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Culture is one of the most challenging elements of the international marketplace. This system of learned behavior patterns characteristic of the members of a given society is constantly shaped by a set of dynamic variables(变量): language, religion, values and attitudes, manners and customs, aesthetics, technology, education, and social institutions. To deal with this system, an international manager needs both factual and interpretive knowledge of culture. To some extent, the factual knowledge can be learned; its interpretation comes only through experience.
The most complicated problems in dealing with the cultural environment lie in the fact that one cannot learn culture—one has to live it. Two schools of thought exist in the business world on how to deal with cultural differences. One is that business is business the world around, following the model of Pepsi and McDonald’s. In some cases, globalization is a fact of life; however, cultural differences are still far from disappearing.
The other school suggests that companies must adjust business approaches to individual cultures. Setting up policies and procedures in each country has been compared to an organ transplant; the critical question centers around acceptance or rejection. The major challenge to the international manager is to make sure that rejection is not a result of cultural myopia(近视) or even blindness.
Fortune examined the international performance of a dozen large companies that earn 20 percent or more of their revenue overseas. The internationally successful companies all share an important quality: patience. They have not rushed into situations but rather built their operations carefully by following the most basic business principles. These principles are to know your rivals, know your audience, and know your customer.
1.According to the passage, which of the following is true?
A. Business diversity is not necessary.
B. All international managers can learn culture.
C. Most people do not know foreign culture well.
D. Views differ on how to treat culture in business world.
2.According to the author, the model of Pepsi ________ .
A. is different from the model of McDonald’s .
B. reflect the idea that business is business.
C. has converged cultural differences .
D. shows the reverse of globalization .
3.The two schools of thought________.
A. both think dealing with cultural environment is the most complicated problem in business
B. both admit the existence of cultural diversity in business world.
C. both advocate that different policies be set up in different countries.
D.both propose that companies should tailor business approaches to individual cultures.
4.This article is supposed to be most useful for those________ .
A. who have connections to more than one type of culture
B. who are interested in researching the topic of cultural diversity
C. who want to run business in other countries
D. who want to travel abroad
高二英语阅读理解简单题查看答案及解析
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Theater is one of the oldest and most important art forms in world culture, it is also one of the richest art forms. Many people work together to bring a play to life. There are playwrights, directors, set designers, costumers, lighting technicians, and, of course, actors. If the performance is a musical, the skills of a songwriter, a choreographer, and musicians are also required. The excitement of opening night can be felt by the people waiting to watch a performance and by the performers and workers backstage waiting for the curtain to go up. Live theater is thrilling because no one really knows how well the play will go until it is performed.
The word theater comes from the Greek theatron, which means “a place for seeing.” One concept from Greek theater that is still seen in some plays today is the “Greek Chorus”. This consists of several actors or characters watching the action of the play(almost like the audience) and then commenting on what whey just saw with either reactions or dialogue.
Although most people think of the theater in terms of a play performed on the stage, theater has taken on a much broader meaning in the modern world. You may find yourself walking into a theater with no seats in the rows. Instead, you are seated among the set pieces, which makes you part of the setting. Sometimes theater may come to life on a street corner, or in a classroom. The excitement of theater is in its very nature----it is an art form that changes as it is interpreted(诠释) in different ways by different people. That is probably why the works of the greatest playwright of all time, William Shakespeare, are still performed and enjoyed today, both in classic and new interpretations.
1.What does the word “richest” in Paragraph 1 probably mean?
A. diverse. B. wealthy. C. terrifying. D. entertaining.
2.Why is live theater so exciting according to the text?
A. Plays are usually well written. B. It is often interpreted by skilled actors.
C. No one can predict its success or failure. D. There are so many people working on it.
3.What is suggested about the plays of Shakespeare in the text?
A. They are more often given new interpretations today than in the past.
B. They are more popular today than during Shakespeare’ s time.
C. They will always be considered the world’s greatest.
D. They have been performed in a variety of ways.
4.What is the best title for the text?
