The notion of building brand personality is promoted by Starbucks as a part of company culture to embed meaning in their products and thus attract more customers.
Starbucks literally changed the definition of “a good cup of coffee”. For Starbucks, the brand had three elements: coffee, ________ and stores. Strict control over the quality and processing of the beans ________ that the coffee would be of the highest possible quality. Outstanding store personnel were employed and trained in coffee knowledge and ________ service. Store design, atmosphere and aroma (浓香) all ________ the “Starbucks Experience”.
Almost all Starbucks stores were corporately owned and controlled. Starbucks prided itself on the “Starbucks Experience”, ________ coffee to provide a unique experience for its customers.
_____ those traditional coffee houses providing you with the grab-and-go service, Starbucks provides you with more than coffee. You get great people, first-rate music, a comfortable and upbeat meeting place, and ________ advice on brewing excellent coffee at home. At home you’re part of a family. At work you’re part of a company. And somewhere in between is a place where you can sit back and be yourself. That’s what a Starbucks store has been ________ to creating for its customers — a kind of “third place” where they can ________, reflect, read, chat or listen.
The green Starbucks logo is a mermaid that looks like the end of the double image of the sea. It was designed by Terry Heckler, who got the ________ from the wooden statue of the sea. Mermaid logo also ________ original and modern meanings: her face is very simple, but with modern abstract forms of packaging; the middle is black and white, the only color on the outside surrounded by a circle.
Starbucks makes the typical American culture gradually broken down into elements of ______: the visual warmth, hearing the way, smelling the aroma of coffee and so on. Just think, through the huge glass windows, watching the crowded streets, ________ sipping a coffee flavor, which is in line with the “Yapi”, the feeling of experience in the ________ life.
But the ________ of Starbucks is not about the coffee, although it’s great coffee. Coffee is only a carrier. Coffee consumption, to a great extent, is an emotional and cultural level of consumption.
1.A.people B.managers C.customers D.clients
2.A.assured B.promised C.ensured D.predicted
3.A.emergency B.environment C.employment D.customer
4.A.consisted of B.benefited from C.contributed to D.headed for
5.A.going beyond B.coming across C.making up D.depending on
6.A.With regard to B.In addition to C.Compared with D.In terms of
7.A.general B.reasonable C.legal D.fascinating
8.A.committed B.alerted C.subjected D.required
9.A.negotiate B.perform C.conceal D.escape
10.A.imagination B.inspiration C.patent D.philosophy
11.A.creates B.cultivates C.credits D.conveys
12.A.brand B.logo C.possession D.experience
13.A.greedily B.gently C.persistently D.indifferently
14.A.busy B.easy C.miserable D.energetic
15.A.product B.vision C.essence D.importance
高一英语完形填空困难题
The notion of building brand personality is promoted by Starbucks as a part of company culture to embed meaning in their products and thus attract more customers.
Starbucks literally changed the definition of “a good cup of coffee”. For Starbucks, the brand had three elements: coffee, ________ and stores. Strict control over the quality and processing of the beans ________ that the coffee would be of the highest possible quality. Outstanding store personnel were employed and trained in coffee knowledge and ________ service. Store design, atmosphere and aroma (浓香) all ________ the “Starbucks Experience”.
Almost all Starbucks stores were corporately owned and controlled. Starbucks prided itself on the “Starbucks Experience”, ________ coffee to provide a unique experience for its customers.
_____ those traditional coffee houses providing you with the grab-and-go service, Starbucks provides you with more than coffee. You get great people, first-rate music, a comfortable and upbeat meeting place, and ________ advice on brewing excellent coffee at home. At home you’re part of a family. At work you’re part of a company. And somewhere in between is a place where you can sit back and be yourself. That’s what a Starbucks store has been ________ to creating for its customers — a kind of “third place” where they can ________, reflect, read, chat or listen.
The green Starbucks logo is a mermaid that looks like the end of the double image of the sea. It was designed by Terry Heckler, who got the ________ from the wooden statue of the sea. Mermaid logo also ________ original and modern meanings: her face is very simple, but with modern abstract forms of packaging; the middle is black and white, the only color on the outside surrounded by a circle.
