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“Image is everything.” An entire industry has been built upon the precondition that image is everything, but when it comes down to it, an appealing image is not enough. If there is no substance(物质) behind the image, the product, service or person will fail at length.
First of all, one should consider how important image is in the selling of products and services. Advertising agencies have raised the art of creating an image to a state of near perfection. Public concept of that product or service is certainly managed by the images created by the advertising agencies. But if the product or service does not live up to the image that was created, the customer will be very dissatisfied and possibly ask for their money back. For example, the Arthur Andersen accounting firm had spent decades building up an image of trustworthiness. But the recent scandal (丑闻) showed that behind that image, it had dishonest business practices. Despite the previous positive image, the firm is being accused of criminal actions and it will probably not survive as a business unit. Although the image had been nearly perfect, the reality behind the image has led to the downfall of the world famous accounting firm.
Similarly, personal consultants can build up a public image for politicians and movie stars. Putting out positive news releases, making sure that only the best photographs are published, and ensuring that the person is seen in all the right places can build up a very positive image in the view of the general commons. But once again, history is filled with examples of both politicians and movie stars that fell from grace(体面) like the story of the Hollywood actor giving in to the pressures of fame and fortune. With people, just as with products and services, image is certainly important, but without positive substance behind the image, failure is close.
To summarize, it is clear that an appealing image is extremely important to success, whether that image is related to selling a product or service or to the “selling” of a person. But image is only half of the equation. What lies behind that image is every bit as important as the image itself —— the person or product must deliver on that image or there is little chance for long-term success.
1.The downfall of the Arthour Andersen accounting firm is due to ________.
A. its dishonesty in business B. its previous images
C. its bad management D. its poor service
2.Why did some famous people fall from grace?
A. Their images were not well built up
B. They failed to live up to their images.
C. They felt much pressure from the public
D. They paid little attention to fame and fortune.
3.The structure of the passage is ________.
A: Argument B: Point C: Conclusion
4.The author tries to argue that _________.
A. image creates everything
B. image is the key to success
C. truth is unlikely ever to be equalled
D. truth and image are equally important
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“Image is everything.” An entire industry has been built upon the concept that image is everything, but an appealing image isn’t enough when there’s no substance behind it.
First of all, one should consider how important image is in selling products and services. Advertising agencies have raised the art of creating an image to a state of near perfection. But if the product or service doesn’t live up to it, customers will be very dissatisfied. The recent scandal (丑闻) about the Arthur Andersen accounting firm showed that behind that image, it had unfair business practices under the table. Despite the previous positive image, the firm is being accused of criminal actions. Although the image had been nearly perfect, the reality behind the image has led to its downfall.
Similarly, personal consultants(顾问) can build up a very positive public image for politicians and movie stars in the view of the general commons. But once again, history is filled with examples of both that fell from grace (体面) like the story of the Hollywood actor giving in to the pressures of fame and fortune. With people, just as with products and services, image is certainly important, but without positive substance behind it, failure is close.
To conclude, it’s clear that an appealing image is extremely important to success, whether that image is related to selling a product or service or to the “selling” of a person. But image is only half of the equation(等式). What lies behind that image is every bit as important as the image itself — the person or product must live up to that image or there’s little chance for long-term success.
1.The downfall of the Arthur Andersen accounting firm is due to ______.
A. its dishonesty in business
B. its bad management
C. its previous images
D. its poor service
2.Some famous people fall from grace because _____.
A. their images were not well built up
B. they failed to live up to their images
C. they felt much pressure from the public
D. they paid little attention to fame and fortune
3.The structure of the passage is probably .
(A: Argument P: Point C: Conclusion)
4.The author might support that______.
