Advertising is a highly developed twentieth-c...

Advertising is a highly developed twentieth-century industry. The development of radio, television, cinema, magazines and newspapers has gone hand in hand with the development of advertising. Why is advertising so popular? Is it a waste of money? It has been proved again and again that repeated advertising increases product sales. Since it increases production, the price can be reduced. Therefore advertising, instead of making a product more expensive, makes it cheaper.

Advertising is now a scientific business. Once managers would say jokingly,“I know thathalf of what I spend on advertising is wasted, but I don’t know which half.”Now, all parts of an advertising program are properly measured and researched.

What makes a good advertisement? There have been major changes in advertising in the pastsixty years. People read advertisements partly for information and partly for pleasure. Today’s advertisements often start with a question, or a puzzle, with the purpose of attracting the reader’s attention. Of course, most advertisements contain information. But this is usually contained in a text that is interesting and often funny. Humor is very important. Sometimes advertisements tell a story, or the story may be continued over a number of advertisements. However, there is a danger in this. It is possible that the reader or viewer will remember the advertisement but not the name ofthe product.

1.The purpose of advertising is ________.

A. to increase products sales

B. to make a product much better

C. to spend more money

D. to reduce the production

2.Which of the following can be used in place of the underlined phrase“ hand in hand”?

A. Here and there. B. Again and again.

C. As usual. 　　　　 D. At the same time.

3.What is meant by what managers said in the second paragraph?

A. All the money on advertising was wasted.

B. Not all the advertisements were well designed.

C. All the managers knew about advertising then.

D. Managers spent no money on advertising.

4. What does the writer think of advertising?

A. Useless　　 　 　 B. Unnecessary.

C. Important.　　 D. Wasteful.

高三英语阅读理解中等难度题查看答案及解析

Advertising is a highly developed twentieth-century industry. The development of radio, television, cinema, magazines and newspapers has gone hand in hand with the development of advertising. Why is advertising so popular? Is it a waste of money? It has been proved again and again that repeated advertising increases product sales. Since it increases production, the price can be reduced. Therefore advertising, instead of making a product more expensive, makes it cheaper.

Advertising is now a scientific business. Once managers would say jokingly, " I know that half of what I spend on advertising is wasted, but I don't know which half." Now, all parts of an advertising program are properly measured and researched.

What makes a good advertisement? There have been major changes in advertising in the past sixty years. People read advertisements partly for information and partly for pleasure. Today's advertisements often start with a question, or a puzzle, with the purpose of attracting the reader's attention. Of course, most advertisements contain information. But this is usually contained in a text that is interesting and often funny. Humor is very important. Sometimes advertisements tell a story, or the story may be continued over a number of advertisements. However, there is a danger in this. It is possible that the reader or viewer will remember the advertisement but not the name of the product.

1.The purpose of advertising is ____.

2.Which of the following can be used in place of the underlined phrase "hand in hand" ?

3. What is meant by what managers said in the second paragraph?

4.What does the writer think of advertising?

高三英语阅读理解中等难度题查看答案及解析

In many western countries heavy industry is high developed. The difference between heavy and light industry are based on the nature of the goods produced. Heavy industry produce machines while light industry uses machines produce smaller objects required for various purpose in our home and offices. The growth of industry in a country depended on the general level of economic or industrial development. In its beginning, industrialization is like to be cheap. To decrease costs, industrialists in an area usually reliable on local supplies of coal and electric power for their operations.

高三英语短文改错中等难度题查看答案及解析

Australia is a developed country and the future of its solar industry is looking bright after a record 3.5m panels (嵌板) were installed on rooftops last year, giving the equal output of a medium-sized coal-fired power station. The record 1,057 MW of capacity (生产能力) in small-scale systems installed across the country broke the previous record set in 2012, figures from the Clean Energy Regulator showed on Tuesday.

Australia's solar power prosperity could almost double capacity in a year. The data also revealed that the average system size has also doubled since then from three to six kilowatts as average prices continued to fall. A fully installed 5KW system costs an average of $5,930 in Australia, according to the energy broker Solarchoice. net. au. Its records show that the price has roughly halved in many capital cities since 2012.

The regulator's executive general manager, Mark Williamson, said there was increasing interest in renewals as a way to take control of electricity bills. But more importantly, he said it was also good news for reducing carbon emissions.

“We are seeing a wide cross-section of Australians-households, community centers, schools, and small businesses-receiving rewards under the small-scale renewable energy scheme,” Williamson said. “Our data shows consumers are embracing renewable energy to take control of their electricity bills.”

In 2017, there was a 41% increase in installing renewable energy capacity across all states and territories compared to 2016. Queensland led the way with installed capacity at 295MW, with the Australian Capital Territory taking top place for the biggest annual increase by 57%. “The data collected by the Clean Energy Regulator in 2017 reflects the industry is going from strength to strength. It looks like 2018 will be another big year for the solar industry.”

The total of installed capacity for last year is expected to rise to 1,070MW when all the data is collected. A large coal-fired power station such as Loyd Yang A in Victoria's Latrobe Valley has a capacity of 2,200MW.

1.What do we know about the Australia's solar industry from the first paragraph?

A. It's still risky.

B. It's promising.

C. It's unpredictable.

D. It's within expectation.

2.What's the reason for the Australia's solar industry's development?

