When Denis Hennequin took over as the Europea...

When Denis Hennequin took over as the European boss of McDonald's in January 2004, the world's biggest restaurant chain was showing signs of recovery in America and Australia, but sales in Europe were sluggish or declining．One exception was France, where Mr．Hennequin had done a reliable job as head on the group's French subsidiary（子公式） to sell more Big Macs to his relatives, His task was to copy this success in all 41 of the European countries where anti-globalisers’ favourite enemy operates．

So far Mr．Henncquin is doing well．Last year European sales increased by 5．8% and the number of customers by 3．4%, the best annual results in nearly 15 years．Europe accounted for 36% of the group's profits and for 28 of its sales．December was an especially good month as customers took to seasonal menu offerings in France and Britain, and to a promotion in Germany based on the game of Monopoly（垄断）．

Mr．Hennequin's recipe for revival（复兴） is to be more open about his company's operations, to be "locally relevant", and to improve the experience of visiting his 6.400 restaurants． McDonaId's is blamed for making people fat, exploiting workers, treating animals cruelly, polluting the environment and simply for being American．Mr．Hennequin says he wants to engage in a dialogue with the public to address these concerns．

He introduced "open door" visitor days in each country which became hugely popular．In Poland alone some 50,000 visitors came to McDonaId's through the visitors' program last year．The Nutrition Information Initiative（倡议）launched last year, put detailed Sables on McDonaId's packaging with data on calories, protein, fat, carbohy drates and salt content, "the details are also printed on tray-liners．

1.Which of the following statement is RIGHT?

A．Denis Hennequin has been boss of McDonald since 2004．

B．The sales of McDonald is increasing in France．

C．Denis Hennequin tries his best to increase the sales of McDonald in the world．

D．The nutrition information is always launched on McDonald products．

2.McDonaId's is blamed in Europe for the following reasons EXCEPT________.

A．making people fat                B．exploiting workers

C．treating animals cruelly        D．earning too much

3.Which of the following is not included in the McDonaId's packaging?

A．attentions    B．fat            C．protein        D．salt content

4.What did Denis Hennequin do to increase the sales of McDonald in Europe?

A．He visited all the McDonaId's branches in Europe．

B．He introduced "open door" visitor's days in each country．

C．He had done a reliable job as head of the group's French subsidiary．

D．He engaged in a dialogue with the public．

高三英语阅读理解中等难度题查看答案及解析

When Denis Hennequin took over as the European boss of McDonald's in January 2004, the world's biggest restaurant chain was showing signs of recovery in America and Australia, but sales in Europe were sluggish or declining．One exception was France, where Mr．Hennequin had done a reliable job as head on the group's French subsidiary（子公式） to sell more Big Macs to his relatives, His task was to copy this success in all 41 of the European countries where anti-globalisers’ favourite enemy operates．

So far Mr．Henncquin is doing well．Last year European sales increased by 5．8% and the number of customers by 3．4%, the best annual results in nearly 15 years．Europe accounted for 36% of the group's profits and for 28 of its sales．December was an especially good month as customers took to seasonal menu offerings in France and Britain, and to a promotion in Germany based on the game of Monopoly（垄断）．

Mr．Hennequin's recipe for revival（复兴） is to be more open about his company's operations, to be "locally relevant", and to improve the experience of visiting his 6.400 restaurants． McDonaId's is blamed for making people fat, exploiting workers, treating animals cruelly, polluting the environment and simply for being American．Mr．Hennequin says he wants to engage in a dialogue with the public to address these concerns．

He introduced "open door" visitor days in each country which became hugely popular．In Poland alone some 50,000 visitors came to McDonaId's through the visitors' program last year．The Nutrition Information Initiative（倡议）launched last year, put detailed Sables on McDonaId's packaging with data on calories, protein, fat, carbohy drates and salt content, "the details are also printed on tray-liners．

1.Which of the following statement is RIGHT?

2.McDonaId's is blamed in Europe for the following reasons EXCEPT________.

3.Which of the following is not included in the McDonaId's packaging?

4.What did Denis Hennequin do to increase the sales of McDonald in Europe?

高三英语阅读理解简单题查看答案及解析

On May 10, 2013, Ma Yun resigned as CEO of Alibaba, and Lu Zhaoxi　　 it over.

A. took 　　 B. handed 　　 C. got 　　 D. came

高三英语单项填空中等难度题查看答案及解析

________  the key to the car when my boss came towards me.Finally I could drive him

home as usual.

A.Never had I found                       B.Seldom did I find

C.Hardly had I found                      D.No sooner did I find

高三英语单项填空中等难度题查看答案及解析

As skies are filled with millions of migrating（迁徙） birds, European scientists say the seasonal wonder appears to be strange. The fatter the bird, the better it flies.

The results of their study led to a theory opposite to a central one of aerodynamics(空气动力学), which says that the power needed to fly increases with weight.

For birds, obviously, the cost of flying with heavy fat is much smaller than we used to think. Researchers found that red knot wading birds double their normal body weight of 100 grams before making their twice-a-year nonstop flight between the British Isles and the Russian Arctic.Distance;5,000 kilometers.

Another study in the magazine Nature measured the advantage of flying in an aerodynamic group which allows birds to save energy by flying smoothly and quietly in the lead bird’s air stream.

