Everybody knows that Coca-Cola is red, and Starbucks is green. 1. What we may not be aware of is the science behind these companies’ choices of these colors.
Color psychology is the study of how colors affect people’s mood, behavior, and decision-making. Companies use color psychology when they develop their brands and advertisements in order to persuade us to buy.2.
3. For example, it’s no accident that many tech products use white; it’s simple, stylish, and clean. Meanwhile, cosmetics companies tend to go for purple, black, or pink colors that represent passion, luxury, and romance.
Companies often choose action colors that urge you to buy right now. Red, for instance, is a high-energy, exciting color that moves people to action. Yellow is the color of summer, and it’s bright and attention-grabbing.4.
5. Studies show that consumers prefer brands that they recognize. Thus, those with an established color scheme, such as LEGO or Facebook, are likely to perform more strongly on the market.
All this goes to show that successful companies have mastered the art of color psychology. It may seem trivial, but their choice of colors has a profound effect on the spending habits of consumers.
A .Based on this, companies create fancy names for colors to make them sound special.
B. In fact, studies have shown that around 90 percent of people base their spending choices on color and appearance.
C. It’s no wonder that McDonald’s decided to use these two colors for its branding.
D. Chances are that most of us can name companies and their respective brand colors.
E. In fact, most major companies are associated with certain specific colors.
F. Because of this, companies use colors to influence how we feel about their products.
G. This is why, for example, Estée Lauder uses names like “passion fruit” and “hot rocket” for its lipsticks.
高三英语七选五中等难度题
Everybody knows that Coca-Cola is red, and Starbucks is green. 1. What we may not be aware of is the science behind these companies’ choices of these colors.
Color psychology is the study of how colors affect people’s mood, behavior, and decision-making. Companies use color psychology when they develop their brands and advertisements in order to persuade us to buy.2.
3. For example, it’s no accident that many tech products use white; it’s simple, stylish, and clean. Meanwhile, cosmetics companies tend to go for purple, black, or pink colors that represent passion, luxury, and romance.
Companies often choose action colors that urge you to buy right now. Red, for instance, is a high-energy, exciting color that moves people to action. Yellow is the color of summer, and it’s bright and attention-grabbing.4.
5. Studies show that consumers prefer brands that they recognize. Thus, those with an established color scheme, such as LEGO or Facebook, are likely to perform more strongly on the market.
All this goes to show that successful companies have mastered the art of color psychology. It may seem trivial, but their choice of colors has a profound effect on the spending habits of consumers.
A .Based on this, companies create fancy names for colors to make them sound special.
B. In fact, studies have shown that around 90 percent of people base their spending choices on color and appearance.
C. It’s no wonder that McDonald’s decided to use these two colors for its branding.
D. Chances are that most of us can name companies and their respective brand colors.
E. In fact, most major companies are associated with certain specific colors.
F. Because of this, companies use colors to influence how we feel about their products.
G. This is why, for example, Estée Lauder uses names like “passion fruit” and “hot rocket” for its lipsticks.
高三英语七选五中等难度题查看答案及解析
—Madam，here is your order, fish and chips and a coca-cola, ?