A. A vital part of theater: Greek Chorus B. Modern theater: adventures in acting
C. Shakespeare: our greatest playwright D. Theater: an exciting art form
高二英语阅读理解中等难度题查看答案及解析
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One of the most unknown youth culture in the United States is that of high school and college runners．Not everyone who has ever been on their school’s track team is part of this culture．To be a part of this culture you need to do a lot Of running，knowing how it feels to race to exhaustion(筋疲力尽)，see no reason why any weather should keep you from running，and be a little crazy．
I，myseIf，am part of this culture．I ran cross-country，which is running outside over uneven ground，for my high schoo1．I joined this culture when 1 was in ninth grade. As soon as 1 was on the team it didn’t take very long for me to become very involved and have fun running. As a freshman 1 wasn’t that fast but 1 was giving the effort．It was the effort that makes me part of the running culture．
There are a few things that set the youth culture of runners apart from the overall running culture．One of the many differences is that teen runners usually run in large groups，with a lot of conversation and fooling around．Young runners play games and talk to their friends when they run．While adults may run with a friend and have a conversation，you will rarely see twenty of them running through the woods yelling back and forth at each other．Young runners also make up a lot of games．My friends and 1 would throw balls while running and invented a game we called Shockey，which was pretty much soccer on lce.
Most of youth runners run for competition and not for fitness．Young runners want to run in races not to just lose weight like many adults．This means they run a lot faster and tougher generally．To lose weight you can just jog easily but to race you have to really push yourself and run to exhaustion．It’s a completely different style of running and that is what builds this culture .
1．The passage is mainly about __________.
A．the differerices between youth culture and adult culture
B．the youth running culture in American schools
C．youth culture which is mysterious to school students
D．how to become part of the culture of school runners
2．Which of the following are the differences between young runners and adult runners?
(1)Adults don’t run long distance．
(2)Adults don’t play games while running．
(3)Adults don’t push themselves to the 1imit
(4)Adults don’t run in 1arge groups．
A．(1)(2)(3) B．(1)(2)(4) C．(2)(3)(4) D. (1) (3) (4)
3．We can infer from the passage that__________．
A．the writer is strong--willed
B．running is exhausting and boring
C．adult running is not as good as youth running
D．adults are not as competitive as youths
4．The writer wrote the passage to __________．
A．criticize adult running
B．advertise his school track team
C．introduce something unknown to his readers
D．tell his readers to get involved in running
高二英语阅读理解简单题查看答案及解析
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“Check it again, you need to be sure.”This culture rule may sound , but it is one of the most powerful culture rules. I took a lot of things for granted. In fact, I used to people who often check things, such as their car engine oil, the house security, even the children in the bedroom. I didn’t realize that this rule would cost me dearly.
One day the owner of the supermarket I worked in asked me to make a(n) to the investors(投资者) whom we wanted to become partners with. I was given a month to it.
The day of the presentation arrived. I left home at 7 am with the intention of getting to the office . On the way , my car climbed over a bunch of rocks and I heard a loud noise. I stepped on the brake and got out of the car to check what happened: I had a flat tire.
“Oh dear, please not now .” I quickly ran behind the car to the spare tire, only to be again :there was none.
I began to think of the moments when my wife would me to get one each time I drove the car out. But I was too to listen to her.It was already 8 am and it seemed like I had only one left. I had to run to the supermarket. It should me about 45 minutes to get there . I the car and ran as fast as I could , hoping I would have the to get there on time .
it took me longer than I had expected. I arrived at the twenty minutes late. I to the guests for my lateness and did my best to give a good presentation. Finally, the supermarket the deal, but I was suspended(停职) for two months without pay.
1.A. familiar B. foolish C. simple D. difficult
2.A. make fun of B. pay attention to C. catch up with D. look up to
3.A. changing B. following C. signing D. disobeying
4.A.contribution B. analysis C. presentation D. comparison
5.A. apply for B. prepare for C. arrange for D. account for
6.A. early B. easily C. safely D. shortly
7.A. soft B. hard C. smooth D. rough
8.A.carefully B. lightly C. quickly D. bravely
9.A. check B. get C. move D. repair
10.A. shocked B. pleased C. bored D. confused
11.A. challenge B. remind C. help D. encourage
12.A. selfish B. sensitive C. stubborn D. independent
13.A.wish B. choice C. minute D. plan
14.A. give B. spare C. allow D. take
15.A. left B. passed C. rented D. stopped
16.A. condition B. idea C. luck D. goal .
