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Two graduates from Cambridge University in the United Kingdom found themselves about to graduate, yet with loans to pay off. The pair decided to begin a strange, year-long project to battle their debt.
The men, Ross Harper and Edward Moyse, set up the website BuyMyFace.com last October as a way to get rid of the £50,000 they shared as student loans. The idea behind the project was to earn money by selling their faces as advertising space every day for a year. Each day, they advertise a different business by painting the brand’s name or logo onto their faces and upload the pictures to the homepage of BuyMyFace.com, adding a link to the advertiser’s website and including a short piece of text about it. After they paint their faces and publish them on the website, Harper and Moyse go out to highly populated areas such as music festivals and theme parks to maximize their faces’ exposure. They hope more people will pay attention to the advertisements on their faces.
At this time, Harper and Moyse have advertised their faces for over four months without skipping a day and they’re more than halfway to their goal. Though they first started charging a minimum of about £1.60 per company, the prices have risen as their popularity increases. For advertising space during the rest of April, they range between £250 and £750. Terri L. Rittenburg, associate professor of marketing at the University of Wyoming, said that she had heard of people tattooing (纹身) logos on themselves before, but this idea is much better. According to her, at first the idea would be new and unusual and attract attention. People are interested in this particular style of advertisement and would like to try what they advertise. But she is unsure how long it would last.
At least for now, companies that have bought Harper and Moyse’s faces have written positive comments on the pair’s website. “We had a three percent increase in website traffic on the very day and for two days more afterwards,” said one of the companies.
1.At BuyMyFace.com,you can ______.
A. enjoy a good chat with your friends B. buy everything you want to have
C. share experiences in doing business D. get information on certain goods
2.Harper and Moyse go to highly populated areas to ______.
A. offer their help B. make more friends C. show their faces D. raise more money
3.We can infer from the passage that the two young men ______.
A. get on well with their project B. work hard except on holidays
C. plan to open their own company D. may close their website in future
4.Why does the men’s idea of advertising prove to work?
A. Because an expert has highly praised them.
B. Because people find it unique and appealing.
C. Because the products they advertise are reliable.
D. Because they receive great help from businesses.
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Two graduates from Cambridge University in the United Kingdom found themselves about to graduate, yet with loans to pay off. The pair decided to begin a strange, year-long project to battle their debt.
The men, Ross Harper and Ed Moyse, set up the site BuyMyFace.co.uk. last October as a way to get rid of the $80,000 they shared as student loans. The idea behind the project was to earn money by selling their faces as advertising space every day for a year. Each day, they advertise a different business on their site by painting the brand's logo or name on their faces and including a link to the company’s site. After they paint their faces and publish them on the site, Harper and Moyse go out to highly populated areas such as music festivals and theme parks to maximize their faces’ exposure.
At this time, Harper and Moyse have advertised their faces for over four months without skipping a day and they're more than halfway to their goal. Though they first started charging a minimum of about USD $1.60 per company, the prices have risen as their popularity increased. For advertising space during the remainder of April, they range between USD $250 and $750.
Terri L. Rittenburg, associate professor of marketing at the University of Wyoming, said she had heard of people tattooing (纹身) logos on themselves before, but this idea is much better. According to her, at first the idea would be new and novel and attract attention, but she is unsure how long it would last.
At least for now, companies that have bought Harper and Moyse’s faces have written positive comments on the pair’s website. “We had a three percent increase in website traffic on the very day and for two days more afterwards,” said an alcoholic beverage company.
1.Which of the following was most possibly taken from the website BuyMyFace.co.uk.?
A. B. C. D.
2. Harper and Moyse go to highly populated areas to _____.
A. have fun B. make friends C. show their faces D. find new customers
3.We can infer from the article that the two men _____.
A. must have earned more than $40,000
B. aren’t getting on well with their project
C. may close their site next month
D. always work hard except on holidays
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According to new research from the University of Cambridge in England, sheep are able to recognize human faces from photographs.
The farm animals, who are social and have large brains, were previously known to be able to recognize one another, as well as familiar humans. However, their ability to recognize human faces from photos alone is novel.
The recent study, the results of which were published in the journal Royal Society; Open Science, show the woolly creatures could be trained to recognize still images of human faces, including those of former President Barack Obama and actress Emma Watson.
