Companies should choose a suitable brand name...

Companies should choose a suitable brand name that both salesman and consumers will _________ positive images.

高三英语单项填空简单题查看答案及解析

When choosing a product, I sometimes try to figure out the meaning___ to its brand name.

A．attaching          B．having attached     C．to attach          D．attached

高三英语单项填空中等难度题查看答案及解析

The Origins of Famous Brands

Our lives are full of brand names and trademarked products that we use every day. Although many brand names are simple acronyms(首字母缩略词) or versions of their founders names, some of the companies we trust every day actually have fascinating and surprising back stories.

Starbucks

It seems fitting that the most famous coffee brand in the world would take its name from one of the world’s greatest works of literature. The inspiration for the name of the coffeehouse came from Herman Melville’s Moby Dick. The founders’ original idea was to name the company after the Captain Ahab’s ship, but they eventually decided that Pequot wasn’t a great name for coffee, so they chose Ahab’s first mate, Starbucks, as the name instead.

Google

Google was originally called Backrub, for it searched for links in every corner of the Web. In 1997, when the founders of the company were searching for a new name showing a huge amount of data for their rapidly improving search technology, a friend suggested the word “googol”. When a friend tried to register the new domain (域) name, he misspelled “googol” as “google”.

Nike

Originally founded as a distributor for Japanese running shoes, the company was originally named BRS, or Blue Ribbon Sports. In 1971, BRS introduced its own soccer shoe, a model called Nike, which is also the name for the Greek goddess of victory. In 1978, the company officially renamed itself as Nike, Inc.

The right name is essential to a company’s success, and a great origin story is just as important as a great product. An attractive origin story is one more thing that keeps customers guessing, wondering, and buying its products.

1.What is the name of the Captain Ahab’s ship?

A. Moby Dick.　　 B. Starbucks.

C. Pequot.　　 D. Herman Melville.

2.Why did the founders of the Google want to change its name?

A. They mistook their name.

B. They wanted new customers.

C. The company’s original name was too long.

D. The company’s search technology was improving rapidly.

3.Where does the importance of the origin story of one company lie in?

A. It can change the company’s image.

B. It can add myth to the company.

C. It explains the development of the company to customers.

D. It makes customers imagine and purchase its goods.

高三英语阅读理解中等难度题查看答案及解析

What is a lifestyle and how is that different from a life? A lifestyle is about brand names and buying identity or fame. Lifestyle gives a false sense of peace and acceptability that comes from others recognizing what you’ve bought into (as well as bought). If your car, clothes, and home are expensive, you’re sophisticated(世故的) and stylish. If you have the right kind of job or go to the right social gatherings, then you receive the insincere approval of others. This means that your self-esteem(自尊) is always at the mercy of others, with no appreciation of you as an individual.

A life, on the other hand, is very different. A life is what you lead when you know what matters most to you. It is very simple and comes from being connected to what you know is important and being willing to put that first, no matter what others may think. When you create a life vs. a lifestyle, your self-esteem comes from what’s inside you, not what others think about you.

Lifestyle is expensive financially and personally, because it costs a great deal to keep up appearances and do what you think is socially acceptable. A life is not expensive. Rather than using personal or financial resources, a life generates energy and staying power. It’s about liberating yourself from the mindless consumption that society expects. It is about making the choices that are in line with your values, instead of using up your bank account or energy for no heart-driven reason.

How can you make the change? Understand the difference between a life and a lifestyle. Analyze your current lifestyle to see what is costing you in money, time, stress, and energy to maintain it. Let go and make room for what is really important to you, what supports you and brings you joy. Remember who you are from within, not what you own!

1.Which of the following examples best explains “what is life about”?

A. We work long hours in a job that we do not enjoy.

B. We focus on what we wear, or what kind of car we drive.

C. We find out what our true beliefs and values are and choose to live by these.

D. We think that how others see us is more important than what we think of ourselves.

2.What method does the author use to explain his opinion in the third paragraph?

A. Making comparison.　　 B. Giving an example.

C. Giving a definition.　　 D. Giving a reason.

3.To make the change, we need to______________________.

A. be directed from within　　 B. be directed from outside

C. be driven by social values　　 D. be driven by others’ opinions

4.What is the author’s purpose of writing this passage?

A. To describe what life is.

B. To introduce what lifestyle is.

C. To promote life instead of lifestyle.

D. To tell the differences between life and lifestyle.

高三英语阅读理解中等难度题查看答案及解析

I predict that this brand of clothes should _______ well.

