Hikosaburo Yasuda of Nakano, Japan, plans to buy an iPad to keep up with junior members in his computer club."It's important to always try new things, otherwise you get left behind," he says.
Yasuda is 95 years old.He and his colleagues, looking for easier ways to search the Web and send e-mail, represent a potential market for Apple (AAPL)'s iPad.The company has sold 3.27 million iPads since its launch in April, but doesn't break down sales figures by customer age, making it impossible to know with certainty how many seniors are buying them.However, anecdotal evidence suggests it's a hit with the elderly.
The iPad's intuitive interface (直观界面) makes it appealing to senior citizens around the world, says Takahiro Miura, a researcher at the University of Tokyo: "The iPad is a good tool for the elderly because it's very forgiving of mistakes." Miura's team uses computers to help train senior citizens to rejoin the workforce."Unlike the PC, it doesn't require previous knowledge," he says.
James Cordwell, a technology analyst at Atlantic-Equities in London, says the iPad's popularity with the elderly is helping Apple reach beyond its traditional base of younger customer. “The world’s population, especially in developed markets, is getting older, and it’s probably a market where Apple has least entered,” Cordwell says. Elderly users are “a key source of growth for them in the future.”
The elderly in Japan, who make up an estimated 22 percent of the population, may prove particularly receptive to the iPad. They spend more than any other group in the country except for those under 30, according to a report by Japan's Cabinet Office. Motoo Kitamura, 78, a former gas salesman, bought an iPad to help him communicate with his 2-year-old grandson and stave off dementia. "Trying new things like that is a good mental exercise," he says.
1.The underlined part “a hit” in Paragraph 2 may probably mean “________”.
A.a hard strike B.a heavy burden C.quite popular D.very familiar
2.Which of the following is NOT an advantage of the iPad over the PC?
A.It has intuitive interface. B.It is easier to operate.
C.It is more accessible to beginners. D.It is a good mental exercise.
3.What can we learn from the passage?
A.The people under thirty are the largest consumers in Japan except for the elderly.
B.The traditional customers of AAPL’s products are usually the yong.
C.The elderly will soon grow into the largest customer group in place of the young.
D.The elderly in Japan have great enthusiasm for latest hi – tech products.
4.What could be the best title for the passage?
A.The iPad leads Apple to the elderly
B.Ipad hits Japan’s store shelves
C.Ipad’s arrival in Tokyo causes Uapanese to reflect
D.AAPL attempts to balance the old and the yong
高三英语阅读理解简单题
Hikosaburo Yasuda of Nakano, Japan, plans to buy an iPad to keep up with junior members in his computer club."It's important to always try new things, otherwise you get left behind," he says.
Yasuda is 95 years old.He and his colleagues, looking for easier ways to search the Web and send e-mail, represent a potential market for Apple (AAPL)'s iPad.The company has sold 3.27 million iPads since its launch in April, but doesn't break down sales figures by customer age, making it impossible to know with certainty how many seniors are buying them.However, anecdotal evidence suggests it's a hit with the elderly.
The iPad's intuitive interface (直观界面) makes it appealing to senior citizens around the world, says Takahiro Miura, a researcher at the University of Tokyo: "The iPad is a good tool for the elderly because it's very forgiving of mistakes." Miura's team uses computers to help train senior citizens to rejoin the workforce."Unlike the PC, it doesn't require previous knowledge," he says.
James Cordwell, a technology analyst at Atlantic-Equities in London, says the iPad's popularity with the elderly is helping Apple reach beyond its traditional base of younger customer. “The world’s population, especially in developed markets, is getting older, and it’s probably a market where Apple has least entered,” Cordwell says. Elderly users are “a key source of growth for them in the future.”
The elderly in Japan, who make up an estimated 22 percent of the population, may prove particularly receptive to the iPad. They spend more than any other group in the country except for those under 30, according to a report by Japan's Cabinet Office. Motoo Kitamura, 78, a former gas salesman, bought an iPad to help him communicate with his 2-year-old grandson and stave off dementia. "Trying new things like that is a good mental exercise," he says.
1.The underlined part “a hit” in Paragraph 2 may probably mean “________”.
A.a hard strike B.a heavy burden C.quite popular D.very familiar
2.Which of the following is NOT an advantage of the iPad over the PC?
A.It has intuitive interface. B.It is easier to operate.
C.It is more accessible to beginners. D.It is a good mental exercise.
3.What can we learn from the passage?
A.The people under thirty are the largest consumers in Japan except for the elderly.
B.The traditional customers of AAPL’s products are usually the yong.
C.The elderly will soon grow into the largest customer group in place of the young.
D.The elderly in Japan have great enthusiasm for latest hi – tech products.
4.What could be the best title for the passage?
