Celebrity(名人) has become one of the most important representatives of popular culture. Fans used to be crazy about a specific film, but now the public tends to base its consumption(消费) on the interest of celebrity attached to any given product. Besides, fashion magazines have almost abandoned the practice of putting models on the cover because they don’t sell nearly as well as famous faces. As a result, celebrities have realized their unbelievably powerful market potential, moving from advertising for others’ products to developing their own.
Celebrity clothing lines aren’t a completely new phenomenon, but in the past they were typically aimed at the ordinary consumers, and limited to a few TV actresses. Today they’re started by first-class stars whose products enjoy equal fame with some world top brands. The most successful start-ups have been those by celebrities with specific personal style. As celebrities become more and more experienced at the market, they expand their production scale rapidly, covering almost all the products of daily life.
However, for every success story, there’s a related warning tale of a celebrity who overvalued his consumer appeal. No matter how famous the product’s origin is, if it fails to impress consumers with its own qualities, it begins to resemble an exercise in self-promotional marketing. And once the initial(最初的) attention dies down, consumer interest might fade, loyalty(忠诚) returning to tried-and-true labels.
Today, celebrities face even more severe embarrassment. The pop-cultural circle might be bigger than ever, but its rate of turnover has speeded up as well. Each misstep threatens to reduce a celebrity’s shelf life, and the same newspaper or magazine that once brought him fame has no problem picking him to pieces when the opportunity appears. Still, the ego’s(自我的) potential for expansion is limitless. Having already achieved great wealth and public recognition, many celebrities see fashion as the next frontier to be conquered. As the saying goes, success and failure always go hand in hand. Their success as designers might last only a short time, but fashion—like celebrity—has always been temporary.
1.Fashion magazines today .
A. seldom put models on the cover
B. no longer put models on the cover
C. need not worry about celebrities’ market potential
D. judge the market potential of every celebrity correctly
2.A change in the consumer market can be found today that .
A. price rather than brand name is more concerned
B. producers prefer models to celebrities for advertisements
C. producers prefer TV actresses to film stars for advertisements
D. quality rather than the outside of products is more concerned
3.The underlined sentence in Paragraph 4 indicates that any wrong step will possibly .
A. decrease the popularity of a celebrity and the sales of his products
B. damage the image of a celebrity in the eyes of the general public
C. cut short the artistic career of a celebrity in show business
D. influence the price of a celebrity’s products
4.The passage is mainly about .
A. celebrity and personal style
B. celebrity and market potential
C. celebrity and fashion design
D. celebrity and clothing industry
高三英语阅读理解中等难度题
Celebrity (名人) has become one of the most important representatives of popular culture. Fans used to be crazy about a specific film, but now the public tends to base its consumption on the interest of celebrity attached to any given product. Besides, fashion magazines have almost abandoned the practice of putting models on the cover because they don’t sell nearly as well as famous faces. As a result, celebrities have realized their unbelievably powerful market potential, moving from advertising for others’ products to developing their own.
Celebrity clothing lines aren’t a completely new phenomenon, but in the past they were typically aimed at the ordinary consumers, and limited to a few TV actresses. Today they’re started by first-class stars whose products enjoy equal fame with some world top brands. The most successful start-ups have been those by celebrities with specific personal style. As celebrities become more and more experienced at the market, they expand their production scale rapidly, covering almost all the products of daily life.
However, for every success story, there’s a related warning tale of a celebrity who overvalued his consumer appeal. No matter how famous the product’s origins is, if it fails to impress consumers with its own qualities it begins to resemble an exercise in self-promotional marketing. And once the initial (最初的)attention dies down, consumer interest might fade, loyalty returning to tried-and-true labels.
Today, celebrities face ever more severe embarrassment. The pop-cultural circle might be bigger than ever, but its rate of turnover has speeded up as well. Each misstep threatens to reduce a celebrity’s shelf life, and the same newspaper or magazine that once brought him fame has no problem picking him to pieces when the opportunity appears. Still, the ego’s (自我的)potential for expansion is limitless. Having already achieved great wealth and public recognition, many celebrities see fashion as the next frontier to be conquered. As the saying goes, success and failure always go hand in hand. Their success as designers might last only a short time, but fashion — like celebrity — has always been temporary.