17.A. Deliberately B. Unfortunately C. Strangely D. Consequently
18.A. market B. party C. office D. station
19.A. appealed B. reported C. referred D. apologized
20.A. accepted B. won C. offered D. finished
高二英语完型填空中等难度题查看答案及解析
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Celebrity (名人) has become one of the most important representatives of popular culture. Fans used to be crazy about a specific film, but now the public tends to base its consumption (消费) on the interest of celebrity attached to any given product. Besides, fashion magazines have almost abandoned (given up) the practice of putting models on the cover because they don’t sell nearly as well as famous faces. As a result, celebrities have realized their unbelievably powerful market potential, moving from advertising for others’ products to developing their own.
Celebrity clothing lines aren’t a completely new phenomenon, but in the past they were typically aimed at the ordinary consumers, and limited to a few TV actresses. Today they’re started by first-class stars whose products enjoy equal fame with some world top brands. The most successful start-ups have been those by celebrities with specific personal style. As celebrities become more and more experienced at the market, they expand their production scale rapidly, covering almost all the products of daily life.
However, for every success story, there’s a related warning tale of a celebrity who overvalued his consumer appeal. No matter how famous the product’s origin is, if it fails to impress consumers with its own qualities it begins to resemble an exercise in self-promotional marketing. And once the initial (最初的) attention dies down, consumer interest might fade, loyalty returning to tried-and-true labels.
Today, celebrities face even more severe embarrassment. The pop-cultural circle might be bigger than ever, but its rate of turnover has speeded up as well. Each misstep threatens to reduce a celebrity’s shelf life, and the same newspaper or magazine that once brought him fame has no problem picking him to pieces when the opportunity appears. Still, the ego’s（自我的）potential for expansion is limitless. Having already achieved great wealth and public recognition, many celebrities see fashion as the next frontier to be conquered. As the saying goes, success and failure always go hand in hand. Their success as designers might last only a short time, but fashion—like celebrity—has always been temporary.
1.Fashion magazines today ________.
A. seldom put models on the cover
B. no longer put models on the cover
C. need not worry about celebrities’ market potential
D. judge the market potential of every celebrity correctly
2.A change in the consumer market can be found today that ________.
A. price rather than brand name is more concerned
B. producers prefer models to celebrities for advertisements
C. producers prefer TV actresses to film stars for advertisements
D. quality rather than the outside of products is more concerned
3.The underlined sentence in paragraph 4 indicates that any wrong step will possibly ________.
A. decrease the popularity of a celebrity and the sales of his products
B. damage the image of a celebrity in the eyes of the general public
C. cut short the artistic career of a celebrity in show business
D. influence the price of a celebrity’s products
4.The passage is mainly about ________.
A. celebrity and personal style B. celebrity and markets potential
C. celebrity and fashion design D. celebrity and clothing industry
高二英语阅读理解中等难度题查看答案及解析
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Perhaps the most challenging material you read at school is poetry. Though the message of some poems may be very simple, the way poets put words together often makes this message elusive. When you read a poem, you should begin by trying to understand what the poet is saying on the surface, then examine the way the poet expresses this content, and finally decide how the poem's meaning is created. Here are some steps to read a poem.
First, read the poem once slowly aloud without writing or marking anything. Don't stop until you finish the poem, even if you don't know the meaning or pronunciation of a word. When you've finished, think it over for a moment on any words, images, and characters that caught your attention. Then read the poem again silently. When you come to a word you don't know, look it up in the dictionary.
Understand the meaning of figurative (比喻的)language. Figurative language doesn't mean exactly what it says; instead, it suggests meanings. For example, in the line “Love, all alike, no season knows”, the poet doesn't mean love is unfamiliar with four seasons. Love cannot know anything at all; only people can know something. Thus, the poet is personifying(拟人化) love, giving it human qualities.
