Gretchen Altman is smiling, leaning back casually, a cup of coffee in hand — Hills Bros. Coffee, to be precise. It looks like a casual shot, but if you hit like, leave a comment, and tag a friend, you can get three different cups of coffee, for free.
Altman is part of a growing trend of "micro-influencers". She has a small following — around 6,000 on Instagram(社交平台). Her going rate is $300 to $800 to promote something. She does some posts in exchange for free goods, as long as it’s stuff she believes in.
As a micro-influencer she has a much closer relationship with her followers than a big social media star. "I’m just living a normal life and people relate to that," she says. "They just feel like I’m a friend of theirs."
But it worries consumer rights groups. Several recent studies have found that young audiences are largely unable to understand when something is sponsored content.
In some cases, it’s clear. When a big star takes to a social media to advertise Coca-Cola, for example, the assumption is that he or she’s probably getting paid to do so. And the posts are clearly labeled as ads, with the caption "advertisement" or "sponsored content".
But what happens when an everyday person with just a couple thousand followers takes to social media to extol(颂扬) the virtues of a product? The motivations are not so clear cut. The problem with these social media posts is that you don’t know whether it’s an ad or not.
Altman is diligent about using those hashtags(标签). She loves what she does and sees it as a business, but she doesn’t necessarily want to be a social media celebrity.
"With social media being so integrated into our everyday lives, we have this unique opportunity that I don’t think anyone has ever had before where we can each be our own brand," Altman says.
1.What does a micro-influencer do according to the passage?
A.Give enough likes. B.Post to promote sales.
C.Recommend some comments. D.Design advertisements.
2.What makes consumer rights groups feel worried?
A.Sponsored ads content.
B.Ads with caption on posts.
C.The unclear motivations of the posts.
D.The increasingly growing number of audiences.
3.How does Gretchen Altman feel about being a micro-influencer?
A.Annoyed. B.Delighted. C.Ambitious. D.Depressed.
4.Which of the following can be the best title?
A.Instagram Advertising: Do You Know It, When You See It
B.To be a Micro-influencer or to be a Big Star
C.We Can Each Be Our Own Top Brand
D.Hills Bros. Coffee, Your Coffee
高三英语阅读理解中等难度题
Gretchen Altman is smiling, leaning back casually, a cup of coffee in hand — Hills Bros. Coffee, to be precise. It looks like a casual shot, but if you hit like, leave a comment, and tag a friend, you can get three different cups of coffee, for free.
Altman is part of a growing trend of "micro-influencers". She has a small following — around 6,000 on Instagram(社交平台). Her going rate is $300 to $800 to promote something. She does some posts in exchange for free goods, as long as it’s stuff she believes in.
As a micro-influencer she has a much closer relationship with her followers than a big social media star. "I’m just living a normal life and people relate to that," she says. "They just feel like I’m a friend of theirs."
But it worries consumer rights groups. Several recent studies have found that young audiences are largely unable to understand when something is sponsored content.
In some cases, it’s clear. When a big star takes to a social media to advertise Coca-Cola, for example, the assumption is that he or she’s probably getting paid to do so. And the posts are clearly labeled as ads, with the caption "advertisement" or "sponsored content".
But what happens when an everyday person with just a couple thousand followers takes to social media to extol(颂扬) the virtues of a product? The motivations are not so clear cut. The problem with these social media posts is that you don’t know whether it’s an ad or not.
Altman is diligent about using those hashtags(标签). She loves what she does and sees it as a business, but she doesn’t necessarily want to be a social media celebrity.
"With social media being so integrated into our everyday lives, we have this unique opportunity that I don’t think anyone has ever had before where we can each be our own brand," Altman says.
1.What does a micro-influencer do according to the passage?
A.Give enough likes. B.Post to promote sales.
C.Recommend some comments. D.Design advertisements.
2.What makes consumer rights groups feel worried?
A.Sponsored ads content.
B.Ads with caption on posts.
C.The unclear motivations of the posts.
D.The increasingly growing number of audiences.
3.How does Gretchen Altman feel about being a micro-influencer?
A.Annoyed. B.Delighted. C.Ambitious. D.Depressed.
