In the West, advertisements are the fuel that makes mass media (大众传媒) work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.
Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of “keeping your name before the public”. And some people thought that advertising was “truth well told”. Now more and more people consider it in this way: Advertising is the paid, non-personal, and usually persuasive presentation of goods, services and ideas by some certain sponsors (赞助商) through various media.
First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is non-personal. It is not face-to-face communication. Although you may feel that a message in a certain advertisement is aimed directly at you, in fact, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it asks people to do something. All advertisements try to make people believe that the product, idea, or service advertised can benefit them. Fourth, the sponsors of the advertisement must show their names. From the advertisement, we can see if the sponsor is a company, or a single person. Fifth, advertising reaches us through old and modern mass media. Included in the old media are newspapers, magazines, radio, television, and films. Modern media include emails, matchbox covers, and boards on top of buildings.
1.The existence of the privately owned mass media depends on the support of ________.
A. the government B. their owners families
C. advertisements D. the TV stations
2.The passage seems to say that different ideas about what advertising is are given due to ________.
A. the change of time B. the subject of the advertisements
C. people’s age difference D. people’s different opinions
3.Which of the following is considered modern mass media? ________.
A. Newspapers B. Emails C. Magazines D. Films
4.According to the passage, which of the following statements about advertisements is NOT true?
A. The sponsors are always mentioned.
B. Advertising must be honest and humorous.
C. There is the description of things advertised.
D. Advertising is directed at large groups of people.
高三英语阅读理解中等难度题
In the West, advertisements are the fuel that makes mass media (大众传媒) work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.
Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of “keeping your name before the public”. And some people thought that advertising was “truth well told”. Now more and more people consider it in this way: Advertising is the paid, non-personal, and usually persuasive presentation of goods, services and ideas by some certain sponsors (赞助商) through various media.
First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is non-personal. It is not face-to-face communication. Although you may feel that a message in a certain advertisement is aimed directly at you, in fact, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it asks people to do something. All advertisements try to make people believe that the product, idea, or service advertised can benefit them. Fourth, the sponsors of the advertisement must show their names. From the advertisement, we can see if the sponsor is a company, or a single person. Fifth, advertising reaches us through old and modern mass media. Included in the old media are newspapers, magazines, radio, television, and films. Modern media include emails, matchbox covers, and boards on top of buildings.
1.The existence of the privately owned mass media depends on the support of ________.
A. the government B. their owners families
C. advertisements D. the TV stations
2.The passage seems to say that different ideas about what advertising is are given due to ________.
A. the change of time B. the subject of the advertisements
C. people’s age difference D. people’s different opinions
3.Which of the following is considered modern mass media? ________.
A. Newspapers B. Emails C. Magazines D. Films
4.According to the passage, which of the following statements about advertisements is NOT true?
A. The sponsors are always mentioned.
B. Advertising must be honest and humorous.
C. There is the description of things advertised.
D. Advertising is directed at large groups of people.
高三英语阅读理解中等难度题查看答案及解析
We humans are sweet on sugar. That makes sense. All animals need sugar to live. It ' s the fuel that powers our cells. So it' s not surprising that we ' re born to want the sweet stuff.
Sugar stores the sun' s energy like a battery. After a meal,your body breaks down foods into their building blocks. It uses some sugars for energy right away. The rest get stored for the body to break down later. It ' s a myth that sugar makes you extremely excited, but having a sugary snack can give you a quick burst of energy. That ' s because the sugars in sweet foods are easy for your body to turn into fuel. When you eat other kinds of foods,like vegetables, it takes longer for your body to break the sugars down.
These days it' s easy to find sweet snacks. Sodas, candy, cakes and even foods that seem healthy , such as yogurt,can be packed with sugar. Food makers add sugar,because they know that to humans, sweet makes everything taste better. Americans eat about 20 teaspoons of extra sugar everyday. That' s way more than what is good for us.
Eating too much sugar can cause more than a stomach-ache. It can make people overweight, decay the teeth and even cause diabetes. However, experts aren ' t worried about naturally sweet foods- the problem is added sugar. So go ahead and enjoy a sweet apple or even a sugar-rich carrot that are also full of vitamins and other good stuff.
