" Vi-Lasata!I can't believe it--a Vi-Lasata!” —You see some attractive young ladies looking at a sweater in a department store and you listen to their conversation:
“ Vi-Lasata is almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Terry bought in Rome."
When they leave, you go over to see this unbelievable sweater. It's nice and the price is right.You've never heard of Vi-Lasata, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Vi-Lasata clothes.
Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover (暗中影响的)marketing. Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the “thumb generation” -- consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don't trust ads.
So advertising agencies hire young actors to "perform" in bars and other places where young adults go. Some people might call this practice cheating, but marketing director Jonathan Ressler calls it creativity. "Look at traditional advertising. Its effectiveness is falling."
However, one might ask what exactly is "real" about of young women pretending to be enthusiastic about a sweater? Advertising agent would say it's no less real than an ad. The difference is that you know an ad is trying to persuade you to buy something. You don't know when a conversation you overhear is just a performance.
1.Vi-Lasata is __________.
A. a very popular department store
B. the brand name of a sweater
C. a clothing company in Rome
D. an advertising agency
2.The attractive young women were talking so that they could ________.
A. get the sweater at a lower price
B. be heard by people around
C. be admired by other shoppers
D. decide on buying the sweater
3.Which of the following can be inferred from the passage?
A. Traditional advertising is becoming less effective as it's too direct.
B. The “ thumb generation” tends to be more easily influenced by ads.
C. The two girls are in fact clerks in the Vi-Lasata Company.
D. Undercover marketing is surely against the law in that country.
4.Which of the following would be the best title for the text?
A. Performance in Shops B. Vi-Lasata Sweaters
C. Ways of Advertising D. Undercover Marketing
高三英语阅读理解中等难度题
" Vi-Lasata!I can't believe it--a Vi-Lasata!” —You see some attractive young ladies looking at a sweater in a department store and you listen to their conversation:
“ Vi-Lasata is almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Terry bought in Rome."
When they leave, you go over to see this unbelievable sweater. It's nice and the price is right.You've never heard of Vi-Lasata, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Vi-Lasata clothes.
Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover (暗中影响的)marketing. Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the “thumb generation” -- consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don't trust ads.
So advertising agencies hire young actors to "perform" in bars and other places where young adults go. Some people might call this practice cheating, but marketing director Jonathan Ressler calls it creativity. "Look at traditional advertising. Its effectiveness is falling."
However, one might ask what exactly is "real" about of young women pretending to be enthusiastic about a sweater? Advertising agent would say it's no less real than an ad. The difference is that you know an ad is trying to persuade you to buy something. You don't know when a conversation you overhear is just a performance.
1.Vi-Lasata is __________.
A. a very popular department store
B. the brand name of a sweater
C. a clothing company in Rome
D. an advertising agency
2.The attractive young women were talking so that they could ________.
A. get the sweater at a lower price
B. be heard by people around
C. be admired by other shoppers
D. decide on buying the sweater
3.Which of the following can be inferred from the passage?
A. Traditional advertising is becoming less effective as it's too direct.
B. The “ thumb generation” tends to be more easily influenced by ads.
C. The two girls are in fact clerks in the Vi-Lasata Company.
D. Undercover marketing is surely against the law in that country.
4.Which of the following would be the best title for the text?
A. Performance in Shops B. Vi-Lasata Sweaters
C. Ways of Advertising D. Undercover Marketing
高三英语阅读理解中等难度题查看答案及解析
—Mom, can we go to the bakery for some cake?
— . Can’t you see I’m busy with the draft?
A. Take it easy B. Forget it
C. Don’t mention it D. Yes, go ahead
高三英语单项填空中等难度题查看答案及解析
—I think you can’t believe I had to pay $20 a haircut?
—You should try the barber’s I go. It’s only $5.
A. off; a B. for; which C. for; where D.for; that
高三英语单项填空中等难度题查看答案及解析
—I can't believe you took my phone! Give it back!
—________!It was Tony.
A.You are killing the fatted calf
B.You are barking at the wrong tree
C.You are the pot calling kettle black
D.You are making a mountain out of a molehill
高三英语单项填空中等难度题查看答案及解析
It’s nearly noon on a Saturday and you can’t believe it: your teenager is still in bed, sleeping away. But before you wake him up---mumbling to yourself that you can’t believe what a lazybones he is---you should know that he probably needs all the zzzs he can get.
As much as nine hours of sleep a night, in fact. Furthermore, teens’ circadian rhythms (i.e., processes that occur once a day) mean that young people would rather stay up past midnight and rise after 9 a.m. The result? Many teens stay up late, drag themselves out of bed early for school and try to make up the sleep debt on the weekends---or in class!