Initially, the sheep were trained to approach certain images by being given food rewards. Later, they were able to recognize the images for which they had been rewarded. The sheep could even recognize images of faces shown at an angle, though their ability to do so declined by about 15 percent—the same rate at which a human’s ability to perform the same task declines,
“Anyone who has spent time working with sheep will know that they are intelligent and individual animals who are able to recognize their handlers.” said Professor Jenny Morton, who led the Cambridge study. “We’ve shown with our study that sheep have advanced face-recognition abilities, close to those of humans and monkeys.”
Recognizing faces is one of his most important social skills for human beings, and some disorders of the brain, including Huntington’s disease, affect this ability.
“Sheep are long-lived and have brains that are similar in size and complexity to those of some monkeys. That means they can be useful models to help us understand disorders of the brain, such as Huntington’s disease that develop over a long time and affect cognitive (认识的) abilities. Our study gives us another way to monitor how these abilities change.” Morton said.
1.According to the new research, what’s unusual about sheep?
A. They have large brains.
B. They can recognize their owners.
C. They can tell animals from humans.
D. They can recognize human faces from photographs.
2.How did the researchers train the sheep?
A. By giving food rewards.
B. By showing photos of famous people.
C. By guiding them to follow their handlers.
D. By showing photos of humans and monkeys by turns.
3.What can be inferred from the passage?
A. Sheep have a higher face-recognition ability than monkeys.
B. The new discovery is of great benefit to the study of cognitive ability changes.
C. The sheep’s face-recognition ability may prevent some disorders of the brain.
D. The sheep’s face-recognition ability stays the same when shown photos at any angle.
4.What’s the best title of the passage?
A. A Wonderful Scientist
B. The Life of Sheep
C. A New Discovery about Sheep
D. How Sheep Recognize Each Other
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According to new research from the University of Cambridge in England, sheep are able to recognize human faces from photographs.
The farm animals, who are social and have large brains, were previously known to be able to recognize one another, as well as familiar humans. However, their ability to recognize human faces from photos alone is novel.
The recent study, the results of which were published in the journal Royal Society: Open Science, show the woolly creatures could be trained to recognize still images of human faces, including those of former President Barack Obama and actress Emma Watson.
Initially, the sheep were trained to approach certain images by being given food rewards. Later, they were able to recognize the images for which they had been rewarded. The sheep could even recognize images of faces shown at an angle, though their ability to do so declined by about 15 percent — the same rate at which a human’s ability to perform the same task declines.
“Anyone who has spent time working with sheep will know that they are intelligent, individual animals who are able to recognize their handlers,” said Professor Jenny Morton, who led the Cambridge study. “We’ve shown with our study that sheep have advanced face-recognition abilities, comparable with those of humans and monkeys.”
Recognizing faces is one of the most important social skills for human beings, and some disorders of the brain, including Huntington’s disease, affect this ability.
“Sheep are long-lived and have brains that are similar in size and complexity to those of some monkeys. That means they can be useful models to help us understand disorders of the brain, such as Huntington’s disease, that develop over a long time and affect cognitive abilities. Our study gives us another way to monitor how these abilities change,” Morton said.
1.According to the new research, what’s unusual about sheep?
A. They have large brains.
B. They can recognize their owners.
C. They can tell animals from humans.
D. They can recognize human faces from photographs.
2.How did the researchers train the sheep?
A. By guiding them to follow their handlers.
B. By giving food rewards.
C. By showing photos of humans and monkeys by turns.
D. By showing photos of famous people.
3.What can be inferred from the passage?
A. Sheep have a higher face-recognition ability than monkeys.
B. The sheep’s face-recognition ability stays the same when shown photos at any angle.
C. The new discovery is beneficial to the study of cognitive ability changes.
D. The sheep’s face-recognition ability may prevent some disorders of the brain.
4.What’s the best title of the passage?