Even cake is great once in a while , as long as you don ' t overdo it. After all, no one wants life to be dull. And your body needs its fuel!
1.The first two paragraphs are mainly developed by _'
A. cause and effect. B. problem and solution.
C. giving examples . D. making comparisons.
2.People may be tncked into eating too much sugar because .
A. no one wants life to be boring.
B. we ' re born to want the sweet stuff.
C. so-called healthy food can be packed with sugar.
D. sugar is the fuel for the plants and animals on the Earth.
3.What does the author want to stress in Para. 4?
A. We' d better say no to sweet foods.
B. Experts are worried about added sugar.
C. Eating too much sugar is bad for our health.
D. We ' d better consume sugar from natural sources.
4.What can be a suitable title for the text?
A. Sugar Is Everywhere. B. Sugar Brings Happiness.
C. Why Does Sugar Taste So good? D. Why Does Sugar Make Us Fat?
高三英语阅读理解中等难度题查看答案及解析
214. The mass of people in that country _________not Buddhists (佛教徒) but Christians.
A.is | B.are | C.was | D.Am |
高三英语单项填空简单题查看答案及解析
①One by one, prejudices are disappearing in the West. People may harbour private suspicions that other people’s race or sex makes them inferior—but to say so openly is totally taboo. One old prejudice remains respectable, though. Just ask a childless person.
②They are not charged to special taxes, as they were in Soviet Russia; nor are they driven from their
homes, as they still are in some poor countries. The childless nonetheless come in for a lot of criticism. Some point out that non-parents are failing to produce the future workers who will pay for their pensions. Childless politicians are charged with not having a proper stake(利害关系)in society. “He talks to us about
the future, but he doesn’t have children!” complained Jean-Marie Le Pen, co-founder of the National Front party, of Emmanuel Macron, who went on to win the French presidency. Similar attacks on Theresa May and Angela Merkel also failed—but researchers find that many voters quietly agree.
③The charges against the childless should be thrown out, along with other social prejudice. In many
rich countries, between 15% and 20% of women, and a slightly higher proportion of men, will not have children. The share is rising. Some have medical problems; others do not meet the right person in time; still others decide they do not want them. Whatever the cause, the attacks on the childless are baseless.
④If non-breeders are selfish, they have a strange way of showing it. They are more likely to set up
charitable foundations than people with children, and much more likely to donate money to good causes. According to one American estimate, the mere fact of not having children raises the amount a person leaves to charity by a little over $10,000. The childless are thus a small but useful counterweight to the world’s parents, who stop social immobility by passing on their social and economic advantages to their children.
⑤The fact that so many senior politicians lack offspring(子孙)ought to put to rest the idea that they
do not care for society. Five of the G7 countries are led by childless men and women. Mr Macron, Mrs May, Mrs Merkel, Shinzo Abe and Paolo Gentiloni have their faults, but they are not notably less able than Justin Trudeau (who has three children) let alone Donald Trump (who has five). Their opportunities for nepotism
(裙带关系)are limited. And they spare their countries dynastic politics.
⑥The charge that childless people fail to pull their weight in population is correct, but is less serious than it appears. Those who do not have children do put pressure on public pension systems. Governments
have to do unpopular things like making pensions less generous, as Japan has done, or accepting more immigrants, as some Western countries have done. But to sustain ( 维 持 ) public pensions in the long
term, countries do not actually need more parents. What they need instead is more babies. It is possible to combine a high rate of childlessness with a high birth rate, provided people who become parents have more than one or two children. That was the pattern in many Western countries a century ago. Ireland, yet another country with a childless leader, still manages it today.
⑦The childless also do everyone else a favour by creating wonderful works of art. British novelists
have been especially likely to have no offspring: think of Hilary Mantel, P.G. Wodehouse and the Brontë sisters. In September last year Britain put Jane Austen on its ten-pound note. That decision has was controversial, though it was hard to see why. Few people have written as shrewdly(出神入化)about money
or about families—even though Austen did not marry, and had no children.