“There’s a biological reason why teens stay up late and want to sleep late,” says Dr. Stan Kutcher, the Sun Life Chair of Adolescent Mental Health at Dalhousie University in Halifax. “Their natural sleep-wake cycle changes as part of the maturation process. And because of changes in their social activities, recovering from sleep debt is more problematic.”
Teens need extra sleep for several reasons. First, their brains are changing. “The brain is reorganizing itself, laying down new pathways. What we’re seeing is a relationship between brain redevelopment and an increased need for sleep,” says Kutcher. As well, growth hormones are released during sleep, so adequate sleep is crucial for adolescents’ physical development. In addition, everything adolescents have learned in school that day is being processed and locked into long-term memory during sleep. Sufficient sleep also plays a key role in overall physical health. The immune system, for example, needs deep sleep to become and remain robust(healthy).
Staying up late on school nights means that, on average, teens get between six and a half and seven hours of sleep a night---about two hours less than they need. As a result, many either doze off in class or have trouble concentrating. Some of the behavioural problems and irritability in teens can be linked directly to sleep deprivation(损失), Kutcher says.
Then there’s the breakfast issue. Dr. Carlyle Smith, a sleep researcher and a psychology professor at Trent University in Peterborough, Ont., adds that many teens simply cannot tolerate food when they first wake up, so skipping breakfast becomes another factor in reduced alertness in class. The most obvious solution to the teen sleep problem is to have school start later in the day, but initiatives(积极性) toward this across the country have gone nowhere, Smith says, mainly because of costs and resistance from school boards and teachers.
So for now, just sympathize with your teens. Encourage them to go to bed, if not early, then at least at a regular time, so they won’t develop insomnia from erratic(不稳定的) schedules. Warn them not to have too many caffeinated drinks before bed. And don’t let sleeping away the weekend become an issue to fight over. Schedule family activities to take place later in the day on weekends and let them sleep in. “If you want your kids to grow and remember stuff, let them sleep,” says Smith. “It’s not laziness. Their brains are working really, really hard.”
1.The word “zzzs” (Paragraph 1) most probably means __________.
A.food B.sleep C.energy D.blame
2.What causes teenagers to be less sleepy late at night and more sleepy early in the morning?
A.Caffeinated drinks.
B.Too much family activities.
C.Circadian rhythms.
D.Too much homework.
3.How many reason why teens need extra sleep are mentioned in Paragraph 4?
A.Three. B.Four. C.Five. D.Six.
4.One of the reasons why many teenagers fail to have better performances in class is that __________.
A.teenagers go to bed early and sleep late
B.teenagers stay up late and get up late
C.teenagers participate in too many social activities at night
D.teenagers skip breakfast because of sleeping in
5.The author wrote this article to __________.
A.advise parents to let sleeping teenagers lie
B.explain why teenagers often sleep late
C.state schools should start late in the day
D.warn teenagers not to drink coffee before bed
高三英语阅读理解中等难度题查看答案及解析
补全对话
—Debbie! S can't believe it! I haven't seen you for years.
—Dorothy! It's really a nice surprise!________1.________
—Pretty good.
—________2.
—I wish ! could, but I'm on my way out.I have to be in the city in an hour.
—________3.
—There's a lot of traffic and I really have to get going.You know where I live—Why don't you drop in one evening?
—I'll do that.__4.__ Let's keep in touch.
—I'd really like to.I'll talk to you soon, Debbie.I'm glad I ran into you.
—________5. .
A.Take care.
B.How are you?
C.Where have you been?
D.Can you join me?
E.Come on, just for, a minute.
F.And you should feel free to call or visit me.
G.It's been a whole year since we saw each other last time.
高三英语其他题简单题查看答案及解析
D Are you an optimist? Do you look at your glass and see it as half full? Do you believe that every cloud has a silver lining and that things generally turn out for the best? Do you believe that if something is meant to be,it will be? If you reply “yes” to all of these questions,then you are an optimist.You probably are enthusiastic,cheerful and outgoing.You may be successful at work and in love.
But you may be misguided because things don't turn out for the best.You may believe that when on door closes another one opens(for example,you may fail to obtain a new job; another chance will come around soon).Wrong.When one door closes,another door slams(砰然关上)in your face.That's bitter reality.