A. A New discovery about Sheep. B. How Sheep Recognize Each Other.
C. A Wonderful Scientist. D. The Life of Sheep.
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In my first week as a graduate student at Cambridge University in 1964 I met with a fellow student, two years ahead of me in his studies; he was unsteady on his feet and spoke with great difficulty．This was Stephen Hawking．I learned that he had a bad disease and might not live long enough even to finish his PhD degree．
But, amazingly, he has reached the age of 73．Even mere survival would have been a medical miracle, but of course, he didn’t merely survive．He has become arguably the most famous scientist in the world for his brilliant research, for his bestselling books, and, above all, for his astonishing victory over hardship．
Stephen received his “death sentence” in 1964, when I thought it was hard for him to go on with his study．Stephen went from Albans School to Oxford University．He was said to be a “lazy” undergraduate, but his brilliance earned him a first class degree, an “entry ticket” to a research career in Cambridge and a uniquely inspiring achievement．Within a few years of the burst of his disease he was wheelchair bound, and his speech was so unclear that it could only be understood by those who knew him well．But his scientific career went from strength to strength: he quickly came up with a series of insights into the nature of black holes (then a very new idea) and how the universe began．In 1974 he was elected to the Royal Society at the exceptionally early age of 32．
The great advances in science generally involve discovering a link between phenomena that were previously conceptually unconnected — for instance, Isaac Newton realized that the force making an apple fall to earth was the same as the force that holds the moon and planets in their orbits．Stephen’s revolutionary idea about a link between gravity and quantum(量子) theory has still not been tested．However, it has been hugely influential; indeed, one of the main achievements of string theory(弦理论) has been to confirm and build on his idea．He has undoubtedly done more than anyone else since Einstein to improve our knowledge of gravity and he is one of the top ten living theoretical physicists．
1.What impressed the author most about Stephen Hawking?
A．His brilliant research．
B．His bestselling books．
C．His serious disease．
D．His defeating hardship．
2.What made Stephen Hawking start his research career at Cambridge?
A．His death sentence．
B．His “lazy” attitude．
C．His above average talent and ability．
D．His rich experience．
3.It can be inferred that Stephen Hawking was born ________．
A．in the early 1940s
B．in the late 1940s
C．in the early 1930s
D．in the late 1930s
4.What can we learn from the text?
A．Hawking’s theory was proved years ago．
B．Hawking was not as successful as Newton．
C．String theory built on Hawking’s idea．
D．Hawking’s theory has had little influence on others．
5.Which of the following is Not True according the passage?
A．He achieved one success after another in his career despite his disease．
B．He couldn’t walk when the author first met him at Cambridge．
C．He not only survived his disease but contributed greatly to science．
D．He is among the greatest scientists to improve the knowledge of gravity．
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In my first week as a graduate student at Cambridge University in 1964 I met with a fellow student, two years ahead of me in his studies; he was unsteady on his feet and spoke with great difficulty. This was Stephen Hawking. I learned that he had a bad disease and might not live long enough even to finish his PhD degree.
But, amazingly, he has reached the age of 73. Even mere survival would have been a medical miracle, but of course, he didn’t merely survive. He has become arguably the most famous scientist in the world for his brilliant research, for his bestselling books, and, above all, for his astonishing victory over hardship.
Stephen received his “death sentence” in 1964, when I thought it was hard for him to go on with his study. Stephen went from Albans School to Oxford University. He was said to be a “lazy” undergraduate, but his brilliance earned him a first-class degree, an “entry ticket” to a research career in Cambridge and a uniquely inspiring achievement. Within a few years of the burst of his disease he was wheelchair-bound, and his speech was so unclear that it could only be understood by those who knew him well. But his scientific career went from strength to strength: he quickly came up with a series of insights into the nature of black holes (then a very new idea) and how the universe began. In 1974 he was elected to the Royal Society at the exceptionally early age of 32.
The great advances in science generally involve discovering a link between phenomena that were previously conceptually unconnected — for instance, Isaac Newton realized that the force making an apple fall to earth was the same as the force that holds the moon and planets in their orbits. Stephen’s revolutionary idea about a link between gravity and quantum(量子) theory has still not been tested. However, it has been hugely influential; indeed, one of the main achievements of string theory(弦理论) has been to confirm and build on his idea. He has undoubtedly done more than anyone else since Einstein to improve our knowledge of gravity and he is one of the top-ten living theoretical physicists.
1.What impressed the author most about Stephen Hawking?
A. His brilliant research.
B. His bestselling books.
C. His serious disease.
D. His defeating hardship.
2.What made Stephen Hawking start his research career at Cambridge?
A. His death sentence.
B. His “lazy” attitude.
C. His above-average talent and ability.
D. His rich experience.
3.It can be inferred that Stephen Hawking was born ________.
