To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye - on - the - consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.
This concept does not imply that business is benevolent(慈善的) or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction -- the firm and the customer -- and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and meeting to customers. A striking example of the importance of meeting to the consumer presented itself in mid - 1985, when Coca Cola changed the flavor of its drink. The non - acceptance of the new flavor by a significant part of the public brought about a prompt(果断的) restoration(恢复) of the Classic Coke, which was then marketed alongside new. King Customer ruled!
1. The marketing concept discussed in the passage is, in fact, __________.
| A．the practice of turning goods into money |
| B．making goods available for purchase |
| C．the customer- centered approach |
| D．a form of persuasive salesmanship |
2. What was the main concern of industrialists before the marketing concept was widely accepted?
| A．The needs of the market. |
| B．The efficiency of production. |
| C．The satisfaction of the user. |
| D．The preferences of the dealer. |
3.According to the passage, the underlined part "to move as much of these goods as possible" ( Para. 1 ) means _________.
| A．to sell the largest possible amount of goods |
| B．to transport goods as efficiently as possible |
| C．to dispose of these goods in large quantities |
| D．to redesign these goods for large - scale production |
4. What does the restoration of the Classic Coke best illustrate?
| A．Traditional goods have a stronger appeal to the majority of people. |
| B．It takes time for a new product to be accepted by the public. |
| C．Consumers with conservative tastes are often difficult to please. |
| D．Products must be designed to suit the taste of the consumer. |
高三英语阅读理解简单题
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye - on - the - consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.
This concept does not imply that business is benevolent(慈善的) or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction -- the firm and the customer -- and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and meeting to customers. A striking example of the importance of meeting to the consumer presented itself in mid - 1985, when Coca Cola changed the flavor of its drink. The non - acceptance of the new flavor by a significant part of the public brought about a prompt(果断的) restoration(恢复) of the Classic Coke, which was then marketed alongside new. King Customer ruled!
1. The marketing concept discussed in the passage is, in fact, __________.
| A．the practice of turning goods into money |
| B．making goods available for purchase |
| C．the customer- centered approach |
| D．a form of persuasive salesmanship |
2. What was the main concern of industrialists before the marketing concept was widely accepted?
| A．The needs of the market. |
| B．The efficiency of production. |
| C．The satisfaction of the user. |
| D．The preferences of the dealer. |
3.According to the passage, the underlined part "to move as much of these goods as possible" ( Para. 1 ) means _________.
| A．to sell the largest possible amount of goods |
| B．to transport goods as efficiently as possible |
| C．to dispose of these goods in large quantities |
| D．to redesign these goods for large - scale production |
4. What does the restoration of the Classic Coke best illustrate?
| A．Traditional goods have a stronger appeal to the majority of people. |
| B．It takes time for a new product to be accepted by the public. |
| C．Consumers with conservative tastes are often difficult to please. |
| D．Products must be designed to suit the taste of the consumer. |
高三英语阅读理解简单题查看答案及解析
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye - on - the - consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.
This concept(理念) does not imply that business is benevolent(慈善的) or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction -- the firm and the customer -- and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and meeting to customers. A striking example of the importance of meeting to the consumer presented itself in mid - 1985, when Coca Cola changed the flavor of its drink. The non - acceptance of the new flavor by a significant part of the public brought about a prompt(果断的) restoration(恢复) of the Classic Coke, which was then marketed alongside new. King Customer ruled!
1.The marketing concept discussed in the passage is, in fact, __________.
A. the practice of turning goods into money
B. making goods available for purchase
C. the customer- centered approach
D. a form of persuasive salesmanship
2.What was the main concern of industrialists before the marketing concept was widely accepted?
A. The needs of the market.
B. The efficiency of production.
C. The satisfaction of the user.
D. The preferences of the dealer.
3.According to the passage, the underlined part "to move as much of these goods as possible" ( Para. 1 ) means _________.
