Junk food advertising is “monopolising(垄断)” the Internet as television advertising comes under examination. Among 315 children’s websites, ads for soft drink, ice-cream, fast food and sugar are more than those for healthy foods by two to one.
Researchers looked at every food reference on 119 websites of companies active in advertising food and drink to children. They found that food references—anything from a picture or an article to an ad or a game—appeared on 44 per cent of popular children’s websites. Two-thirds of these were for unhealthy foods. Unhealthy products were three times more likely to be branded.
Many of the techniques used on food product websites for companies that included Cadbury, Nestle and Kellogg strengthen the food brand and make children spend more time seeing the product. More children spend more time on the Internet which captures and maintains children’s attention. It makes the Internet a powerful marketing medium.
Researchers found that 29 per cent of sites used advergames—in which the branded product is integrated (融入)into a computer game.The number of games per site varied. The Wrigley’s Candystand website contained 67 games. Those sites aiming at younger children and adults had a higher rate of advergames than those for preschool-age children, as did those sugary drinks , ice-cream and chocolate.
Kathy Chapman, the senior nutritionist at the Cancer Council, said, “The marketing is becoming a lot more complex. It used to be a couple of things; now it’s a whole range. The companies use different kinds of ways to promote their products and make them known. There’s a lot more things going on.”
68. According to the passage, television advertising about junk food .
A. is more popular than the Internet advertising
B. is becoming more and more varied
C. is being controlled at present
D. will be replaced by the Internet advertising
69. Why does the Internet become the favorite place for junk food advertising?
A. The Internet is becoming more popular with children than the other medium
B. The children believe in the advertisements on the Internet.
C. The techniques make junk food more attractive.
D. The number of children watching TV has dropped a lot.
70. What can we know about the advergames?
A. They are new websites to advertise junk food.
B. Most of the children’s websites have advergames.
C. They are popular advertisements for children.
D. Children can get the junk food advertisements through advergames.
71. What does the passage mainly talking about?
A. Junk food ads finding web home B. Junk food ads forbidden on TV
C. Junk food market expanding D. Junk food harming children
高三英语阅读理解简单题
Junk food advertising is “monopolising(垄断)” the Internet as television advertising comes under examination. Among 315 children’s websites, ads for soft drink, ice-cream, fast food and sugar are more than those for healthy foods by two to one.
Researchers looked at every food reference on 119 websites of companies active in advertising food and drink to children. They found that food references—anything from a picture or an article to an ad or a game—appeared on 44 per cent of popular children’s websites. Two-thirds of these were for unhealthy foods. Unhealthy products were three times more likely to be branded.
Many of the techniques used on food product websites for companies that included Cadbury, Nestle and Kellogg strengthen the food brand and make children spend more time seeing the product. More children spend more time on the Internet which captures and maintains children’s attention. It makes the Internet a powerful marketing medium.
Researchers found that 29 per cent of sites used advergames—in which the branded product is integrated (融入)into a computer game.The number of games per site varied. The Wrigley’s Candystand website contained 67 games. Those sites aiming at younger children and adults had a higher rate of advergames than those for preschool-age children, as did those sugary drinks , ice-cream and chocolate.
Kathy Chapman, the senior nutritionist at the Cancer Council, said, “The marketing is becoming a lot more complex. It used to be a couple of things; now it’s a whole range. The companies use different kinds of ways to promote their products and make them known. There’s a lot more things going on.”
68. According to the passage, television advertising about junk food .
A. is more popular than the Internet advertising
B. is becoming more and more varied
C. is being controlled at present
D. will be replaced by the Internet advertising
69. Why does the Internet become the favorite place for junk food advertising?
A. The Internet is becoming more popular with children than the other medium
B. The children believe in the advertisements on the Internet.
C. The techniques make junk food more attractive.
D. The number of children watching TV has dropped a lot.
70. What can we know about the advergames?
A. They are new websites to advertise junk food.
B. Most of the children’s websites have advergames.
C. They are popular advertisements for children.
D. Children can get the junk food advertisements through advergames.
71. What does the passage mainly talking about?
A. Junk food ads finding web home B. Junk food ads forbidden on TV
C. Junk food market expanding D. Junk food harming children
高三英语阅读理解简单题查看答案及解析
A. The apartment isn’t within _____ of the subway station as its advertiser has claimed
it is.
A.a stone’s throw B. the throw of a stone
C. stone’s throw D. a stone throw
高三英语单项填空中等难度题查看答案及解析
________an advertisement says, remember that there is ________as a free lunch in the world
A. Whatever, no such thing B. What, not such thing
C. However, no such thing D. how, not such thing
高三英语单项填空中等难度题查看答案及解析
________an advertisement says, remember that there is ________as a free lunch in the world.
A. Whatever, no such thing
B. What, not such thing
C. However, no such thing
D. how, not such thing
高三英语单项填空中等难度题查看答案及解析
As the Internet is expanding day by day, the opportunities for crime ______ as well.