Now a book has been published which confirms what pessimists(悲观者)have suspected all along.it's called The Positive Power of Defensive Pessimism.Its author argues that defensive pessimism can lead to positive results.Defensive pessimism is a strategy used to manage fear,anxiety and worry.Defensive pessimists prepare for the tings by setting low outcomes for themselves.They carefully consider everything that may go wrong and plan for ways to handle these problems.And this gives them a sense of control.Lawrence Sanno,a psychology professor,says,“What's interesting about defensive pessimists is that they tend to be very successful people,so their low opinion of the situation's outcomes is not realistic.They use it to motivate themselves to perform better.”
So far,so good.This is not rocket science.Defensive pessimists prepare carefully and consider what might go wrong,whether at work,on date or even in a sports game.It makes sense to have a back-up plan.There are many sayings in English urging caution.For example,“Don't put all your eggs in one basket.”
And “Don't count your chickens until they hatch.” To have a confident and optimistic approach to life's problems is good.But listen to what Woody Alien,the American comedian says ,”Confidence is what you have before you understand the problem.”
There are pros and cons to being an optimist and a pessimist.Don't feel bad if you see the glass half empty.You are a realist But lighten up and hook up with someone who sees the same glass half full.
1.What's the passage mainly about?
A.A book that has recently been published.
B.How to become successful in life
C.The dangers of being too optimistic.
D.The benefits of defensive pessimism.
2.The underlined sentence “This is not rocket science”(Para.4)means ______.
A.it's not a dangerous thing to do
B.it is quite simple to understand
C.the cost is not so high
D.there is no real proof
3.Which of the following English expressions would a defensive pessimist believe?
A.Don't put all your eggs in one basket.
B.The glass is half full not half empty.
C.Whatever will be,will be.
D.Every cloud has a silver lining.
4.The writer would probably describe himself as ______.
A.an optimist
B.a defeatist
C.a realist
D.a scientist
高三英语阅读理解中等难度题查看答案及解析
Are you an optimist? Do you look at your glass and see it as half full? Do you believe that every cloud has a silver lining and that generally things turn out for the best? Do you believe that if something is meant to be, it will be? If you reply “yes” to all of these questions, then you are an optimist. You probably are enthusiastic, cheerful and outgoing. You may well be successful at work and in love.
But you may be misguided because things don’t turn out for the best. You may believe that when one door closes another one opens (for example, you may fail to obtain a new job, and another chance will come around soon). Wrong. When one door closes, another door slams in your face. That’s bitter reality.
Now a book has been published which confirms what we pessimists (悲观者) have suspected all along. It’s called The Positive Power of Defensive Pessimism. Its author argues that defensive pessimism can lead to positive results. Defensive pessimism is a strategy used to manage fear, anxiety and worry. Defensive pessimists prepare for things by setting low outcomes for themselves. They carefully consider everything that may go wrong and plan for ways to handle these problems. And this gives them a sense of control. Lawrence Sanno, a psychology professor, says, “What’s interesting about defensive pessimists is that they tend to be very successful people, so their low opinion of the situation’s outcomes is not realistic. They use it to motivate themselves to perform better. ”
So far, so good. This is not rocket science. Defensive pessimists prepare carefully and consider what might go wrong, whether at work, on a date or even in a sports game. It makes sense to have a back-up plan. There are many sayings in English urging caution. For example, “Don’t put all your eggs in one basket,” and “Don’t count your chickens until they hatch.” To have a confident and optimistic approach to life’s problems is good. But listen to what Woody Allen, the American comedian says, “Confidence is what you have before you understand the problem.”
There are pros and cons of being an optimist and a pessimist. Don’t feel bad if you see the glass half empty. You are a realist. But lighten up and hook up with someone who sees the same glass half full.
1. The writer would probably describe himself as ________.
A. a realist B. a scientist
C. an optimist D. an artist
2.Defensive pessimists are likely to make use of ________ to help achieve success.
A. the final outcome B. their low opinion
C. people’s motivation D. their performance
3.The underlined sentence “This is not rocket science” in Paragraph 4 means “________”.
A. it is out of the question
B. it is quite simple to understand
C. it is far beyond reach
D. it is not a worthwhile thing to do
4. Which of the following English expressions would a defensive pessimist probably believe?
A. “Every cloud has a silver lining.”
B. “Whatever will be, will be.”
C. “Don’t put all your eggs in one basket.”
D. “The glass is half full not half empty.”
高三英语阅读理解中等难度题查看答案及解析
Are you an optimist? Do you look at your glass and see it as half full? Do you believe that every cloud has a silver lining and that generally things turn out for the best? Do you believe that if something is meant to be, it will be? If you reply “yes” to all of these questions, then you are an optimist. You probably are enthusiastic, cheerful and outgoing. You may well be successful atwork and in love.