1. Fashion magazines today ________.
A. seldom put models on the cover
B. no longer put models on the cover
C. need not worry about celebrities’ market potential
D. judge the market potential of every celebrity correctly
2. A change in the consumer market can be found today that _______.
A. price rather than brand name is more concerned
B. producers prefer models to celebrities for achievements
C. producers prefer TV actresses to film stars for advertisements
D. quality rather than the outside of products is more concerned
3. The underlined sentence in Paragraph 4 indicates that any wrong step will possibly ______.
A. decrease the popularity of a celebrity and the sales of his products
B. damage the image of a celebrity in the eyes of the general public
C. cut short the artistic careen of a celebrity in show business
D. influence the price of a celebrity’s products
4. The passage is mainly about _______.
A. celebrity and personal style
B. celebrity and market potential
C. celebrity and fashion design
D. celebrity and clothing industry
高三英语阅读理解中等难度题查看答案及解析
Celebrity(名人) has become one of the most important representatives of popular culture. Fans used to be crazy about a specific film, but now the public tends to base its consumption(消费) on the interest of celebrity attached to any given product. Besides, fashion magazines have almost abandoned the practice of putting models on the cover because they don’t sell nearly as well as famous faces. As a result, celebrities have realized their unbelievably powerful market potential, moving from advertising for others’ products to developing their own.
Celebrity clothing lines aren’t a completely new phenomenon, but in the past they were typically aimed at the ordinary consumers, and limited to a few TV actresses. Today they’re started by first-class stars whose products enjoy equal fame with some world top brands. The most successful start-ups have been those by celebrities with specific personal style. As celebrities become more and more experienced at the market, they expand their production scale rapidly, covering almost all the products of daily life.
However, for every success story, there’s a related warning tale of a celebrity who overvalued his consumer appeal. No matter how famous the product’s origin is, if it fails to impress consumers with its own qualities, it begins to resemble an exercise in self-promotional marketing. And once the initial(最初的) attention dies down, consumer interest might fade, loyalty(忠诚) returning to tried-and-true labels.
Today, celebrities face even more severe embarrassment. The pop-cultural circle might be bigger than ever, but its rate of turnover has speeded up as well. Each misstep threatens to reduce a celebrity’s shelf life, and the same newspaper or magazine that once brought him fame has no problem picking him to pieces when the opportunity appears. Still, the ego’s(自我的) potential for expansion is limitless. Having already achieved great wealth and public recognition, many celebrities see fashion as the next frontier to be conquered. As the saying goes, success and failure always go hand in hand. Their success as designers might last only a short time, but fashion—like celebrity—has always been temporary.
1.Fashion magazines today .
A. seldom put models on the cover
B. no longer put models on the cover
C. need not worry about celebrities’ market potential
D. judge the market potential of every celebrity correctly
2.A change in the consumer market can be found today that .
A. price rather than brand name is more concerned
B. producers prefer models to celebrities for advertisements
C. producers prefer TV actresses to film stars for advertisements
D. quality rather than the outside of products is more concerned
3.The underlined sentence in Paragraph 4 indicates that any wrong step will possibly .
A. decrease the popularity of a celebrity and the sales of his products
B. damage the image of a celebrity in the eyes of the general public
C. cut short the artistic career of a celebrity in show business
D. influence the price of a celebrity’s products
4.The passage is mainly about .
A. celebrity and personal style
B. celebrity and market potential
C. celebrity and fashion design
D. celebrity and clothing industry
高三英语阅读理解中等难度题查看答案及解析
Celebrity(名人) has become one of the most important representatives of popular culture. Fans used to be crazy about a specific film, but now the public tends to base its consumption(消费) on the interest of celebrity attached to any given product. Besides, fashion magazines have almost abandoned the practice of putting models on the cover because they don’t sell nearly as well as famous faces. As a result, celebrities have realized their unbelievably powerful market potential, moving from advertising for others’ products to developing their own.
Celebrity clothing lines aren’t a completely new phenomenon, but in the past they were typically aimed at the ordinary consumers, and limited to a few TV actresses. Today they’re started by first-class stars whose products enjoy equal fame with some world top brands. The most successful start-ups have been those by celebrities with specific personal style. As celebrities become more and more experienced at the market, they expand their production scale rapidly, covering almost all the products of daily life.
However, for every success story, there’s a related warning tale of a celebrity who overvalued his consumer appeal. No matter how famous the product’s origin is, if it fails to impress consumers with its own qualities it begins to resemble an exercise in self-promotional marketing. And once the initial(最初的) attention dies down, consumer interest might fade, loyalty(忠诚) returning to tried-and-true labels.
Today, celebrities face even more severe embarrassment. The pop-cultural circle might be bigger than ever, but its rate of turnover has speeded up as well. Each misstep threatens to reduce a celebrity’s shelf life, and the same newspaper or magazine that once brought him fame has no problem picking him to pieces when the opportunity appears. Still, the ego’s(自我的) potential for expansion is limitless. Having already achieved great wealth and public recognition, many celebrities see fashion as the next frontier to be conquered. As the saying goes, success and failure always go hand in hand. Their success as designers might last only a short time, but fashion—like celebrity—has always been temporary.
