A brand is a name, word, sign, symbol, design, or a combination of these, intended to identify the goods or services of a company or a group of companies. Another purpose of a brand is to contrast one company from another. The most important skill of professional marketers is the ability to create, maintain, protect, and enhance the brands of their products and services. Branding has become so important that today hardly any company or product is without one. Therefore, brand management is an increasingly important element in marketing.
Brand power refers to the relative strength of a company’s brand in the minds of consumers, and can influence consumers’ choice of products. Brands are powerful to the extent that they give high brand loyalty and strong brand associations, name recognition, perceived quality and other assets to a company. A strong brand can be one of a company’s most important assets.
High brand power provides a company with many competitive advantages. A powerful brand enjoys a high level of consumer brand awareness and loyalty. Because consumers expect stores to carry the brand, the company has more bargaining power when negotiating with retailers (零售商). And because the brand name brings high credibility, a company with a strong brand can more easily launch new products with the same brand name.
Many companies use the advantage of a strong brand power strategically to expand their business. When a company introduces an additional item with a new flavour, form, colour or package size in a given product category and under the same brand name, it is called a line extension. Another strategy is called brand extension. This involves the use of a successful brand name to launch new or modified products in a new category, thereby employing brand recognition in order to increase sales of new products.
Brand recognition is certainly important. Because consumers often hold long-standing perceptions about brands, high brand power ensure a company continued sales of its products.
1.What does the word “assets” in the 2nd paragraph mean?
A. points B. advantages C. aspects D. elements
2.All of the following statements are the advantages of a high brand power EXCEPT that______.
A. a high brand wins the loyalty of consumers
B. a high brand usually sets a much higher price
C. it’s easy for a high brand company to launch new products
D. a high brand company is more competitive when doing business with retailers
3.A brand extension ______.
A. happens when the company is developing a new product
B. means the expansion of a company’s business in its established field
C. takes place when the company introduces a similar item but with a new colour
D. refers to the use of an established brand name to promote a new product in a new category
4.What might be the best title of this passage?
A. Brand Power B. Famous Brands
C. Company Brands D. Brand Products
高三英语阅读理解中等难度题
A brand is a name, word, sign, symbol, design, or a combination of these, intended to identify the goods or services of a company or a group of companies. Another purpose of a brand is to contrast one company from another. The most important skill of professional marketers is the ability to create, maintain, protect, and enhance the brands of their products and services. Branding has become so important that today hardly any company or product is without one. Therefore, brand management is an increasingly important element in marketing.
Brand power refers to the relative strength of a company’s brand in the minds of consumers, and can influence consumers’ choice of products. Brands are powerful to the extent that they give high brand loyalty and strong brand associations, name recognition, perceived quality and other assets to a company. A strong brand can be one of a company’s most important assets.
High brand power provides a company with many competitive advantages. A powerful brand enjoys a high level of consumer brand awareness and loyalty. Because consumers expect stores to carry the brand, the company has more bargaining power when negotiating with retailers (零售商). And because the brand name brings high credibility, a company with a strong brand can more easily launch new products with the same brand name.
Many companies use the advantage of a strong brand power strategically to expand their business. When a company introduces an additional item with a new flavour, form, colour or package size in a given product category and under the same brand name, it is called a line extension. Another strategy is called brand extension. This involves the use of a successful brand name to launch new or modified products in a new category, thereby employing brand recognition in order to increase sales of new products.
Brand recognition is certainly important. Because consumers often hold long-standing perceptions about brands, high brand power ensure a company continued sales of its products.
1.What does the word “assets” in the 2nd paragraph mean?
A. points B. advantages C. aspects D. elements
2.All of the following statements are the advantages of a high brand power EXCEPT that______.
A. a high brand wins the loyalty of consumers
B. a high brand usually sets a much higher price
C. it’s easy for a high brand company to launch new products
D. a high brand company is more competitive when doing business with retailers
3.A brand extension ______.
A. happens when the company is developing a new product
B. means the expansion of a company’s business in its established field
C. takes place when the company introduces a similar item but with a new colour
D. refers to the use of an established brand name to promote a new product in a new category
4.What might be the best title of this passage?
A. Brand Power B. Famous Brands
C. Company Brands D. Brand Products
高三英语阅读理解中等难度题查看答案及解析
Alcohol is often taken as a symbol of a special celebration or as a sign of friendship. So it is ________ to see people toasting with a large glass of alcohol to the health or fortune. Unfortunately, every year, alcohol also ruins thousands of lives and destroys many happy families.
Some people drink alcohol to ________ their tension or pain. They mistakenly think that through drinking, they can ________ from their problems and worries. But it is never a ________. During those hours of drinking, alcohol only numbs their senses and makes them forget their worries. However, when they wake up, their problems are still unsolved.
