Packaging is an important form of advertising. A package can sometimes motivate someone to buy a product. For example, a small child might ask for a breakfast food that comes in a box with a picture of a TV character. The child is more interested in the picture than in the breakfast food. Pictures for children to color or cut out, games printed on a package, or small gifts inside a box also motivate many children to buy products—or to ask their parents for them.
Some packages suggest that a buyer will get something for nothing. Food products sold in reusable containers are examples of this. Although a similar product in a plain container might cost less, people often prefer to buy the product in a reusable glass or dish, because they believe the container is free. However, the cost of the container is added to the cost of the product.
The size of a package also motivates a buyer. Maybe the package has “Economy Size” or “Family Size” printed on it. This suggests that the large size has the most products for the least money. But that is not always true. A buyer has to know how the product is sold and the price of the basic unit.
The information on the package should provide some answers. But the important thing for any buyer to remember is that a package is often an advertisement. The words and pictures do not tell the whole story. Only the product inside can do that.
1.The underlined words “a buyer will get something for nothing” (Paragraph 2) most probably mean that _________.
A. a buyer will not get what he wants B. a buyer will gain more than he loses
C. a buyer will get what he pays for D. a buyer will get something useful free of charge
2.Which of the following statements is NOT mentioned in the passage?
A. On seeing a well-designed container, a buyer often neglects（忽略）what is inside it.
B. A buyer is also attracted by the size of the container.
C. Children are often made to buy a product by its package with attractive pictures.
D. Packaging is often a successful advertisement.
3.What suggestion does the author give in the passage?
A. The best choice for a buyer is to get a product in a plain package.
B. A buyer should get what he needs most.
C. Do not buy the product which is sold in a glass or dish.
D. A buyer should know that the quality of a container has little to do with the quality of the product.
高三英语阅读理解中等难度题
Packaging is an important form of advertising．A package can sometimes motivate someone to buy a product．For example, a small child might ask for a breakfast food that comes in a box with a picture of a TV character．The child is more interested in the picture than in breakfast food．Pictures for children to color or cut out, games printed on a package, or a small gift inside a box also motivate many children to buy products or to ask their parents to buy for them．
Some packages suggest that a buyer will get something for nothing．Food products sold in reusable containers are examples of this．Although a similar product in a plain container might cost less, people often prefer to buy the product in a reusable glass or dish, because they believe the container is free．However, the cost of the container is added to the cost of the product．The size of a package also motivates a buyer．Maybe the package had “Economy Size” or “Family Size” printed on it．This suggests that the larger size has the most product for the least money．But that is not always true．To find it out, a buyer has to know how the product is sold and the price of the basic unit．
The information on the package should provide some answers．But the important thing for any buyer to remember is that a package is often an advertisement．The words and pictures do not tell the whole story．Only the product inside can do that．
1.From the passage we know the buyer pays more attention to __________．
| A．the size of a container |
| B．a container with attractive picture |
| C．a well-designed container |
| D．a plain container with low cost |
2.What suggestion does the author give in the passage?
| A．It’s not good to buy the product which is sold in a glass or dish． |
| B．The quality of a container has nothing to do with the quality of the product． |
| C．The best choice for a buyer is to buy a product in a plain package． |
| D．A buyer should buy what he needs most rather than a well-designed package． |
3.What is the best title for the passage?
| A．How to Package a Product． |
| B．How to Make an Advertisement． |
| C．How to Sell Product． |
| D．How to Treat the Package Wisely． |
高三英语阅读理解中等难度题查看答案及解析
Packaging is an important form of advertising. A package can sometimes motivate someone to buy a product. For example, a small child might ask for a breakfast food that comes in a box with a picture of a TV character. The child is more interested in the picture than in the breakfast food. Pictures for children to color or cut out, games printed on a package, or small gifts inside a box also motivate many children to buy products—or to ask their parents for them.
Some packages suggest that a buyer will get something for nothing. Food products sold in reusable containers are examples of this. Although a similar product in a plain container might cost less, people often prefer to buy the product in a reusable glass or dish, because they believe the container is free. However, the cost of the container is added to the cost of the product.
The size of a package also motivates a buyer. Maybe the package has “Economy Size” or “Family Size” printed on it. This suggests that the large size has the most products for the least money. But that is not always true. A buyer has to know how the product is sold and the price of the basic unit.
