One of the odd things about some business org...

One of the odd things about some business organizations is that they spend so much money attracting new customers but spend so little keeping them. It just doesn’t make sense. However, taking customers for granted is a routine in some business organizations.

Loyal customers are an organization's only protection against bankruptcy(破产), and losing them because of neglect or indifference is really wrong. Not only do satisfied customers continue to buy by themselves, but they often encourage others to buy. This is advertising that doesn't cost a penny. Although there are always problems in giving good service to customers, maintaining their business isn't all that difficult. It's a matter of attitude, of believing that everyone who buys from you is entitled to the best treatment you can deliver. Plus giving just a little more than you have to.

There are always problems in giving good service to customers. The reason, of course, is that no organization is perfect, and there's many a slip: unreasonable delays in filling orders, shipping the wrong goods, failing to answer letters promptly, and so on. Sometimes these errors or failures can't be helped. For example, if you can't get parts because of material shortages or a transportation strike, customers may be denied the goods they've ordered.

No matter who is at fault, customers whom you value highly should generally be given the benefit of the doubt. The old saying that all customers should be treated alike is a myth. Customers who repeatedly place large orders and pay for them will naturally, get more attention than those who buy infrequently and have to be badgered to pay what they owe. However, you have to make the assumption that all customers are good unless proved otherwise.

1.From the second paragraph, we can know that ____________.

A. satisfied customers should always be well serviced

B. devoted customers are lifelines of business organizations

C. companies can employ customers to advertise their products

D. it is hard for organizations to offer good services to their customers

2.Which of the following statements might the author agree with?

A. Only regular customers deserve good treatments

B. New customers are treated well in large organizations

C. Some errors and failures in business are unavoidable

D. Both an organization and their customers are responsible for certain errors

3. What does the author imply by saying “all customers should be treated alike is a myth”?

A. It’s not true that all customers are treated equally

B. It is an old story that customers receive equal treatment

C. It is possible that customers should enjoy the same treatment

D. It’s a rule that customers should share equal and fair rights

4. The main idea of the passage is best summarized as “_________”.

A. new customers are kings for business organizations

B. taking customers for granted is regulation in business organizations

C. maintaining customers is the most important thing to business organizations

D. business organizations need spend so much money attracting new customers

高三英语阅读理解中等难度题查看答案及解析

One of the most fascinating things about television is the size of the audience. A novel can be on the “best seller” lists with a sale of up to 100,000 copies, but a popular TV show might have 70

million TV viewers. TV can make anything or anyone well-known overnight.

This is the principle behind “quiz” or “game” shows, which put ordinary people on TV to play a game for prizes and money. A quiz show can make anyone a star, and it can give away thousands of dollars. Charles Van Doren, an English instructor, became rich and famous after winning money on several shows. He even had a career as a television personality. But one of the losers proved that Charles Van Doren was cheating. It turned out that the show’s producers, who were pulling the strings, gave the answers to the most popular contestants beforehand. Why? Because if the audience didn’t like the person who won the game, they turned the show off. The result of this cheating was a huge scandal(丑闻). Based on the show off, a movie titled “Quiz Show” is on 40 years later.

Charles Van Doren is no longer involved with TV. But game shows are still here, though they aren’t taken seriously. In fact, some of them try to be as ridiculous as possible. There are shows that send strangers on vacation trips together, or that try to cause newly-married couples to fight on TV, or that punish losers by humiliating(羞辱) them. The entertainment now is to see what people will do just to be on TV. People still win money, but the real prize is to be in front of an audience of millions.

1.What is the most important thing as to television?

A. How many viewers they can attract       B. Becoming the best seller on the list

C. How much money can be given away    D. The number of people attending shows

2.What does the underlined part “pulling the strings” probably mean?

A. Planning the shows with effort          B. Drawing the curtain on the stage

C. Controlling the result secretly          D. Playing “quiz” or “game” openly

3.Charles Van Doren stopped his career as a television personality because ________.

A. he had earned enough wealth and fame.

B. one of the participants had told the truth

C. the film “Quiz Show” was being shown

D. his frequent appearance had bored the audience

4. It can be inferred from the passage that _______.

A. TV Game Shows are more popular than before.

B. the scandal was not made known until 40 years later

C. getting money is the only purpose of people taking part in shows

D. people can make themselves famous by taking part in shows

高三英语阅读理解中等难度题查看答案及解析

There are　 1.（amaze）things in the world. The story about Nessie, the Loch Ness Monster, is one of the widely spread 2. （legend）in the early 20th century.

On 22 July 1933, two visitors, Mr and Mrs George Spicer, were driving along the Loch Ness —one of the most famous 3. in the highlands of Scotland. Suddenly, they saw an animal on the road in front of them. Unlike any other animals that they 4. （see）before, it had a very big body and a small head, but no legs. When Mr and Mrs Spicer saw it, it was moving towards the lake like　　 a snake.

Soon, stories about this strange 5. and Loch Ness became famous all over the world. Now people are still 6.(interest) in Nessie and many visit Loch Ness in the hope of 7.(see) Nessie.

Some scientists think that Nessie is 8. a monster(怪兽) at all, but a very large animal such as a seal(海豹), 9. perhaps a shark. Other scientists do not think so. They think it may be something unusual 10. lives in the water. Anyway, they are all sure that a kind of large animal lives in the lake.

高三英语其他题中等难度题查看答案及解析

One of the few things you ___ say about English people with certainty is that they talk a lot about the weather.

