Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. ‘It’s iniquitous,’ they say, ‘that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays…’
The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway byelaws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn’t forget is the ‘small ads.’ which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the ‘hatch, match and dispatch’ column but by far the most fascinating section is the personal or ‘agony’ column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is!
1.What is main idea of this passage?
A. Advertisement.
B. The benefits of advertisement.
C. Advertisers perform a useful service to communities.
D. The costs of advertisement.
2.The attitude of the author toward advertisers is
A. appreciative.
B. trustworthy.
C. critical.
D. dissatisfactory.
3.Why do the critics criticize advertisers?
A. Because advertisers often brag.
B. Because critics think advertisement is a “waste of money”.
C. Because customers are encouraged to buy more than necessary.
D. Because customers pay more.
4.Which of the following is Not True?
A. Advertisement makes contribution to our pockets and we may know everything.
B. We can buy what we want.
C. Good quality products don’t need to be advertised.
D. Advertisement makes our life colorful.
5.The passage is
A. Narration.
B. Description.
C. Criticism.
D. Argumentation.
Vocabulary
come in for ( sth. ) 是某事物的对象,吸引(某事物),获得
flair 天资,天分
iniquitous 极邪恶的,极不公正的
drab 单调的,乏味的
subsist 活下去,生存下去,维持下去
hatch 孵化(指生孩子)
match 匹配,婚姻
dispatch 派遣,发送
agony 极大痛苦,煎熬
agony column (报刊中关于个人疑难问题征询意见的)读者来信专栏
高三英语阅读理解中等难度题
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. ‘It’s iniquitous,’ they say, ‘that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays…’
The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway byelaws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn’t forget is the ‘small ads.’ which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the ‘hatch, match and dispatch’ column but by far the most fascinating section is the personal or ‘agony’ column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is!
1.What is main idea of this passage?
A. Advertisement.
B. The benefits of advertisement.
C. Advertisers perform a useful service to communities.
D. The costs of advertisement.
2.The attitude of the author toward advertisers is
A. appreciative.
B. trustworthy.
C. critical.
D. dissatisfactory.
3.Why do the critics criticize advertisers?
A. Because advertisers often brag.
B. Because critics think advertisement is a “waste of money”.
C. Because customers are encouraged to buy more than necessary.
D. Because customers pay more.
4.Which of the following is Not True?
A. Advertisement makes contribution to our pockets and we may know everything.
B. We can buy what we want.
C. Good quality products don’t need to be advertised.
D. Advertisement makes our life colorful.
5.The passage is
A. Narration.
B. Description.
C. Criticism.
D. Argumentation.
Vocabulary
come in for ( sth. ) 是某事物的对象,吸引(某事物),获得
flair 天资,天分
iniquitous 极邪恶的,极不公正的
drab 单调的,乏味的
subsist 活下去,生存下去,维持下去
hatch 孵化(指生孩子)
match 匹配,婚姻
dispatch 派遣,发送
agony 极大痛苦,煎熬
agony column (报刊中关于个人疑难问题征询意见的)读者来信专栏
高三英语阅读理解中等难度题查看答案及解析
People tend to think that children’s IQ is _____ determines how well they are going to do in their future life.
A.what B.that C.which D.where
高三英语单项填空中等难度题查看答案及解析
People tend to think that children’s IQ is _____ determines how well they are going to do in their future life.
A.what | B.that | C.which | D.where |
高三英语单项填空简单题查看答案及解析
Many people tend to buy things from big store, ________ they believe the qualities are good.
A. at which B. of which
C. which D. where
高三英语单项填空中等难度题查看答案及解析
Many people think that they have to accept whatever life throws at them. They'll say, "This is my fate. I cannot change it.”
1. . You don’t have to suffer needlessly. Your fate depends on you, not on any other outside factors
We want to be happy and live our life to the fullest, but we have to do our share of making the effort to live the life of our dreams.
2. You just don' t sit around and wait for a million dollars to fall from the sky. You have to get off the couch, get your eyes off the TV screen, get your hands off the phone ( unless it contributes to your success), and get your mind and body to work I
If your life is not meant the way you want it to be, don't just say: "Our time will come. " or 3. " Don' t expect your luck to change, unless you do something about it. If something goes wrong, don' t just regard it as a temporary setback; but use it as feedback. Learn your lesson, make the most of the situation, and do something to solve the problem. It' s not enough to think positive; you also have to act positive.