1.What is the main idea of Paragraph 2?
A. The childless often get punished in society.
B. The childless often come under sharp criticism.
C. Most successful politicians have no children
D. Childlessness affects the result of an election.
2.The childless are prejudiced because people think the childless .
A. have a strange way to show selfishness
B. set a bad example for young people
C. are not as able as those with children
D. are the government’s financial burden
3.What does the underlined word “it” in Paragraph 6 refer to?
A. Accepting more immigrants.
B. Reducing the pensions for the aged.
C. Encouraging parents to have more children.
D. Supporting the political leaders with no children.
4.What is the author’s attitude towards the childless?
A. Understanding B. Skeptical
C. Disappointed D. Reserved
5.Which of the following shows the structure of the passage?(①to⑦ represent Paragraphs 1 to 7)
A. B.
C. D.
6.What is the best title for the passage?
A. In defence of the childless
B. In hope of having a child or not
C. Reasons for not having children
D. Measures to address aging problems
高三英语阅读理解中等难度题查看答案及解析
In the past few months, the country _____ a further tightening of supply restrictions, making fuel and food supplies more difficult to obtain.
A. would witness B. witnesses C. has witnessed D. had witnessed
高三英语单项填空中等难度题查看答案及解析
Questions are based on the following passage.
1.
A. They use types of fuel that are not allowed on land.
B. It takes more energy to move through water than over land.
C. Their engines are not as powerful as those of other vehicles.
D. They carry large numbers of passengers and vehicles as well.
2.
A. They are sometimes rude to other tourists.
B. They don’t have meals in local restaurants.
C. They fill up the restaurants and make noise.
D. They complain when the city is too crowded.
3.
A. A new way of travelling. B. Reasons to ban cruise ships.
C. Measures against pollution. D. Problems caused by cruise ships.
高三英语短文困难题查看答案及解析
E
Imagine a house that keeps itself warm in the wintertime. Think of the savings in terms of fuel bills and unfriendly emissions. Such houses in fact exist, called “passive houses”. The concept of these highly energy-efficient buildings took root in the 1990s, before slowly consolidating as a niche construction (生态位构建) concept in the 2000s. Are passive houses now actively moving into the mainstream as sustainable buildings?
For Brian McGarry, an economics lecturer who built a family house based on passive housing criteria in the Pyrenees this year, the arguments look convincing. As his first full winter in the low energy house draws in, we asked him to keep us informed. Do passive houses work?
I had never heard of a passive house in February 2012, when I purchased a plot of land. Nor did I expect that I would be persuaded to build a pre-constructed, custom-designed house based on energy-efficient passive house criteria. It promised to be easier and quicker to build, cheaper to run, and more comfortable to live in. The objective was to incorporate the fundamental concepts of passive energy management into my project: an airtight and highly insulated building envelope; large southfacing double or triple-glazed windows (if possible, filled with argon gas) that passively capture the energy of the sun; a heat recovery ventilation system to provide fresh air; and a simple, low-cost heating system consisting of a modern wood-burning stove, a bathroom heater and a portable radiator backup for when the sun doesn’t shine and temperatures decline. No significant
limitations were placed on the design, and it had excellent environmental credentials. Moreover, the cost was no more than a conventional build.
After six months in use, the house is proving to be both cheap to run and remarkably comfortable–staying cool in the hot summer was effortless, as long as the windows were shuttered or shaded from the sun. Nowstaying warm in the cold, high-altitude December climate also seems easy, so far.
Winter arrived in force in the Pyrenees in November, with abundant snowfalls and temperatures as low as minus 8° Celsius. Though early days, the house has responded well: the stove is lit during cold evenings but the portable radiator has not yet been needed. This type of construction seems not only to make economic andenvironmental sense, but to enhance our quality of life, too.
1.We can learn from Paragraph one that passive houses __________.
A. consume extra energy to keep warm in winter and cool in summer
B. had been introduced for a decade before the birth of the theory
C. appeal to both the self-builders and those constructors
D. refer to a certain house comfortable, costly and also pleasing
2.Regarding the passive energy management, the houses have characteristics EXCEPT _______
A. using south-facing windows to take in solar energy
B. Providing energy for taking a shower when it’s rainy
C. supplying fresh air with a special heat recovery system
D. placing more demands and restrictions on the design
3.How did Brian McGarry find his self-built passive house?