But you may be misguided because things don’t turn out for the best. You may believe that when one door closes another one opens (for example,you may fail to obtain a new job,another chance will come around soon), Wrong. When one door closes, another door slams in your face. That's bitter reality.
Now a book has been published which confirms what we pessimists(悲观者)have suspected all along. It's called The Positive Power of Defensive Pessimism. Its author argues that defensive pessimism can lead to positive results. Defensive pessimism is a strategy used to manage fear, anxiety and worry. Defensive pessimists prepare for things by setting low outcomes for themselves. They carefully consider everything that may go wrong and plan for ways to handle these problems. And this gives them a sense of control. Lawrence Sanno, a psychology professor, says, “What’s interesting about defensive pessimists is that they tend to be very successful people, so their low opinion of the situation’s outcomes is not realistic. They use it to motivate themselves to perform better. ”
So far, so good. This is not rocket science. Defensive pessimists prepare carefully and consider what might go wrong, whether at work, on a date or even in a sports game. It makes sense to have a back-up plan. There are many sayings in English urging caution. For example, “Don’t put all your eggs in one basket,” and “ Don’t count your chickens until they hatch. “ To have a confident and optimistic approach to life’s problems is good. But listen to what Woody Alien,the American comedian says, ”Confidence is what you have before you understand the problem.”
There are pros and cons to being an optimist and a pessimist. Don’t feel bad if you see the glass half empty. You are a realist. But lighten up and hook up with someone who sees the same glass half full.
1.What is the passage mainly about?
A.A book that has recently been published.
B.The dangers of being too optimistic.
C.The benefits of defensive pessimism.
D.How to become successful in life.
2.The underlined sentence “This is not rocket science” in paragraph 4 means________.
A.he cost is not so high B.there is no real proof
C.it’s not a dangerous thing to do D.it is quite simple to understand
3.The writer would probably describe himself as________.
A.an optimist B.a realist C.a defeatist D.a scientist
4.Which of the following English expressions would a defensive pessimist believe?
A.“Don’t put all your eggs in one basket.”
B.“Every cloud has a silver lining.”
C.“Whatever will be, will be.”
D.“The glass is half full not half empty.”
高三英语阅读理解中等难度题查看答案及解析
Are you an optimist? Do you look at your glass and see it as half full? Do you believe that every cloud has a silver lining and that things generally turn out for the best? Do you believe that if something is meant to be, it will be? If you reply “yes” to all of these questions, then you are an optimist. You probably are enthusiastic, cheerful and outgoing. You may be successful at work and in love.
But you may be misguided because things don't turn out for the best. You may believe that when on door closes another one opens(for example, you may fail to obtain a new job; another chance will come around soon). Wrong. When one door closes, another door slams(砰然关上)in your face. That's bitter reality.
Now a book has been published which confirms what pessimists(悲观者)have suspected all along. it's called The Positive Power of Defensive Pessimism. Its author argues that defensive pessimism can lead to positive results. Defensive pessimism is a strategy used to manage fear, anxiety and worry. Defensive pessimists prepare for the tings by setting low outcomes for themselves. They carefully consider everything that may go wrong and plan for ways to handle these problems. And this gives them a sense of control. Lawrence Sanno, a psychology professor, says, “What's interesting about defensive pessimists is that they tend to be very successful people, so their low opinion of the situation's outcomes is not realistic. They use it to motivate themselves to perform better.”
So far,so good. This is not rocket science. Defensive pessimists prepare carefully and consider what might go wrong, whether at work, on date or even in a sports game. It makes sense to have a back-up plan. There are many sayings in English urging caution. For example, “Don't put all your eggs in one basket.”
And “Don't count your chickens until they hatch.” To have a confident and optimistic approach to life's problems is good. But listen to what Woody Alien, the American comedian says ,”Confidence is what you have before you understand the problem.”
There are pros and cons to being an optimist and a pessimist. Don't feel bad if you see the glass half empty. You are a realist But lighten up and hook up with someone who sees the same glass half full.
1.What's the passage mainly about?
A. A book that has recently been published.
B. How to become successful in life
C. The dangers of being too optimistic.
D. The benefits of defensive pessimism.
2.The underlined sentence “This is not rocket science”(Para.4)means ______.
A. it's not a dangerous thing to do
B. it is quite simple to understand
C. the cost is not so high
D. there is no real proof
3.Which of the following English expressions would a defensive pessimist believe?
A. Don't put all your eggs in one basket.
B. The glass is half full not half empty.
C. Whatever will be, will be.
D. Every cloud has a silver lining.
4.The writer would probably describe himself as ______.
A. an optimist B. a defeatist
C. a realist D. a scientist
高三英语阅读理解中等难度题查看答案及解析