A.has B.is C.have D.are
高三英语单项填空简单题查看答案及解析
阅读理解。
Everyone knows that eating too much junk food is not good to our health. Yet, what is it about junk food that is so completely irresistible(无可抗拒的)? For one thing, it’s everywhere. From chips in fast food restaurants to candy in supermarkets, junk food always seems available. Thankfully, science is now providing new clues to help us reduce snacking.
Make friends with dainty(讲究的) eaters.
Studies have found that people tend to increase or reduce the amount of food they eat depending on what their companions are taking in.
See happy movies… and always get the smaller bag of popcorn(爆米花).
According to some experts, people eat up to 29% more popcorn if they are watching a sad or serious movie, compared to when they are watching a comedy. Viewers consumed almost 200 calories more when snacking from a large bucket, as opposed to when given a medium-sized container.
Eat breakfast.
Nutritionists have gone back and forth（来来回回）about the question of how much to eat in the morning, but new studies suggest that consuming a good breakfast is a must. Surveys on long-term weight-loss show that two key factors in keeping weight down are eating breakfast and exercising.
Divide your food and conquer overeating.
Any kind of dividing your food into portions slows down your eating. Any kind of marker makes you aware of what you’re eating and of portion size. Researchers advise reallocating（再分配）snack foods into small plastic bags. It sounds simplistic, but it works.
1.Why do people eat too much junk food though it is bad for our health?
A. It’s delicious from chips to candy.
B. It’s easily taken everywhere.
C. Because it’s available here and there.
D. It’s easily bought in fast food restaurants.
2.Which of the following is TRUE according to the passage?
A. People are likely to eat more food when staying with friends.
B. Nutritionists have the same opinion about how much to eat in the morning.
C. People prefer to snake from a large bucket.
D. If people are watching a tragedy, they eat up to 29% more popcorn.
3.What will he or she do if he or she wants to lose weight?
A. To eat nothing in the morning.
B. To eat breakfast and exercise.
C. To get up early and to go to bed late.
D. To snack from a medium-size bucket.
4.What is the text mainly about the rule(s)?
A. how to eat properly and healthily.
B. how to make friends with dainty eaters.
C. how much to eat in the morning.
D. how to control overeating.
高三英语阅读理解中等难度题查看答案及解析
As the Internet is expanding day by day, the opportunities for crime ______ as well.
A. has been B. is C. have been D. are
高三英语单项填空中等难度题查看答案及解析
The Internet, as we know, is probably one of the greatest inventions of human history. Never before has the access to the collection of the world’s knowledge ever been more available. 1. Some people look to make use of the information you are providing to the Internet. Everything you do online leaves a small footprint.
There are a couple of steps you can take to make your adventures online a little safer and more secure. Let’s take a look at them.
Cover your tracks.
Whenever you visit a website, a small file is marked in your browser(浏览器), which is called a “cookie”. 2. This enables the webserver to know if you have been there before and it can tailor the presentation to your personal tastes. They are also how Facebook knows to serve you ads based on stuff you looked at on Amazon.
So what’s the harm in the cookie? Well, hackers can use the information stored in your cookies to edit a browsing history or with less secure cookies, take your passwords for some sites. If you want to protect yourself from your information being available to sites then you can turn off the generation of cookies in your browser. 3.
4.
The major browsers, Chrome, Internet Explorer, Firefox, and Safari are all built to be secure from snooping(窥探), but the people who write the code for the browsers are human and they make mistakes. 5. These are usually addressed very quickly, but it is important that you make sure your browser is up to date. Just like your operating system, new security patches are being applied all the time, you need to make sure you have them. Turning on automatic updates is something I highly recommend.
A.Use the latest browsers.
B.Change browsers frequently.
C.This will help protect you online.
D.That’s how the cookie works on our computer.
E.This great invention and resource is not without its dangers.
F.It is common for a security problem to pop up with a browser.
G.These cookies store information about who you are and what you looked at.
高三英语七选五中等难度题查看答案及解析
The Internet is an amazing information resource. Students, teachers, and researchers use it as 1.investigative tool. Journalists use it 2.(find) information for stories. Doctors use it to learn more about unfamiliar diseases and the 3.(late) medical development. Ordinary people use it for shopping, banking, bill-paying, and communicating with family and friends 4.(live) far away or in different parts of a city. People all over the world use it to connect with individuals from 5.(differ) countries and cultures. 6., although there are many positive developments 7.(associate) with the Internet, there are also certain fears and concerns. One concern relates to a lack of control over 8. appears on the Internet. With television and radio there are editors to check the accuracy or appropriateness of the content of programs, and with television there are restrictions on what kinds of programs can 9.(broadcast) and at what times of the day. With the Internet, parents can not check a published guide to determine what is suitable 10. their children to see.
高三英语语法填空简单题查看答案及解析
----How useful do you think the Internet is as a_____ of information?
----I think it is fairly useful, but a lot of the information you find online is false.
| A．resource | B．source | C．tank | D．storage |
高三英语单项填空简单题查看答案及解析