A.The iPad leads Apple to the elderly
B.Ipad hits Japan’s store shelves
C.Ipad’s arrival in Tokyo causes Uapanese to reflect
D.AAPL attempts to balance the old and the yong
高三英语阅读理解简单题查看答案及解析
(2013·北京海淀区期末)John has always wanted an ipad and he has just saved enough money to buy ________.
A.one B.it C.this D.that
高三英语单项填空简单题查看答案及解析
The government of Norway is planning to build an unusual storage center on an island in the Arctic Ocean. The place would be large enough to hold about two million seeds. The goal is to present all crops known to scientists. The British magazine New Scientist published details of the plan last month. The structure will be designed to protect the world’s food supply against nuclear war, climate change and other possible threats. It will be built in a mountain on the Norwegian island of Spitsbergen. The mountain is less than one thousand kilometers from the North Pole, the northernmost position on earth.
An international group called the Global Crop Diversity Trust is working on the project. The director of the group, Cary Fowler, spoke to New Scientist. He said the project would let the world rebuild agriculture if, in his word, “the worst came to the worst”. Norway is expected to start work next year. The project is expected to cost three million dollars. Workers will drill(钻孔) deep in the side of a sandstone mountain. Temperatures in the area never rise above 0ºC. The seeds will be protected behind walls a meter thick and high-security door.
The magazine report says the collection will represent the products of ten thousand years of farming. Most of the seeds at first will e from collections at seed banks in Africa, Asia and Latin America. To last a long time, seeds need to be kept in very low temperatures. Workers will not be present all the time. But they plan to replace the air inside the storage space each winter. Winter temperatures on the island are about eighteen degrees below 0ºC. The cold weather would protect the seeds even if the air could not be replaced.
Mr. Fowler says the proposed structure will be the world’s safest gene bank. He says the plant seeds would only be used when all other seeds are gone for some reason. Norway first put forward the idea in the 1980s. But safety concerns delayed the plan. At that time, the Soviet Union was meeting in Rome of the Food and Agriculture Organization.
1.The project is meant to ______.
A.increase the world’s food output in the future
B.carry out some scientific experiments on plant genes
C.build an exhibition centre of the world’s plant seeds
D.protect crop seeds from dying out in case of possible disasters
2.Which of the following statements is TRUE according to the above passage?
A.The government of Norway will perform the project alone.
B.Seeds to be collected there were produced ten thousands years ago.
C.Spitsbergen is chosen because it is free of the nuclear war forever.
D.Temperature is a major consideration when choosing the storage place.
3.We can infer from the text that _______.
A.Norway had meant to build the storage centre about 20 years before.
B.The storage center will greatly promote world agriculture
C.People will get newly-developed seeds from the center every year.
D.There haven’t been any seed storage centres in the world before.
4.What is probably the best title of the passage?
A.The Best Place to Store Seeds
B.Noah’s Ark(诺亚方舟)of Plant Seeds in Plan
C.Concerns of World Food Supply
D.A New Way to Feed the World
高三英语阅读理解简单题查看答案及解析
The government of Norway is planning to build an unusual storage centre on an island in the Arctic Ocean. The place would be large enough to hold about two million seeds. The goal is to present all crops known to scientists. The British magazine New Scientist published details of the plan last month. The structure will be designed to protect the world's food supply against nuclear war, climate change and other possible threats. It will be built in a mountain on the Norwegian island of Spitsbergen. The mountain is less than one thousand kilometres from the North Pole, the northernmost position on earth.
An international group called the Global Crop Diversity Trust is working on the project. The director of the group, Cary Fowler, spoke to New Scientist. He said the project would let the world rebuild agriculture if, in his word, "the worst came to the worst". Norway is expected to start work next year. The project is expected to cost three million dollars. Workers will drill (钻孔) deep in the side of a sandstone mountain. Temperatures in the area never rise above 0℃.The seeds will be protected behind walls a metre thick and highsecurity door.
The magazine report says the collection will represent the products of ten thousand years of farming. Most of the seeds at first will come from collections at seed banks in Africa, Asia and Latin America. To last a long time, seeds need to be kept in very low temperatures. Workers will not be present all the time. But they plan to replace the air inside the storage space each winter. Winter temperatures on the island are about eighteen degrees below 0℃.The cold weather would protect the seeds even if the air could not be replaced.
Mr Fowler says the proposed structure will be the world’s safest gene bank. He says the plant seeds would only be used when all other seeds are gone for some reason. Norway first put forward the idea in the 1980s. But safety concerns delayed the plan. At that time, the Soviet Union was meeting in Rome of the Food and Agriculture Organization.
1.The project is meant to _____________.
A. increase the world's food output in the future
B. carry out some scientific experiments on plant genes
C. build an exhibition centre of the world’s plant seeds
D. protect crop seeds from dying out in case of possible disasters
2.Which of the following statements is TRUE according to the above passage?
A. The government of Norway will perform the project alone.
B. Seeds to be collected there were produced ten thousand years ago.
C. Spitsbergen is chosen because it is free of the nuclear war forever.
D. Temperature is a major consideration when choosing the storage place.
3.We can infer from the text that _____________.