1.Fashion magazines today .
A.seldom put models on the cover
B.no longer put models on the cover
C.need not worry about celebrities’ market potential
D.judge the market potential of every celebrity correctly
2.A change in the consumer market can be found today that .
A.price rather than brand name is more concerned
B.producers prefer models to celebrities for advertisements
C.producers prefer TV actresses to film stars for advertisements
D.quality rather than the outside of products is more concerned
3.The underlined sentence in Paragraph 4 indicates that any wrong step will possibly .
A.decrease the popularity of a celebrity and the sales of his products
B.damage the image of a celebrity in the eyes of the general public
C.cut short the artistic career of a celebrity in show business
D.influence the price of a celebrity’s products
4.The passage is mainly about .
A.celebrity and personal style B.celebrity and market potential
C.celebrity and fashion design D.celebrity and clothing industry
高三英语阅读理解中等难度题查看答案及解析
Celebrity(名人) has become one of the most important representatives of popular culture. Fans used to be crazy about a specific film, but now the public tends to base its consumption(消费) on the interest of celebrity attached to any given product. Besides, fashion magazines have almost abandoned the practice of putting models on the cover because they don’t sell nearly as well as famous faces. As a result, celebrities have realized their unbelievably powerful market potential, moving from advertising for others’ products to developing their own.
Celebrity clothing lines aren’t a completely new phenomenon, but in the past they were typically aimed at the ordinary consumers, and limited to a few TV actresses. Today they’re started by first-class stars whose products enjoy equal fame with some world top brands. The most successful start-ups have been those by celebrities with specific personal style. As celebrities become more and more experienced at the market, they expand their production scale rapidly, covering almost all the products of daily life.
However, for every success story, there’s a related warning tale of a celebrity who overvalued his consumer appeal. No matter how famous the product’s origin is, if it fails to impress consumers with its own qualities it begins to resemble an exercise in self-promotional marketing. And once the initial(最初的) attention dies down, consumer interest might fade, loyalty(忠诚) returning to tried-and-true labels.
Today, celebrities face even more severe embarrassment. The pop-cultural circle might be bigger than ever, but its rate of turnover has speeded up as well. Each misstep threatens to reduce a celebrity’s shelf life, and the same newspaper or magazine that once brought him fame has no problem picking him to pieces when the opportunity appears. Still, the ego’s(自我的) potential for expansion is limitless. Having already achieved great wealth and public recognition, many celebrities see fashion as the next frontier to be conquered. As the saying goes, success and failure always go hand in hand. Their success as designers might last only a short time, but fashion—like celebrity—has always been temporary.
1.Fashion magazines today ________.
A.seldom put models on the cover
B.no longer put models on the cover
C.need not worry about celebrities’ market potential
D.judge the market potential of every celebrity correctly
2.A change in the consumer market can be found today that ________.
A.price rather than brand name is more concerned
B.producers prefer models to celebrities for advertisements
C.producers prefer TV actresses to film stars for advertisements
D.quality rather than the outside of products is more concerned
3.The underlined sentence in Paragraph 4 indicates that any wrong step will possibly ________.
A.decrease the popularity of a celebrity and the sales of his products
B.damage the image of a celebrity in the eyes of the general public
C.cut short the artistic career of a celebrity in show business
D.influence the price of a celebrity’s products
4.The passage is mainly about ________.
A.celebrity and personal style B.celebrity and market potential
C.celebrity and fashion design D.celebrity and clothing industry
高三英语阅读理解中等难度题查看答案及解析
Antarctica has become one of the world’s most popular tourist destinations. Since 1969, the average number of visitors to the continent has increased from several hundred to over 34,000 today. All activities in Antarctica are heavily supervised by the Antarctic treaty for environmental protection purposes and the industry is largely managed by the International Association of Antarctica Tour Operators (IAATO).
The first expedition (探险) to Antarctica with travelers was in 1966, led by Swedish explorer Lars Eric Lindblad. He wanted to give tourists first-hand experience of the ecological sensitivity of the Antarctic environment, in order to educate them and promote a greater understanding of the continent’s role in the world. In 1969, Lindblad built the world’s first expedition ship, the MS Lindblad Explorer, which was specifically designed to transport tourists to Antarctica.