A. image is the basis of everything
B. truth and image are equally important
C. truth goes hand in hand with image
D. image holds the key to success
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“Image is everything．” An entire industry has been built upon the assumption that image is everything, but when it comes down to it, an appealing image is not enough．If there is no substance（事实） behind the image, the product, service or person will fail eventually．
First of all, one should consider how important image is in the selling of products and services．Advertising agencies have raised the art of creating an image to a state of near perfection．Public concept of that product or service is certainly managed by the images created by the advertising agencies．But if the product or service does not live up to the image that was created, the customer will be very dissatisfied and possibly ask for their money back．For example, the Arthur Andersen accounting firm had spent decades building up an image of trustworthiness．But the recent scandal （丑闻） showed that behind that image, it cheated in business practices．Despite the previous positive image, the firm is being accused of criminal actions and it will probably not survive as a business unit．Although the image had been nearly perfect, the reality behind the image has led to the downfall of the world famous accounting firm．
Similarly, personal advisers can build up a public image for politicians and movie stars．Putting out positive news releases, making sure that only the best photographs are published, and ensuring that the person is seen in all the right places can build up a very positive image in the view of the general commons．But once again, history is filled with examples of both politicians and movie stars that fell from grace like the story of the Hollywood actor giving in to the pressures of fame and fortune．With people, just as with products and services, image is certainly important, but without positive substance behind the image, failure is close．
To summarize, it is clear that an appealing image is extremely important to success, whether that image is related to selling a product or service or to the “selling” of a person．But image is only half of the equation．What lies behind that image is every bit as important as the image itself —— the person or product must deliver on that image or there is little chance for long-term success．
1.The downfall of the Arthur Andersen accounting firm is due to ________．
A. its dishonesty in business B. its previous images
C. its bad management D. its poor service
2.Why did some famous people fall from grace?
A. Their images were not well built up
B. They failed to live up to their images．
C. They felt much pressure from the public
D. They paid little attention to fame and fortune．
3.The structure of the passage is ________．
A: Argument P: Point C: Conclusion
4.The author tries to argue that _________．
A. image creates everything B. image is the key to success
C. truth is unlikely ever to be equaled D. truth and image are equally important
-
“Image is everything.” An entire industry has been built upon the assumption that image is everything, but when it comes down to it, an appealing image is not enough. If there is no substance(事实) behind the image, the product, service or person will fail eventually.
First of all, one should consider how important image is in the selling of products and services. Advertising agencies have raised the art of creating an image to a state of near perfection. Public concept of that product or service is certainly managed by the images created by the advertising agencies. But if the product or service does not live up to the image that was created, the customer will be very dissatisfied and possibly ask for their money back. For example, the Arthur Andersen accounting firm had spent decades building up an image of trustworthiness. But the recent scandal (丑闻) showed that behind that image, it cheated in business practices. Despite the previous positive image, the firm is being accused of criminal actions and it will probably not survive as a business unit. Although the image had been nearly perfect, the reality behind the image has led to the downfall of the world famous accounting firm.
Similarly, personal advisers can build up a public image for politicians and movie stars. Putting out positive news releases, making sure that only the best photographs are published, and ensuring that the person is seen in all the right places can build up a very positive image in the view of the general commons. But once again, history is filled with examples of both politicians and movie stars that fell from grace like the story of the Hollywood actor giving in to the pressures of fame and fortune. With people, just as with products and services, image is certainly important, but without positive substance behind the image, failure is close.
To summarize, it is clear that an appealing image is extremely important to success, whether that image is related to selling a product or service or to the “selling” of a person. But image is only half of the equation. What lies behind that image is every bit as important as the image itself —— the person or product must deliver on that image or there is little chance for long-term success.
1.The downfall of the Arthur Andersen accounting firm is due to ________.
A. its previous images
B. its dishonesty in business
C. its bad management
D. its poor service
2.Why did some famous people fall from grace?___________
A. Their images were not well built up
B. They felt much pressure from the public.
C. They failed to live up to their images
D. They paid little attention to fame and fortune.
3.The structure of the passage is ________.
A: Argument P: Point C: Conclusion
-
“Image is everything.” An entire industry has been built upon the assumption that image is everything, but when it comes down to it, an appealing image is not enough. If there is no substance(事实) behind the image, the product, service or person will fail eventually.
First of all, one should consider how important image is in the selling of products and services. Advertising agencies have raised the art of creating an image to a state of near perfection. Public concept of that product or service is certainly managed by the images created by the advertising agencies. But if the product or service does not live up to the image that was created, the customer will be very dissatisfied and possibly ask for their money back. For example, the Arthur Andersen accounting firm had spent decades building up an image of trustworthiness. But the recent scandal (丑闻) showed that behind that image, it cheated in business practices. Despite the previous positive image, the firm is being accused of criminal actions and it will probably not survive as a business unit. Although the image had been nearly perfect, the reality behind the image has led to the downfall of the world famous accounting firm.