Starbucks makes the typical American culture gradually broken down into elements of ______: the visual warmth, hearing the way, smelling the aroma of coffee and so on. Just think, through the huge glass windows, watching the crowded streets, ________ sipping a coffee flavor, which is in line with the “Yapi”, the feeling of experience in the ________ life.
But the ________ of Starbucks is not about the coffee, although it’s great coffee. Coffee is only a carrier. Coffee consumption, to a great extent, is an emotional and cultural level of consumption.
1.A.people B.managers C.customers D.clients
2.A.assured B.promised C.ensured D.predicted
3.A.emergency B.environment C.employment D.customer
4.A.consisted of B.benefited from C.contributed to D.headed for
5.A.going beyond B.coming across C.making up D.depending on
6.A.With regard to B.In addition to C.Compared with D.In terms of
7.A.general B.reasonable C.legal D.fascinating
8.A.committed B.alerted C.subjected D.required
9.A.negotiate B.perform C.conceal D.escape
10.A.imagination B.inspiration C.patent D.philosophy
11.A.creates B.cultivates C.credits D.conveys
12.A.brand B.logo C.possession D.experience
13.A.greedily B.gently C.persistently D.indifferently
14.A.busy B.easy C.miserable D.energetic
15.A.product B.vision C.essence D.importance
高一英语完形填空困难题查看答案及解析
If the building project _____by the end of this month is delayed, the construction company will be fined .
A. being completed B. is completed C. to be completed D. completed
高一英语单项填空中等难度题查看答案及解析
If the building project _____by the end of this month is delayed, the construction company will be fined .
A. being completed B. is completed C. to be completed D. completed
高一英语单项填空中等难度题查看答案及解析
Attitude is an internal(内在的) state that influences the choices of personal action made by the individual(个人). Some researchers consider that attitudes come from differences between beliefs and ideas; others believe that attitudes come from emotional states. Here, we focus on the effects of attitudes upon behavior, that is, upon the choices of action made by the individual.
The kinds of actions taken by human beings are obviously influenced greatly by attitudes. Whether one listens to classical music or rock, whether one obeys the speed limit while driving, whether one encourages one’s husband or wife to express his or her own ideas-all are influenced by attitudes. These internal states are acquired(获得) throughout life from situations one is faced with in the home, in the streets, and in the school.
Of course, the course of action chosen by an individual in any situation will be largely determined by the particulars of that situation. An individual who has a strong attitude of obeying laws may drive too fast when he is in a hurry and no police cars in sight. A child who has a strong attitude of honesty may steal a penny when she thinks no one will notice. But the internal state which remains unchanged over a period of time, and which makes the individual behave regularly in a variety of situations, is what is meant by an attitude.
Attitudes are learned in a variety of ways. They can result from single events, as when an attitude toward snakes is acquired by an experience in childhood at the sudden movement of a snake. They can result from the individual’s experiences of success and pleasure, as when someone acquires a positive attitude toward doing crossword puzzles by being able to complete some of them. And frequently, they are learned by copying other people’s behavior, as when a child learns how to behave toward foreigners by observing the actions of his parents. Regardless of these differences, there is something in common in the learning and modification(修正) of attitudes.
1.According to the passage, attitudes________.
A. come from different situations in one’s life
B. are largely affected by one’s behavior
C. remain unchanged in one’s daily life
D. could be chosen according to one’s will
2.The author uses the examples in Paragraph 3 to show________.
A. people often make mistakes when they are not noticed
B. people with good attitudes may sometimes do bad deeds
C. particulars of a situation may influence an individual’s action
D. an individual may change his or her attitude fairly easily
3.Which of the following is TRUE about the learning of attitudes?
A. Attitudes are only learned through one’s success.
B. Attitudes learned in danger will last no more.
C. Copying others’ behavior is not a good idea.
D. Attitudes can be learned from one’s parents.
4.What would be the best title for the passage?
