Sparrow is a fast-food chain with 200 restaurants. Some years ago, the group to which Sparrow belonged was taken over by another company. Although Sparrow showed no sign of declining, the chain was generally in an unhealthy state. With more and more fast-food concepts reaching the market, the Sparrow menu had to struggle for attention. And to make matters worse, its new owner had no plans to give it the funds it required.
Sparrow failed to grow for another two years. Until a new CEO, Carl Pearson, decided to build up its market share. He did a survey, which showed that consumers who already used Sparrow restaurants were extremely positive about the chain, while customers of other fast-food chains were unwilling to turn away from them. Sparrow had to develop a new promotional campaign.
Pearson faced a battle over the future of the Sparrow brand. The chain’s owner now favored rebranding Sparrow as Marcy’s restaurants. Pearson resisted, arguing for an advertising campaign designed to convince customers that visits to Sparrow restaurants were fun. Such an attempt to establish a positive relationship between a company and the general public was unusual for that time. Pearson strongly believed that numbers were the key to success, rather than customers’ speeding power. Finally, the owner accepted his idea.
The campaign itself changed the traditional advertising style of the fast-food industry. The TV ads of Sparrow focused on entertainment and featured original sons performed by a variety of stars. Instead of showing the superiority of a specific product, the intension was to put Sparrow in the hearts of potential customers.
Pearson also made other decisions which he believed would contribute to the new Sparrow image. For example, he offered to lower the rent of any restaurants which achieved a certain increase in their turnover. (营业额)
These efforts paid off, and Sparrow soon became one of the most successful fast-food chains in the regions where it operated.
1.Which was one of the problems Sparrow faced before Pearson became CEO?
A. The number of its customers was declining
B. It was in need of financial support
C. Its customers found the food unhealthy
D. Most of its restaurants were closed
2.What does the underlined word “them” in Paragraph 2 refer to?
A. Customers of Sparrow restaurants
B. Sparrow restaurants
C. other fast-food chains
D. Customers of other fast-food chains
3.For what purpose did Pearson start the advertising campaign?
A. To stress the unusual tradition of Sparrow
B. To lean about customers; spending power.
C. To meet the challenge from Marcy’s restaurants.
D. To build a good relationship with the public
4.What was Pearson’s achievement as a CEO?
A. He made Sparrow much more competitive
B. He managed to pay off Sparrow’s debts.
C. He helped Sparrow take over a company
D. He improved the welfare of Sparrow employees
高三英语阅读理解中等难度题
Sparrow is a fast-food chain with 200 restaurants. Some years ago, the group to which Sparrow belonged was taken over by another company. Although Sparrow showed no sign of declining, the chain was generally in an unhealthy state. With more and more fast-food concepts reaching the market, the Sparrow menu had to struggle for attention. And to make matters worse, its new owner had no plans to give it the funds it required.
Sparrow failed to grow for another two years. Until a new CEO, Carl Pearson, decided to build up its market share. He did a survey, which showed that consumers who already used Sparrow restaurants were extremely positive about the chain, while customers of other fast-food chains were unwilling to turn away from them. Sparrow had to develop a new promotional campaign.
Pearson faced a battle over the future of the Sparrow brand. The chain’s owner now favored rebranding Sparrow as Marcy’s restaurants. Pearson resisted, arguing for an advertising campaign designed to convince customers that visits to Sparrow restaurants were fun. Such an attempt to establish a positive relationship between a company and the general public was unusual for that time. Pearson strongly believed that numbers were the key to success, rather than customers’ spending power. Finally, the owner accepted his idea.
The campaign itself changed the traditional advertising style of the fast-food industry. The TV ads of Sparrow focused on entertainment and featured original songs performed by a variety of stars. Instead of showing the superiority of a specific product, the intention was to put Sparrow in the hearts of potential customers.
Pearson also made other decisions which he believed would contribute to the new Sparrow image. For example, he offered to lower the rent of any restaurants which achieved a certain increase in their turnover (营业额)
These efforts paid off, and Sparrow soon became one of the most successful fast-food chains in the regions where it operated.
1.Which was one of the problems Sparrow faced before Pearson became CEO?
A.The number of its customers was declining.
B.Its customers found the food unhealthy.
C.It was in need of financial support.
D.Most of its restaurants were closed.
2.For what purpose did Pearson start the advertising campaign?
A.To build a good relationship with the public.
B.To stress the unusual tradition of Sparrow.
C.To learn about customers’ spending power.
D.To meet the challenge from Marcy’s restaurants.
3.What do know about the TV ads of Sparrow?
A.They changed people’s views on pop stars.
B.They amused the public with original songs.
C.They focused on the superiority of its products.
D.They influenced the eating habits of the audience.
4.What was Pearson’s achievement as a CEO?
A.He managed to pay off Sparrow’s debts.