A ________ alcohol drinker is running the great risks of getting heart diseases and liver failure. Too much alcohol taken into the body system, death will ________ occur. Alcohol also affects unborn babies disastrously. Those pregnant mothers with ________ alcohol in their blood system risk causing their unborn babies to suffer from defects (缺陷) at birth. ________, babies are innocent victims due to their mothers’ mistakes. Therefore they should be extremely cautious of any alcohol and it is better to ________ all drinking during pregnancy.
Drunken driving is one of the worst ________ of alcohol abuse. Every year, many lives are lost due to ________ driving on roads and highways. A drunk driver cannot see and judge the distance clearly and will find it difficult to control his vision and ________ on the road, so he fails to control over his reflexes. That is how accidents occur. Not only does he hurt himself but also other innocent road users.
1.A. normal B. ideal C. common D. regular
2.A. increase B. create C. produce D. relieve
3.A. differ B. escape C. solve D. cancel
4.A. solution B. success C. fact D. decision
5.A. social B. addicted C. heavy D. light
6.A. seldom B. hardly C. eventually D. strongly
7.A. proper B. excessive C. little D. no
8.A. After all B. Above all C. First of all D. All in all
9.A. run out B. leave out C. carry out D. cut out
10.A. reasons B. effects C. causes D. examples
11.A. normal B. careless C. dangerous D. drunken
12.A. judgment B. patience C. emotion D. imagination
高三英语完型填空中等难度题查看答案及解析
It is well-known to us all that the dove is a ______ of peace .
A.sign B. mark C. signal D. symbol
高三英语简单题查看答案及解析
Whatever sports we are going to enjoy, "Friendship comes first" is our______.
A.symbol B.sign C.logo D.slogan
高三英语单项填空中等难度题查看答案及解析
Nobody can deny that a fine house is a ________ of status and wealth.
A. symbol B. resource C. sign D. force
高三英语单项填空简单题查看答案及解析
What is a lifestyle and how is that different from a life? A lifestyle is about brand names and buying identity or fame. Lifestyle gives a false sense of peace and acceptability that comes from others recognizing what you’ve bought into (as well as bought). If your car, clothes, and home are expensive, you’re sophisticated(世故的) and stylish. If you have the right kind of job or go to the right social gatherings, then you receive the insincere approval of others. This means that your self-esteem(自尊) is always at the mercy of others, with no appreciation of you as an individual.
A life, on the other hand, is very different. A life is what you lead when you know what matters most to you. It is very simple and comes from being connected to what you know is important and being willing to put that first, no matter what others may think. When you create a life vs. a lifestyle, your self-esteem comes from what’s inside you, not what others think about you.
Lifestyle is expensive financially and personally, because it costs a great deal to keep up appearances and do what you think is socially acceptable. A life is not expensive. Rather than using personal or financial resources, a life generates energy and staying power. It’s about liberating yourself from the mindless consumption that society expects. It is about making the choices that are in line with your values, instead of using up your bank account or energy for no heart-driven reason.
How can you make the change? Understand the difference between a life and a lifestyle. Analyze your current lifestyle to see what is costing you in money, time, stress, and energy to maintain it. Let go and make room for what is really important to you, what supports you and brings you joy. Remember who you are from within, not what you own!
1.Which of the following examples best explains “what is life about”?
A. We work long hours in a job that we do not enjoy.
B. We focus on what we wear, or what kind of car we drive.
C. We find out what our true beliefs and values are and choose to live by these.
D. We think that how others see us is more important than what we think of ourselves.
2.What method does the author use to explain his opinion in the third paragraph?
A. Making comparison. B. Giving an example.
C. Giving a definition. D. Giving a reason.
3.To make the change, we need to______________________.
A. be directed from within B. be directed from outside
C. be driven by social values D. be driven by others’ opinions
4.What is the author’s purpose of writing this passage?
A. To describe what life is.
B. To introduce what lifestyle is.
C. To promote life instead of lifestyle.
D. To tell the differences between life and lifestyle.
高三英语阅读理解中等难度题查看答案及解析
Sony and Toyota are struggling. But one brand name is booming (繁荣) in Japan during the economic slowdown—Mickey Mouse.
According to the company that runs Tokyo Disneyland, Japan’s busiest theme park will be more packed than ever over Christmas and New Year’s Day. Despite the bad economy, it’s already been a record year for an escape which is cheaper than the average night out in pricey Tokyo.
“Here, economic depression (萧条) seems a world away,” visitor Namie Katsunuma said. “This is the only place where I can totally forget the economic worries and hardships of my life.”
The single mother’s salary at an auto factory was cut in November but, with her $500 yearly pass in hand, she makes the 95-km journey from her home to Tokyo Disneyland every couple of months.
The park’s operator, Oriental Land Co, estimates (估算) a record 26.5 million people will visit Tokyo Disneyland and its nearby sister park, Disneysea, during the financial year ending in March. The company is forecasting sales of a record $4.2 billion, up almost 10 percent.
“In a way, the economy works well for Tokyo Disneyland,” said Hiroshi Watanabe, an economist at the Tokyo-based Daiwa Research Institute. “Because of the economic depression, people have stopped buying cars and houses or going to Hawaii, and Tokyo Disneyland offers an affordable and pleasant alternative.”
