Holiday Inns and McDonald’s. both saw unmatched growth in the 1960s. Their growth opened another direct business operation—franchising.
These operations have the same general pattern. The franchisor, the parent company, first establishes a successful retail business. As it expands, it sees a profit potential in offering others the right to open similar business under its name. The parent company’s methods and means of identification with consumers are included in this right. The parent company supplies skill, and may build and rent stores to franchisees. For these advantages the franchisee pays the franchisor a considerable fee. However, some of the advantages and disadvantages are different.
By extending a “proven” marketing method, a parent can profit in several ways. First, the franchisee’s purchase price gives the parent an immediate return on the plan. Then the sale of supplies to the franchisee provides a continuing source of profits. As new businesses are added and the company’s reputation spreads, the values of the franchise increases and sales of franchises become easier. The snowballing effect can be dramatic. Such growth, too, bring into play the economies of scale. Regional or national advertising that might be financially impossible for a franchisor with 20 franchises could be profitable for one with 40.
The parent, then, finds immediate gains from the opportunity to expand markets on the basis of reputation alone, without having to put up capital or take the risk of owning retail stores. Added to this advantage is a less obvious but material one, Skilled, responsible retail managers are rare. People who invest their capital in franchises, though, probably come closer to the ideal than do paid managers. In fact, the franchisee is an independent store operator working for the franchisor, but without an independent’s freedom to drop supplies at will. Of course the factory’s costs of selling supplies are less. But also certainly the franchisee buying goods that have had broad consumer acceptance will not casually change supplies, even when the contract permits. If the hamburger is not what the customer expected, they may not return. Having paid for the goodwill, the franchisee won’t thoughtlessly destroy it.
1. Franchising refers to a business operation in which a successful parent company ________.
| A．sells name-brand goods to a private investor |
| B．rents proven ideas and techniques for investment |
| C．sells the right, the guidance to a business under its name |
| D．takes no advertising responsibility for individual investors |
2.. The advantages of franchising to the parent company are all the following EXCEPT________.
| A．an immediate investment return |
| B．the profit from the sale of supplies |
| C．the ownership of additional retail stores |
| D．the possibility of profitable advertising |
3. The passage mainly tells the reader ________.
| A．the advantages and disadvantages of franchising |
| B．the benefits of franchising to the franchisor |
| C．the unmatched economic growth in the 1960’s |
| D．some regional and national business operation |
4.. What will the author probably discuss after the last paragraph?
| A．More advantages of franchising. |
| B．Negative aspects related to franchising. |
| C．The standard of consumer acceptance. |
| D．Risks of investment besides franchising |
高三英语阅读理解中等难度题
Holiday Inns and McDonald’s. both saw unmatched growth in the 1960s. Their growth opened another direct business operation—franchising.
These operations have the same general pattern. The franchisor, the parent company, first establishes a successful retail business. As it expands, it sees a profit potential in offering others the right to open similar business under its name. The parent company’s methods and means of identification with consumers are included in this right. The parent company supplies skill, and may build and rent stores to franchisees. For these advantages the franchisee pays the franchisor a considerable fee. However, some of the advantages and disadvantages are different.
By extending a “proven” marketing method, a parent can profit in several ways. First, the franchisee’s purchase price gives the parent an immediate return on the plan. Then the sale of supplies to the franchisee provides a continuing source of profits. As new businesses are added and the company’s reputation spreads, the values of the franchise increases and sales of franchises become easier. The snowballing effect can be dramatic. Such growth, too, bring into play the economies of scale. Regional or national advertising that might be financially impossible for a franchisor with 20 franchises could be profitable for one with 40.
The parent, then, finds immediate gains from the opportunity to expand markets on the basis of reputation alone, without having to put up capital or take the risk of owning retail stores. Added to this advantage is a less obvious but material one, Skilled, responsible retail managers are rare. People who invest their capital in franchises, though, probably come closer to the ideal than do paid managers. In fact, the franchisee is an independent store operator working for the franchisor, but without an independent’s freedom to drop supplies at will. Of course the factory’s costs of selling supplies are less. But also certainly the franchisee buying goods that have had broad consumer acceptance will not casually change supplies, even when the contract permits. If the hamburger is not what the customer expected, they may not return. Having paid for the goodwill, the franchisee won’t thoughtlessly destroy it.