B.He made Sparrow much more competitive.
C.He helped Sparrow take over a company.
D.He improved the welfare of Sparrow employees.
高三英语阅读理解中等难度题查看答案及解析
Sparrow is a fast-food chain with 200 restaurants. Some years ago, the group to which Sparrow belonged was taken over by another company. Although Sparrow showed no sign of declining, the chain was generally in an unhealthy state. With more and more fast-food concepts reaching the market, the Sparrow menu had to struggle for attention. And to make matters worse, its new owner had no plans to give it the funds it required.
Sparrow failed to grow for another two years. Until a new CEO, Carl Pearson, decided to build up its market share. He did a survey, which showed that consumers who already used Sparrow restaurants were extremely positive about the chain, while customers of other fast-food chains were unwilling to turn away from them. Sparrow had to develop a new promotional campaign.
Pearson faced a battle over the future of the Sparrow brand. The chain’s owner now favored rebranding Sparrow as Marcy’s restaurants. Pearson resisted, arguing for an advertising campaign designed to convince customers that visits to Sparrow restaurants were fun. Such an attempt to establish a positive relationship between a company and the general public was unusual for that time. Pearson strongly believed that numbers were the key to success, rather than customers’ speeding power. Finally, the owner accepted his idea.
The campaign itself changed the traditional advertising style of the fast-food industry. The TV ads of Sparrow focused on entertainment and featured original sons performed by a variety of stars. Instead of showing the superiority of a specific product, the intension was to put Sparrow in the hearts of potential customers.
Pearson also made other decisions which he believed would contribute to the new Sparrow image. For example, he offered to lower the rent of any restaurants which achieved a certain increase in their turnover. (营业额)
These efforts paid off, and Sparrow soon became one of the most successful fast-food chains in the regions where it operated.
1.Which was one of the problems Sparrow faced before Pearson became CEO?
A. The number of its customers was declining
B. It was in need of financial support
C. Its customers found the food unhealthy
D. Most of its restaurants were closed
2.What does the underlined word “them” in Paragraph 2 refer to?
A. Customers of Sparrow restaurants
B. Sparrow restaurants
C. other fast-food chains
D. Customers of other fast-food chains
3.For what purpose did Pearson start the advertising campaign?
A. To stress the unusual tradition of Sparrow
B. To lean about customers; spending power.
C. To meet the challenge from Marcy’s restaurants.
D. To build a good relationship with the public
4.What was Pearson’s achievement as a CEO?
A. He made Sparrow much more competitive
B. He managed to pay off Sparrow’s debts.
C. He helped Sparrow take over a company
D. He improved the welfare of Sparrow employees
高三英语阅读理解中等难度题查看答案及解析
Sparrow is a fast-food chain with 200 restaurants. Some years ago, the group to which Sparrow belonged was taken over by another company. Although Sparrow showed no sign of declining, the chain was generally in an unhealthy state. With more and more fast-food concepts reaching the market, the Sparrow menu had to struggle for attention. And to make matters worse, its new owner had no plans to give it the funds it required.
Sparrow failed to grow for another two years. Until a new CEO, Carl Pearson, decided to build up its market share. He did a survey, which showed that consumers who already used Sparrow restaurants were extremely positive about the chain, while customers of other fast-food chains were unwilling to turn away from them. Sparrow had to develop a new promotional campaign.
Pearson faced a battle over the future of the Sparrow brand. The chain’s owner now favored rebranding Sparrow as Marcy’s restaurants. Pearson resisted, arguing for an advertising campaign designed to convince customers that visits to Sparrow restaurants were fun. Such an attempt to establish a positive relationship between a company and the general public was unusual for that time. Pearson strongly believed that numbers were the key to success, rather than customers’ speeding power. Finally, the owner accepted his idea.
The campaign itself changed the traditional advertising style of the fast-food industry. The TV ads of Sparrow focused on entertainment and featured original songs performed by a variety of stars. Instead of showing the superiority of a specific product, the intention was to put Sparrow in the hearts of potential customers.
Pearson also made other decisions which he believed would contribute to the new Sparrow image. For example, he offered to lower the rent of any restaurants which achieved a certain increase in their turnover (营业额) .
These efforts paid off, and Sparrow soon became one of the most successful fast-food chains in the regions where it operated.
1.Which was one of the problems Sparrow faced before Pearson became CEO?
A.The number of its customers was declining
B.Its customers found the food unhealthy
C.It was in need of financial support
D.Most of its restaurants were closed
2.What does the underlined word “them” in Paragraph 2 refer to?
A.Customers of Sparrow restaurants B.Sparrow restaurants
C.Customers of other fast-food chains D.other fast-food chains
3.For what purpose did Pearson start the advertising campaign?
A.To build a good relationship with the public
B.To stress the unusual tradition of Sparrow
C.To lean about customers’ spending power.