4.Which of the following can be the best title?
A.Instagram Advertising: Do You Know It, When You See It
B.To be a Micro-influencer or to be a Big Star
C.We Can Each Be Our Own Top Brand
D.Hills Bros. Coffee, Your Coffee
高三英语阅读理解中等难度题查看答案及解析
Gretchen Altman is smiling, leaning back casually, a cup of coffee in hand — Hills Bros. Coffee, to be precise. It looks like a casual shot, but if you hit like, leave a comment, and tag a friend, you can get three different cups of coffee, for free.
Altman is part of a growing trend of "micro-influencers". She has a small following — around 6,000 on Instagram (社交平台).Her going rate is $300 to $800 to promote something. She does some posts in exchange for free goods, as long as it's stuff she believes in.
As a micro-influencer she has a much closer relationship with her followers than a big social media star. "I'm just living a normal life and people relate to that," she says. "They just feel like I'm a friend of theirs."
But it worries consumer rights groups. Several recent studies have found that young audiences are largely unable to understand when something is sponsored content.
In some cases, it's clear. When a big star takes to a social media to advertise Coca-Cola, for example, the assumption is that he or she's probably getting paid to do so. And the posts are clearly labeled as ads, with the caption "advertisement" or "sponsored content".
But what happens when an everyday person with just a couple thousand followers takes to social media to extol(颂扬）the virtues of a product? The motivations are not so clear-cut. The problem with these social media posts is that you don't know whether it's an ad or not.
Altman is diligent about using those hashtags(标签).She loves what she does and sees it as a business, but she doesn't necessarily want to be a social media celebrity.
"With social media being so integrated into our everyday lives, we have this unique opportunity that I don't think anyone has ever had before where we can each be our own brand," Altman says.
1.What does a micro-influencer do according to the passage?
A.Offer enough likes. B.Recommend some comments.
C.Post to increase sales. D.Create advertisements.
2.What makes consumer rights groups feel worried?
A.Ads with caption on posts. B.The unclear motivations of the posts.
C.Sponsored ads content. D.The increasingly growing number of audiences
3.How does Gretchen Altman feel about being a micro-influencer?
A.Pleased B.Upset.
C.Ambitious. D.Disappointed.
4.Which of the following can be the best title?
A.We Can Each Be Our Own Top Brand
B.To be a Micro-influencer or to be a Big Star
C.Hills Bros. Coffee, Your Coffee
D.Instagram Advertising: Do You Know It, When You See It
高三英语阅读理解中等难度题查看答案及解析
You use her as a shoulder to cry on. She texts you back with casual jokes. But she, Xiaoice, is only a virtual chatbot.
Xiaoice, Microsoft's latest artificial intelligence robot, was briefly released in 2014, and returnen to WeChat in 2015, where she became a big hit. Millions of young Chinese now exchange messages with her daily, The New York Times reported. On WeChat, Xiaoice is an official account. After following it, users can start text-based conversations with Xiaoice.
"Her incredible learning ability was why people loved to talk with Xiaoice," Liu Jinchang, a researcher at High-tech Research and Development Center under the Ministry of Science and Technology, told China Daily. Apart from her ability to identify photos and send emojis（表情符号）m conversations, Xiaoice gains 45 percent of her knowledge from interacting with users, China Daily reported.
Chatbot programs first appeared in the mid-1960s in the US. Driven by top tech companies, they are becoming smarter and more common. For instance, IBM's latest artificial intelligence program served as an academic consultant at Australia's Deakin University, answering students' questions about course schedules and financial aid. Apple's Siri and Amazon's Alexa have been used as voice assistants who can read news, play music and even make jokes for their users.
These programs are expected to move beyond smartphones, into televisions, cars and living rooms, The New York Times pointed out. However, it may take decades before scientists develop a "Samantha", the advanced chatbot seen in the fiction film Her. In the film, Samantha sparks a romantic relationship with her user played by US actor Joaquin Phoenix. Many viewers were enthusiastic about this fan tasy of virtual soul mates.
1.What does the underlined part in paragraph two mean?
A. She became a best seller.
B. She became very powerful.
C. She became a money maker.
D. She became very popular.
2.Which of the following can Xiaoice do?
