even the straws(吸管). And then after that it makes fun of Coca Cola by using their red and white colors for the other can as well as their classic design. This is a very clever ad on many levels.
Canal+: iPhone Titanic
This ad may take a bit more time to understand but the design itself can keep a customer interested. The large finger and the iPhone in the corner can quickly help the viewer connect the dots with the sinking Titanic ship and show that we can have all our favorite movies right on our iPhones.
1.What is the common feature of great advertisements?
A.They involve many different styles.
B.They will draw every business’attention.
C.They can attract customers and touch them.
D.They make comparison between products.
2.What is special about King Oscar?
A.Its fish products are very fresh.
B.It conveys a lot to the customers.
C.People can buy fish directly from ocean.
D.It gives us extremely realistic impression.
3.Which advertisement mentioned its competitor?
A.King Oscar: Open. B.Panasonic 3D TV: Dino
C.Pepsi: Straws. D.Canal+: iPhone Titanic.
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A good advertisement will draw customer’s attention towards your product. That is what every business really wants, in addition to your actually buying their product. In this article we will round up several great ads that cover many different styles but all have one thing in common, that is they connect to their audience.
King Oscar: Open
This ad puts forward an idea that King Oscar's fish products are as fresh as they can possibly get. This idea is then realized by combining a fish and one of their canned products showing the customer they will be buying a fish straight from the ocean. This simplistic image gives off just enough to tell the consumer what the deal is with their product.
Panasonic 3D TV: Dino
Here is another ad that has a lot going on but still is able to get its message across fairly easily. We will first notice the dinosaur in the mess living room but then see the girl pointing at the TV, which will give us the impression that Panasonic's 3D televisions are extremely realistic. The great art direction leads to the customer understanding what product is on display almost immediately.
Pepsi: Straws
This clever Pepsi ad conveys a lot to the customer; at first glance it gives the impression that Pepsi is the preferred choice of even the straws(吸管). And then after that it makes fun of Coca Cola by using their red and white colors for the other can as well as their classic design. This is a very clever ad on many levels.
Canal+: iPhone Titanic
This ad may take a bit more time to understand but the design itself can keep a customer interested. The large finger and the iPhone in the corner can quickly help the viewer connect the dots with the sinking Titanic ship and show that we can have all our favorite movies right on our iPhones.
1.What is the common feature of great advertisements?
A.They involve many different styles.
B.They will draw every business’attention.
C.They can attract customers and touch them.
D.They make comparison between products.
2.What is special about King Oscar?
A.Its fish products are very fresh.
B.It conveys a lot to the customers.
C.People can buy fish directly from ocean.
D.It gives us extremely realistic impression.
3.Which advertisement mentioned its competitor?
A.King Oscar: Open. B.Panasonic 3D TV: Dino
C.Pepsi: Straws. D.Canal+: iPhone Titanic.
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The purpose of our advertising is to _________ customers’ attention to our product.
A. pay B. devote C. fix D. draw
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_________ more customers, many companies prefer to spend a lot of money in advertising.
A. Attract B. Attracting C. Attracted D. To attract
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Years ago when Sam was nine, a television advertisement caught his attention. Procter & Gamble started an advertisement campaign with “the Cheer Man”, a character who visited_________around the country. If he rang your doorbell and you had a box of Cheer or something like “Cheer” written on a piece of paper, you’d_________ten dollars.
Sam was_________that the Cheer Man would come to his home. Many parents considered his idea_________, but his mother helped him prepare for that_________.
Young Sam made a sign with the Cheer logo(标志) and_________it in his bedroom. When he was_________, he told his classmates his dream. They_________him, but his mother kept_________him to dream.
Time went by and the ad was not on____________.Sam stored the sign in his closet(壁橱)-but he____________believed the Cheer Man was coming.
The next summer when Sam was ten, he____________a neighborhood birthday party. While they were playing outside, they____________what sounded like someone shouting. As the noise got____________, they saw a car with a loudspeaker-and a man was yelling, “Cheer! Cheer! Cheer is here!”