1. Franchising refers to a business operation in which a successful parent company ________.
| A．sells name-brand goods to a private investor |
| B．rents proven ideas and techniques for investment |
| C．sells the right, the guidance to a business under its name |
| D．takes no advertising responsibility for individual investors |
2.. The advantages of franchising to the parent company are all the following EXCEPT________.
| A．an immediate investment return |
| B．the profit from the sale of supplies |
| C．the ownership of additional retail stores |
| D．the possibility of profitable advertising |
3. The passage mainly tells the reader ________.
| A．the advantages and disadvantages of franchising |
| B．the benefits of franchising to the franchisor |
| C．the unmatched economic growth in the 1960’s |
| D．some regional and national business operation |
4.. What will the author probably discuss after the last paragraph?
| A．More advantages of franchising. |
| B．Negative aspects related to franchising. |
| C．The standard of consumer acceptance. |
| D．Risks of investment besides franchising |
高三英语阅读理解中等难度题查看答案及解析
Holiday Inns and McDonald’s. both saw unmatched growth in the 1960s. Their growth opened another direct business operation—franchising.
These operations have the same general pattern. The franchisor, the parent company, first establishes a successful retail business. As it expands, it sees a profit potential in offering others the right to open similar business under its name. The parent company’s methods and means of identification with consumers are included in this right. The parent company supplies skill, and may build and rent stores to franchisees. For these advantages the franchisee pays the franchisor a considerable fee. However, some of the advantages and disadvantages are different.
By extending a “proven” marketing method, a parent can profit in several ways. First, the franchisee’s purchase price gives the parent an immediate return on the plan. Then the sale of supplies to the franchisee provides a continuing source of profits. As new businesses are added and the company’s reputation spreads, the values of the franchise increases and sales of franchises become easier. The snowballing effect can be dramatic. Such growth, too, bring into play the economies of scale. Regional or national advertising that might be financially impossible for a franchisor with 20 franchises could be profitable for one with 40.
The parent, then, finds immediate gains from the opportunity to expand markets on the basis of reputation alone, without having to put up capital or take the risk of owning retail stores. Added to this advantage is a less obvious but material one, Skilled, responsible retail managers are rare. People who invest their capital in franchises, though, probably come closer to the ideal than do paid managers. In fact, the franchisee is an independent store operator working for the franchisor, but without an independent’s freedom to drop supplies at will. Of course the factory’s costs of selling supplies are less. But also certainly the franchisee buying goods that have had broad consumer acceptance will not casually change supplies, even when the contract permits. If the hamburger is not what the customer expected, they may not return. Having paid for the goodwill, the franchisee won’t thoughtlessly destroy it.
1.Franchising refers to a business operation in which a successful parent company .
A. sells name-brand goods to a private investor
B. rents proven ideas and techniques for investment
C. sells the right, the guidance to a business under its name
D. takes no advertising responsibility for individual investors
2.. The advantages of franchising to the parent company are all the following EXCEPT .
A. an immediate investment return
B. the profit from the sale of supplies
C. the ownership of additional retail stores
D. the possibility of profitable advertising
3.The passage mainly tells the reader .
A. the advantages and disadvantages of franchising
B. the benefits of franchising to the franchisor
C. the unmatched economic growth in the 1960’s
D. some regional and national business operation
4.. What will the author probably discuss after the last paragraph?
A. More advantages of franchising.
B. Negative aspects related to franchising.
C. The standard of consumer acceptance.
D. Risks of investment besides franchising
高三英语阅读理解中等难度题查看答案及解析
I think Quanzhou City and Xiamen City are similar in_______ both 0f the two cities are located on the seaside.
A. what B. that C. which D．where
高三英语单项填空中等难度题查看答案及解析
High school is undoubtedly a time of growth, both physically and emotionally, ________ academically and socially.
A. but B. as well as
C. therefore D. rather
高三英语单项填空中等难度题查看答案及解析
India now leads the world in smartphone growth. It saw a 55% increase in the number of smartphone in 2014. The number of Web users increased by 37 %. Smartphones were the source of 65 % of its Internet traffic and 41 % of its e-commerce, according to a report by the analyst Mary Meeker, titled “Internet Trends 2015”.