A. Do housework.
B. Spread messages.
C. Identify various photos.
D. Read news to its users.
3.Which company's chatbot program can act as an academic consultant?
A. Microsoft. B. IBM. C. Apple. D. Amazon.
4.What can be learned from the last paragraph?
A. Chatbots mainly run on smartphones now.
B. It'll take decades to apply chatbots to cars.
C. Samantha is played by a US actor in the film.
D. The film Her doesn't interest many audience.
高三英语阅读理解中等难度题查看答案及解析
You use her as a shoulder to cry on. She texts you back with casual jokes. But she, Xiaoice, is only a virtual chatbot（虚拟聊天机器人）.
Xiaoice, Microsoft’s latest artificial intelligence robot, was briefly released in 2014, and returned to WeChat in 2015, where she became a big hit. Millions of young Chinese now exchange messages with her daily, The New York Times reported. On WeChat, Xiaoice is an official account. After following it, users can start text-based conversations with Xiaoice.
“Her incredible learning ability was why people loved to talk with Xiaoice,” Liu Jinchang, a researcher at High-tech Research and Development Center under the Ministry of Science and Technology, told China Daily. Apart from her ability to identify photos and send emojis（表情符号） in conversations, Xiaoice gains 45 percent of her knowledge from interacting with users, China Daily reported.
Chatbot programs first appeared in the mid-1960s in the US. Driven by top tech companies, they are becoming smarter and more common. For instance, IBM’s latest artificial intelligence program served as an academic consultant at Australia’s Deakin University, answering students’ questions about course schedules and financial aid. Apple’s Siri and Amazon’s Alexa have been used as voice assistants who can read news, play music and even make jokes for their users.
These programs are expected to move beyond smartphones, into televisions, cars and living rooms, The New York Times pointed out. However, it may take decades before scientists develop a “Samantha”, the advanced chatbot seen in the fiction film Her. In the film, Samantha has a romantic relationship with her user played by US actor Joaquin Phoenix. Many viewers were enthusiastic about this fantasy of virtual soul mates.
1.What does the underlined part in Paragraph 2 mean?
A. She became a best seller.
B. She became very powerful.
C. She became a money maker.
D. She became very popular.
2.Which of the following can Xiaoice do?
A. Do housework.
B. Spread messages.
C. Identify various photos.
D. Read news to its users.
3.Which company’s chatbot program can act as an academic consultant?
A. Microsoft. B. IBM. C. Apple. D. Amazon.
4.What can be learned from the last paragraph?
A. Chatbots will be applied to cars soon.
B. Chatbots mainly run on smartphones now.
C. Samantha is played by a US actor in the film.
D. The film Her doesn't interest many audience.
高三英语阅读理解中等难度题查看答案及解析
I believe the world is ______ you think it is. So smile at the world and it will smile back.
A. which B. how C. that D. what
高三英语单项填空中等难度题查看答案及解析
I believe the world is ______ you think it is. So smile at the world and it will smile back.
A. what B. how C. that D. which
高三英语单项填空简单题查看答案及解析
How would you describe your style? Formal? Classical? Casual? Smart? First of all, what is style? Let’s hear a few words of wisdom from the wise. “Style is knowing who you are and what you want to say,” (Gore Vidal); “Style is an expression of individualism mixed with charm,” (John Fairchild); “Style is the perfection of a point of view,” (Robert Eberhart); “Style is a simple way of saying complicated things,” (Jean Cocteau); “Style is the dress of thoughts,” (Lord Chesterfield).
So, now you know what style is, you’ll need to buy some clothes. But where? In the UK, you can get really cheap, stylish, second-hand clothes at charity shops. They’re great if you want exclusive labels but don’t want to pay the price. The only difficulty is discovering where the really good bargains are. But don’t worry, Leila Gray can help you here. She’s the proud owner of a vintage Hardy Amies coat, picked up at a charity shop for ￡20---a good deal when you realize it cost more than ￡800 new. “You have to go to the richer areas of a city,” she says. “That’s where all the labels are. It can take a bit of hunting around, but that is half the fun, and there’s a lot of buried treasure just waiting to be discovered.”