A. very unaffordable
B. Energy-consuming
C. comfortable to live in
D. Awkward to use
4.What is the writer’s attitude towards the passive housing?
A. supportive B. critical
C. oppositive D. doubtful
高三英语阅读理解中等难度题查看答案及解析
Imagine a house that keeps itself warm in the wintertime. Think of the savings in terms of fuel bills and unfriendly emissions. Such houses in fact exist, called “passive houses”. The concept of these highly energy-efficient buildings took root in the 1990s, before slowly consolidating as a niche construction (生态位构建) concept in the 2000s. Are passive houses now actively moving into the mainstream as sustainable buildings?
For Brian Mc Garry, an economics lecturer who built a family house based on passive housing criteria in the Pyrenees this year, the arguments look convincing. As his first full winter in the low energy house draws in, we asked him to keep us informed. Do passive houses work?
I had never heard of a passive house in February 2012, when I purchased a plot of land. Nor did I expect that I would be persuaded to build a pre-constructed, custom-designed house based on energy-efficient passive house criteria. It promised to be easier and quicker to build, cheaper to run, and more comfortable to live in. The objective was to incorporate the fundamental concepts of passive energy management into my project: an airtight and highly insulated building envelope; large south facing double or triple-glazed windows (if possible, filled with argon gas) that passively capture the energy of the sun; a heat recovery ventilation system to provide fresh air; and a simple, low-cost heating system consisting of a modern wood-burning stove, a bathroom heater and a portable radiator backup for when the sun doesn’t shine and temperatures decline. No significant limitations were placed on the design, and it had excellent environmental credentials. Moreover, the cost was no more than a conventional build.
After six months in use, the house is proving to be both cheap to run and remarkably comfortable–staying cool in the hot summer was effortless, as long as the windows were shuttered or shaded from the sun. Nowstaying warm in the cold, high-altitude December climate also seems easy, so far.
Winter arrived in force in the Pyrenees in November, with abundant snowfalls and temperatures as low as minus 8° Celsius. Though early days, the house has responded well: the stove is lit during cold evenings but the portable radiator has not yet been needed. This type of construction seems not only to make economic and environmental sense, but to enhance our quality of life, too.
1.We can learn from Paragraph one that passive houses __________.
A. consume extra energy to keep warm in winter and cool in summer
B. had been introduced for a decade before the birth of the theory
C. appeal to both the self-builders and those constructors
D. refer to a certain house comfortable, costly and also pleasing
2.Regarding the passive energy management, the houses have characteristics EXCEPT _______
A. using south-facing windows to take in solar energy
B. Providing energy for taking a shower when it’s rainy
C. supplying fresh air with a special heat recovery system
D. placing more demands and restrictions on the design
3.How did Brian McGarry find his self-built passive house?
A. very unaffordable
B. Energy-consuming
C. comfortable to live in
D. Awkward to use
4.What is the writer’s attitude towards the passive housing?
A. supportive B. critical
C. oppositive D. doubtful
高三英语阅读理解中等难度题查看答案及解析
Imagine a house that keeps itself warm in the wintertime. Think of the savings in terms of fuel bills and unfriendly emissions. Such houses in fact exist, called “passive houses”. The concept of these highly energy-efficient buildings took root in the 1990s, before slowly consolidating as a niche construction (生态位构建) concept in the 2000s. Are passive houses now actively moving into the mainstream as sustainable buildings?
For Brian McGarry, an economics lecturer who built a family house based on passive housing criteria in the Pyrenees this year, the arguments look convincing. As his first full winter in the low energy house draws in, we asked him to keep us informed. Do passive houses work?