In 1977, both Australia and New Zealand started to offer scenic flights to Antarctica through Qantas and Air New Zealand. The flights often flew to the continent without landing and returned to the departure airport. The experience was an average 12 to 14 hours with up to 4 hours of flying directly over the continent. The flights from Australia and New Zealand stopped in 1980. It was largely due to the Air New Zealand Flight 901 accident on November 28, 1979. In 1994, flights to Antarctica continued again.
Despite the potential dangers and risks, trips to Antarctica continued to grow. According to IAATO, 34,354 travelers visited the continent between 2012 and 2013. Americans contributed to the largest share with 10,677 visitors, or 31.1%, followed by Germans 11.1%, Australians 10.7%, and the British 10.2%. The rest of the visitors were from China, Canada, Switzerland, France and elsewhere.
The cost of a trip to Antarctica can range from as little as $3,000-$4,000 to over $40,000, depending on the scope of transportation, housing, and activity needs. The higher end packages typically involve air transport, on-site camping, and a visit to the South Pole.
1.Which can best replace the underlined word “supervised” in Paragraph 1?
A.Protected. B.Monitored.
C.Supported. D.Forbidden.
2.What’s Lars Eric Lindblad’s original purpose in getting to Antarctica?
A.To make himself the first explorer to go to Antarctica.
B.To transport more and more tourists to Antarctica.
C.To get first-hand experience of precious resources.
D.To let people know the significance of the continent.
3.What do we know about the flights to Antarctica?
A.They were once cancelled for more than ten years due to dangers.
B.Natural conditions of Antarctica are unable to support their landing.
C.It takes 14 hours to fly from New Zealand to Antarctica directly.
D.Air New Zealand has much success in developing Antarctic tourism.
4.What can be learned from the passage?
A.It is very convenient for Americans to travel to Antarctica.
B.The travelers usually have 4 hours’ sightseeing on the continent.
C.The number of people travelling to Antarctica is increasing.
D.New Zealand is the first country to offer scenic flights to Antarctica.
5.What’s the best title for the text?
A.The development of Antarctica B.Antarctica, a dream tourist attraction
C.The history of tourism in Antarctica D.IAATO, a great organization
高三英语阅读理解中等难度题查看答案及解析
Internet dating has become one of the biggest and most successful business ventures on the Internet.Basically,Internet dating is a way to meet people for either friendship or dating without actually having to meet them in person first.
The first thing to do if you decide to try Internet dating is to build your profile which can include your hobbies,hopes for the future,and so on.A photograph is optional,but many sites claim that a photograph increases the number of people who look at your profile. Many Internet dating sites will charge a one-time registration fee to use their services.
Internet dating makes it possible to meet people from all over the world. You call even narrow the search down to your area by zip code.Another advantage is that you can communicate by email before you meet in person.Thousands of people have met,fallen in love,and married through Internet dating.It is an excellent way for shy people to meet.It is also a way for people with busy lives to connect with others,and an easy way to meet people who share your interests.
Just as in conventional dating and love,there are some pitfalls to be aware of in Internet dating.The person you have been talking to on the net may not be who they say they are. Be very aware that there are some people who misrepresent their appearance or private details,such as marital status,income,and so on,for their own reasons.It would not be the first time that someone has been taken in, and talk shows are full of cheating partners who have been caught dating over the Internet in their spare time.Nevertheless,taking a few simple precautions should help ensure that your Internet dating experience is fun.
1.The purpose of writing the passage is to _____.
A.persuade readers to go dating on the Internet
B.inform us how to date on the Internet
C.warn readers against web love
D.introduce Internet dating to us
2.Which of the following is a must to make an Internet dating possible?
A.A photo . B.A profile. C.Registration fee. D.Business experience.
3.One advantage of Internet dating is that _____. .
A.you can avoid a face-to-face meeting in the beginning
B.you’re sure to find a partner with the same interests
C.you'll find absolutely reliable information of others
D.you'll gain fame and money overnight
4.What is probably talked about following the last paragraph?
A.Traditional dating. B.Hidden advantages.
C.Safety measures. D.Romantic love.
高三英语阅读理解中等难度题查看答案及解析
Internet dating has become one of the biggest and most successful business ventures on the Internet.Basically, Internet dating is a way to meet people for either friendship or dating without actually having to meet them in person first.
The first thing to do it you decide to try Internet dating is to build your profile (简介) which can include your hobbies, hopes for the future, and so on.A photograph is optional, but many sites claim that a photograph increases the number of people who look at your profile.Many Internet dating sites will charge a one-lime registration fee to use their services.