A. in the early 1940s
B. in the late 1940s
C. in the early 1930s
D. in the late 1930s
4.What can we learn from the text?
A. Hawking’s theory was proved years ago.
B. Hawking was not as successful as Newton.
C. String theory built on Hawking’s idea.
D. Hawking’s theory has had little influence on others.
5.Which of the following is Not True according the passage?
A. He achieved one success after another in his career despite his disease.
B. He couldn’t walk when the author first met him at Cambridge.
C. He not only survived his disease but contributed greatly to science.
D. He is among the greatest scientists to improve the knowledge of gravity.
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In my first week as a graduate student at Cambridge University in 1964 I met with a fellow student, two years ahead of me in his studies; he was unsteady on his feet and spoke with great difficulty. This was Stephen Hawking. I learned that he had a bad disease and might not live long enough even to finish his PhD degree.
But, amazingly, he has reached the age of 73. Even mere survival would have been a medical miracle, but of course, he didn’t merely survive. He has become arguably the most famous scientist in the world for his brilliant research, for his bestselling books, and, above all, for his astonishing victory over hardship.
Stephen received his “death sentence” in 1964, when I thought it was hard for him to go on with his study. Stephen went from Albans School to Oxford University. He was said to be a “lazy” undergraduate, but his brilliance earned him a first-class degree, an “entry ticket” to a research career in Cambridge and a uniquely inspiring achievement.
Within a few years of the burst of his disease he was wheelchair-bound, and his speech was so unclear that it could only be understood by those who knew him well. But his scientific career went from strength to strength: he quickly came up with a series of insights into the nature of black holes (then a very new idea) and how the universe began. In 1974 he was elected to the Royal Society at the exceptionally early age of 32.
The great advances in science generally involve discovering a link between phenomena that were previously conceptually unconnected — for instance, Isaac Newton realized that the force making an apple fall to earth was the same as the force that holds the moon and planets in their orbits. Stephen’s revolutionary idea about a link between gravity and quantum(量子) theory has still not been tested. However, it has been hugely influential; indeed, one of the main achievements of string theory(弦理论)has been to confirm and build on his idea. He has undoubtedly done more than anyone else since Einstein to improve our knowledge of gravity and he is one of the top-ten living theoretical physicists.
1. What impressed the author most about Stephen Hawking?
A. His brilliant research.
B. His defeating hardship.
C. His serious disease.
D. His bestselling books.
2.What made Stephen Hawking start his research career at Cambridge?
A. His death sentence.
B. His “lazy” attitude.
C. His above-average talent and ability.
D. His rich experience.
3.It can be inferred that Stephen Hawking was born .
A. in the early 1940s B. in the late 1940s
C. in the early 1930s D. in the late 1930s
4. What can we learn from the text?
A. Hawking’s theory was proved years ago.
B. Hawking was not as successful as Newton.
C. Hawking’s theory has had little influence on others.
D. String theory built on Hawking’s idea.
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阅读下列短文，从每题所给的A、B、C、D四个选项中，选出最佳选项。
In my first week as a graduate student at Cambridge University in 1964 I met with a fellow student, two years ahead of me in his studies; he was unsteady on his feet and spoke with great difficulty．This was Stephen Hawking．I learned that he had a bad disease and might not live long enough even to finish his PhD degree．
But, amazingly, he has reached the age of 73．Even mere survival would have been a medical miracle, but of course, he didn’t merely survive．He has become arguably the most famous scientist in the world for his brilliant research, for his bestselling books, and, above all, for his astonishing victory over hardship．
Stephen received his “death sentence” in 1964, when I thought it was hard for him to go on with his study．Stephen went from Albans School to Oxford University．He was said to be a “lazy” undergraduate, but his brilliance earned him a first class degree, an “entry ticket” to a research career in Cambridge and a uniquely inspiring achievement．Within a few years of the burst of his disease he was wheelchair bound, and his speech was so unclear that it could only be understood by those who knew him well．But his scientific career went from strength to strength: he quickly came up with a series of insights into the nature of black holes (then a very new idea) and how the universe began．In 1974 he was elected to the Royal Society at the exceptionally early age of 32．
The great advances in science generally involve discovering a link between phenomena that were previously conceptually unconnected — for instance, Isaac Newton realized that the force making an apple fall to earth was the same as the force that holds the moon and planets in their orbits．Stephen’s revolutionary idea about a link between gravity and quantum(量子) theory has still not been tested． However, it has been hugely influential; indeed, one of the main achievements of string theory(弦理论) has been to confirm and build on his idea． He has undoubtedly done more than anyone else since Einstein to improve our knowledge of gravity and he is one of the top ten living theoretical physicists．
1.What impressed the author most about Stephen Hawking?
