What the country did _____ the international trade regulations, for which it was widely condemned.
A. approved B. violated C. bothered D. interrupted
高三英语单项填空简单题
What the country did _____ the international trade regulations, for which it was widely condemned.
A. approved B. violated C. bothered D. interrupted
高三英语单项填空简单题查看答案及解析
—____ when has the country been open to international trade?
—1978,I suppose.
A.Since B.In
C.From D.After
高三英语单项填空中等难度题查看答案及解析
—________ when has the country been open to international trade?
—1978，I suppose.
A．Since B．In C．From D．After
高三英语单项填空中等难度题查看答案及解析
The increase in global trade means that international companies cannot afford to make costly advertising mistakes if they want to be competitive．Understanding the language and culture of target markets in foreign countries is one of the keys to successful international marketing．Too many companies，however，have jumped into foreign markets with embarrassing results．Translation mistakes are at the heart of many blunders in international advertising．
General Motors，the US auto manufacturer, got a costly lesson when it introduced its Chevrolet Nova to the Puerto Rican market. “Nova”is Latin for “new (star)”and means “star” in many languages，but in spoken Spanish it can sound like “no va”, meaning “it doesn’t go”．Few people wanted to buy a car with that cursed meaning. When GM changed the name to Caribe，sales picked up dramatically．
Marketing blunders have also been made by food and beverage companies. One American food company’s friendly “Jolly Green Giant” (for advertising vegetables) became something quite different when it was translated into Arabic as “Intimidating Green ogre(吃人妖魔)”．
When translated into German，Pepsi’s popular slogan，“Come Alive with Pepsi” came out implying “Come Alive from the Grave”．No wonder customers in Germany didn’t rush out to buy Pepsi.
Even a company with an excellent international track record like Kentucky Fried Chicken is not immune to the perils of faulty translation．Many sales were lost when the catch phrase “finger licking food” became “eat with your fingers off” in Chinese translation．
A manufacturer of one laundry detergent also made an expensive mistake in the Middle East. Its advertisements showed a picture of a pile of dirty clothes on the left, a box of the company’s detergent in the middle, and clean clothes on the right．Unfortunately，the message was incorrectly interpreted because most people looked at it from right to left, the way Arabic is read．
Having awakened to the special nature of foreign advertising，companies are becoming much more conscientious in their translation and more sensitive to cultural distinctions．The best way to prevent errors is to hire professional translators who understand the target language and its idiomatic usage, or to use a technique called “back translation” to reduce the possibility of blunders. The process uses one person to translate a message into the target language and another to translate it back. Effective translators aim to capture the overall message of an advertisement because a word-for-word duplication of the original rarely conveys the intended meaning and often causes misunderstandings．
1.The underlined word “blunder” in paragraph 1 has the closest meaning to _____________．
A. dispute B. issue C．obvious error D．ignorance
2.Paragraphs 2 to 6 are developed primarily by means of ______________．
A. descriptions B．analysis
C．contrasts D．giving examples
3.Which of the following statements BEST explains the failure of the laundry detergent ad in the Middle East?
A．The advertisement is offensive to the Arabic religious belief．
B．The advertiser is ignorant of the reading habit of the Arabs．
C．The advertisement is mistakenly translated by the Arabs．
D. The advertisement is poorly designed regardless of Arabic social customs．
4.It can be inferred from the passage that _______________．
A．Jolly Green Giant didn’t attract many customers in Arabic countries
B. advertisements must avoid jokes since what is considered funny in one part of the world may not be so humorous in another
C．marketers do not have to appreciate the values of a culture in order to capture the target market
D. word-for-word translation should be abandoned in advertisement translation
5.What is the best title for this article?
A．Cultural Importance in Advertising．
B．How to Translate Advertisement．
C. Avoidance of Culture Oversights.
D. Prevention of Translation Blunders.
高三英语阅读理解中等难度题查看答案及解析
If one side refuses to give in to _____, the trade talk between the countries is likely to break down．
A．another B．other C．the other D．one another
高三英语单项填空中等难度题查看答案及解析
Chinese officials hope that trade will _______ when the two countries _______ to hard currency.
A. turn up; scratch B. catch on; squeeze
C. pick up; switch D. hold on; status
高三英语单项填空中等难度题查看答案及解析
The two countries are going to meet to _______ some barriers to trade between them.
A. make up B. use up C. turn down D. break down
高三英语单项填空中等难度题查看答案及解析
The two countries are going to meet to _______ some barriers to trade between them.
A. make up B. use up
C. turn down D. break down
高三英语单项填空中等难度题查看答案及解析
The two countries are going to meet to _______ some barriers to trade between them.
A. make up B. use up C. turn down D. break down
高三英语单项填空中等难度题查看答案及解析
BEIJING - The country's top health officials state that an international charity's decisions not to give millions of dollars to Chinese organizations that fight AIDS and other diseases will not bring about the end of those organizations.
The Global Fund to Fight AIDS, Tuberculosis and Malaria announced on Monday that it will withhold $95 million from the $270 million in grants(补助金) it had planned to give China. That decision came as the result of months of discussion between the charity and Chinese officials.
On the mainland, a large number of programs meant to prevent the spread of HIV/AIDS have received money from the Global Fund. Many observers now fear that the announced cut will undermine those organizations' work.
Chen Zhu, the minister of health, said officials have found a way to limit the harm. “In the coming five years, the Chinese government will constantly increase its financial support of social organizations, particularly those that work to control and prevent HIV/AIDS.” Chen said while addressing the 6th Experience Exchange Conference of International Cooperation Program on HIV/AIDS in China on Monday.
In a recent survey of more than 200 organizations taking part in the fight against HIV/AIDS on the mainland, nearly 80 percent of them said they had received grants from the Global Fund. About 83 percent of them said they will find it difficult to continue operating without financial support from abroad, it said. Official statistics showed the Global Fund has given China $548 million in grants since 2003.
Xia Jing, leader of a Beijing-based grassroots organization dedicated to controlling AIDS, said: “We were like children fostered by foreign milk. As foreign money began to be withdrawn from China, we were faced with serious financial hardships.” Han Mengjie, executive director of Global Fund China Programs, said the Chinese government has fully recognized the important role social organizations play in controlling diseases. “The work done and efforts made by such organizations must be sustained for a long time to supplement the government's intervention work,”he said, “We have to face the truth that international money for AIDS control will gradually leave China and to prepare ourselves to deal with that.”
1.Which sentence is the closest to the title of the passage?
A．China will have to fight against AIDS alone, though facing financial hardship.
B．Chinese organizations of fighting against AIDS and other diseases won’t receive money from international charity.
C．The fight against AIDS won’t be stopped by the withdraw of money from charity in China.
D．Chinese organizations of fighting against AIDS and other diseases will be reduced to despair.
2.According to Han Mengjie, which of the following is the most possible action to be taken?
A．Chinese government is expected to seek help from social organization to control diseases
B．Chinese government shouldn’t rely too much on social organizations
C．Social organizations’ work and efforts won’t make much difference to the fight against AID
D．We Chinese are well prepared for the international money’s withdraw from China
3.How much money will China have received from Global Fund by the end of this year ?
A．$818 B．$548 C．$ 270 D．$723
4.What implication can we get from the passage？
A．Many people are not optimistic about the control of AIDS.
B．Chinese government will take an active part in AIDS control.
C．International charity are treating China unfairly.
D．Most organization related with AIDS control had received money from the Global Fund before this announcement on Monday.
高三英语阅读理解中等难度题查看答案及解析