Internet dating makes it possible to meet people from all over the world.You can even narrow the search down to your area by zip code.Another advantage is that you can communicate by e-mail before you meet in person.Thousands of people have met, fallen in love, and married through Internet dating.It is an excellent way for shy people to meet.It is also a way for people with busy lives to connect with others, and an easy way to meet people who share your interests.
Just as in traditional dating and love, there are some pitfalls to be aware of in Internet dating.The person you have been talking to on the Net may not be who they say they are, Be very aware that there are some people who misrepresent their appearance or private details, such as marital status, income, and so on, for their own reasons.It would not be the first time that someone has been taken in, and talk shows are full of cheating partners who have been caught dating over the Internet in their spare time.Nevertheless, taking a few simple precautions should help ensure that your Internet dating experience is fun.
1.The purpose of writing the passage is to _____.
A.persuade readers to go dating on the Internet
B.inform us how to date on the Internet
C.warn readers against web love
D.introduce Internet dating to us
2.Which of the following is a must to make an Internet dating possible?
A.A photo. B.A profile. C.Money. D.Business experience.
3.One advantage of Internet dating is that _____.
A.you can avoid a face-to-face meeting in the beginning
B.you're sure to find a partner with the same interests
C.you'll find absolutely dependable information of others
D.you'll gain fame and money overnight
4.What is probably talked about following the last paragraph?
A.Traditional dating. B.Hidden advantages.
C.Safety measures. D.Romantic love.
5.The underlined word "pitfalls" in Paragraph 4 most probably means ______
A.rules B.trends C.problems D.skills
高三英语阅读理解中等难度题查看答案及解析
Internet dating has become one of the biggest and most successful business ventures on the Internet.Basically,Internet dating is a way to meet people for either friendship or dating without actually having to meet them in person first.
The first thing to do if you decide to try Internet dating is to build your profile (简介) which can include your hobbies,hopes for the future,and so on.A photograph is optional,but many sites claim that a photograph increases the number of people who look at your profile.Many Internet dating sites will charge a onetime registration fee to use their services.
Internet dating makes it possible to meet people from all over the world.Your call even narrow the search down to your area by zip code (邮政编码).Another advantage is that you can communicate by email before you meet in person.Thousands of people have met,fallen in love,and married through Internet dating.It is an excellent way for shy people to meet.It is also a way for people with busy lives to connect with others,and an easy way to meet people who share your interests.
Just as in conventional dating and love,there are some pitfalls to be aware of in Internet dating.The person you have been talking to on the Net may not be who they say they are.Be very aware that there are some people who misrepresent their appearance or private details,such as marital status,income,and so on,for their own reasons.It would not be the first time that someone has been taken in,and talk shows are full of cheating partners who have been caught dating over the Internet in their spare time.Nevertheless,taking a few simple precautions (防范措施) should help ensure that your Internet dating experience is fun.
1.The purpose of writing the passage is to________.
A.persuade readers to go dating on the Internet
B.inform us how to date on the Internet
C.warn readers against web love
D.introduce Internet dating to us
2.Which of the following is a must to make an Internet dating possible?
A.A photo. B.A profile.
C.Registration fee. D.Business experience.
3.The underlined word “pitfalls” in Paragraph 4 most probably means________.
A.rules B.trends
C.problems D.skills
4.What is probably talked about following the last paragraph?
A.Conventional dating. B.Hidden advantages.
C.Safety measures. D.Romantic love.
高三英语阅读理解中等难度题查看答案及解析
To send and to read email has quickly become one of the most common daily activities around the world, either for business or pleasure. ________1.________
Several reasons why email has become a great tool is that it is fast, convenient, and affordable.________2.________In the past, teachers often organized pen friends project where their students would exchange letters with another group of students in another country ________3.________And by that time, students might lose interest in the project or the class might and before a serious of meaningful exchanges can take place. ________4.________With email, however, messages can be sent at a click of a button at school, home, or an Internet café, and if you are using a free email account, the cost is free(not taking into account any Internet Service Provider fees that you have to pay).
________5.________Email has a lot to offer, for language learners and teachers in the classroom.
A.In addition, students have to pay imitational postage to send the letters.
B.However, the turn-arcund time for sending and receiving traditional letters can take up months.
C.Now, more students are using this form of communication to improve their language skills.
D.Students can develop friendships with people from around the globe.
E.While chatting online, never give out personal information including your age.
F.One particular activity that takes advantage of these points is a key pal exchange.
G.Instead of waiting days or weeks for a response, students can receive a reply quickly.
高三英语其他题中等难度题查看答案及解析
Nantong has become one of the most_____cities in the Yangtze River Delta through innovation.
A.dynamic B.conservative C.primitive D.ethnic
高三英语单项填空中等难度题查看答案及解析