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Drinks Have No Wings

You may have heard that “Red Bull gives you wings”. But while most people take the advertising slogan as a metaphor(隐喻), some Americans seem to have taken it very seriously.

Benjamin Careathers had been drinking the drink for 10 years, expecting to at least feel more energetic, but nothing happened. Feeling fooled by the ad, he took the issue to court.

In October, the Austria-based company agreed to pay $ 6.5 million (39.7 million yuan) to customers who have bought the drink since 2002. People in the US can apply for a share through energydrinksettlement.com before March 2015.

But is the case really that ridiculous?

Red Bull said they had done nothing wrong and they only paid the money to save the cost and trouble of legal action.

However, the suit(诉讼) told a different story. Even though there is no evidence that Red Bull energy drinks provide more benefit for consumers than a cup of coffee, the company markets their products as a superior source of energy that costs little.

“Such conduct means that Red Bull’s advertising and marketing is not just ‘puffery’ (吹捧) but is misleading and therefore actionable (可诉讼的) ,” the suit said.

The company said that the drink could promote healthy joints and reduce the risk of eye diseases. However, according to the organization, the product contains a lot of sugar, which could actually lead to many health problems.

Coca-Cola agreed to pay $ 1.2 million in compensation in July. But to fully stop the company from linking the drink to health benefit, Truth in Advertising, another non-profit organization, took the issue to court again in late October.

False advertisements have become a common problem around the world. China changed its consumer rights  last year to ban advertising companies and media from making or publishing false advertisements. Celebrities are also made responsible if they endorse (代言) false or substandard products.

1.Faced with the suit, the Red Bull company decided to _______________.

A. apologize to its customers and pay for their losses in health

B. take full responsibility for the bad effects it has caused to its customers

C. give no one but its American customers some money as a reward

D. spend some money to save the cost and trouble of legal action

2.What benefits can people get, according to the Red Bull company?

A. One can really fly like birds, for it offers you wings.

B. Drink it, and one can be forever energetic and young.

C. As it contains a lot of sugar, it can make one more powerful.

D. Healthy joints can be promoted if one takes this drink.

3.It is implied in the passaged that __________________.

A. in China more companies will be taken to court for failing to live up to their promises

B. both Red Bull and Coca-Cola are now winning the consumers’ trust and respect

C. Benjamin Careathers has benefited a great deal since he drank Red Bull

D. no puffery words have ever appeared in both Red Bull and Coca-Cola’s advertisements

4.Many countries’ attitude towards those false advertisements is likely to be ____________.

A. Tolerant.   B. Favorable.   C. Unbearable.   D. Indifferent.

高三英语阅读理解中等难度题

少年,再来一题如何?
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