A. to sell the largest possible amount of goods
B. to transport goods as efficiently as possible
C. to dispose of these goods in large quantities
D. to redesign these goods for large - scale production
4.What does the restoration of the Classic Coke best illustrate?
A. Traditional goods have a stronger appeal to the majority of people.
B. It takes time for a new product to be accepted by the public.
C. Consumers with conservative tastes are often difficult to please.
D. Products must be designed to suit the taste of the consumer.
高三英语阅读理解中等难度题查看答案及解析
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling．Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesmanship" to move as much of these goods as possible．Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers．It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them．This eye - on - the - consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.
This concept（理念） does not imply that business is benevolent（慈善的） or that consumer satisfaction is given priority over profit in a company．There are always two sides to every business transaction -- the firm and the customer -- and each must be satisfied before trade occurs．Successful merchants and producers, however, recognize that the surest route to profit is through understanding and meeting to customers．A striking example of the importance of meeting to the consumer presented itself in mid - 1985, when Coca Cola changed the flavor of its drink．The non - acceptance of the new flavor by a significant part of the public brought about a prompt（果断的） restoration（恢复） of the Classic Coke, which was then marketed alongside new．King Customer ruled!
1.The marketing concept discussed in the passage is, in fact, __________.
A．the practice of turning goods into money
B．making goods available for purchase
C．the customer- centered approach
D．a form of persuasive salesmanship
2.What was the main concern of industrialists before the marketing concept was widely accepted?
A．The needs of the market． B．The efficiency of production.
C．The satisfaction of the user． D．The preferences of the dealer.
3.According to the passage, the underlined part "to move as much of these goods as possible" （Para．1） means _________.
A．to sell the largest possible amount of goods
B．to transport goods as efficiently as possible
C．to dispose of these goods in large quantities
D．to redesign these goods for large - scale production
4.What does the restoration of the Classic Coke best illustrate?
A．Traditional goods have a stronger appeal to the majority of people.
B．It takes time for a new product to be accepted by the public.
C．Consumers with conservative tastes are often difficult to please.
D．Products must be designed to suit the taste of the consumer.
高三英语阅读理解简单题查看答案及解析
It is only gradually, with the passing of years, _____ to a clear understanding of their position.
A．that they come B．do they come C．that come D．when they come
高三英语单项填空中等难度题查看答案及解析
Laughing is essential to keep your stress levels under control ，it's not only necessary, but also essential to have a good sense of humor just to help us get through each and every day of our lives.1. , as the saying goes, makes me feel good and warms my heart. How would you feel if you could not joke around with your wife, husband, child, co-worker neighbor, close friend, or even just someone that you are standing in line with at your comer store? I am always saying things that make others smile or laugh, even if I don't know the person I'm joking around with. 2., even if it was the hardest job anyone could imagine. This not only relieves stress in any situation, but also is common courtesy (礼貌) to speak to others that are around you. I know of a few people that don‟t have a funny bone in their bodies, as they say. Everyone around them could be rolling on the floor after hearing a great joke and they would sit there without the slightest smile on their face. They don't get the joke that makes others laugh. I am busting a gut while they just sit there, looking at me3. How can people not get a really funny joke? 4. Without humor we would find ourselves with a lot of psychological problems, or on a lot of medications to keep us from going crazy. There is too much sadness in this present world.
5. We all need to find a way to bypass the sadness and bring a little light into our lives. So, I believe our best medicine is to get together and tell some jokes and have some fun laughing together.
A．It drives people crazy
B. It drives people excited
C. Putting a smile on someone's face when you know they are feeling down in the dumps
D. With all the wars, fighting and sadness in the world today
E. Laughing is essential to make your stress levels out of control
F. as if I were from outer space.
G. My Grandma always found humor in everything she did
高三英语七选五中等难度题查看答案及解析
Only ____ as a translator _____ how important it is to understand foreign cultures.