Sam watched____________. The car was several blocks away, but he knew it was going to his house. Sam ran home, grabbed(抓住)his sign and____________outside holding it over his head. And just as he’d____________, the Cheer Man stopped in front of his house and said, “You get the ten dollars.”Sam’s joy was beyond____________.
Young Sam learned a valuable____________about believing in a dream He discovered that anything is possible. That knowledge paved the way for Sam Haskell’s____________as a television executive and producer in Hollywood.
1.A.classrooms B.companies C.surroundings D.neighborhoods
2.A.raise B.spend C.receive D.save
3.A.convinced B.pleased C.doubted D.accused
4.A.informal B.impossible C.unexpected D.unusual
5.A.visit B.advertisement C.wait D.party
6.A.hung B.threw C.hid D.spread
7.A.curious B.stressful C.ready D.puzzled
8.A.believed in B.relied on C.laughed at D.responded to
9.A.inviting B.encouraging C.forcing D.requiring
10.A.newspaper B.television C.radio D.book
11.A.only B.yet C.already D.still
12.A.changed B.ruined C.celebrated D.attended
13.A.ignored B.kept C.heard D.suggested
14.A.closer B.faster C.nicer D.better
15.A.peacefully B.excitedly C.sadly D.slowly
16.A.whispered B.begged C.climbed D.rushed
17.A.dreamed B.planned C.organized D.written
18.A.combination B.pace C.description D.manner
19.A.speech B.lesson C.experience D.conclusion
20.A.birth B.business C.gift D.future
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Whatever work you are doing, you should concentrate your attention ______it.
| A．to | B．towards | C．with | D．on |
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. Niagara Falls is a great tourist________, drawing millions of visitors every year.
A. attention B. attraction C. avenue D. altitude
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Dear Mayor,
I would like to draw your attention to the depressing state of the environment in our city. Increased vehicles have made the air polluted. Citizens find it difficult to breathe. Dumping toxic chemicals into the river has polluted the drinking water and ground water.
All of us, as concerned citizens, have discussed these problems in various meetings. We have come up with the following proposals（提议）.
The green roads are no longer green. Many trees and bushes have been cut. We propose restricting the movement of vehicles. Besides, we should make it compulsory（强制性的）to use anti-pollution devices on all vehicles. We should also plant more plants and trees along roads.
The Bada Nadi River has become a dumping ground of toxic chemicals from some factories. These toxic chemicals have killed nearly all the life in the river and polluted our drinking water and ground water. We propose that the Bada Nadi River be declared a protected water body. All the dumping should be banned and heavy fine should be imposed on the offenders（违法者）. To tackle the problem of managing toxic waste, we propose setting up a water treatment plant so that only clean water is discharged into the river. Cleaning up the river and introducing various fishes and plants to the river will bring it back to life.
Lastly, the noise pollution caused by honking（鸣）horns and blaring loudspeakers has caused distress to one and all. Many people have suffered from noise-related illnesses. We propose a blanket ban on the use of loudspeakers. And“no horn zones”should also be declared in residential hospitals and school areas.
I would request you to seriously consider our proposals and act accordingly.
Thank you!
Sincerely yours,
A kind-hearted citizen
1.The author wrote this letter in order to ______.
A. express his/her thanks to the mayor
B. complain about the environment
C. share his/her opinions about city life
D. make his/her suggestions on managing toxic waste
2.In order to protect the Bada Nadi River, the author suggests _______.
A. anti-pollution devices should be used on vehicles
B. planting more trees and bushes along roads
C. restricting the movement of vehicles
D. banning dumping dangerous chemicals into the river
3.The underlined word “tackle”in the fourth paragraph means“_______”.
A. put off B. deal with
C. set up D. turn down
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The performance of the host, _________ to please the audience and draw their attention, was greeted with a cold silence, however.
A. had intended B. intended C. intending D. to intend
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Niagara Fall is a great tourist ________, drawing millions of visitors every year.
| A．attention | B．attraction | C．appointment | D．arrangement |