So, now you know where to buy your new, stylish clothes, how do you acquire your style? Experts say that mixing and matching from charity shops can help you find your own style----something that’s really you. That’s what Scottish musician Morus did. “My fashion tip is this,” he says, “Look at yourself with the eye of a graphic designer. If you can’t be attractive, aim for ‘interesting’ or ‘original’.” Momus’ unique style could even make him happier, too. As psychologist Marilyn Elias explains, the happiest people “judge themselves by their own yardsticks, never against what others do or have”.
Shoichi Aoki, the founder of Japanese street style magazine FRUiTS, agrees. “I think real fashion is what people wear on the streets, the clothes that they wear, the way that they wear them,” he says. “What you see in fashion magazines and on models has been styled and it’s more commercial.” He says that his inspiration for FRUiTS came from people combining traditional Japanese clothing such as the kimono and “geta” (Japanese wooden clogs) with Western fashion. “This really caught my eye,” Aoki adds. These styles may seem wild, but Aoki’s idea is not: be bold, be creative and find something that suits you.
Maybe it’s time to create your own look. There are many online guides to help you. Perhaps the best advice comes from a website called wikiHow, “If you see something you like,” it says, “feel free to copy, but don’t make yourself a clone… mix it up and make it yours.” Think about it!
1.What should you first do to choose they style that best suits you?
A. Follow the images of the wise people. B. Go for whatever is fashionable.
C. Simplify complicated expressions. D. Figure out what a true style is.
2.What does the underlined word “that” in Paragraph 2 refer to?
A. Getting clothes of leading brands. B. Buying clothes at rather low prices.
C. Searching for really good bargains. D. Starting a charity shop selling clothes.
3.What is the focus of Shoichi Aoki and his magazine FRUiTS?
A. Commercialization of fashion magazines.
B. Expression of something personal and creative.
C. Designing fashionable wear for men in the street.
D. Promoting Japanese traditional clothing worldwide.
4.What is probably the best title for the passage?
A. How to find the style that suits you B. Where to pick up a bargain
C. What to wear to develop your style D. Whom to model to be popular
高三英语阅读理解中等难度题查看答案及解析
My mother is taking a tour of the new house via Skype. I leaned the laptop so she can see where she's going,pleased that our Internet connection in Zimbabwe is holding. "This is the living room," I say. Then I tell mydaughter,s;Show Grandma the bed for the mummy and the daddy. " From a continent away, Grandma gave herapproval.
Mum had a dollhouse,too. My grandmother,a single mother, did not have enough money to buy my mother areal dollhouse. So Mum made do,laboring over her square cookie tin for years. She stuck patterns on the bright walls : tin cans of jam and bags of flour to make sure the dolls' store was overflowing.
My mother passed her love of life in miniature( 缩影 ) on to me very early. At age 5,1 made chests of drawers for my dollhouse bedroom from matchboxes glued together. Unlike my mother,l was given some ready-made doll furniture and accessories. My mother encouraged me,always responding to my calI,"Come to see what I've made Lrur IIly clollhuuse ! "
I spent hours writing a book with the unoriginal but certainly accurate title " How To Make Dolls' House Furniture". The book was lost in a household move. But the satisfying feeling of filling up blank pages with my
own ideas stayed with me,pushing me into a career centered on words.
My daughter turned 3 recently, and last month I put a strong empty cardboard box,about the size of a tea tray(托盘) ,in Cassia's bedroom. I searched the shops for dollhouse furniture. But an afternoon's searching yielded only a pink plastic toilet and sink. It doesn't matter,l told myself. I showed Cassia how to make plates for her table from coloured buttons. Fascinated, she collected black stones.
What my mother gave me was much more than a fascination with tiny things :It was the ability to view things from a new perspective(角度) , to put oneself in another person's shoes , and to solve problems with whatever is at hand.
1.What was the writer's mother looking at is_____.
A. a photo of a house online
B. a house in Zimbabwe
C. Cassia's self-made dollhouse
D. the writer's newly-bought house
2.While making her own dollhouse, the writer______.