D.To meet the challenge from Marcy’s restaurants.
4.The TV ads of Sparrow ________ .
A.changed people’s views on pop stars
B.amused the public with original songs
C.focused on the superiority of its products
D.influenced the eating habits of the audience
5.What was Pearson’s achievement as a CEO?
A.He managed to pay off Sparrow’s debts.
B.He made Sparrow much more competitive
C.He helped Sparrow take over a company
D.He improved the welfare of Sparrow employees
高三英语阅读理解中等难度题查看答案及解析
(2013·山东卷)Sparrow is a fast-food chain with 200 restaurants.Some years ago,the group to which Sparrow belonged was taken over by another company.Although Sparrow showed no sign of declining,the chain was generally in an unhealthy state.With more and more fast-food concepts reaching the market,the Sparrow menu had to struggle for attention.And to make matters worse,its new owner had no plans to give it the funds it required.
Sparrow failed to grow for another two years until a new CEO,Carl Pearson,decided to build up its market share.He did a survey,which showed that consumers who already used Sparrow restaurants were extremely positive about the chain,while customers of other fast-food chains were unwilling to turn away from them.Sparrow had to develop a new promotional campaign.
Pearson faced a battle over the future of the Sparrow brand.The chain's owner now favored rebranding Sparrow as Marcy's restaurants.Pearson resisted,arguing for an advertising campaign designed to convince customers that visits to Sparrow restaurants were fun.Such an attempt to establish a positive relationship between a company and the general public was unusual for that time.Pearson strongly believed that numbers were the key to success,rather than customers' spending power.Finally,the owner accepted his idea.
The campaign itself changed the traditional advertising style of the fast-food industry.The TV ads of Sparrow focused on entertainment and featured original songs performed by a variety of stars.Instead of showing the superiority of a specific product,the intention was to put Sparrow in the hearts of potential customers.
Pearson also made other decisions which he believed would contribute to the new Sparrow image.For example,he offered to lower the rent of any restaurants which achieved a certain increase in their turnover(营业额).
These efforts paid off,and Sparrow soon became one of the most successful fast-food chains in the regions where it operated.
1.Which was one of the problems Sparrow faced before Pearson became CEO?
A.The number of its customers was declining.
B.Its customers found the food unhealthy.
C.It was in need of financial support.
D.Most of its restaurants were closed.
2.What does the underlined word “them” in Paragraph 2 refer to?
A.Customers of Sparrow restaurants.
B.Sparrow restaurants.
C.Customers of other fast-food chains.
D.Other fast-food chains.
3.For what purpose did Pearson start the advertising campaign?
A.To build a good relationship with the public.
B.To stress the unusual tradition of Sparrow.
C.To learn about customers' spending power.
D.To meet the challenge from Marcy's restaurants.
4.What was Pearson's achievement as a CEO?
A.He managed to pay off Sparrow's debts.
B.He made Sparrow much more competitive.
C.He helped Sparrow take over a company.
D.He improved the welfare of Sparrow employees.
高三英语阅读理解中等难度题查看答案及解析
(2013·高考山东卷,D)Sparrow is a fastfood chain with 200 restaurants.Some years ago,the group to which Sparrow belonged was taken over by another company.Although Sparrow showed no sign of declining,the chain was generally in an unhealthy state.With more and more fastfood concepts reaching the market,the Sparrow menu had to struggle for attention.And to make matters worse,its new owner had no plans to give it the funds it required.
Sparrow failed to grow for another two years,until a new CEO,Carl Pearson,decided to build up its market share.He did a survey,which showed that consumers who already used Sparrow restaurants were extremely positive about the chain,while customers of other fastfood chains were unwilling to turn away from them.Sparrow had to develop a new promotional campaign.
Pearson faced a battle over the future of the Sparrow brand.The chain’s owner now favored rebranding Sparrow as Marcy’s restaurants.Pearson resisted,arguing for an advertising campaign designed to convince customers that visits to Sparrow restaurants were fun.Such an attempt to establish a positive relationship between a company and the general public was unusual for that time.Pearson strongly believed that numbers were the key to success,rather than customers’ spending power.Finally,the owner accepted his idea.
The campaign itself changed the traditional advertising style of the fastfood industry.The TV ads of Sparrow focused on entertainment and featured original songs performed by a variety of stars.Instead of showing the superiority of a specific product,the intention was to put Sparrow in the hearts of potential customers.
Pearson also made other decisions which he believed would contribute to the new Sparrow image.For example,he offered to lower the rent of any restaurants which achieved a certain increase in their turnover(营业额).
These efforts paid off,and Sparrow soon became one of the most successful fastfood chains in the regions where it operated.
1.Which was one of the problems Sparrow faced before Pearson became CEO?
A.The number of its customers was declining.