A．when did I work; I realized
B．when I worked; I realized
C．when did I work; did I realize
D．when I worked; did I realize
高三英语单项填空中等难度题查看答案及解析
A wise man once said that the only thing necessary for the victory of evil is for good men to do nothing. So, as a police officer, I have some urgent things to say to good people. Day after day my men and I struggle to hold back a tidal wave of crime. Something has gone terribly wrong with our once-proud American way of life. It has happened in the area of values. A key ingredient is disappearing, and I think I know what it is: accountability.
Accountability isn’t hard to define. It means that every person is responsible for his or her actions and liable for their consequences.
Of the many values that hold civilization together --- honesty, kindness, and so on --- accountability may be the most important of all. Without it, there can be no respect, no trust, no law --- and, ultimately, no society.
My job as a police officer is to impose accountability on people who refuse, or have never learned, to impose it on themselves. But as every policeman knows, external controls on people’s behavior are far less effective than internal restraints such as guilt, shame and embarrassment.
Fortunately there are still communities --- smaller towns, usually --- where schools maintain discipline and where parents hold up standards that declare: “In this family certain things are not tolerated --- they simply are not done!”
Yet more and more, especially in our larger cities and suburbs, these inner restraints are loosening. Your typical robber has none. He considers your property his property; he takes what he wants, including your life if you annoy him.
The main cause of this breakdown is a radical shift in attitudes. Thirty years ago, if a crime was committed, society was considered the victim. Now, in a shocking reversal, it’s the criminal who is considered victimized: by his underprivileged (被剥夺基本社会权利的) upbringing, by the school that didn’t teach him to read, by the church that failed to reach him with moral guidance, by the parents who didn’t provide a stable home.
I don’t believe it. Many others in equally disadvantaged circumstances choose not to engage in criminal activities. If we free the criminal, even partly, from accountability, we become a society of endless excuses where no one accepts responsibility for anything. We in America desperately need more people who believe that the person who commits a crime is the one responsible for it..
1.What the wise man said suggests that it’s __________.
A. unnecessary for good people to do anything in face of evil
B. certain that evil will be widespread if good men do nothing about it
C. only natural for good men to defeat evil
D. desirable for good men to keep away from evil
2. According to the author, if a person is found guilty of a crime, ________.
A. society is to be held responsible
B. modern civilization is responsible for it
C. the criminal himself should bear the blame
D. the standards of living should be improved
3. Compared with those in small towns, people in large cities have ________.
A. less self-discipline B. better sense of discipline
C. more respect to each other D. less effective government
4. The writer is sorry to have noticed that ________.
A. people in large cities tend to excuse criminals
B. people in small towns still stick to old discipline and standards.
C. today’s society lacks sympathy for people in difficulty
D. people in disadvantaged circumstances are engaged in criminal activities
5. The key point of the passage is that ________.
A. stricter discipline should be maintained in schools and families
B. more good examples should be set for people to follow
C. more attention should be paid to people’s behavior
D. more people should accept the value of accountability
高三英语阅读理解中等难度题查看答案及解析
Addiction is a term that we hear all the time but it’s a surprisingly tricky concept to pin down. Orally, we might say things like: “Oh, I downloaded this new game on my phone and I’m totally addicted to it.” But from a clinical perspective, we think of addiction as occurring when someone has found that their life whether it’s’ their relationships with friends or family, their ability to perform their jobs, or something else has been knocked off-kilter (冲昏头脑) by desire to perform behavior.
Prof Robert West, editor-in-chief of the journal Addiction, defines addiction “a psychological condition that involves repeated powerful motivation to engage in a behavior that’s learnt through experience, and that has either actual or potential harmful consequences”. Under this definition, it is possible to be addicted to anything—not just substances—if it turns from a want for it to a need for it, and it puts a person at risk of harm.
In 2008, Bowden-Jones set up the National Problem Gambling Clinic. To date, this is the only NHS-funded treatment center for people with problem gambling (赌博). Despite seeing some of the most severe cases of gambling addiction in the country in her clinic, she is keen to point out that the scale of the problem might not be as extreme as some would think. Despite lots of people gambling and the pervasive (遍布的) nature of gambling advertising, problem gamblers make up less than one per cent of the population.