I had never heard of a passive house in February 2012, when I purchased a plot of land. Nor did I expect that I would be persuaded to build a pre-constructed, custom-designed house based on energy-efficient passive house criteria. It promised to be easier and quicker to build, cheaper to run, and more comfortable to live in. The objective was to incorporate the fundamental concepts of passive energy management into my project: an airtight and highly insulated building envelope; large southfacing double or triple-glazed windows (if possible, filled with argon gas) that passively capture the energy of the sun; a heat recovery ventilation system to provide fresh air; and a simple, low-cost heating system consisting of a modern wood-burning stove, a bathroom heater and a portable radiator backup for when the sun doesn’t shine and temperatures decline. No significant limitations were placed on the design, and it had excellent environmental credentials. Moreover, the cost was no more than a conventional build.
After six months in use, the house is proving to be both cheap to run and remarkably comfortable–staying cool in the hot summer was effortless, as long as the windows were shuttered or shaded from the sun. Nowstaying warm in the cold, high-altitude December climate also seems easy, so far.
Winter arrived in force in the Pyrenees in November, with abundant snowfalls and temperatures as low as minus 8° Celsius. Though early days, the house has responded well: the stove is lit during cold evenings but the portable radiator has not yet been needed. This type of construction seems not only to make economic and environmental sense, but to enhance our quality of life, too.
1.We can learn from Paragraph one that passive houses __________.
A. consume extra energy to keep warm in winter and cool in summer
B. had been introduced for a decade before the birth of the theory
C. appeal to both the self-builders and those constructors
D. refer to a certain house comfortable, costly and also pleasing
2. Regarding the passive energy management, the houses have characteristics EXCEPT _______
A. using south-facing windows to take in solar energy
B. Providing energy for taking a shower when it’s rainy
C. supplying fresh air with a special heat recovery system
D. placing more demands and restrictions on the design
3. How did Brian McGarry find his self-built passive house?
A. very unaffordable B. Energy-consuming
C. comfortable to live in D. Awkward to use
4. What is the writer’s attitude towards the passive housing?
A. supportive B. critical
C. oppositive D. doubtful
高三英语阅读理解中等难度题查看答案及解析
Every year, TIME selects the best inventions that are making the world better, smarter and — in some cases—a little more fun. Here’s which ones made this year’s unranked list.
●Morpher
People refuse to wear a helmet because they’re thick and bulky. Morpher, a bike helmet made from interweaved plastics that is just as strong as its traditional helmets, but flexible enough to fold almost totally flat, making it easier to transport. Morpher has raised almost $300,000 on Indiegogo and may be available for sale in stores in future.
● Hyper Adapt
Almost everyone who sees the movie Back to the Future wants a pair of self-lacing shoes. Now, thanks to Nike, the shoe dream is a reality. When wearers press a button near the tongue, the Hyper Adapt 1.0s automatically tighten and loosen around their foot. Simplified shoe fastening could give users an edge during sports competition, and it’s especially useful for people with impaired(受损的) motor function.
●Hello Sense
It's hard to believe that an alarm clock could not only be beautiful but also improve your sleep. That it could monitor the temperature, humidity(湿度), light and even air quality in your bedroom to help you engineer a perfect sleep environment. That it could monitor your sleep cycles and wake you when you’re least likely to feel groggy—all thanks to simple voice commands.
●Eatwell Assistive Tableware
It is hard for Alzheimer’s patients to use silverware without spilling. Eatwell Assistive Tableware is a dining set designed to make mealtime easier for people with Alzheimer’s and other diseases that affect brain and body function. The tableware uses bright colors to help people distinguish their plates from their food and putting wide rubber bases on the cups to prevent spills.
1.What is the advantage of Morpher over traditional helmets?
A. It is portable. B. It is safer.
C. It is stronger. D. It is folding and light.
2.Who may like Hyper Adapt most?
A. Athletes. B. Officer workers.
C. Taxi drivers. D. Regular travelers.
3.What does the underlined word “groggy” in Paragraph 3 mean?
A. Energetic. B. Dizzy.
C. Tiring. D. Uncomfortable.
4.What invention is unavailable on the market at present?
A. Hyper Adapt. B. Morpher.
C. Hello Sense . D. Eatwell Assistive Tableware.
高三英语阅读理解中等难度题查看答案及解析