A. need    B. must    C. should   D. can

高三英语选择题简单题查看答案及解析

One of the few things you ___ say about English people with certainty is that they talk a lot about the weather.

A. need    B. must    C. should   D. can

高三英语单项填空中等难度题查看答案及解析

One of the few things you __　　 _ say about English people with certainty is that they talk a lot about the weather.

A. need　　 B. must　　 C. should　　 D. can

高三英语单项填空中等难度题查看答案及解析

One of the few things you ___ say about English people with certainty is that they talk a lot about the weather.

A. need             B. must              C. should           D. can

高三英语单项填空困难题查看答案及解析

Facing fear is one of the most important things you can do. Some people have a fear of failure and others a fear of success. It may seem strange but neither one is a good fear. You might think the fear of failure could be a good thing but it’s not, particularly if the fear of failure keeps you from accomplishing anything.

For myself, I have a huge fear of failure but I am good at facing that fear and overcoming it. I don’t let my fear of failure cause me to delay(延误) my decision or get me off the track. I use the fear to make sure I’m doing my absolute best at all times because I know if I don’t do my best I will fail. That frightens me. I’m not afraid of trying at all.

I started a business when I was married to my first wife. The business became successful and I was getting ready to make some huge money. However, my wife just wanted us to stay small because she was comfortable there. She feared what success might bring and did every little thing she could to make sure we didn’t grow any bigger. I’m sure you can see the problem. I had a fear of failure and she had an even bigger fear of success. Finally I couldn’t stand any more of her fear and we got a divorce.

Facing fear and overcoming fear is very important. People even have a fear of fear. I’m sure that it is normal. People fear change more than anything else and fight that change with fear. They fear what they don’t know or understand. They fear anything new to them. But we need to keep in mind that the world is changing all the time and that change is inevitable (不可避免的). You can live a life free of fear by learning to face your fears.

1.From the first paragraph, we can learn that the fear of failure________.

A. is better than the fear of success

B. is a good thing to most of us

C. is more common than the fear of success

D. may stop us from getting successful

2. It can be inferred that when the writer’s small business became successful, _____.

A. he feared to grow bigger

B. he feared to lose his money

C. something went wrong with their marriage

D. he was as comfortable as his wife

3.What’s the writer’s purpose of telling his own experience with his first wife?

A. To explain two kinds of fears.

B. To tell his problem in his early career.

C. To explain the bad effects of different fears.

D. To show the fear of failure is a good thing.

4.People who have a fear of fear___________.

A. often fail to understand something new to them

B. just want to live an unchangeable life

C. believe that change is inevitable

D. fear that they can’t change

高三英语阅读理解中等难度题查看答案及解析

听下面一段独白，回答以下小题。

1.What is the talk mainly about?

A. Some of the things that served as money in the past.

B. How people decided the value of money.

C. How money came into use.

2.Which of the following was difficult to get in some European countries?

A. Tea. B. Salt. C. Nuts.

3.What kind of animal is used as money in some places today?

A. Cows. B. Horse. C. Sheep.

4.Who were the first people to use coins as money?

A. The Japanese. B. The American Indians. C. The Chinese.

高三英语长对话中等难度题查看答案及解析

(C)

One thing the tour books don’t tell you about London is that 2000 of its residents are foxes. They ran away from the city about two centuries ago after developers and pollution moved in . But now that the environment is clear the foxes have come home. “The number and variety of wild animals in urban areas is increasing” says Comer Jones. A survey of the wildlife in New York’s Central Park last year counted 14 species of mammals. A similar survey conducted in the 1890s counted only five species. Several changes have brought wild animals to the cities. Foremost is that air and water quality in many cities has improved as a result of the 1970s pollution-control efforts. Meanwhile , rural areas have been built up, leaving many animals on the edges of suburbs. In addition, urban wildlife refuges have been created. The Greater London Council last year spent￡750,000 buying land and building 10 permanent wildlife refuges in the city. As a result many birds are now living in the city. For peregrine falcons cities are actually safer than rural cliff dwellings (栖息地). By 1970 the birds had died out east of the Mississippi because of the DDT, which had made their eggs too thin to support life . That year, scientist Tom Cade of Cornell University began raising the birds for release in cities which afforded plenty of food. Cities can attract wild animals without turning them harmful. The trick is to create habitats where they can be self-sufficient but still be seen and appreciated . Such habitats can even be functional. In San Francisco, the local government is testing different kinks of rainwater control basins to see not only which ones retain the cleanest water but which will attract the most birds.

72．The passage is mainly concerned with___________.

A．wildlife returning to large cities     B．foxes returning to London

C．wild animals living in zoos            D．a survey of wildlife in New York

73.It can be inferred from the passage that__________

A．Londoners are putting more and more wild animals into their zoos

B．Londoners are happy to see wild animals return to their city

C．Londoners are trying to move wild animals back to the countryside

D．Londoners have welcomed the wild birds, but found foxes a problem

74．According to the passage, the number of species of wildlife in New York’s Central Park______

A．is slowly decreasing               B．competes favorably with other cities

C．is on the same level as before  D．has more than doubled in the last century

75．Which of the following is NOT a reason that wildlife returning to the cities?

A．Food is plentiful in the cities

B．Wildlife is appreciated in the cities

C．Wildlife refuges have been built in the cities

D．Air and water quality has improved in the cities

高三英语阅读理解简单题查看答案及解析