BIKEA is the world’s largest furniture retail...

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IKEA is the world’s largest furniture retailer, and the man behind it is Ingvar Kamprad, one of the world’s most successful businessmen. Born in Sweden in 1926, Kamprad was a natural businessman. As a child, he enjoyed selling things and made small profits from selling matches, seeds, and pencils in his community. When Kamprad was 17, his father gave him some money as a reward for his good grades. He used it to start up a business—IKEA. IKEA's name comes from Kamprad's initials (I.K.) and the place where he grew up ('E' and 'A').

IKEA first began to sell furniture through a mail-order book in 1947. The furniture was all designed and made by manufacturers near Kamprad’s home. Initial sales were very encouraging, so Kamprad expanded the product line．Furniture was such a successful aspect of the business that IKEA became a pure furniture company in 1951.

In 1956 Kamprad saw a man disassembling a table to make it easier to transport. Kamprad was inspired. The man had given him a great idea: flat packaging. Flat packaging would mean lower shipping costs for IKEA and lower prices for customers. IKEA tried it and sales boosted. The problem was that people had to assemble furniture themselves, but over time, even this grew into an advantage for IKEA. Nowadays, IKEA is often seen as having meanings of self-sufficiency. This image has done wonders for the company, leading to better sales and continued expansion．

Today there are over 200 stores in 32 countries. Amazingly, Ingvar Kamprad has managed to keep IKEA a privately-held company. In 2004 he was named the world’s richest man. He currently lives in Switzerland and is retired from the day-to-day operations of IKEA. IKEA itself, though, just keeps on growing.

1.The author states in Paragraph 4 that flat packaging___________.

A. needs large space to store furniture

B. is a business concept inspired by Kamprad

C. helps reduce transportation costs

D. makes the company self-sufficient

2.What is the main idea of the passage?

A. Ingvar Kamprad established IKEA and succeeded.

B. IKEA is the world’s largest furniture retailer.

C. The advantages of IKEA’s furniture.

D. Ingvar Kamprad was a natural businessman.

3.What can you learn about IKEA form the passage?

A. The starter kept IKEA a company operated by a few people

B. The furniture was made by manufacturers in Kamprad’s home

C. The starter made a big fortune when he was a child

D. The goods sold in IKEA are limited and not welcomed

4.The passage is written mainly in terms of ___________.

A. examples that illustrate a problem

B. order of events

C. analysis of a process

D. comparison and contrast

高三英语阅读理解中等难度题查看答案及解析

IKEA is the world’s largest furniture retailer, and the man behind it is Ingvar Kamprad, one of the world’s most successful entrepreneurs．Born in Sweden in 1926, Kamprad was a natural businessman．As a child, he enjoyed selling things and made small profits from selling matches, seeds, and pencils in his community．When Kamprad was 17, his father gave him some money as a reward for his good grades．Naturally he used it to start up a business—IKEA.

IKEA’s name comes from Kamprad's initials (I.K.) and the place where he grew up (‘E’and ‘A’)．Today IKEA is known for its modern, minimalist furniture, but it was not a furniture company in the beginning．Rather, IKEA sold all kinds of miscellaneous goods.

Kamprad’s wares included anything that he could sell for profits at discounted prices, including watches, pens and stockings.

IKEA first began to sell furniture through a mail-order catalogue in 1947．The furniture was all designed and made by manufacturers near Kamprad’s home．Initial sales were very encouraging, so Kamprad expanded the product line．Furniture was such a successful aspect of the business that IKEA became solely a furniture company in 1951.

In 1953 IKEA opened its first showroom in Almhult, Sweden．IKEA is known today for its spacious stores with furniture in attractive settings, but in the early1950s, people ordered from catalogues．Thus response to the first showroom was overwhelming: people loved being able to see and try the furniture before buying it．This led to increased sales and the company continued to thrive．By 1955, IKEA was designing all its own furniture.

In 1956 Kamprad saw a man disassembling(拆卸) a table to make it easier to transport．Kamprad was inspired．The man had given him a great idea: flat packaging．Flat packaging would mean lower shipping costs for IKEA and lower prices for customers．IKEA tried it and sales soared．The problem was that people had to assemble furniture themselves, but over time, even this grew into an advantage for IKEA．Nowadays, IKEA is often seen as having connotations(内涵) of self-sufficiency．This image has done wonders for the company, leading to better sales and continued expansion.