Around the world, Disney’s theme parks have been a bright spot for the brand this year as people seem to look for an escape from bad times.
1.According to the passage, what happens to Tokyo Disneyland this year?
A.Fewer people visit it. | B.Less money is made. |
C.It attracts more visitors. | D.Its sales have reached $4.2 billion. |
2.What can be the possible reason for Tokyo Disneyland’s boom?
A.It costs less money to play here than in any other theme park. |
B.People have a new understanding of amusement. |
C.The economic depression has changed people’s plans to spend money. |
D.Visitors seek an escape from economic depression. |
3.What does the underlined word “alternative” mean in the sixth paragraph?
A.choice. | B.park. | C.time. | D.trip. |
4.According to the last paragraph, what is the writer probably going to write?
A.The theme parks that attract most visitors. |
B.More examples of success of Disney theme parks. |
C.Tokyo Disneyland’s plan for the next year. |
D.The economic depression in other companies. |
高三英语阅读理解中等难度题查看答案及解析
Sir David Attenborough is set to host a brand new natural history series, named A Perfect Planet. The noted documentarian is back, and will be starring in a five-part BBC One series which will take a look at “the intricate(复杂)systems” that allow Earth to boom.
The show is set to explain how the planet operates, looking at everything from ocean currents to solar energy to the weather, and risking all around the world, from India to the Arctic.
Plus, in showing how the earth works, the documentary will also seek to display how animals adapt to their natural environments as they continue to change. As ever, it sounds like a truly fantastic watch.
It won’t be a surprise to hear that the new Attenborough series is set to feature some wonderful film scenes, too.
Speaking of the brand new series, from Our Planet producers Silverback Films, Sir David said: “Oceans,sunlight, weather and volcanoes - together these powerful yet fragile forces allow life to flourish(茂盛)in astonishing diversity. They make Earth truly unique-a perfect planet. Our planet is one in a billion, a world filled with life. But now, a new determining force is changing the face of Earth: humans. To preserve our perfect planet we must ensure we become a force for good.”
While an exact first-show date has not yet been announced, the show is set to land on BBC One later this year.
1.What do we know about Sir David Attenborough?
A.He will direct the series. B.He will host a space series.
C.He enjoys a good popularity. D.He will explore all around the world.
2.A Perfect Planet covers the following EXCEPT______.
A.fantastic shots
B.performances of film stars
C.animals’ adaptation to environmental change
D.how the natural forces in the world work overall
3.In Sir David’s opinion, who/what is mainly responsible for changing the face of the planet?
A.Man. B.The animal.
C.Climate change. D.The power of nature.
4.In which part of a website will you find the text?
A.Health and Lifestyle. B.Sports and Games.
C.TV and Films. D.Fashion and Beauty.
高三英语阅读理解中等难度题查看答案及解析
The next time your brain refuses to recall a simple fact or name, be thankful. That could be a sign that your brain is getting rid of unnecessary information so that it can operate more efficiently, and help you make better decisions.
The researchers say there are numerous neurobiological(神经生物学的)studies conducted on how the brain stores information, a process called persistence (暂留). However, scientists also assumed that our occasional inability to recall facts was due to a are an the brain. In 2013, scientists discovered that as new neurons combine with the hippocampus(海马区)----a region of the brain that plays a significant role in learning and remembering---they overwrite old memories, making them harder to access. There is also evidence that the brain weakens or removes connections between neurons, in which memories are encoded.
The scientists have a theory on why the brain spends so much energy erasing memories. They say what the brain decides to forget is determined by our daily life. An example is that our brains remember phone numbers according to the need. Instead of storing this irrelevant information that our phones can store for us, our brains are freed up to store the memories that actually do matter for us. They also believe that memorizing too much detail could prevent us from making good decisions.
So the next time you are unable to recall a seemingly important fact, don’t be hard on yourself. Just throw it to your brain’s “rubbish can” to make room for information that can contribute to making you smarter! Remember, even Albert Einstein was absent-minded!
1.What can we know from the first two paragraphs?
A. Persistence is not a process to store information
B. Once information is stored in the brain, it will last forever
C. Learning and memorizing take place in the hippocampus
D. New neurons will strengthen old memories
2.The brain has to erase memories to __________.
A. recall important information
B. store more important information
C. store detail
D. remember phone numbers
3.If some unimportant information is stored, it will be _________.
A. combined with the hippocampus
B. processed and memorized permanently
C. stored and decoded immediately
D. removed and forgotten soon
4.What is the best title of the passage?
A. Scientists encourage us to forget things
B. The way our brains memorize and encode
C. Forgetting things may make you smarter
D. Why was Albert Einstein absent-minded?
高三英语阅读理解中等难度题查看答案及解析
Some famous brand designers attended the ceremony stories and experiences behind their brands.
A. making B. hearing
C. describing D. sharing
高三英语单项填空中等难度题查看答案及解析