If someone' s life is in trouble, do you just hope and pray that things will turn out fine? Of course not! 4.
So it is with your own life. It is not enough to hope for the best, but you have to DO your best. In other words, don't just stand (or sit) there. 5.
A. I think so.
B. Of course not.
C. You'd better let it be.
D. Things will get better someday.
E. Do something to improve your life.
F. Remember that you harvest what you sow.
G. You've got to do anything you can to save the person.
高三英语信息匹配中等难度题查看答案及解析
The Worst Part
Mom is usually home on Sunday but this week she was going to a big golf game and I was all alone in the house. I was mad at Mom for divorcing Dad.
I kept looking at the telephone until I couldn’t stand it any longer. I picked up the receiver and dialed Dad’s number over in Bakersfield. I even remembered to dial I first because it was long distance. “You promised to phone me this week but you didn’t,” I said, feeling I had to talk to him.
“Take it easy, kid,” he said. “I just didn’t get around to it. I was going to call this evening. The week isn’t over yet.”
I thought about that.
“Something on your mind?” he asked.
“I hoped you would call, so I waited and waited.” Then I was sorry I said it.
“There was heavy snow in the morning,” he said, “I had to chain up on highway 80 and lost time.”
I know putting chains on eight big wheels in the snow is no fun. I felt a little better, as long as we were talking. “How is Bandit?” I asked.
There was a funny silence. For a minute I thought the line was dead. Then I knew something must have happened to my dog.
“Well, kid—”, he began. “My name is Leigh!” I almost yelled. “I’m not just some kid you met on the street!”
“Keep your shirt on, Leigh,” he said. “When I had to stop along with some other truckers to put on chains, I left Bandit out of the cab, I thought he would get back … I have sent out a call to CB radio, but I didn’t get an answer yet.” I was about to say I understood when there came the bad part, the really bad part. I heard a boy’s voice say, “Hey, Bill, Mom wants to know when we’re going out to get the pizza?”
1.From the story we know that _______.
A. Leigh’s dad never had a rest on Sundays B. Leigh was a deserted boy
C. Leigh’s dad lived in another city D. Leigh’s mother often went to golf games
2.What happened to Bandit?
A. It was frozen to death. B. It was let out of the cab and got lost
C. It was killed by a truck. D. It ran off Highway 80 and into the mountain.
3.The underlined sentence “Keep your shirt on” probably means “_______”.
A. Listen to reason B. Stop talking C. Calm down D. Keep warm
4.In Leigh’s eye, “the worst part” may be that ________.
A. his dad got remarried B. his parents got divorced
C. his dad didn’t love him D. his mom didn’t take him to pizza
高三英语阅读理解中等难度题查看答案及解析
阅读理解
Many of us still tend to think that emotions can affect reasonable thought,and sometimes land us in trouble. But in recent years psychologists have taken quite a different view. Keith Oatley,Professor of Psychology at Glasgow University,is involved in the research which shows the fundamental importance of emotions.
He believes we are very ambivalent about them:we think of our emotions as being unreasonable,but we also consider them as essential to being human. For example,Mr. Spock,a character in the television series Star Trek,is superintelligent and he has no emotions at all. However,he is never made captain of the spaceship. Maybe,this is because Mr Spock is not the kind of person you can share your feelings with—a person who shows his emotions.
As Professor Oatley points out,our emotions have very important functions,for example,fear. If we cross the road and a car approaches,we usually stop moving or step back. We stop what we are doing,check what we have done and pay very careful attention to the environment. The emotion of fear makes us take this small series of actions which,on average, help protect our safety.
On the other hand,if things are going well and small problems come up,we find we can solve them with the resources we have to hand. As a consequence, we tend to feel happy and usually continue doing the job.
Anger is an emotion that tends to occur when someone is preventing us from doing something. Then this small “kit” of reactions enables us to prepare ourselves to be quite aggressive to that person,or to try harder,and so on.