Similarly, personal advisers can build up a public image for politicians and movie stars. Putting out positive news releases, making sure that only the best photographs are published, and ensuring that the person is seen in all the right places can build up a very positive image in the view of the general commons. But once again, history is filled with examples of both politicians and movie stars that fell from grace like the story of the Hollywood actor giving in to the pressures of fame and fortune. With people, just as with products and services, image is certainly important, but without positive substance behind the image, failure is close.
To summarize, it is clear that an appealing image is extremely important to success, whether that image is related to selling a product or service or to the “selling” of a person. But image is only half of the equation. What lies behind that image is every bit as important as the image itself —— the person or product must deliver on that image or there is little chance for long-term success.
1.The downfall of the Arthour Andersen accounting firm is due to ________.
A. its dishonesty in business B. its previous images
C. its bad management D. its poor service
2.Why did some famous people fall from grace?
A. Their images were not well built up B. They failed to live up to their images.
C.They felt much pressure from the public D. They paid little attention to fame and fortune.
3.The structure of the passage is ________.
A: Argument P: Point C: Conclusion
4.The author tries to argue that _________.
A. image creates everything B. image is the key to success
C. truth is unlikely ever to be equalled D. truth and image are equally important
-
“Image is everything.” An entire industry has been built upon the assumption that image is everything, but when it comes down to it, an appealing image is not enough. If there is no substance（事实）behind the image, the product, service or person will fail eventually.
First of all, one should consider how important image is in the selling of products and services. Advertising agencies have raised the art of creating an image to a state of near perfection. Public concept of that product or service is certainly managed by the images created by the advertising agencies．But if the product or service does not live up to the image that was created, the customer will be very dissatisfied and possibly ask for their money back. For example, the Arthur Andersen accounting firm had spent decades building up an image of trustworthiness. But the recent scandal (丑闻) showed that behind that image, it cheated in business practices. Despite the previous positive image, the firm is being accused of criminal actions and it will probably not survive as a business unit. Although the image had been nearly perfect, the reality behind the image has led to the downfall of the world famous accounting firm.
Similarly, personal advisers can build up a public image for politicians and movie stars. Putting out positive news releases, making sure that only the best photographs are published, and ensuring that the person is seen in all the right places can build up a very positive image in the view of the general commons. But once again, history is filled with examples of both politicians and movie stars that fell from grace like the story of the Hollywood actor giving in to the pressures of fame and fortune. With people, just as with products and services, image is certainly important, but without positive substance behind the image, failure is close.
To summarize, it is clear that an appealing image is extremely important to success, whether that image is related to selling a product or service or to the “selling” of a person. But image is only half of the equation. What lies behind that image is every bit as important as the image itself —— the person or product must deliver on that image or there is little chance for long-term success.
1.The downfall of the Arthour Andersen accounting firm is due to ___________.
A. its dishonesty in business B. its previous images
C. its bad management D. its poor service
2.Why did some famous people fall from grace?
A. Their images were not well built up.
B. They failed to live up to their images.
C. They felt much pressure from the public.
D. They paid little attention to fame and fortune.
3.The structure of the passage is ___________.
A: Argument P: Point C: Conclusion
4.The author tries to argue that ___________.