Yet she wonders whether there is something about how modern technology has become increasingly risky. “The more you have availability, the more you uncover vulnerability,” she says. And there’s concern among researchers from several different countries that online games and apps are taking inspiration from gambling to keep people playing, and paying. These include what are known as “loot boxes”. These are prizes, paid for with real money, where the contents are not known until they’re purchased. Recent research has suggested purchase of these prizes is linked to higher levels of problematic gambling behavior.
However, Bowden-Jones points out that technological advances have also improved support for some people with problematic gambling. Software now exists to block gambling-related websites across people’s devices. Banking apps can allow a person to disable any ability to spend money on gambling, cautiously, by just toggling (切换) a switch. She believes that this is a big step forward -historically people were encouraged to hand their finances to their partners. This can put pressure on relationships and there is strong evidence to show it can increase domestic violence.
It’s hard to tell addiction is on the increase, partly because as yet there aren’t standardized measures by which to assess things like problematic gaming, and large-scale surveys have not been done. But just because we might see people glued to their phones while they’re on buses or trains or while walking down the street, it doesn’t mean we’ve become nation who are addicted to the Internet.
Nonetheless, in 2018 the World Health Organization announced that it was classifying gaming disorder as a mental health condition, decision they based on a review of the evidence and after discussion with experts. However, some researchers worry that this classification will lead to overdiagnosis of gaming The NHS does not offer treatment for gaming disorder, and a pilot treatment clinic has been delayed. It’s clear that we know very little about how many people have gaming disorder, and it’s likely that the vast majority of people who play games do so with no harm to their health whatsoever. Having said that, for those who are worried, it is possible to spot the warning signs of pleasurable activity becoming compulsion (强迫力), either in yourself or in those around you.
Robert West has some final words of advice for those individuals who are trying to reduce their need for a behavior. “Self-control is much easier when you set fixed boundaries than when you leave the rules more flexible,” he explains. Be strict with yourself and don’t allow your boundaries to slide, then even if you do slip up, you can get back on track.
1.What is addiction according to the first two paragraphs?
A.It is a repeated desire to perform a behavior.
B.It is a physical and mental condition.
C.It is a habit of downloading new games.
D.It is the direct result of carelessness.
2.What does Bowden-Jones think of gambling addiction?
A.It is affected by gambling advertising.
B.Its scale is small and fewer people develop it.
C.It can be treated in a NHS-funded center.
D.Its severity is beyond imagination of some people.
3.What does the underlined sentence in Paragraph 4 mean?
A.Online apps take inspiration from gambling.
B.More prizes lead to more gambling behavior.
C.More money brings more prizes in loot boxes.
D.Too much use of technology brings more risk.
4.What do technological advances in Paragraph 5 indicate?
A.Banking apps are popular among banks.
B.They can increase domestic violence.
C.They can bring about positive results.
D.Software can block gambling-related websites.
5.Why do researchers worry about the classification of gaming disorder?
A.Playing games do no harm to lot of people.
B.We’ve become a nation addicted to the internet.
C.It isn’t scientific and may lead to wrong diagnosis.
D.A pleasant activity may become a strong force.
6.What does the passage mainly talk about?
A.Is addiction on the rise? B.How addiction is defined?
C.Is Robert West’s advice reasonable? D.What is Bowden Jones’s research?
高三英语阅读理解困难题查看答案及解析
Only after the teacher explained it to me a second time _____ the question.
A. did I understand B. I had understood
C. had I understood D. I did understand
高三英语单项填空中等难度题查看答案及解析
It's necessary that measures _____ at once to help people understand global warming is
affecting our life to an increasingly high degree.
A. must be taken B. be taken C. should take D. are taken
高三英语单项填空中等难度题查看答案及解析