A. often showed it off to her mother
B. asked for help from others
C. bought lots of doll furniture
D. spent hours reading a book about dollhouses
3.We can infer that the writer______.
A. built her own house with different materials
B. made all accessories herself for her house
C. learned to become a house designer
D. made a living by writing books
4.What did the writer learn from her mother?
A. To live independently in one s own house.
B. To find treasure of tiny things from the trash
C. To solve problems from a different view.
D. To avoid putting on another person's shoes.
高三英语阅读理解中等难度题查看答案及解析
Smile is a universal language, which 1. (use) throughout the world. However, the meaning of a smile in different cultures may be different. Depending on different cultures, smiling can express joy and 2. (amuse), but it can also indicate embarrassment. The following examples show this point of view. In an attempt to be open and 3. (friend), people in the United States smile a lot. Every one smiles at each other and this nonverbal communication shows being polite in the United States. But in China, smiling is not only 4. expression of happiness, but also a way to avoid 5.(be) embarrassed. Chinese people like smiling when they are embarrassed in order to avoid embarrassment. Smiling is a kind of good will but not sneer (嘲笑). For example: When a child falls off from a bike, the adults in China may smile, 6. is a kind of gentle encouragement and may not be a kind of impolite laugh.
The laugh is 7. (relate) to the smile. Also, different cultures have various 8. (meaning) about laugh. Americans can enjoy a very heartfelt belly (腹部) laugh that comes 9. the deepest emotions while most Chinese may think 10. silly to laugh that way.
高三英语语法填空困难题查看答案及解析
Is smile just a facial expression? Of course not! It is not only used to express pleasure, affection, and friendliness, but also the commonest way to show our good will perfectly without saying anything. A Chinese saying runs：“Never hit a person who is smiling at you.” It is a time-proven fact that smile is a language all its own—a universal language—understood by the people of every nation in the world. We may not speak the same tongue as our foreign neighbors, but we smile in the same tongue. We need no interpreter for thus expressing love, happiness, or good will.
One day while shopping in a small town in southern California, it was my misfortune to be approached by a clerk whose personality conflicted with mine. He seemed quite unfriendly and not at all concerned about my intended purchase. I bought nothing, and marched angrily out of the store. On the outside stood a young man in his early twenties. His expressive brown eyes met and held mine, and in the next instant a beautiful, brilliant smile covered his face. The magic power of that smile made all bitterness within me melt, and I found the muscles in my own face happily responding. “Beautiful day, isn’t it?” I remarked, in passing. Then, obeying an impulse(冲动), I turned back. “I really owe you a debt of gratitude,” I said softly. His smile deepened, but he made no attempt to answer. A Mexican woman and two men were standing nearby. The woman stepped forward and eyed me inquiringly. “Carlos, he no speak English,” she volunteered. “You want I should tell him something?” At that moment I felt changed. Carlos’ smile had made a big person of me. My friendliness and good will toward all mankind stood ten feet tall. “Yes,” my reply was enthusiastic and sincere, “tell him I said, ‘Thank you!’’’ “Thank you?” The woman seemed slightly confused.
I gave her arm a friendly pat as I turned to leave. “Just tell him that.” I insisted. “He’ll understand, I am sure!”
Oh, what a smile can do! Although I have never seen that young man again, I shall never forget the lesson he taught me that morning. From that day on, I became smile-conscious, and I practice the art diligently, anywhere and everywhere, with everybody.
1.The writer marched angrily out of the store because________.
A. he bought nothing B. he was unlucky to meet with a rigid clerk
C. he was unfriendly D. he conflicted with the clerk in the store
2.What do you think of the woman?
A. Curious and sincere with good English.
B. Helpful and curious with poor English.
C. Enthusiastic and diligent with good English.
D. Warm-hearted and diligent with poor English.
3.In the following paragraph, the writer may mention________.
A. how he used smile to solve problems
B. how hard he tried to look for the young man
C. the lesson Carols had taught him
D. how he became a big person of ten feet tall
4.What is the best title for the passage?
A. A rigid clerk. B. A powerful smile.
C. A helpful woman. D. An impressive young man.
高三英语阅读理解中等难度题查看答案及解析