Today there are over 200 stores in 32 countries．Amazingly, Ingvar Kamprad has managed to keep IKEA a privately-held company．In 2004 he was named the world’s richest man．He currently lives in Switzerland and is retired from the day-to-day operations of IKEA．IKEA itself, though, just keeps on growing.

1.The author states in Paragraph 6 that flat packaging___________.

A． needs large space to assembly furniture

B． is a business concept inspired by Kamprad

C． helps reduce transportation costs

D． makes the company self-sufficient

2.What is the main idea of the passage?

A． Ingvar Kamprad is the richest man in the world.

B． IKEA is the world’s largest furniture retailer.

C． The advantage of IKEA’s furniture is dissembling.

D． Ingvar Kamprad established IKEA and led it to great success.

3.What is the author’s attitude towards IKEA’s future according to the last paragraph?

A． Indifferent 　　 B． Optimistic

C． Doubtful　　 　　 D． Pessimistic

4.The passage is developed primarily in terms of ___________.

A． order of events

B． analysis of a process

C． examples that illustrate(阐释) a problem

D． comparison and contrast

高三英语阅读理解中等难度题查看答案及解析

IKEA is the world’s largest furniture retailer, and the man behind it is Ingvar Kamprad, one of the world’s most successful entrepreneurs. Born in Sweden in 1926, Kamprad was a natural businessman. As a child, he enjoyed selling things and made small profits from selling matches, seeds, and pencils in his community. When Kamprad was 17, his father gave him some money as a reward for his good grades. Naturally he used it to start up a business—IKEA.

IKEA’s name comes from Kamprad's initials (I.K.) and the place where he grew up (‘E’and ‘A’). Today IKEA is known for its modern, minimalist furniture, but it was not a furniture company in the beginning. Rather, IKEA sold all kinds of miscellaneous goods.

Kamprad’s wares included anything that he could sell for profits at discounted prices, including watches, pens and stockings.

IKEA first began to sell furniture through a mail-order catalogue in 1947. The furniture was all designed and made by manufacturers near Kamprad’s home. Initial sales were very encouraging, so Kamprad expanded the product line．Furniture was such a successful aspect of the business that IKEA became solely a furniture company in 1951.

In 1953 IKEA opened its first showroom in Almhult, Sweden. IKEA is known today for its spacious stores with furniture in attractive settings, but in the early1950s, people ordered from catalogues. Thus response to the first showroom was overwhelming: people loved being able to see and try the furniture before buying it. This led to increased sales and the company continued to thrive. By 1955, IKEA was designing all its own furniture.

In 1956 Kamprad saw a man disassembling(拆卸) a table to make it easier to transport. Kamprad was inspired. The man had given him a great idea: flat packaging. Flat packaging would mean lower shipping costs for IKEA and lower prices for customers. IKEA tried it and sales soared. The problem was that people had to assemble furniture themselves, but over time, even this grew into an advantage for IKEA. Nowadays, IKEA is often seen as having connotations(内涵) of self-sufficiency. This image has done wonders for the company, leading to better sales and continued expansion.

Today there are over 200 stores in 32 countries. Amazingly, Ingvar Kamprad has managed to keep IKEA a privately-held company. In 2004 he was named the world’s richest man. He currently lives in Switzerland and is retired from the day-to-day operations of IKEA. IKEA itself, though, just keeps on growing.

1.The author states in Paragraph 6 that flat packaging___________.

A. needs large space to assembly furniture

B. is a business concept inspired by Kamprad

C. helps reduce transportation costs

D. makes the company self-sufficient

2.What is the main idea of the passage?

A. Ingvar Kamprad is the richest man in the world.

B. IKEA is the world’s largest furniture retailer.

C. The advantage of IKEA’s furniture is dissembling.

D. Ingvar Kamprad established IKEA and led it to great success.

3.What is the author’s attitude towards IKEA’s future according to the last paragraph?

A. Indifferent　 B. Optimistic

C. Doubtful　　 D. Pessimistic

4.The passage is developed primarily in terms of ___________.

A. order of events

B. analysis of a process

C. examples that illustrate(阐释) a problem

D. comparison and contrast

高三英语阅读理解中等难度题查看答案及解析

IKEA is the world’s largest furniture retailer, and the man behind it is Ingvar Kamprad, one of the world’s most successful entrepreneurs. Born in Sweden in 1926, Kamprad was a natural businessman. As a child, he enjoyed selling things and made small profits from selling matches, seeds, and pencils in his community. When Kamprad was 17, his father gave him some money as a reward for his good grades. Naturally he used it to start up a business—IKEA.