India’s Internet boom has started. Within three or four years, almost every adult in India will own a smartphone. They will be used to order goods, read news, monitor crop growth and so on.
Indian adults will be very interested in these devices just as young Americans are. 87 % of Americans between the ages of 18 and 34 who own smartphones say they never separate from these: “My smartphone never leaves my side.” Four out of five say that the first thing they do on waking is to reach for their smartphones. And three fifths believe that in the next five years everything will be done on mobile devices.
In the business world, the rise of mobile platforms is dramatically transforming many industries all over the world. What Indian software developers have to do is to start thinking about solutions to old problems by using all the features of these new devices. They need to take advantage of the unique properties of smartphones and tablets. As Indian software developers and enterprises master the smartphone, they will be able to export their solutions to the rest of the world.
This will make possible a new tech revolution that is greater than what created India’s IT industry in the 1980s and 1990s. We can expect the rapid transformation of India when a billion people become connected and have equal access to information and services.
1.Loads of numbers are used in Paragraph 1 to show _____________.
A. India’s smartphones increase most rapidly in the world
B. India has the most advanced IT industry in the world
C. India will be a superpower pretty soon
D. India will export new smartphones to the rest of the world
2.What will most young Americans do first the moment they wake up?
A. Read news. B. Shop online.
C. Get their smartphones. D. Check e-mails.
3.Which of the following is TRUE according to the passage?
A. India is the largest mobile maker in the world.
B. Indian farmers use smartphones to monitor crop growth..
C. Indian software developers have made great profits by selling their products abroad.
D. India saw a great boom in IT industry some 30 years ago.
4.Which can be the best title of the text?
A. More people, more smartphones
B. No dream, every Indian owns a smartphone
C. At hand, India’s next tech revolution
D. A small smartphone, a big use
高三英语阅读理解中等难度题查看答案及解析
India now leads the world in smartphone growth. It saw a 55% increase in the number of smartphones in 2014. The number of Web users increased by 37%. Smartphones were the source of 65 % of its Internet traffic and 41 % of its e-commerce, according to a report by the analyst Mary Meeker, titled “Internet Trends 2015”.
India’s Internet boom has started. Within three or four years, almost every adult in India will own a smartphone. They will be used to order goods, read news, monitor crop growth and so on.
Indian adults will be very interested in these devices just as young Americans are. 87% of Americans between the ages of 18 and 34 who own smartphones say they never separate from these: “My smartphone never leaves my side.” Four out of five say that the first thing they do on waking is to reach for their smartphones. And three fifths believe that in the next five years everything will be done on mobile devices.
In the business world, the rise of mobile platforms is dramatically transforming many industries all over the world. What Indian software developers have to do is to start thinking about solutions to old problems by using all the features of these new devices. They need to take advantage of the unique properties of smartphones and tablets. As Indian software developers and enterprises master the smartphone, they will be able to export their solutions to the rest of the world.
This will make possible a new tech revolution that is greater than what created India’s IT industry in the 1980s and 1990s. We can expect the rapid transformation of India when a billion people become connected and have equal access to information and services.
1.Loads of numbers are used in Paragraph 1 to show _____________.
A. India’s smartphones increase most rapidly in the world
B. India has the most advanced IT industry in the world
C. India will be a superpower pretty soon
D. India will export new smartphones to the rest of the world
2.What will most young Americans do first the moment they wake up?
A. Read news. B. Shop online.
C. Get their smartphones. D. Check e-mails.
3.Which of the following is TRUE according to the passage?
A. India is the largest mobile maker in the world.
B. Indian farmers will probably use smartphones to monitor crop growth.
C. Indian software developers have made great profits by selling their products abroad.
D. India saw a great boom in IT industry some 30 years ago.
4.Which can be the best title of the text?
A. More people，more smartphones
B. No dream, every Indian owns a smartphone
C. At hand, India’s next tech revolution
D. A small smartphone, a big use
高三英语阅读理解中等难度题查看答案及解析
India now leads the world in smartphone growth. It saw a 55% increase in the number of smartphones in 2014. The number of Web users increased by 37%. Smartphones were the source of 65% of its Internet traffic and 41% of its e-commerce, according to a report by the analyst Mary Meeker, titled “Internet Trends 2015”.