The information on the package should provide some answers. But the important thing for any buyer to remember is that a package is often an advertisement. The words and pictures do not tell the whole story. Only the product inside can do that.
1.The underlined words “a buyer will get something for nothing” (Paragraph 2) most probably mean that _________.
A. a buyer will not get what he wants B. a buyer will gain more than he loses
C. a buyer will get what he pays for D. a buyer will get something useful free of charge
2.Which of the following statements is NOT mentioned in the passage?
A. On seeing a well-designed container, a buyer often neglects（忽略）what is inside it.
B. A buyer is also attracted by the size of the container.
C. Children are often made to buy a product by its package with attractive pictures.
D. Packaging is often a successful advertisement.
3.What suggestion does the author give in the passage?
A. The best choice for a buyer is to get a product in a plain package.
B. A buyer should get what he needs most.
C. Do not buy the product which is sold in a glass or dish.
D. A buyer should know that the quality of a container has little to do with the quality of the product.
高三英语阅读理解中等难度题查看答案及解析
Below is an advertisement in a travel brochure.
| Book this package There are few areas better than Lake Myvatn for viewing the Northern Lights and discovering the wonders of the Icelandic winter. Day 1 Reykjavik—Akureyri—Lake Myvatn Flight to Akureyri from where you will be picked up. Transfer to Lake Myvatn. Sightseeing tour of the Lake Myvatn area. After the tour an introduction of the activities available. Day 2 Free day at Lake Myvatn: optional tours available. Please note that all tours are dependent on weather and road conditions, and therefore only booked locally at Lake Myvatn. Day 3 Akureyri—Reykjavik The morning will be spent at Lake Myvatn and then in the afternoon a transfer to Akureyri where you will go on a short sightseeing tour of Akureyri enjoying the beautiful sights. Afternoon flight back to Reykjavik. Activities available at Lake Myvatn Snowmobile Take an exciting adventure on our snowmobiles out on the frozen Lake Myvatn or travel deep into the Highlands with one of our guides. 30 min and 1 hour tour available. Super-jeep Sightseeing at Myvatn and a super-jeep adventure. 3 tours available: around the area of Lake Myvatn; a tour to Dettifoss, the most powerful waterfall in Europe and unforgettable at winter time; a tour further into the Myvatn area. Sightseeing tours Sightseeing tours to some spectacular places: Icelandic farms, power station, museums and a search for the northern lights. These tours are recommended for all nature lovers. Cross-country skiing The Lake Myvatn area and surrounding Highlands are great for cross-country skiing. There is a good mixture of areas from easy to more demanding and the length of each tour also depends on one’s ability. Horse riding A wonderful area that offers a great variation of trekking（跋涉）routes. On offer are tours from one hour to a day tour with different destinations, something to match your desire. Go-carts on ice Experience the adventure of driving on the ice of the lake. The snow is taken away and you drive with “nailed” tires. Also available is go-carts in the snow. Winter garden Different kinds of amusements on the frozen lake: bowling, cricket, skating, mini golf etc. |
1.What is the purpose of the ad?
A. To inform the timetable of a trip.
B. To list the steps to see the Northern Lights.
C. To introduce a special traveling package.
D. To introduce the wonders of the Icelandic winter.
2.Where will you spend most of the time during the trip?
A. Reykjavik. B. Akureyri. C. Lake Myvatn. D. Icelandic farms.
3.Which activity is not included in the travel package?
A. Sighteeing tour of Akureyri.
B. Sightseeing tour of Reykjavik.
C. Sightseeing tour in the Lake Myvatn area.
D. Seeing the most powerful waterfall in Europe.
4.If you want to view the Northern Lights, you will join in _________.
A. Horse riding B. Cross-country skiing
C. Super-jeep D. Sightseeing tours
高三英语阅读理解中等难度题查看答案及解析
Mastering the art of presentation goes hand in hand with carefully packaging the content of what you want to ______.
A.polish up B.take in C.make out D.get across
高三英语单项填空简单题查看答案及解析
Coca-Cola, which reportedly produced more than 3 million tons of plastic packaging in 2017, announced Thursday it wants to “help fix the world’s plastic waste problem one community (社区) at a time.”
The soda giant is doing so by providing $ 5.4 million for recycling programs in cities like Atlanta, Boston, Denver and Houston. In these cities, partners, like The Green Blue Institute and The Recycling Partnership, which receive the money, will work together to improve recycling rates.