IKEA’s name comes from Kamprad's initials (I.K.) and the place where he grew up (‘E’and ‘A’). Today IKEA is known for its modern, minimalist furniture, but it was not a furniture company in the beginning. Rather, IKEA sold all kinds of miscellaneous goods.

Kamprad’s wares included anything that he could sell for profits at discounted prices, including watches, pens and stockings.

IKEA first began to sell furniture through a mail-order catalogue in 1947. The furniture was all designed and made by manufacturers near Kamprad’s home. Initial sales were very encouraging, so Kamprad expanded the product line．Furniture was such a successful aspect of the business that IKEA became solely a furniture company in 1951.

In 1953 IKEA opened its first showroom in Almhult, Sweden. IKEA is known today for its spacious stores with furniture in attractive settings, but in the early1950s, people ordered from catalogues. Thus response to the first showroom was overwhelming: people loved being able to see and try the furniture before buying it. This led to increased sales and the company continued to thrive. By 1955, IKEA was designing all its own furniture.

In 1956 Kamprad saw a man disassembling(拆卸) a table to make it easier to transport. Kamprad was inspired. The man had given him a great idea: flat packaging. Flat packaging would mean lower shipping costs for IKEA and lower prices for customers. IKEA tried it and sales soared. The problem was that people had to assemble furniture themselves, but over time, even this grew into an advantage for IKEA. Nowadays, IKEA is often seen as having connotations(内涵) of self-sufficiency. This image has done wonders for the company, leading to better sales and continued expansion．

Today there are over 200 stores in 32 countries. Amazingly, Ingvar Kamprad has managed to keep IKEA a privately-held company. In 2004 he was named the world’s richest man. He currently lives in Switzerland and is retired from the day-to-day operations of IKEA. IKEA itself, though, just keeps on growing.

1.The author states in Paragraph 6 that flat packaging___________.

A. needs large space to assembly furniture

B. is a business concept inspired by Kamprad

C. helps reduce transportation costs

D. makes the company self-sufficient

2.What is the main idea of the passage?

A. Ingvar Kamprad is the richest man in the world.

B. IKEA is the world’s largest furniture retailer.

C. The advantage of IKEA’s furniture is dissembling.

D. Ingvar Kamprad established IKEA and led it to great success.

3.What is the author’s attitude towards IKEA’s future according to the last paragraph?

A. Indifferent　 B. Optimistic

C. Doubtful　　 D. Pessimistic

4.The passage is developed primarily in terms of ___________.

A. order of events

B. analysis of a process

C. examples that illustrate(阐释) a problem

D. comparison and contrast

高三英语阅读理解困难题查看答案及解析

IKEA is the world’s largest furniture retailer, and the man behind it is Ingvar Kamprad, one of the world’s most successful entrepreneurs. Born in Sweden in 1926, Kamprad was a natural businessman. As a child, he enjoyed selling things and made small profits from selling matches, seeds, and pencils in his community. When Kamprad was 17, his father gave him some money as a reward for his good grades. Naturally he used it to start up a business—IKEA.

IKEA’s name comes from Kamprad's initials （I.K.） and the place where he grew up （‘E’and ‘A’）. Today IKEA is known for its modern, minimalist furniture, but it was not a furniture company in the beginning. Rather, IKEA sold all kinds of miscellaneous goods.

Kamprad’s wares included anything that he could sell for profits at discounted prices, including watches, pens and stockings.

IKEA first began to sell furniture through a mail-order catalogue in 1947. The furniture was all designed and made by manufacturers near Kamprad’s home. Initial sales were very encouraging, so Kamprad expanded the product line．Furniture was such a successful aspect of the business that IKEA became solely a furniture company in 1951.

In 1953 IKEA opened its first showroom in Almhult, Sweden. IKEA is known today for its spacious stores with furniture in attractive settings, but in the early1950s, people ordered from catalogues. Thus response to the first showroom was overwhelming: people loved being able to see and try the furniture before buying it. This led to increased sales and the company continued to thrive. By 1955, IKEA was designing all its own furniture.

In 1956 Kamprad saw a man disassembling（拆卸） a table to make it easier to transport. Kamprad was inspired. The man had given him a great idea: flat packaging. Flat packaging would mean lower shipping costs for IKEA and lower prices for customers. IKEA tried it and sales soared. The problem was that people had to assemble furniture themselves, but over time, even this grew into an advantage for IKEA. Nowadays, IKEA is often seen as having connotations（内涵） of self-sufficiency. This image has done wonders for the company, leading to better sales and continued expansion．

Today there are over 200 stores in 32 countries. Amazingly, Ingvar Kamprad has managed to keep IKEA a privately-held company. In 2004 he was named the world’s richest man. He currently lives in Switzerland and is retired from the day-to-day operations of IKEA. IKEA itself, though, just keeps on growing.