India’s Internet boom has started. Within three or four years, almost every adult in India will own a smartphone. They will be used to order goods, read news, monitor crop growth and so on.
Indian adults will be very interested in these devices just as young Americans are. 87% of Americans between the ages of 18 and 34 who own smartphones say they never separate from these: “My smartphone never leaves my side.” Four out of five say that the first thing they do on waking is to reach for their smartphones. And three fifths believe that in the next five years everything will be done on mobile devices.
In the business world, the rise of mobile platforms is dramatically transforming many industries all over the world. What Indian software developers have to do is to start thinking about solutions to old problems by using all the features of these new devices. They need to take advantage of the unique properties of smartphones and tablets. As Indian software developers and enterprises master the smartphone, they will be able to export their solutions to the rest of the world.
This will make possible a new tech revolution that is greater than what created India’s IT industry in the 1980s and 1990s. We can expect the rapid transformation of India when a billion people become connected and have equal access to information and services.
1.Loads of numbers are used in Paragraph 1 to show ________.
A. India’s smartphones increase most rapidly in the world
B. India has the most advanced IT industry in the world
C. India will be a superpower pretty soon
D. India will export new smartphones to the rest of the world
2.What will most young Americans do first the moment they wake up?
A. Read news. B. Shop online.
C. Get their smartphones. D. Check e-mails.
3.Which of the following is TRUE according to the passage?
A. India is the largest mobile maker in the world.
B. Indian farmers will probably use smartphones to monitor crop growth.
C. Indian software developers have made great profits by selling their products abroad.
D. India saw a great boom in IT industry some 30 years ago.
4.Which can be the best title of the text？
A. More people，more smartphones
B. No dream, every Indian owns a smartphone
C. At hand, India’s next tech revolution
D. A small smartphone, a big use
高三英语阅读理解中等难度题查看答案及解析
Where did your family eat dinner last night? In the car on the way to sport? At McDonald’s? Or at the dinner table? A survey taken a few years ago found that 28% families ate dinner together at home seven nights a week. Another quarter said they ate together three or fewer nights a week.
Once upon a time the situation was different. 1. Plates, forks and spoons would be laid out. As dinner time approached, an increasing number of hungry mouths would begin to appear with the question, “What’s for dinner”?
2. The data seems to point to two main issues: overworked parents and over-scheduled children. When mum or dad do get home in the evening, they are soon in the car again to send the children to soccer, music, tutoring, and a host of other events.
This nightly ceremony around the dinner table is both vital and fruitful; it is what keeps a family together. Sure, the conversation is not always significant and children argue. And sometimes the deepest and most meaningful times in a family are not at the table at all. 3.The dinner table is the place where a family builds an identity. Stories are passed down, jokes are exchanged and the wider world is examined through the lens（镜头） of a family’s values. Children pick up vocabulary and a sense of how conversation is structured. 4. Dinner time is “family time”. Coming back daily to the same place helps gain familiarity.
The significance of dinner time is more than above. Studies show that the more families eat together, the less likely the children are to smoke, drink, get depressed, and develop eating disorders, and the more likely they are to do well in school and learn how to socialize. One professor at Rutgers University in New Jersey stated, “A meal is about civilizing children. 5.”
So start by planning some stay at home family dinners together. Just family talk.
A. It’s a time to teach them to be a member of their culture.
B. Each night the dining table would be set with a simple cloth.
C. Why not cut back on a few activities and have dinner with your family?
D. What accounts for this decline in families eating together today though?
E. They also learn good table manners, something that will benefit them for life.
F. It was important for children and parents to sit down together and get to know each other.
G. However, there is still something unique about the time a family spends around the dinner table.
高三英语七选五中等难度题查看答案及解析
---I saw Mr. Smith at Xianyang Airport this morning.
---You ____. He’s still on holiday in Hawaii.
A. can’t B. couldn’t have C. mustn’t have D. needn’t
高三英语单项填空中等难度题查看答案及解析
Microblogs experienced rapid growth in 2013 in China, with its operators, users and visitors several times.
A. increase B. increased C. increasing D. to increase
高三英语单项填空中等难度题查看答案及解析