Professor Oatley believes emotions generally occur at these important moments in actions. With fear and anger our emotions make us decide to start doing something else, while with happiness they “suggest” we continue what we are already doing.
1.What’s Keith Oatley’s opinion about emotions?
A.They affect reasonable thought.
B.They get us into trouble.
C.They are helpful to us.
D.They are reasonable.
2.What does the underlined part “we are very ambivalent about them” in Paragraph 2 mean?
A.We have contradictory feelings towards emotions.
B.We have similar ideas of emotions.
C.We are quite clear about emotions.
D.We can do nothing about emotions.
3.Which of the following is NOT mentioned in the passage?
A.Fear helps us to be careful about our surroundings.
B.Happiness inspires us to continue what we are doing.
C.Anger may urge us to make greater efforts.
D.Anger tends to do us more harm than good.
4.It can be inferred from the passage that________.
A.we must control our emotions in daily life
B.emotions play a more important part than we realize
C.positive emotions such as love and joy are good for us
D.negative emotions make us continue what we are doing
高三英语阅读理解中等难度题查看答案及解析
阅读理解。
Many of us still tend to think that emotions can affect reasonable thought,and sometimes land us in trouble. But in recent years psychologists have taken quite a different view. Keith Oatley,Professor of Psychology at Glasgow University,is involved in the research which shows the fundamental importance of emotions.
He believes we are very ambivalent about them:we think of our emotions as being unreasonable,but we also consider them as essential to being human.For example,Mr Spock,a character in the television series Star Trek,is superintelligent and he has no emotions at all.However,he is never made captain of the spaceship.Maybe,this is because Mr Spock is not the kind of person you can share your feelings with—a person who shows his emotions.
As Professor Oatley points out,our emotions have very important functions,for example,fear.If we cross the road and a car approaches,we usually stop moving or step back.We stop what we are doing,check what we have done and pay very careful attention to the environment.The emotion of fear makes us take this small series of actions which,on average,help preserve our safety.
On the other hand,if things are going well and small problems come up,we find we can solve them with the resources we have to hand.As a consequence,we tend to feel happy and usually continue doing the job.
Anger is an emotion that tends to occur when someone is preventing us from doing something.Then this small “kit” of reactions enables us to prepare ourselves to be quite aggressive to that person,or to try harder,and so on.
Professor Oatley believes emotions generally occur at these important moments in actions.With fear and anger our emotions make us decide to start doing something else,while with happiness they “suggest” we continue what we are already doing.
1.What’s Keith Oatley’s opinion about emotions?
A.They affect reasonable thought.
B.They get us into trouble.
C.They are helpful to us.
D.They are reasonable.
2.What does the underlined part “we are very ambivalent about them” in Paragraph 2 mean?
A.We have contradictory feelings towards emotions.
B.We have similar ideas of emotions.
C.We are quite clear about emotions.
D.We can do nothing about emotions.
3.Which of the following is NOT mentioned in the passage?
A.Fear helps us to be careful about our surroundings.
B.Happiness inspires us to continue what we are doing.
C.Anger may urge us to make greater efforts.
D.Anger tends to do us more harm than good.
4.It can be inferred from the passage that________.
A.we must control our emotions in daily life
B.emotions play a more important part than we realize
C.positive emotions such as love and joy are good for us
D.negative emotions make us continue what we are doing
高三英语阅读理解中等难度题查看答案及解析
Sri Lanka is known as the “Pearl of the Indian Ocean”, and it is easy to see why. This little country never fails to please visitors.
Arrive
The national airline is Sri Lankan Airlines, which flies from Colombo to London and a couple of other European cities. The country’s main airport is Colombo Bandaranaike, located 29km north of the capital city.
Why now?
The best time to visit Sri Lanka’s southern beaches is from November to April. So by going early in the season, you’ll get the best weather. Also in November, Deepavali, known as “Diwali” or the “Festival of Lights”, is Sri Lanka’s main religious festival, celebrated throughout the country.