1.The author states in Paragraph 6 that flat packaging___________.

A．needs large space to assembly furniture

B．is a business concept inspired by Kamprad

C．helps reduce transportation costs

D．makes the company self-sufficient

2.What is the main idea of the passage?

A．Ingvar Kamprad is the richest man in the world.

B．IKEA is the world’s largest furniture retailer.

C．The advantage of IKEA’s furniture is dissembling.

D．Ingvar Kamprad established IKEA and led it to great success.

3.What is the author’s attitude towards IKEA’s future according to the last paragraph?

A．Indifferent　　 B．Optimistic

C．Doubtful　 　　 D．Pessimistic

4.The passage is developed primarily in terms of ___________．

A．order of events

B．analysis of a process

C．examples that illustrate（阐释） a problem

D．comparison and contrast

高三英语阅读理解中等难度题查看答案及解析

Wal-Mart is not just the world's largest retailer （零售商）. It's the world's largest company, which sells in three months what number-two retailer Home Depot sells in a year.

Wal-Mart exercises its power for just one purpose: to bring the lowest possible prices to its customers. At Wal-Mart, that goal is never reached. The retailer has a clear policy for suppliers: On basic products that don't change, the price Wal-Mart will pay, and will charge shoppers, must drop year after year. But what almost no one outside the world of Wal-Mart and none of its 21,000 suppliers know is the high cost of those low prices. To survive in the face of its pricing demands, makers of everything from bikes to jeans have had to close US plants in favor of obtaining products from abroad.

Indeed, the real story of Wal-Mart, the story that never gets told, is the story of the pressure the biggest retailer constantly applies to its suppliers in the name of bringing us "every day low prices".

The giant retailer' s low prices often come with a high cost. Wal-Mart' s pressure can crush the companies it does business with and force them to send jobs overseas. Are we shopping our way straight to the unemployment line? Of course, US companies have been moving jobs offshore for decades, long before Wal-Mart was a retailing power. But there is no question that the chain is helping accelerate the loss of American jobs to low-wage countries such as Thailand.

People ask, "How can it be bad for things to come into the US cheaply?" Sure, it's great to have bargains. But you can' t buy anything if you' re not employed.

There is no question that Wal-Mart's drive to squeeze out cost has benefited consumers. By now, it is accepted wisdom that Wal-Mart makes the companies it does business with more efficient and focused. Wal-Mart itself is known for continuous improvement in its ability to handle, move, and track goods. It is legendary （传奇） for forcing its suppliers to redesign everything from their packaging to their computer systems. It is also legendary for quite straightforwardly telling them what it will pay for their goods.

1. How do suppliers meet the requirements of Wal-Mart?

A. To sell even more goods in three months.

B. To cut down the employment rate sharply.

C. To charge shoppers at a much higher price.

D. To run the business in a well-organized way.

2. Wal-Mart's low price policy results in ____.

A. more high-paying jobs

B. better designed packages

C. bigger profit of its partners

D. more jobless American workers

3. What can we infer from the passage?

A. Still more quality goods will be provided.

B. The food you get at Wal-Mart costs least.

C. The value of Mal-Mart is over assessed.

D. Wal-Mart is a very demanding company.

4.What's the best title for the passage?

A. The Fortune Wal-Mart Makes

B. The Wal-Mart you don't Know

C. The Biggest Retailer—Wal-Mart

D. The Money Saving Tip in Wal-Mart

高三英语阅读理解中等难度题查看答案及解析

Shopping on the net is more and more popular. Taobo is Asia's largest retail (零售的) network platform, ______ people can buy and sell many kinds of things.

A. which                     B. where                      C. what                            D. whose

高三英语简单题查看答案及解析

WalMart，the world's largest retailer(零售商)，sells in three months ________ the numbertwo retailer Home Depot sells in a year.

A．that　　 B．which　　 C．when　　 D．what

高三英语单项填空中等难度题查看答案及解析

Perhaps Taobao is Asia’s largest and most popular retail（零售的）network platform , _____ people can buy and sell a great variety of things .

高三英语单项填空困难题查看答案及解析

Taobao is Asia's largest retail（零售的） network platform, ______ people can buy and sell many kinds of things．

A． when       B．whose    C．that     D．where

高三英语单项填空中等难度题查看答案及解析