-
Monday — 9:00 p.m.
I love to answer questions about children’s health. Some questions and their answers become articles, FAQ’s, Updates, Fast Facts, Top Tips, or Guidelines here on the site. I answer others in real time during chat. Either way, here is how to submit a question.
I am available live, for one hour, every weekday. No appointments are necessary! All you have to do is log on to chat and ask your question. In most cases, you’ll get your answer right there! Some of the questions from chat are selected for me to write about in greater depth. Even if you don’t have time to stay at chat, send your question to the chat host to be considered for a future article.
Please join me in chat, Monday — November 22, 2009 at 9:00 p.m.
I will urnbe in the chat room for one hour to answer your children’s health questions. To ask your question, please type a “?” mark on the screen. A host will call upon you when it is your t to ask a question.
Click here to chat.
Click here to learn more about chat.
Click here for a complete chat schedule.
1.The writer is probably ________.
A. an advertiser B. a lawyer 
a teacher D. an adviser
2.If you want to have a talk, you have to _______.
A. wait patiently B. write to the author in advance
be on the line D. make an appointment
3.Which is NOT true according to the passage?
A. The writer sometimes writes questions into an article.
B. The writer can be visited on Monday — November 22.
The talker has to type a “?” mark on the screen.
D. Anyone who asks questions must come to the chat room.
4.The chat with the writer on the screen _______.
A. lasts a long time B. must be about children’s health questions
has to be called on Monday D. will become articles to be published
-
Kids love to go online. There is so much to explore and learn. 1. The answer to the question is as difficult as determining at what age a child can be left at home by themselves, since all children are different. Here are some questions to ask yourself to determine what is right for your child.
2.
Of course when you are trying to determine if you can let him or her go online, your child has probably already said, “I’m ready; I can handle it.” But are they? 3. How would they handle the material if they ran across it by accident?
4.
Does your child question other people’s actions? Do they easily believe anything that is presented to them? It is an important question to ask to determine if your child is ready to go online alone.
Have you taught them what the dangers are?
5.. Have you explained to them that there are people out there that might want to do them harm? It is a dangerous world out there. If you are going to let them wander around in the online world, they need to be prepared for what they might see or run into.
A. You may be thinking this is a strange question to ask yourself.
B. Is your child easy to cheat?
C. There are a lot of dangers online.
D. Are they ready to go online by themselves?
E. Is your child skilled in using a computer?
F. Unfortunately there is a lot of unpleasant material online.
G. At what age should you allow your child to go online alone?
-
What do consumers really want? That’s a question market researchers would love to answer. But since people don’t always say what they think, marketers would need direct access to consumers’ thoughts to get the truth.
And now, in a way, that is possible．At the “Mind of the Market” laboratory at Harvard Business School, researchers are looking inside shoppers’ skulls to develop more effective advertisements and marketing styles．Using imaging techniques that measure blood flow to various parts of the brain, the Harvard team hopes to predict how consumers will react to particular products and to discover the most effective ways to present information．Stephen Kosslyn, a professor of psychology at Harvard, and business school professor Gerald Zaltman, oversee the lab．“The goal is not to influence people’s preferences,” says Kosslyn, “just to speak to their actual desires."
The group’s findings, though still preliminary (初步的), could change how firms develop and market new products．The Harvard group use position emission tomography (PET) scans to monitor the brain activity．These PET scans, along with other imaging techniques, enable researchers to see which parts of the brain are active during specific tasks(such as remembering a word).Correlations (相互关系) have been found between blood flow to specific areas and future behavior．Because of this, Harvard researchers believe the scans can also predict future purchasing patterns．According to an unpublished paper the group produced, “It is possible to use these techniques to predict not only whether people will remember and have specific emotional reactions to certain materials, but also whether they tend to want those materials months later.”
The Harvard group is now moving into the next stage of experiments．They will explore how people remember advertisements as part of an effort to predict how they will react to a product after having seen an ad．The researchers believe that once key areas of the brain are identified, scans on about two dozen volunteers will be enough to draw conclusions about the reactions of specific sections of the population．Large corporations-including Coca Cola, Eastman Kodak, General Motors, and Hallmark-have already signed up to fund further investigations.
For their financial support, these firms gain access to the experiments but cannot control them．If Kosslyn and Zahman and their team really can read the mind of the market, then consumers may find it even harder to get those advertising jingles-out of their heads.
1.Which of the following statements can be the best title for this passage?
A．Reading the Mind of the Market.
B．Influencing the Customers’ Choice.
C．Influencing the Style of Advertising．
D．Experimenting with the Way to Foretell
2.Why do the Harvard researchers use scientific technology in the experiments?
A．Because they want to find a better way to persuade people into purchasing patterns in the future in the different market.
B．Because they don’t trust the findings already done by other researchers.
C．Because they want to see how particular products can influence consumers and find out the most effective ways to advertise.
D．Because they think the marketing strategies can actually be changed after the experiments.
3.The following statements are true except that________
A．People sometimes hide their true feelings when questioned by the marketing surveyors.
B．Stephen Kosslyn and Gerald Zaltman are in charge of the experiment and think ill of the study.
C．Harvard researchers have found some relation between people’s brain and future behavior.
D．Many large companies finance the Harvard group’s further investigations.
4.What does “to speak to” in the 2nd paragraph mean?