Examine and think about the poet's use of language. Why, for example, did the poet choose to compare his love to a red rose instead of a tree or a bird? We can use associations: we usually associate roses with beauty and love, but we also know a rose bush has thorns (刺). All of these associations may not be right for a particular poem, but many of them probably will.
Finally, read the poem one more time aloud.Practice using pauses and stress to make the poem's meaning come alive.
1.The underlined word “elusive” in Paragraph 1 probably means “________”．
A．easy B. interesting
C．difficult D. boring
2.What should we put on the first place when reading a poem?
A．The form of the poem.
B．The content of the poem.
C．The meaning of the poem.
D．The language of the poem.
3.When reading a poem for the first time, we should________．
A．try to understand new words
B．examine the poem's language
C．try to understand its meaning well
D．avoid being stopped by new words
4.We can learn from the passage that figurative language________．
A．is useful in expressing love
B．helps us understand new ideas
C．is easy for most readers to understand
D．should be repeated while reading a poem
高二英语阅读理解中等难度题查看答案及解析
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Welcome to the Ice Bucket Challenge. The challenge is simple: when , one either pours a bucket of icy water over his or her head or donates $100 to the ALS Association.
A. to challenge B. challenged
C. you challenged D. having challenged
高二英语单项填空中等难度题查看答案及解析
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One of the main challenges facing many countries is how to maintain their identity in the face of globalization and the growing multi-language trend. “One of the main reasons for economic failure in many African countries is the fact that, with a few important exceptions, mother-tongue education is not practiced in any of the independent African states.” said Neville Alexander, Director of the Project for the Study of Alternative Education in South Africa at the University of Cape Town.
In response to the spread of English and the increased multi-language trends arising from immigration, many countries have introduced language laws in the last decade. In some, the use of languages other than the national language is banned in public spaces such as advertising posters. One of the first such legal provisions was the 1994 “Toubon law” in France, and the idea has been copied in many countries since then. Such efforts to govern language use are often considered as futile by language experts, who are well aware of the difficulty in controlling fashions in speech and know from research that language switching among bilinguals is a natural process.
It is especially difficult for native speakers of English to understand the desire to maintain the “purity” of a language by law. Since the time of Shakespeare, English has continually absorbed foreign words into its own language. English is one of the most mixed and rapidly changing languages in the world. But that has not been a barrier to acquiring superiority and power. Another reason for the failure of many native English speakers to understand the role of state regulation is that it has never been the Anglo-Saxon way of doing things. English has never had a state-controlled authority for the language, similar, for example, to the Academic Francaise in France.
The need to protect national languages is, for most western Europeans, a recent phenomenon- especially the need to ensure that English does not unnecessarily take over too many fields. Public communication, education and new ways of communication promoted by technology, may be key fields to defend.
1.Neville Alexander believes that lack of mother-tongue education can lead to ________.
A. the independence of African states B. economic failure
C. globalization D. multi-language trends
2.The underlined word “futile” in paragraph 2 most probably means ________.
A. useless B. practical C. workable D. unnecessary
3.Why do many English-speaking countries not support the language protection efforts?
A. They think language protection laws are ineffective.
B. They want their language to spread to other countries.
C. They have a long history of taking words from other languages.
D. It reduces economic development of the countries in Europe.
4.The best title for the passage is “________”.
A. Fighting against the rule of English
B. Globalization and multi-language trends
C. Protecting local languages and identities
D. Ensuring the change of language by law
高二英语阅读理解中等难度题查看答案及解析
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One of the main challenges facing many countries is how to maintain their identity in the face of globalization and the growing multi-language trend. "One of the main reasons for economic failure in many African countries is the fact that, with a few important exceptions, mother-tongue education is not practiced in any of the independent African states." said Neville Alexander, Director of the Project for the Study of Alternative Education in South Africa at the University of Cape Town.
In response to the spread of English and the increased multi-language trends arising from immigration, many countries have introduced language laws in the last decade. In some, the use of languages other than the national language is banned in public spaces such as advertising posters. One of the first such legal provisions(规定) was the 1994 "Toubon law" in France, and the idea has been copied in many countries since then. Such efforts to govern language use are often considered as futile by language experts, who are well aware of the difficulty in controlling fashions in speech and know from research that language switching among bilinguals is a natural process.