A. Norway had meant to build the storage centre about 30 years before
B. the storage centre will greatly promote world agriculture
C. people will get newlydeveloped seeds from the centre every year
D. there haven't been any seed storage centres in the world before
4.What is probably the best title of the passage?
A. The best place to store seeds
B. Noah’s Ark (诺亚方舟) of plant seeds in plan
C. Concerns of world food supply
D. A new way to feed the world
高三英语阅读理解中等难度题查看答案及解析
These days I have been dreaming of a sale —— Buy two iPads and get ________completely free.
A.other B.the other C.another D.all
高三英语单项填空中等难度题查看答案及解析
Packaging is an important form of advertising.A package can sometimes motivate someone to buy a product.For example, a small child might ask for a breakfast food that comes in a box with a picture of a TV character.The child is more interested in the picture than in breakfast food.Pictures for children to color or cut out, games printed on a package, or a small gift inside a box also motivate many children to buy products or to ask their parents to buy for them.
Some packages suggest that a buyer will get something for nothing.Food products sold in reusable containers are examples of this.Although a similar product in a plain container might cost less, people often prefer to buy the product in a reusable glass or dish, because they believe the container is free.However, the cost of the container is added to the cost of the product.The size of a package also motivates a buyer.Maybe the package had “Economy Size” or “Family Size” printed on it.This suggests that the larger size has the most product for the least money.But that is not always true.To find it out, a buyer has to know how the product is sold and the price of the basic unit.
The information on the package should provide some answers.But the important thing for any buyer to remember is that a package is often an advertisement.The words and pictures do not tell the whole story.Only the product inside can do that.
1.From the passage we know the buyer pays more attention to __________.
A.the size of a container |
B.a container with attractive picture |
C.a well-designed container |
D.a plain container with low cost |
2.What suggestion does the author give in the passage?
A.It’s not good to buy the product which is sold in a glass or dish. |
B.The quality of a container has nothing to do with the quality of the product. |
C.The best choice for a buyer is to buy a product in a plain package. |
D.A buyer should buy what he needs most rather than a well-designed package. |
3.What is the best title for the passage?
A.How to Package a Product. |
B.How to Make an Advertisement. |
C.How to Sell Product. |
D.How to Treat the Package Wisely. |
高三英语阅读理解中等难度题查看答案及解析
Packaging is an important form of advertising. A package can sometimes motivate someone to buy a product. For example, a small child might ask for a breakfast food that comes in a box with a picture of a TV character. The child is more interested in the picture than in the breakfast food. Pictures for children to color or cut out, games printed on a package, or small gifts inside a box also motivate many children to buy products—or to ask their parents for them.
Some packages suggest that a buyer will get something for nothing. Food products sold in reusable containers are examples of this. Although a similar product in a plain container might cost less, people often prefer to buy the product in a reusable glass or dish, because they believe the container is free. However, the cost of the container is added to the cost of the product.
The size of a package also motivates a buyer. Maybe the package has “Economy Size” or “Family Size” printed on it. This suggests that the large size has the most products for the least money. But that is not always true. A buyer has to know how the product is sold and the price of the basic unit.
The information on the package should provide some answers. But the important thing for any buyer to remember is that a package is often an advertisement. The words and pictures do not tell the whole story. Only the product inside can do that.
1.The underlined words “a buyer will get something for nothing” (Paragraph 2) most probably mean that _________.
A. a buyer will not get what he wants B. a buyer will gain more than he loses
C. a buyer will get what he pays for D. a buyer will get something useful free of charge
2.Which of the following statements is NOT mentioned in the passage?
A. On seeing a well-designed container, a buyer often neglects(忽略)what is inside it.
B. A buyer is also attracted by the size of the container.
C. Children are often made to buy a product by its package with attractive pictures.
D. Packaging is often a successful advertisement.
3.What suggestion does the author give in the passage?
A. The best choice for a buyer is to get a product in a plain package.
B. A buyer should get what he needs most.
C. Do not buy the product which is sold in a glass or dish.
D. A buyer should know that the quality of a container has little to do with the quality of the product.
高三英语阅读理解中等难度题查看答案及解析
—Mike and I are planning a trip to Japan this summer vacation.
—Really?__________ I have always wanted to go there.
A.Take your time! B.Be my guest! C.Let me alone! D.Count me in!
高三英语单项填空简单题查看答案及解析
—I would like to buy an expensive camera.
—Well.We have several models________.
A.to choose from B.of choice
C.to be chosen D.for choosing
高三英语单项填空中等难度题查看答案及解析
— Jack has spent an hour in the shoe shop.Hasn't he decided which pair of shoes to buy?
— Maybe.Young as he is, he is________about his appearance.
A.special | B.curious | C.particular | D.confident |
高三英语单项填空简单题查看答案及解析