A.be sold B.sell C.have sold D.have been sold

高三英语单项填空中等难度题查看答案及解析

HOW BIG should a business team be?It is an enormously important issue for companies, Teams that are too small may lack the skills required to get the job done:teams that are too big may be impossible to co-ordinate.

Robin Dunbar.an anthropologist at Oxford University,has done a lot of work on primate(灵长目）groups.His argument is that the size of the group is linked to the size of the brain.With their large brains,humans can cope with larger bands,A larger social group has many advantages,allowing for greater protection and specialization.

Whereas 150 is sometimes referred to as the"Dunbar number",the academic himself in fact refers to a range of figures.He observes that humans tend to have five intimate friends,15 or so good friends,around 50 social friends and 150-odd acquaintances.

Running a larger network can be difficult.The armed forces have spent more than 1,000 years experimenting with unit size.A Roman centurion(百天长）oversaw 100.The modern American army company has 180 members.Britain's equivalent numbers 120.These are rough estimates,rather than fixed figures.But it is striking that many group activities seem to be close to a Dunbar number. The Special Air Service of Britain has four-man patrols;when your life depends on it,you need to have absolute trust in your colleagues.As a result,such groups are limited in size.

For much of economic history,work was conducted in small units by peasants,tenant farmers and craftsmen.The coming of powered machinery enabled production at a much larger scale,with workers crowded into factories.These days the rise of the service economy means that workers are no longer concentrated in such large groups.

This may not be a bad thing.It was easy for employees in large factories to regard remote company owners as "them"rather than"us".The modern company may settle on a model with a small group of"core"workers and a larger group of contract workers.The result may be more united within the core staff but the non-core staff may be less well treated.The small core teams may work effectively.The big question will be the effect on morale of those outside those teams.

1.What does the first paragraph serve as in the whole article?

A.An example of the topic,

B.An introduction to the topic,

C.A guide to the whole article,

D.No relation to the passage at all.

2.What does the underlined"This"in the last paragraph refer to?

A.Workers crowded into factories

B.'These days the service economy has risen.

C.Workers are no longer concentrated in such large groups.

D.Employees regard company owners as"them"rather than"us".

3.What is probably the best model for a company according to the author?

A.A large group of exact 150 workers.

B.A small group of less than 15 core workers.

C.A small group of peasants and a large group of factory workers.

D.A small group of efficient workers and more contract workers.

4.What is the main purpose of writing the text?

A.To offer companies some useful advice.

B.To introduce us the most suitable size of teams.

C.To arouse the readers' interest in Robin Dunbar.

D.To persuade companies to adopt the"Dunbar number".

高三英语阅读理解困难题查看答案及解析

The plan was that the two companies should first reach an agreement on the basic principle, the details 　　

later.

A. to be discussed 　　　　　　　 B. discussed

C. were discussed 　　　　　　　　 D. discussing

高三英语单项填空中等难度题查看答案及解析

When it comes to car hiring, all car hire companies require that you should have a full driving license for at least one year, some of whom may ask for two years, especially for younger drivers.

Most car hire companies will not automatically hire out a car to someone under the age of 25 or to people over 70. But there are exceptions. Some listed companies are normally prepared to serve people of 21 and over. And some may go over the age limit and provide service for older people(aged 70 and over) providing you have no record of breaking the law and valid license, and a doctor's letter of good health.

Now read on for some information about national companies with many bases hiring out cars to people aged 21 and older drivers.

1.Which is a requirement for 72-year-old British Michael to rent a car?

A. Having a clean driving license.

B. Having rich driving experience.

C. Having a lively and sharp mind.

D. Having a doctor's recommendation.

2.In what way is Alamo Rent-A-Car special?

A. It sets no upper limit on age.

B. It charges the lowest insurance fee.

C. It only provides nationwide service.

D. It hires out no automatic cars to under 25s.

3.What's the purpose of the text?

A. To explain how to hire cars in the UK.

B. To show the benefits of hiring cars in the UK.

C. To inform people of the UK's car rental services.

D. To introduce some cheap car hire specials in the UK.

高三英语长对话或独白中等难度题查看答案及解析

It's said that ________ gains from house sales should pay the individual income tax.

A. who    B. whose    C. which      D. whoever

高三英语单项填空中等难度题查看答案及解析

Most scientists seem to agree that ________ certain limit should be set on ______

sale of cars to ease air pollution.

A．a; the            B．/; the             C．the; /             D．the; the

高三英语单项填空简单题查看答案及解析