A. Differences of Attitudes. B. Nature(本质) of Attitude.
C. Choices of Attitudes. D. Changes of Attitude.
高一英语阅读理解中等难度题查看答案及解析
When it comes to President Obama，most of his personal business is already known by the public. Personal information about his children, Malia and Sasha，however，has been kept a little more under wraps.
The New York Times recently released a list of rules that Michelle Obama has mentioned over the years that Malia and Sasha must follow during their time in the White House，as well as in general. See how the first family educates their children：
The girls must write reports about what they've seen on their trips，even if it's not required by their school.
Malia may use her cell phone only on the weekend，and she and her sister cannot watch television or use a computer for anything but homework during the week.
Malia and Sasha have to play two sports：one they choose and one selected by their mother.
Malia must learn to do laundry(洗衣服)before she leaves for college.
The girls have to eat their vegetables，and if they say they are not hungry，they cannot ask for cookies or chips later.
While these might be shocking to some，Michelle said，“They're not little princesses. It's just basic rules，boundaries, and expectations that we would have normally.”
Michelle also mentions another set of rules：
The girls must do their chores(家务)，though the White House has a large staff. Malia and Sasha have chores of their own.
They must play a team sport, because it's about learning how to play on a team，how to lose and how to win gracefully.
It sounds like Michelle and Barack want the best for their kids and to make them as well rounded as possible. What are your thoughts on the Obama family rules?
1.What's the passage mainly about?
A.The first family rules.
B.The first family daily life.
C.How to be good parents.
D.How to be good children.
2.What do the underlined words “under wraps” in Para 1 probably mean?
A.Attractive. B.Secret. C.Calm D.Public.
3.What has to be followed after the girls' every trip?
A.Emails. B.Reports.
C.Homework. D.Photos.
4.Which of the following is the exception for the girls?
A.To learn to do laundry.
B.To play two sports.
C.To use cell phone freely.
D.To eat their vegetables.
高一英语阅读理解中等难度题查看答案及解析
When it comes to President Obama, most of his personal business is already known by the public. Personal information about his children, Malia and Sasha, however, has been kept a little more under wraps.
The New York Times recently released a list of rules that Michelle Obama has mentioned over the years that Malia and Sasha must follow during their time in the White House, as well as in general. See how the first family educates their children:
The girls must write reports about what they’ve seen on their trips, even if it’s not required by their school.
Malia may use her cell phone only on the weekends, and she and her sister cannot watch television or use a computer for anything but homework during the week.
Malia and Sasha have to play two sports: one they choose and one selected by their mother.
Malia must learn to do laundry(洗衣服) before she leaves for college.
The girls have to eat their vegetables, and if they say they are not hungry, they cannot ask for cookies or chips later.
While these might be shocking to some, Michelle said, “They’re not little princess. It’s just basic rules, boundaries, and expectations that we would have normally.”
Michelle also mentions another set of rules:
The girls must do their chores(家务), though the White House has a large staff. Malia and Sasha have chores of their own.
They must play a team sport, because it’s about learning how to play on a team, how to lose and how to win gracefully.
…
It sounds like Michelle and Barack want the best for their kids and to make them as well-rounded as possible. What are your thoughts on the Obama family rules?
1.What’s the passage mainly about?
A．The first family daily life. B．The first family rules.
C．How to be good parents. D．How to be good students.
2.What do the underlined words “under wraps” probably mean?
A．Attractive. B．Calm. C．Secret. D．Public
3.What has to be followed after the girls’ every trip?
A．Emails. B．Photos. C．Homework. D．Reports.
4.Which of the following is the exception for the girls?
A．To use cell phone freely. B．To play two sports.
C．To learn to do laundry. D．To eat their vegetables.
5.Which of the following is NOT True according to the passage?
A．The girls have to obey the rules only when they live in the White House.
B．The girls must do their chores though there might be lots of help around.
C．The girls must play a team sport to gain team spirit by working together.
D．The parents want to make the girls grow healthily as common children.
高一英语阅读理解困难题查看答案及解析
When it comes to President Obama, most of his personal business is already known by the public. Personal information about his children, Malia and Sasha, however, has been kept a little more under wraps.