“We focus on areas where we have the ability to make the biggest influence on communities through the funding and expert skills of Coca-Cola employees,” Carlos Pagoagoa, Coca-Cola’s group director of community partnerships, said in a statement. “In each city, local partners will work together to identify barriers to recycling on a local level and test a range of solutions,” he added. “We hope the learnings from these ‘model markets’ can offer solutions to other cities facing similar challenges.”
As part of the effort, The Recycling Partnership and the city of Atlanta, where the cola company’s headquarters are based, will send street teams out to open recycling carts and leave citizens cards informing them what they can and can’t recycle, and let them know how their efforts work.
“Two of the most urgent problems with recycling in the U. S. today are lack of access, followed by pollution in recycling,” Keefe Harrison, CEO of The Recycling Partnership, said in a statement. “We know from the success of Atlanta in 2017 that the citizens want to recycle, and that communicating with them in the street works.”
Last year, Coca-Cola announced its task to collect and reuse a bottle or can for each one it sells, and increase the amount of its products out of recycled materials to 50% by 2030. The brand also aims to make all its packaging fully recyclable by 2025.
1.What does Coca-Cola company intend to do in the program?
A. Produce less packaging.
B. Help deal with plastic waste.
C. Pick up waste in communities.
D. Build a plant to recycle plastic waste.
2.What’s Paragraph 2 mainly about?
A. How Coca-Cola conducts its program.
B. What organizations participate in the program.
C. How Coca-Cola chooses cities for the program.
D. What the local people do in Coca-Cola’s program.
3.What do street teams do to help?
A. Sort out various waste in the city.
B. Look into the cause of pollution.
C. Instruct local people what to recycle.
D. Hand cards to the locals in person.
4.What does Keefe Harrison think of the program?
A. Promising. B. Difficult. C. Pioneering. D. Costly.
高三英语阅读理解中等难度题查看答案及解析
No one would be willing to pay one-third of the price for the packaging or wrapping of what he or she purchases. But over-packaging has become a disease that leads to an __50__ waste of resources and __51__ environmental pollution.
The wasted packaging materials are __52__ to be worth about 280 billion yuan annually. And such packages and wrappings thrown away by customers __53__ up half of the volume of solid waste in cities. __54__, it is high time that regulations were __55__ to stop enterprises from spending too much on unnecessary packaging and wrapping.
To produce paper packaging or wrapping, many more trees have to be cut down. Over-packaging also limits the interest of consumers when they have to spend quite a high percentage on something that they will have to throw into the dustbin. The simple truth is that the more a producer spends on packaging, the __56__ the products it sells will be.
Product packaging and wrapping used to be very simple 30 years ago. "Shabby" was the word many had used to __57__ the way Chinese products were packaged. And shabby packaging was blamed for making Chinese products __58__ in the international market.
It is __59__ to pay enough attention to packaging or wrapping products in such a manner that they can be __60__ to customers' eyes. But that does not definitely justify that packaging should even outshine what is inside.
In the Chinese proverb, “maidu huanzhu,” the buyer returns the pearl and just keeps the case because the __61__ is too fancy and luxurious. It not only laughs at the poor __62__ of the buyer, but also criticizes the unnecessary __63__ the seller has made in making the case. Another message from the proverb is that over-packaging helps cultivate an __64__ consuming attitude - to buy fancy-looking stuff but not what they really need.
1.A. enormous B. available C. invisible D. illegal
2.A. results from B. contributes to C. depends on D. calls for
3.A. predicted B. required C. acknowledged D. estimated
4.A. look B. hold C. make D. add
5.A. However B. Therefore C. Otherwise D. Furthermore
6.A. observed B. broken C. adopted D. forbidden
7.A. better B. more expensive C. cheaper D. more useful
8.A. recommend B. praise C. consider D. criticize
9.A. popular B. impressive C. unattractive D. qualified
10.A. ridiculous B. incredible C. unnecessary D. reasonable
11.A. accustomed B. appealing C. similar D. grateful
12.A. former B. next C. other D. latter
13.A. judgment B. eyesight C. appetite D. health
14.A. contributions B. efforts C. progress D. use
15.A. unfamiliar B. unhealthy C. unnatural D. unavoidable
高三英语完型填空中等难度题查看答案及解析
A person, like a commodity （商品）, needs packaging. But going too far is absolutely undesirable. A little exaggeration, however, does no harm when it shows the person’s unique qualities to their advantages. To show personal attractiveness in a casual and natural way, it is important for one to have a clear knowledge of oneself. A skilled packager knows how to add art to nature without any signs of embellishment（装饰）, so that the person so packaged is not a commodity but a human being, lively and lovely.