A．To communicate with. B．To say to.
C．To talk to. D．To respond to.
5.The last sentence of the passage implies that ___________.
A．it is very likely that customers will buy unnecessary things just depending on the ads in the future.
B．in fact, the real purpose of Harvard group’s research is to attract more consumers into the market.
C．Coca Cola or the General Motors can exploit the findings of the experiments in their own marketing.
D．consumers may find it more difficult to get out of the advertising jungle and it may cause them headaches.
-
Clive Palmer，the designer of Titanic II，________to answer questions about the project's cost.
A．abandoned B．declined
C．decreased D．regretted
-
Kids love animals, so children’s magazines about wildlife are a great way to plant a love of reading in young kids. If your kids love animals, check out these magazines.
National Geographic Kids
National Geographic Kids brings animals, nature, science, and fun to the little learners. Its animal stories develop pre-reading and reading skills. They also answer questions about kids’ favorite creatures. Features about different cultures bring the world to your child and inspire a sense of understanding. Interactive experiments introduce simple science, and fun puzzles and games teach logic, counting, and so much more! It is for children aged from 6 to 14.
Click
Click opens up a universe of wonder by introducing kids aged 3-7 to the world around them. Click is about science, nature, and the environment. From the publishers of Ladybug, Click is written so that children will love the challenge of new learning.
Wild Animal Baby
It helps a child develop a lifelong love of reading and learning. This sturdy (结实的), board format magazine is designed especially for babies and toddlers between the ages of 12 months and 3 years. Each issue (期) is filled with rhymes, stories and lovable baby animals. Wild Animal Baby is a fun, interactive reading experience for children and parents alike.
Zootles
It was created for children aged 2 to 6 years old. Each issue includes a featured animal, numbers, and phoneme (音素) sounds. Counting and sound recognition games are built into the content, along with read-aloud stories, poems and more! This magazine is so much fun that little kids won’t realize how much they are learning.
1.What do we know about National Geographic Kids?
a. It is mainly aimed at adults.
b. Its paper is heavier and of good quality.
c. It tells children about different cultures in the world.
d. It helps improve children’s pre-reading and reading skills.
A. ac B. bd C. cd D. ad
2.A mother would most probably choose _____ for her one-year-old baby.
A. Zootles B. Wild Animal Baby
C.National Geographic Kids D. Click
3.We know that the magazine Zootles _______.
A. tells about science, nature and the environment
B. involves many adventurous stories
C. mainly tells kids how to pronounce words
D. tells about a featured animal in each issue
4.What’s the author’s purpose in writing the text?
A. To encourage kids to read more books.
B. To introduce his / her favorite books to readers.
C. To recommend several children’s magazines about animals.
D. To tell parents several ways of entertaining and educating kids.
-
Children have a natural _________about the world around them and they tend to keep asking questions about it.
A.phenomenon B.atmosphere C.appreciation D.curiosity
-
| Ask Dr ? Jeffers | This month Dr. Jeffers is answering questions about the human brain and how it works. |
| Dear Dr. Jeffers, One of my colleagues, Felix Moeller, told me that scientists are learning to use computer to ‘read minds’. Is there any truth to this story/ —Jane Leon, New York, USA Dear Ms. Leon, Well, a lot of research is being conducted in this area, but so far, the brain scanning equipment and corresponding computer programs haven’t been able to actually read thoughts. In one experiment, test subjects（受试者）were connected to scanning equipment and shown two numbers on a screen. They were then asked to choose between adding or subtracting（减）the two numbers. Using this method, researchers were able to follow brain processes and make the correct assumptions（假设）70 percent of the time. It’s not quite mind reading, but it’s certainly a first step. —Dr. J. |
| Dear Dr. Jeffers, My three-year-old son loves it when I dig my fingers into his sides and tickle （胳肢）him until he laughs uncontrollably. The other day I noticed him trying to tickle himself but he couldn’t do it. Why not? —Glenn Lewis, Vancouver, Canada Dear Mr. Lewis, It’s because of how the brain works. The brain is trained to know what to pay attention to and what to ignore. It causes us to ignore physical feelings we expect to happen, but it causes a mild panic reaction when there is an unexpected feeling. For example, you don’t notice how your shoulder feels while you’re walking down the street. But if someone comes up behind you and touches you lightly on the shoulder, you may jump in fear. It’s that unexpected part that causes the tickle reaction. —Dr. J. |
1.What can we learn from the answer to the first question?
A. Some equipment is able to read human minds.
B. Some progress has been made in mind reading.
C. Test subjects have been used to make decisions.
D. Computer programs can copy brain processes.
2.People laugh when tickled by others because the feeling is _______.
A. unexpected B. expected C. comfortable D. uncomfortable
3.Who has got a little child according to the text?
A. Ms. Leon B. Mr. Lewis C. Mr. Moeller D. Dr. Jeffers
4.According to the text, Jeffers is probably _______.
A. a computer programmer B. a test subject
C. a human brain expert D. a medical doctor
-
The professor can answer almost any question __________we have about any history topic.
A. as B. that C. why D. where
-
—What about your TEFL test?
—I have answered all the questions, but I’m not sure _____ I could get a high enough score.
A. what B. if C. when D. why
-
Little children ask endless questions because they are ______ about everything.
A. skeptical B. aware
C. capable D. curious
a teacher D. an adviser