Children experience advertising in many forms — on TV, radio, magazines, newspapers, movies, the Internet, text messages, social media and more. And advertising works on children. For example, the more TV a child watches, the more toys that child is likely to want and ask for. This is why it's important for children to learn that advertisements are trying to make people purchase something. And advertisers always aim to make their products look good, perhaps even better than they really are.
Advertising affects children in different ways. How children think of advertising can depend on several things, including their age, what they know or have experienced.
At 0-2 years, children can't tell the difference between advertising and actual programs.
At 3-6 years, children can recognize advertisements and tell them from programs, but they don't understand that ads are trying to sell something. And they are likely to think of advertisements as being funny.
At 7-11 years, when children go to primary school, they can understand that advertisements are trying to sell them something, remember advertising messages and recognize some advertising techniques (策略) like advertisements overstating (夸大) how good products are. However, they might not always understand that products aren't as good as advertisements say they are, or that advertisers might not be telling them any of the products' bad points.
To limit the effects of advertising on school-age children, the most important thing parents can do is talk about advertisements and encourage their children to think about what they're trying to do.
It's a good idea to focus on the advertisements that a child sees most often. For example, parents can get their children thinking and developing a questioning attitude. In other words, what's the product in this advertisement? What is it for? Who is it for?
They can also ask their children about the techniques that are being used to sell a product. This can help them work out how an advertisement makes its product look good.
1.What does the underlined word "purchase" in Paragraph I mean?
A.Watch. B.Say.
C.Buy. D.Discuss.
2.What do children aged 0-2 think of advertisements?
A.They are pretty funny. B.They are trying to sell toys.
C.They are being shown in many ways. D.They are no different from other programs.
3.At what age can children know advertisements are not telling the truth?
A.2. B.3.
C.5. D.8.
4.How can parents limit the influence of advertising on their children?
A.By guiding them to see through advertisements.
B.By teaching them how to run advertisements.
C.By buying advertised products and comparing them.
D.By talking about the most successful advertisements.
高一英语阅读理解中等难度题
Children experience advertising in many forms — on TV, radio, magazines, newspapers, movies, the Internet, text messages, social media and more. And advertising works on children. For example, the more TV a child watches, the more toys that child is likely to want and ask for. This is why it's important for children to learn that advertisements are trying to make people purchase something. And advertisers always aim to make their products look good, perhaps even better than they really are.
Advertising affects children in different ways. How children think of advertising can depend on several things, including their age, what they know or have experienced.
At 0-2 years, children can't tell the difference between advertising and actual programs.
At 3-6 years, children can recognize advertisements and tell them from programs, but they don't understand that ads are trying to sell something. And they are likely to think of advertisements as being funny.
At 7-11 years, when children go to primary school, they can understand that advertisements are trying to sell them something, remember advertising messages and recognize some advertising techniques (策略) like advertisements overstating (夸大) how good products are. However, they might not always understand that products aren't as good as advertisements say they are, or that advertisers might not be telling them any of the products' bad points.
To limit the effects of advertising on school-age children, the most important thing parents can do is talk about advertisements and encourage their children to think about what they're trying to do.
It's a good idea to focus on the advertisements that a child sees most often. For example, parents can get their children thinking and developing a questioning attitude. In other words, what's the product in this advertisement? What is it for? Who is it for?
They can also ask their children about the techniques that are being used to sell a product. This can help them work out how an advertisement makes its product look good.
1.What does the underlined word "purchase" in Paragraph I mean?
A.Watch. B.Say.
C.Buy. D.Discuss.
2.What do children aged 0-2 think of advertisements?
A.They are pretty funny. B.They are trying to sell toys.
C.They are being shown in many ways. D.They are no different from other programs.
3.At what age can children know advertisements are not telling the truth?
A.2. B.3.
C.5. D.8.
4.How can parents limit the influence of advertising on their children?
A.By guiding them to see through advertisements.
B.By teaching them how to run advertisements.
C.By buying advertised products and comparing them.
D.By talking about the most successful advertisements.
高一英语阅读理解中等难度题查看答案及解析
.
It was _______ was advertised on TV that made many customers buy the computer which was not so perfect as the ad said.
| A．that | B．which | C．what | D．it |
高一英语单项填空简单题查看答案及解析
Many people believe the English _______ on TV and the radio is standard English.
| A．speaking | B．speak | C．spoken | D．is spoken |
高一英语单项填空困难题查看答案及解析
In the West, advertisements are the fuel that makes mass media work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.
Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of “Keeping your name before the public”. And some people thought that advertising was “truth well told”. Now more and more people consider it in this way: Advertising is the paid, non-personal, and usually persuasive presentation of goods, services and ideas by some certain sponsors (发起人) through various media.
First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is non-personal. It is not face-to-face communication. Although you may feel that a message in a certain advertisement is aimed directly at you, in reality, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it asks people to do something. All advertisements try to make people believe that the product, idea, or service advertised can benefit them. Fourth, the sponsors of the advertisement must show their names. From the advertisement, we can see if the sponsor is a company, or a single person. Fifth, advertising reaches us through old and modern mass media. Included in the old media are newspapers. magazines, radio, television, and films. Modern media include emails, matchbox covers, and boards on top of buildings.
1.The existence of the privately owned mass media depends on the support of_________.
A. the government B. advertisements
C. their owners’ families D. the TV stations
2.The passage seems to say that different ideas of advertising are given due to __________.
A. the subject of the advertisements B. the change of time
C. people's age difference D. peoples’ different opinions
3.Which of the following is considered modern mass media?
A. Emails. B. Newspapers C. Magazines. D. Films.
4. According to the passage, which of the following statements about advertisements is NOT true?
A. The sponsors are always mentioned.
B. Advertising is meant for large groups of people.
C. There is the description of things advertised
D. Advertising must be honest and humorous
高一英语阅读理解简单题查看答案及解析
Nowadays, people get news around them and about the world from _____ media: on TV, on the radio, in the newspaper or on the Internet.
A．formal B．ordinary C．various D．normal
高一英语单项填空简单题查看答案及解析
听下面一段独白，回答以下小题。
1.Where is the speaker most probably speaking?
A. On the radio. B. On TV. C. In class.
2.What will the weather be like in England today?
A. Quite dry. B. Wet and windy. C. Pretty good but cool.
3.How will the weather be in the east of Europe tomorrow?
A. Fine. B. Wet and windy. C. Rainy.
高一英语长对话或独白困难题查看答案及解析
Kate broadcast her new CD on the radio; ______, she gave performances on TV.
| A．as a result | B．in addition | C．in a way | D．in return |
高一英语单项填空简单题查看答案及解析
听下面一段较长对话，回答以下小题。
1.Where did the man see the ad?
A.In a newspaper. B.On TV. C.On the radio.
2.What is the probable relationship between the speakers?
A.School teacher and student.
B.House seller and buyer.
C.Newspaper reporter and reader.
高一英语长对话中等难度题查看答案及解析
However, even on TV and the radio you will hear differences in the way ______ people speak.
| A．that | B．in which | C．/ | D．all of the above |
高一英语单项填空中等难度题查看答案及解析
Mo Yan, many of _____ works were based on his experience in his birth place, was awarded the Nobel Prize in Literature.
A. who B. whom
C. whose D. which
高一英语单项填空中等难度题查看答案及解析