It is especially difficult for native speakers of English to understand the desire to maintain the "purity" of a language by law. Since the time of Shakespeare, English has continually absorbed foreign words into its own language. English is one of the most mixed and rapidly changing languages in the world, but that has not been a barrier to acquiring superiority and power. Another reason for the failure of many native English speakers to understand the role of the state regulation is that it has never been the Anglo-Saxon way of doing things. English has never had a state-controlled authority for the language, similar, for example, to the Academic Francaise in France.
The need to protect national languages is, for most western Europeans, a recent phenomenon-------especially the need to ensure that English does not unnecessarily take over too many fields. Public communication, education and new ways of communication promoted by technology, may be key fields to defend.
1.Neville Alexander believes that __________.
A. mother-tongue education is not practiced in all African countries
B. globalization has resulted in the economic failure of Africa
C. globalization has led to the rise of multi-language trend
D. lack of mother-tongue education can lead to economic failure
2.The underlined word "futile" (in paragraph 2) most probably means " ___________".
A. workable B. practical
C. useless D. unnecessary
3.What can we infer from the last paragraph?
A. English has taken over fields like public communication and education.
B. Many aspects of national culture are threatened by the spread of English.
C. Most language experts believe it is important to promote a national language.
D. Europeans have long realized the need to protect a national language.
4.The best title for the passage is __________.
A. Fighting against the rule of English
B. Protecting local languages and identities
C. Globalization and multi-language trend
D. To maintain the purity of language by law
高二英语阅读理解中等难度题查看答案及解析
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One of the main challenges facing many countries is how to maintain their identity in the face of globalization and the growing multi-language trend. "One of the main reasons for economic failure in many African countries is the fact that, with a few important exceptions, mother-tongue education is not practiced in any of the independent African states." said Neville Alexander, Director of the Project for the Study of Alternative Education in South Africa at the University of Cape Town.
In response to the spread of English and the increased multi-language trends arising from immigration, many countries have introduced language laws in the last decade. In some, the use of languages other than the national language is banned in public spaces such as advertising posters. One of the first such legal provisions(规定) was the 1994 "Toubon law" in France, and the idea has been copied in many countries since then. Such efforts to govern language use are often considered as futile by language experts, who are well aware of the difficulty in controlling fashions in speech and know from research that language switching among bilinguals is a natural process.
It is especially difficult for native speakers of English to understand the desire to maintain the "purity" of a language by law. Since the time of Shakespeare, English has continually absorbed foreign words into its own language. English is one of the most mixed and rapidly changing languages in the world, but that has not been a barrier to acquiring superiority and power. Another reason for the failure of many native English speakers to understand the role of the state regulation is that it has never been the Anglo-Saxon way of doing things. English has never had a state-controlled authority for the language, similar, for example, to the Academic Francaise in France.
The need to protect national languages is, for most western Europeans, a recent phenomenon-------especially the need to ensure that English does not unnecessarily take over too many fields. Public communication, education and new ways of communication promoted by technology, may be key fields to defend.
1.Neville Alexander believes that __________.
A. mother-tongue education is not practiced in all African countries
B. globalization has resulted in the economic failure of Africa
C. globalization has led to the rise of multi-language trend
D. lack of mother-tongue education can lead to economic failure
2.The underlined word "futile" (in paragraph 2) most probably means " ___________".
A. workable B. practical
C. useless D. unnecessary
3.What can we infer from the last paragraph?
A. English has taken over fields like public communication and education.
B. Many aspects of national culture are threatened by the spread of English.
C. Most language experts believe it is important to promote a national language.
D. Europeans have long realized the need to protect a national language.
4.The best title for the passage is __________.
A. Fighting against the rule of English
B. Protecting local languages and identities
C. Globalization and multi-language trend
D. To maintain the purity of language by law
高二英语阅读理解中等难度题查看答案及解析
I began to think of the moments when my wife would