A． His brilliant research．
B． His bestselling books．
C． His serious disease．
D． His defeating hardship．
2.What made Stephen Hawking start his research career at Cambridge?
A． His death sentence．
B． His “lazy” attitude．
C． His above average talent and ability．
D． His rich experience．
3.It can be inferred that Stephen Hawking was born ________．
A． in the early 1940s
B． in the late 1940s
C． in the early 1930s
D． in the late 1930s
4.What can we learn from the text?
A． Hawking’s theory was proved years ago．
B． Hawking was not as successful as Newton．
C． String theory built on Hawking’s ideA．
D． Hawking’s theory has had little influence on others．
5.Which of the following is Not True according the passage?
A． He achieved one success after another in his career despite his disease．
B． He couldn’t walk when the author first met him at Cambridge．
C． He not only survived his disease but contributed greatly to science．
D． He is among the greatest scientists to improve the knowledge of gravity．
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阅读下列短文，从每题所给的A、B、C、D四个选项中，选出最佳选项。
In my first week as a graduate student at Cambridge University in 1964 I met with a fellow student, two years ahead of me in his studies; he was unsteady on his feet and spoke with great difficulty．This was Stephen Hawking．I learned that he had a bad disease and might not live long enough even to finish his Phd degree．
But, amazingly, he has reached the age of 73．Even mere survival would have been a medical miracle, but of course, he didn’t merely survive．He has become arguably the most famous scientist in the world for his brilliant research, for his bestselling books, and, above all, for his astonishing victory over hardship．
Stephen received his “death sentence” in 1964, when I thought it was hard for him to go on with his study．Stephen went from Albans School to Oxford University．He was said to be a “lazy” undergraduate, but his brilliance earned him a first-class degree, an “entry ticket” to a research career in Cambridge and a uniquely inspiring achievement．Within a few years of the burst of his disease he was wheelchair-bound, and his speech was so unclear that it could only be understood by those who knew him well．But his scientific career went from strength to strength: he quickly came up with a series of insights into the nature of black holes (then a very new idea) and how the universe began．In 1974 he was elected to the Royal Society at the exceptionally early age of 32．
The great advances in science generally involve discovering a link between phenomena that were previously conceptually unconnected — for instance, Isaac Newton realized that the force making an apple fall to earth was the same as the force that holds the moon and planets in their orbits．Stephen’s revolutionary idea about a link between gravity and quantum(量子) theory has still not been tested． However, it has been hugely influential; indeed, one of the main achievements of string theory(弦理论) has been to confirm and build on his idea． He has undoubtedly done more than anyone else since Einstein to improve our knowledge of gravity and he is one of the top-ten living theoretical physicists．
1.What impressed the author most about Stephen Hawking?
A． His brilliant research．
B． His bestselling books．
C． His serious disease．
D． His defeating hardship．
2.What made Stephen Hawking start his research career at Cambridge?
A． His death sentence．
B． His “lazy” attitude．
C． His above-average talent and ability．
D． His rich experience．
3.It can be inferred that Stephen Hawking was born ________．
A． in the early 1940s
B． in the late 1940s
C． in the early 1930s
D． in the late 1930s
4.What can we learn from the text?
A． Hawking’s theory was proved years ago．
B． Hawking was not as successful as Newton．
C． String theory built on Hawking’s idea．
D． Hawking’s theory has had little influence on others．
5.Which of the following is Not True according the passage?
A． He achieved one success after another in his career despite his disease．
B． He couldn’t walk when the author first met him at Cambridge．
C． He not only survived his disease but contributed greatly to science．
D． He is among the greatest scientists to improve the knowledge of gravity．
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—Is the doctor your son？Has he graduated from university?
—Yes，he in Nanjing Medical University for 5 years.
A. has been studying B. studies
C. had studied D. studied