A. image creates everything
B. image is the key to success.
C. truth is unlikely ever to be equaled
D. truth and image are equally important
-
“Image is everything．” An entire industry has been built upon the assumption that image is everything, but when it comes down to it, an appealing image is not enough．If there is no substance（事实） behind the image, the product, service or person will fail eventually．
First of all, one should consider how important image is in the selling of products and services．Advertising agencies have raised the art of creating an image to a state of near perfection．Public concept of that product or service is certainly managed by the images created by the advertising agencies．But if the product or service does not live up to the image that was created, the customer will be very dissatisfied and possibly ask for their money back．For example, the Arthur Andersen accounting firm had spent decades building up an image of trustworthiness．But the recent scandal(丑闻) showed that behind that image, it cheated in business practices．Despite the previous positive image, the firm is being accused of criminal actions and it will probably not survive as a business unit．Although the image had been nearly perfect, the reality behind the image has led to the downfall of the world famous accounting firm．
Similarly, personal advisers can build up a public image for politicians and movie stars．Putting out positive news releases, making sure that only the best photographs are published, and ensuring that the person is seen in all the right places can build up a very positive image in the view of the general commons．But once again, history is filled with examples of both politicians and movie stars that fell from grace like the story of the Hollywood actor giving in to the pressures of fame and fortune．With people, just as with products and services, image is certainly important, but without positive substance behind the image, failure is close．
To summarize, it is clear that an appealing image is extremely important to success, whether that image is related to selling a product or service or to the “selling” of a person．But image is only half of the equation．What lies behind that image is every bit as important as the image itself —— the person or product must deliver on that image or there is little chance for long-term success．
1.The downfall of the Arthour Andersen accounting firm is due to ________．
A. its dishonesty in business B. its previous images
C. its bad management D. its poor service
2.Why did some famous people fall from grace?
A. Their images were not well built up
B. They failed to live up to their images．
C. They felt much pressure from the public
D. They paid little attention to fame and fortune
3.The structure of the passage is ________．
A: Argument P: Point C: Conclusion
4.The author tries to argue that _________．
A. image creates everything
B. image is the key to success
C. truth is unlikely ever to be equaled
D. truth and image are equally important
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In only 10 years，our province has been _____ into an advanced industrial province.
A. transformed B. entered C. regarded D. issued
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Most of the 20th century has been a development on the Industrial Revolution taken to an extreme: people now own more products than ever before; there are enough unclear weapons to destroy the earth several times over; there is hardly any forest left and pollution has got to the point where we buy water. Within a few years I predict you will be able to buy air. (There once was a time when you didn’t need to buy food or shelter either.)
Important developments in the last century are the breading down of the class structures left over from the Industrial Revolution stage, bringing with it the empowerment of the “common man ”: the working day is set by law to only 8 hours a day, everyone has the vote, the media has less obvious government control, people have landed on the moon, sent spacecrafts to Mars and so on. Families have also shrunk drastically（强烈地）; the nuclear family came about, and especially in the last half of the 20th century, one-parent families are becoming more common. This shrinking in the size of the family shows the increased independence of people—once upon a time people had to live in large groups to survive.
As humans have “become the gods”, they have realized their individuality and independence and taken their control of the world to an extreme. In many countries the land is almost completely used in the land is almost completely used in the production of food and as living space and they live in small cities which are entirely human constructed, made from materials which are also entirely human constructed(concrete, bricks) with hardly any remains of nature. Weeds are poisoned because they are messy; even parks have trees grown in tidy lines; grass is mowed to keep it short and so on. I think the massive drug “problem” troubling people is a result of too much of this influence, humans needing to escape the stark world they have created by entering fantasy worlds.
Over the last 100 years, the 20th century consciousness has spread throughout the world; most of Asia has been thoroughly “Westernized”, and most of the Third World is being overrun by western ways of doing things and living.
1.What’s the author most concerned about?
A．The influence of pollution.
B．Strong effects of development.
C．Changed positions of humans as gods.
D．The process of the Industrial Revolution.
2.What is the author’s attitude towards the changes of the 20th century?
A．Objective. B．Tolerant. C．Vague. D．Negative.
3.What does the underlined word “stark” in Paragraph 3 mean?
A．Unfair. B．Illegal. C．Dull. D．Violent.
4.What can be inferred from the passage?
A．Men’s individuality is over controlled.
B．People have damaged nature too much.
C．Men’s independence is partially limited.
D．People show concern for nuclear families.
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In only 10 years，our province has been ______into an advanced industrial province．
A．transformed B．entered C．regarded D issued
First of all, one should consider how important image is in selling products and services. Advertising agencies have raised the art of creating an image to a state of near perfection. But if the product or service doesn’t live up to it, customers will be very dissatisfied. The recent scandal (丑闻) about the Arthur Andersen accounting firm showed that behind that image, it had unfair business practices under the table. Despite the previous positive image, the firm is being accused of criminal actions. Although the image had been nearly perfect, the reality behind the image has led to its downfall.