B.Its customers found the food unhealthy.
C.It was in need of financial support.
D.Most of its restaurants were closed.
2.What does the underlined word“them”in Paragraph 2 refer to?
A.Customers of Sparrow restaurants.
B.Sparrow restaurants.
C.Customers of other fastfood chains.
D.Other fastfood chains.
3.For what purpose did Pearson start the advertising campaign?
A.To build a good relationship with the public.
B.To stress the unusual tradition of Sparrow.
C.To learn about customers’spending power.
D.To meet the challenge from Marcy’s restaurants.
4.The TV ads of Sparrow ________.
A.changed people’s views on pop stars
B.amused the public with original songs
C.focused on the superiority of its products
D.influenced the eating habits of the audience
5.What was Pearson’s achievement as a CEO?
A.He managed to pay off Sparrow’s debts.
B.He made Sparrow much more competitive.
C.He helped Sparrow take over a company.
D.He improved the welfare of Sparrow employees.
高三英语阅读理解中等难度题查看答案及解析
As Americans live longer and the job market stays competitive, fast-food chains are increasingly hiring from senior centers, churches and aging advocacy groups like AARP, Bloomberg reports. And it's not just death rates and economic trends driving the change. Seniors have more polished social skills, but teens are stopped from growing up online with fewer real-world connections.
“I spend a lot of time with young kids. They can he very disrespectful,” 63-year-old Church's Chicken manager Stevenson Williams tells Bloomberg of his teen coworkers. “You have to coach them and tell them this is your job, not the street,” Williams says. Having “soft skills” such as politeness often comes more easily to the seniors, who have had a lifetime of experience in the workforce to learn how to treat customers compared with young people.
Employers thus get a more mature worker at no additional cost but the reasons for seniors outpacing teen hires are many. The US Census Bureau reported this year that, by 2035, there will be more Americans over age 65 than there are children under age 18. Plus, fewer people in their prime (盛年)are working—thanks to the unaffordable childcare that forces many parents to stay at home, according to a study by Princeton University.
The US Bureau of Labor Statistics (BLS) forecasts the number of American workers aged between 65 and 74 will swell 4.5 percent by 2024, while the 16-to-24s will shrink 1.4 percent. By 2024, the BLS projects the labor force will grow to about 164 million people. That number includes about 41 million people aged 55 and older about 13 million of whom are expected to be aged 65 and up.
So don’t be surprised to see even more service with a smile and silver hair in that drive-through lane.
1.What does the underlined part “the change” in Paragraph 1 refer to?
A.The job market gets competitive.
B.Americans live longer.
C.Senior centers are becoming more popular.
D.Fast-food chains hire more senior people.
2.Why are seniors the hot new fast-food employees according to Williams?
A.They demand less pay.
B.Teens are easy to quit.
C.Teens are hard to control and manage.
D.They are good at socializing.
3.Which of the following can be regarded as a “soft skill”?
A.Knowing customers’ needs.
B.Having high education.
C.Having lots of connections with the real world.
D.Being skillful at computer.
4.Why do many parents stay at home?
A.They prefer to look after children.
B.They find it hard to find a job.
C.They find it hard to pay for childcare.
D.They are unwilling to work with senior citizens.
高三英语阅读理解中等难度题查看答案及解析
Walmart, which is one of the largest American supermarket chains, some of its stores open 24 hours on Mondays through Saturdays.
A.keeps B.keep C.have kept D.had kept
高三英语单项填空中等难度题查看答案及解析
Walmart, which is one of the largest American supermarket chains, some of its store open 24 hours on Mondays through Saturdays.
A. keeps B. keep C. have kept D. had kept
高三英语单项填空中等难度题查看答案及解析
Walmart,which is one of the largest American supermarket chains,________ some of its stores open 24 hours on Mondays through Saturdays.(2012·安徽)
A.keeps B.keep C.have kept D.had kept
高三英语单项填空简单题查看答案及解析
My husband and I were paying a visit 1. my parents in Tucson. We went to a fast-food restaurant for dinner together. My husband went to the counter 2. (order )dishes and I stood with my parents.
My dad is 90 3. (year) old. He can hardly see very well and walks with a stick. I was scanning the restaurant, 4. (wait) to sit at the first table that was more convenient than others. A woman who was 5. (sit) with her son made eye contact with me and asked me to come to her. With a puzzled look on my face, I pointed to ___6. (me) and said , “Me ?” She nodded and said , “ Yes, you.” I walked to the table and she said , “ Bring your family here. I can finish eating at the counter. My son is in 7. hurry to leave anyway.” My eyes 8. (fill)with tears as she wiped down the table and guided my dad to the seat.
I always believe that there are 9. (nature) kind people in this world. This woman has set a good example to her son, 10. is a really lucky guy.
高三英语语法填空中等难度题查看答案及解析