The New York Times recently released（公布）a list of rules that Michelle Obama has mentioned over the years that Malia and Sasha must follow during their time in the White House, as well as in general. See how the first family educates their children:
The girls must write reports about what they've seen on their trips, even if it's not required by their school.
Malia may use her cell phone only on the weekends, and she and her sister cannot watch television or use a computer for anything but homework during the week.
Malia and Sasha have to play two sports: one they choose and one selected by their mother.
Malia must learn to do laundry(洗衣服) before she leaves for college.
The girls have to eat their vegetables, and if they say they are not hungry, they cannot ask for cookies or chips later.
While these might be shocking to some, Michelle said, “They're not little princess(公主）. It's just basic rules, boundaries, and expectations that we would have normally.”
Michelle also mentions another set of rules:
The girls must do their chores(家务), though the White House has a large staff (职员). Malia and Sasha have chores of their own.
They must play a team sport, because it's about learning how to play on a team, how to lose and how to win gracefully.
…
It sounds like Michelle and Barack want the best for their kids and to make them as well-rounded（全面发展）as possible. What are your thoughts on the Obama family rules?
1.What's the passage mainly about?
A. The first family daily life.
B. The first family rules.
C. How to be good parents.
D. How to be good students.
2.What do the underlined words “under wraps” probably mean?
A. Secret. B. Calm. C. Attractive. D. Public
3.What has to be followed after the girls' every trip?
A. Emails. B. Photos.
C. Homework. D. Reports.
4.Which of the following is NOT True according to the passage?
A. The girls have to obey the rules only when they live in the White House.
B. The girls must do their chores though there might be lots of help around.
C. The girls must play a team sport to gain team spirit by working together.
D. The parents want to make the girls grow healthily as common children.
高一英语阅读理解中等难度题查看答案及解析
When it comes to President Obama，most of his personal business is already known by the public. Personal information about his children, Malia and Sasha，however，has been kept a little more under wraps.
The New York Times recently released a list of rules that Michelle Obama has mentioned over the years that Malia and Sasha must follow during their time in the White House，as well as in general. See how the first family educates their children：
The girls must write reports about what they've seen on their trips，even if it's not required by their school.
Malia may use her cell phone only on the weekend，and she and her sister cannot watch television or use a computer for anything but homework during the week.
Malia and Sasha have to play two sports：one they choose and one selected by their mother.
Malia must learn to do laundry(洗衣服)before she leaves for college.
The girls have to eat their vegetables，and if they say they are not hungry，they cannot ask for cookies or chips later.
While these might be shocking to some，Michelle said，“They're not little princesses. It's just basic rules，boundaries, and expectations that we would have normally.”
Michelle also mentions another set of rules：
The girls must do their chores(家务)，though the White House has a large staff. Malia and Sasha have chores of their own.
They must play a team sport, because it's about learning how to play on a team，how to lose and how to win gracefully.
It sounds like Michelle and Barack want the best for their kids and to make them as well rounded as possible. What are your thoughts on the Obama family rules?
1.What's the passage mainly about?
A.The first family rules.
B.The first family daily life.
C.How to be good parents.
D.How to be good children.
2.What do the underlined words “under wraps” in Para 1 probably mean?
A.Attractive. B.Secret.
C.Calm D.Public.
3.What has to be followed after the girls' every trip?
A.Emails B.Reports.
C.Homework. D.Photos.
4.Which of the following is the exception for the girls?
A.To learn to do laundry.
B.To play two sports.
C.To use cell phone freely.
D.To eat their vegetables.
高一英语阅读理解中等难度题查看答案及解析
听下面一段独白，回答以下小题。
1.What kind of person is the writer by nature?
A. Wild. B. Brave. C. Shy.
2.What did the writer do ten years ago?
A. He was a college student.
B. He started a small business.
C. He stared a big business.
3.What did the man and his wife try to learn according to the passage?
A. They learn how to run a business only.
B. They learn how to make friends.
C. They learn how to teach their children.
高一英语长对话中等难度题查看答案及解析
The hotel which _______ now is to be a five-star one
A．is building B．has been built C．is being built D．is to be built
高一英语单项填空中等难度题查看答案及解析