A young person, especially a female, shining with beauty and full of life, has all the favor granted by God. Any attempt to make up would be self - defeating. Youth, however, comes and goes in a flash. Packaging for the middle - aged is primarily to hide the marks made by years. If you still enjoy life enough to keep self - confidence and work at pioneering work, you are unique in your natural qualities, and your attractiveness and grace will remain. Elderly people are beautiful if their river of life has been through plains, mountains and jungles, running its course as it should. You have really lived your life, which now arrives at a self - satisfied stage of quietness and calmness with no interest in fame or wealth. There is no need to make use of hair dyeing. The snow - capped mountain is itself a beautiful scene of fairyland. Let your looks change from young to old in step with the natural ageing process so as to keep in harmony （和谐）with nature, for harmony itself is beauty, while the other way round will only end in unpleasantness. To be in the elder’s company is like reading a thick book of deluxe （better quality）edition that attracts one so much as to be unwilling to part with.
As long as one find where one stands, one knows how to package oneself, just as a commodity sets up its brand by the right packaging.
1.It can be concluded from the text that ________.
A. people should be packed at all ages
B. people should be packed in a special way
C. elderly people also care about packing
D. proper packing makes people attractive
2.For the middle - aged, attractiveness________ .
A. hardly exists B. is the strongest
C. comes from the inside D. comes from the appearance
3.The underlined sentence means that elderly people ________.
A. are usually packed like a finely - made book
B. experience a lot and have rich knowledge of life
C. do a lot of traveling and can give you much information
D. enjoy reading thick books of beautiful nature and fairylands
高三英语阅读理解简单题查看答案及解析
A person, like a commodity, needs packaging. But going too far is absolutely undesirable. A little exaggeration(夸张) will do no harm when it shows the person’s unique qualities to their advantages. To show personal attractiveness in a casual and natural way, it is important for one to have a clear knowledge of oneself. A skilled packager knows how to add art to nature without any signs of embellishment so that the person so packaged is not a commodity, but a human being, lively and lovely.
A young person, especially a female, shining with beauty and full of life, has all the favor granted. Youth however, comes and goes in a flash. Packaging for the middle-aged is primarily to hide the marks made by years. If you still enjoy life enough to keep self-confidence and work at pioneering work, you are unique in your natural qualities, and your attractiveness and grace will remain. Elderly people are beautiful if their river of life has been, through plains, mountains and jungles, running its course as it should. You have really lived your life, which now arrives at a self - satisfied stage of quietness and calmness with no interest in fame or wealth. There is no need to make use of hair dyeing. The snow-capped mountain itself is a beautiful scene of fairyland. Let your looks change from young to old in step with the natural ageing process so as to keep in harmony with nature, for harmony itself is beauty, while the other way round will only end in unpleasantness. To be in the company of the elderly is like reading a thick book of good edition, which attracts one so much that one is unwilling to part with it. As long as one finds where one stands, one knows how to package oneself, just as a commodity sets up its brand by the right packaging.
1.The underlined word in the first paragraph is closest to the word ______ in meaning.
A. decoration B. clarification C. movement D. identification
2.It can be concluded from the text that ______.
A. people should be packaged at all ages
B. people should be packaged in a special way
C. elderly people also care about packaging
D. proper packaging makes people attractive
3.For the middle-aged, attractiveness ______ .
A. hardly exists B. is the strongest
C. comes from the inside D. comes from the appearance
4.According to the author, if you want to keep in harmony with nature, you should ______.
A. dye your hair B. make up at a young age
C. follow the ageing process D. give up fame and wealth
5.The underlined sentence means that elderly people ______.
A. are usually packaged like a finely-made book
B. experience a lot and have rich knowledge of life
C. do a lot of traveling and can give you much information
D. enjoy reading thick books about beautiful nature and fairyland
高三英语阅读理解中等难度题查看答案及解析
An advertisement is useful in_____ it can persuade customers to buy the kinds of goods in the shop.
A．that B．which C．what D．whether
高三英语单项填空简单题查看答案及解析
Advertising is different from other forms of communication in that the advertiser pays for the message________ .
A．to deliver B．having delivered C．to be delivered D．delivering
高三英语单项填空中等难度题查看答案及解析