Flying in groups, their heart rates were 14.5 percent lower than flying alone, according to Henri, a French scientist. The findings help explain how birds complete difficult migrations. Researchers had thought stronger birds would have the best chance to survive.

The first study suggests that building up fat to be burnt as fuel during the migration is worth more than the energy it take to carry the additional weight.

In the study, researchers said their team studied the birds flown at different body weights during 28 simulated(模拟的)flights. They forced a small amount of special water into the birds’ bodies so that they could measure the amount of energy burnt during the flight.

1.A red knot wading bird of 100 grams will probably weigh ________before making its nonstop migrating flight.

A.50 grams           B.100 grams        C.150 grams       D.200 grams

2.During their migrating flight, red knot wading birds can save energy by flying________.

A. separately         B. alone             C. in groups        D. in pairs

3.A ________red knot wading bird has a better chance to survive during its migrating flight.

A. stronger            B. weaker            C. thinner         D. fatter

4.The best title for this passage may probably be ________ .

A. Birds Thin Down For Journey                 B. Birds Fatten Up For Journey

C. How Birds Build Up Fat For Journey           D. How Birds Burn Energy For Journey

高三英语阅读理解中等难度题查看答案及解析

_____ she is the only daughter of the boss, she started from the lowest position as a common employee.

A. Unless     B.  While       C.  Since             D. As

高三英语单项填空中等难度题查看答案及解析

146. Last night one of my classmates took the gloves to me over the answers to the maths problem. The underlined part probably means _____.

高三英语单项填空简单题查看答案及解析

_________he is the son of the boss, he started from the lowest position as a common employee.

A. Unless                             B. Since                                C. While                               D. As

高三英语单项填空简单题查看答案及解析

_________he is the son of the boss, he started from the lowest position as a common employee.

A. Unless               B. Since                C. While                D. As

高三英语单项填空中等难度题查看答案及解析

On August 29th, as Hurricane Dorian tracked towards America’s east coast, Elon Musk, the boss of Tesla, an electric-car maker, announced that some of his customers in the storm’s path would find that their cars had suddenly developed the ability to drive farther on a single battery charge. Like many modern vehicles, Mr. Musk’s products are best thought of as internet-connected computers on wheels. The cheaper models in Tesla’s line-up have parts of their batteries disabled by the car’s software in order to limit their range. At the tap of a keyboard in Palo Alto, the firm was able to remove those restrictions and give drivers temporary access to the full power of their batteries.

Mr. Musk’s computerized cars are just one example of a much broader trend. As computers and connectivity become cheaper, it makes sense to bake them into more and more things that are not, in themselves, computers, creating an “internet of things”.

Such a world will bring many benefits. Consumers will get convenience, and products that can do things non-computerized versions cannot. Businesses will get efficiency, as information about the physical world that used to be uncertain becomes concrete and analyzable.

In the long term, though, the most obvious effects will be in how the world works. Ever more companies will become tech companies; the internet will become everywhere. As a result, a series of unresolved arguments will spill over from the virtual world into the real one.

Start with ownership. As Mr Musk showed, the internet gives firms the ability to stay connected to their products even after they have been sold, transforming them into something closer to services than goods. That has already made the traditional ideas of ownership unclear. When Microsoft closed its ebook store in July, for instance, its customers lost the ability to read titles they had bought (the firm offered refunds). That shifts the balance of power from the customer to the seller.

Virtual business models will jar in the physical world. Tech firms are generally happy to move fast and break things. But you cannot release the beta version (测试版) of a fridge. Apple, a smartphonemaker, provides updates for its phones for only five years or so after their release; users of Android smartphones are lucky to get two. But goods such as washing machines or industrial machinery can have lifespans of a decade or more. Firms will need to work out how to support complicated computerised devices long after their original programmers have moved on.

Data will be another flashpoint. For much of the internet the business model is to offer “free” services that are paid for with valuable user data, collected with consent (同意) that is half-informed at best. In the virtual world, arguments about what should be tracked, and who owns the resulting data, can seem airy and theoretical. In the real one, they will feel more urgent.

Predicting the consequences of any technology is hard — especially one as universal as computing. The emergence of the consumer internet, 25 years ago, was met with starry-eyed optimism. These days the internet’s faults dominate the headlines. But the people have the advantage of having lived through the first internet revolution — which should give them some idea of what to expect.

1.From the passage we can tell that Tesla can ______.

A.drive faster than usual in extreme weather B.adjust the range of its battery power

C.charge the battery at the tap of a keyboard D.operate when the battery is fully drained

2.Which of the following is NOT an example of the “unresolved arguments” mentioned in the passage?

A.Early adopters of certain apps find that they ceased to work after the firm lost interest.

B.The insurance company uses data from fitness trackers to adjust customers’ premiums(保费).

C.Computerized machinery can’t predict its breakdowns or schedule preventive maintenance.

D.A high-tech fridge company restricts its customers from repairing their fridges themselves.

3.The underlined word jar probably means _______ in this context.

A.boom B.conflict C.vanish D.expand

4.This passage is mainly about _______.

A.how the world will change as computers spread into everyday objects

B.the adoption of electric vehicles and the possible problems to expect

C.what should be done to prevent the breakdown of computerized devices

D.different views on the current application of Internet Technology

高三英语阅读理解困难题查看答案及解析