A. The entire decrease of the carbon emissions.

B. The autonomous control of the electricity bills.

C. The doubt about the capacity of coal-fired power station.

D. The continuous fall of the average price of installing a solar energy system.

3.What does the underlined phrase“ from strength to strength” in Paragraph 5 suggest?

A. Australia's solar industry is being accepted.

B. Australia's solar industry is developing rapidly.

C. Australia's solar industry is more practical than before.

D. Australia's solar industry is more advanced than other countries.

4.What is the biggest feature of the renewable energy according to Mark Williams?

A. Reducing pollution.

B. Providing enough energy.

C. Lowering electricity bills.

D. Simplifying installed equipment.

高三英语阅读理解中等难度题查看答案及解析

So _____ that modern industry cannot develop without it.

高三英语单项填空简单题查看答案及解析

166. As we all know, _____ is very famous for its software industry though it is a developing country.

高三英语单项填空简单题查看答案及解析

28. It is only when agriculture is fully developed___________industry can have abundant materials and markets.

高三英语单项填空简单题查看答案及解析

The online takeaway industry is growing in China along with the rapid development of the Internet economy. But environmental activists complain that the huge volume of plastic utensils (用具), wrapping and containers presents a great challenge to the environment, and that the heavy use of throwaway wooden chopsticks is reducing natural resources.

On September 1, the Beijing No.4 Intermediate People’s Court accepted a lawsuit filed by the Chongqing Green Volunteer League, an environmental non-government organization (NGO), against the country’s three largest food delivery platforms—Baidu Waimai, Ele.me and Meituan. The NGO stated that the companies failed to provide customers with the choice to not receive throwaway plastic utensils along with their food deliveries. Meanwhile, these utensils have created large amounts of rubbish and caused serious ecological damage.

In response, both Meituan and Ele.me, which acquired Baidu Waimai in August, have promised to take measures to reduce plastic waste. Meituan announced that it would appoint a chief environmental officer to oversee environmental issues from plastic waste and upgrade its smartphone app to provide consumers with the option of ordering food without single-use chopsticks, spoons or napkins. Ele.me followed by offering a similar choice and putting forward a plan to introduce suppliers of degradable (可降解的) plastic utensils to restaurants in the long term.

Is there a possible way out? Combined efforts by delivery platforms, consumers, restaurants and government departments are required to address plastic waste pollution.

For platforms, promoting environmental protection and introducing this idea to consumers are a meaningful move. Moreover, in the future, they should also make strict rules on the use of plastic utensils. For example, no more than one plastic bag should be used to wrap soup dishes, and all plastic products should be degradable. It is a long and difficult task for them, and the recent reactions from Ele.me and Meituan are just beginnings.

Considering most takeout food packaging is thrown into garbage bins and then taken away along with other household garbage, sorting of waste also becomes more important. Government departments could play a major role in this, and by recycling some materials, waste pollution could be reduced and resources saved. Furthermore, there have been growing calls that the government should also invest more in developing degradable plastic products or environmentally friendly alternatives.

Though consumers enjoy the convenience yet also suffer exposure to the pollution, many of them have paid little attention to the plastic waste problem. Environmental groups suggest that consumers change their habits a little by using their own utensils and dishes and refusing unnecessary plastic containers.

1.The Chongqing Green Volunteer League accused the three food delivery platforms of ________.

A. causing damage to people’s health

B. violating environmental standards

C. using many wooden chopsticks

D. offering no utensil option

2.The author suggests food delivery platforms ________.

A. raise people’s awareness　　 B. research possible alternatives

C. upgrade their application design　　 D. hire a chief environmental officer

3.Who probably plays a more important role in promoting the categorization of rubbish?

A. Government departments.　　 B. Food delivery platforms.

C. Environmental groups.　　 D. Fast food restaurants.

4.The passage is mainly concerned with ________.

A. why environmental problems arise

B. who food delivery platforms affect most

C. how plastic utensil pollution can be solved

D. what efforts environmental groups have made

高三英语阅读理解中等难度题查看答案及解析

语法填空。

With the1. (develop) of industry, air pollution is getting more and more serious. In Beijing, many people suffer different kinds of illnesses because 2. air pollution.

Air pollution is caused by the following 3.: about half of the problem is caused by vehicles. There are more and more cars, buses on the roads, and they give off 4._ (poison) gases. 25% of air pollution is caused by factories. Another factor is the smokers. Smoking not only does harm to their health 5. to others. 6.these, about 10%of air pollution is caused by other reasons.

We should take some measures to fight 7. pollution. New fuel can be used to take 8.place of gas. We can plant more trees. If everybody realizes the9._ (important) of environment and does something to stop pollution, the problem will 10._ (solve).

高三英语语法填空中等难度题查看答案及解析

With the1.(develop) of industry, air pollution is getting more and more serious. In Beijing, many people suffer different kinds of illnesses because2.air pollution.

Air pollution is caused by the following3.: about half of the problem is caused by vehicles. There are more and more cars, buses on the roads, and they give off4.(poison) gases. 25% of air pollution is caused by factories. Another factor is the smokers. Smoking not only does harm to their health5.to others.6.these, about 10%of air pollution is caused by other reasons.

We should take some measures to fight7.pollution. New fuel can be used to take8.place of gas. We can plant more trees. If everybody realizes the9.(important) of environment and does something to stop pollution, the problem will10.(solve).

高三英语语法填空中等难度题查看答案及解析