See
There is plenty to see in Sri Lanka. The ancient capital cities of Polonnaruwa and Anuradhapura are worth seeing, and so are many outstanding ruins. Other mustsees are the rock fortress (要塞) of Sigiriya, towering over the jungle as far as the eye can see, and Dambulla’s cave temple, the country’s largest and best preserved. Both are UNESCO World Heritage (遗产) Sites. Kandy is a picture-like town, which was the last stronghold of the Kandyan Kings. Today it is a cultural relic centre where age-old customs, arts, and crafts remain.
Do
Sri Lanka owns about 1,600km of beautiful palm-shaded beaches as well as warm, pure seas and colorful coral reefs. You can explore the underwater world, and surfing and diving are available too. Away from the shore, wildlife is a big draw for Sri Lanka, and Yala National Park is one of the best places in the word to see wild animals including leopards (豹) and elephants.
Taste
Sri Lanka is celebrated for its excellent food, with a particular emphasis on fresh fruit and vegetables on menus everywhere. Fish and seafood are a big part of the local diet.
Did you know?
Sri Lanka is known for its tea, but it is also the world’s largest producer and exporter of cinnamon(肉桂).
1.Which of the following is a cultural relic centre of Sri Lanka?
A. Kandy. B. Anuradhapura.
C. Polonnaruwa. D. Colombo.
2.If you want to know something about “Diwali”, you’d better go there in .
A. September. B. October. C. November. D. May.
3.We learn from the passage that Sri Lanka .
A. is in the Pacific Ocean
B. is famous for its excellent food
C. is the world’s largest producer of tea
D. has only flights to London
4.The author wrote the article in order to .
A. introduce the picturesque landscape of Sri Lanka
B. let readers know what is famous for in Sri Lanka
C. make Sri Lanka well known throughout the world
D. let people get more travel information about Sri Lanka
高三英语阅读理解中等难度题查看答案及解析
Sri Lanka is known as the “Pearl of the Indian Ocean”, and it is easy to see why. This little country never fails to please visitors.
Arrive
The national airline is Sri Lankan Airlines, which flies from Colombo to London and a couple of other European cities. The country,s main airport is Colombo Bandaranaike, located 29km north of the capital city.
Best visiting-time
The best time to visit Sri Lanka’s southern beaches is from November to April. So by going early in the season, you’ll get the best weather. Also in November, Deepavali, known as “Diwali” or the “Festival of Lights”, is Sri Lanka,s main religious festival, celebrated throughout the country.
See
There is plenty to see in Sri Lanka. The ancient capital cities of Polonnaruwa and Anuradhapura are worth seeing, and so are many outstanding ruins. Other mustsees are the rock fortress (要塞) of Sigiriya, towering over the jungle as far as the eye can see, and Dambulla,s cave temple, the country,s largest and best preserved. Both are UNESCO World Heritage (遗产) Sites. Kandy is a picturesque town, which was the last stronghold of the Kandyan Kings. Today it is a cultural relic centre where old customs, arts, and crafts remain.
Do Sri Lanka owns about 1,600 km of beautiful palm-shaded beaches as well as warm, pure seas and colorful coral reefs. You can explore the underwater world, and surfing and diving are available too. Away from the shore, wildlife is a big draw for Sri Lanka, and Yala National Park is one of the best places in the word to see wild animals including leopards (豹) and elephants.
Taste
Sri Lanka is celebrated for its excellent food, with a particular emphasis on fresh fruit and vegetables on menus everywhere. Fish and seafood are a big part of the local diet.
Did you know? Sri Lanka is known for its tea, but it is also the world ’s largest producer and exporter of cinnamon(肉桂).
60. Which of the following is a cultural relic centre of Sri Lanka?
A. Kandy. B. Anuradhapura. C. Polonnaruwa. D. Colombo.
61.If you want to know something about “Diwali”, you’ d better go there in________.
A. September. B. October. C. November. D. May.
62. We learn from the passage that Sri Lanka .
A. is in the Pacific Ocean B. is famous for its excellent food
C. is the world,s largest producer of tea D. has only flights to London
63. The author wrote the article in order to .
A. introduce the picturesque landscape of Sri Lanka
B. let readers know what is famous for in Sri Lanka
C. make Sri Lanka well known throughout the world
D. let people get more travel information about Sri Lanka
高三英语阅读理解简单题查看答案及解析