—Right here．
A．Anything else B．Is that OK C．For here or to go D．Something to drink
高三英语单项填空中等难度题查看答案及解析
Everybody in this world is different from one another．But do you know that understanding differences can help you better manage your money？
As we grow up，we gradually develop a set of our own values or beliefs．These are influenced by society，our family，the education we receive and so on．Once this value system is set up，it's not easy to change later in life．
Financial experts say that everyone also has their own belief of how to manage their finances．This is part of our value system and it has a great impact on the way we look after our money．
According to our different values，experts put us in three categories．They are：the ant，the cricket and the snail．
The ant-works first
Just like ants who work heart and soul in summer in order to store food for winter，these people don't care about enjoying the moment．They work very hard and save money they earn so that they can enjoy life when they get old and retire．The ant loves to save but they could make more out of their money if they were willing to invest in some funds and stocks with low risk．
The cricket-fun first
The cricket wants to enjoy everything now and doesn't think too much about the future．They even borrow money when they really want something．Many young people now belong to this group．These people have little savings．When they get old，they might have problems．They should learn to save and buy insurance．
The snail-lives under pressure
The snail refers to people who make life difficult for themselves．They take big long-term loans from the bank in order to buy things such as luxury houses．They are happy to take big loans even though they are not sure whether they can afford it．This can cause problems in the future．They should plan more carefully．
1.People with the character of the snail would like to __________．
A．enjoy life at the moment without thinking much about the future
B．put work before everything else
C．live a luxury life at all costs
D．take the risk of investing a large sum of money
2.Our beliefs and values are affected by the following except __________．
A．society B．our family C．education D．money
3.This passage mainly talks about __________．
A．the spending nature of people
B．the relation between man and insects
C．the insects in nature
D．the problems with dealing with money
4.Which of the following has the character that the author prefers？
A．The ant B．The cricket
C．The snail D．None of the above
高三英语阅读理解中等难度题查看答案及解析
Everybody in this world is different from one another．But do you know that understanding differences can help you better manage your money？
As we grow up，we gradually develop a set of our own values or beliefs．These are influenced by society，our family，the education we receive and so on．Once this value system is set up，it's not easy to change later in life．
Financial experts say that everyone also has their own belief of how to manage their finances．This is part of our value system and it has a great impact on the way we look after our money．
According to our different values，experts put us in three categories．They are：the ant，the cricket and the snail．
The ant works first
Just like ants who work heart and soul in summer in order to store food for winter，these people don't care about enjoying the moment．They work very hard and save money they earn so that they can enjoy life when they get old and retire．The ant loves to save but they could make more out of their money if they were willing to invest in some funds and stocks with low risk．
The cricket fun first
The cricket wants to enjoy everything now and doesn't think too much about the future．They even borrow money when they really want something．Many young people now belong to this group．These people have little savings．When they get old，they might have problems．They should learn to save and buy insurance．
The snail lives under pressure
The snail refers to people who make life difficult for themselves．They take big long term loans from the bank in order to buy things such as luxury houses．They are happy to take big loans even though they are not sure whether they can afford it．This can cause problems in the future．They should plan more carefully．
【小题】People with the character of the snail would like to __________．
A．enjoy life at the moment without thinking much about the future
B．put work before everything else
C．live a luxury life at all costs
D．take the risk of investing a large sum of money
【小题】Our beliefs and values are affected by the following except __________．
A．society B．our family
C．education D．money
【小题】This passage mainly talks about __________．
A．the spending nature of people
B．the relation between man and insects
C．the insects in nature
D．the problems with dealing with money
【小题】Which of the following has the character that the author prefers？
A．The ant B．The cricket
C．The snail D．None of the above
高三英语阅读理解简单题查看答案及解析
EVERYBODY in this world is different from one another. But do you know that understanding differences can help you better manage your money?
As we grow up, we gradually develop a set of our own values or beliefs. These are influenced by society, our family, the education we receive and so on. Once this value system is set up, it’s not easy to change later in life.
Financial experts say that everyone also has their own belief of how to manage their finances. This is part of our value system and it has a great impact on the way we look after our money.
According to our different values, experts put us in three categories. They are: the ant, the cricket and the snail.
The ant—works first
Just like ants who work heart and soul in summer in order to store food for winter, these people don’t care about enjoying the moment. They work very hard and save money they earn so that they can enjoy life when they get old and retire. The ant loves to save but they could make more out of their money if they were willing to invest in some funds and stocks with low risk.
The cricket—fun first
The cricket wants to enjoy everything now and doesn’t think too much about the future. They even borrow money when they really want something. Many young people now belong to this group. These people have little savings. When they get old, they might have problems. They should learn to save and buy insurance.
The snail—lives under pressure
The snail refers to people who make life difficult for themselves. They take big long-term loans from the bank in order to buy things such as luxury houses. They are happy to take big loans even though they are not sure they can afford it. This can cause problems in the future. They should plan more carefully.
1.We can learn from the text that _____.
A. spending money is a wiser way
B. your way of managing money is a reflection of your value or belief
C. saving money is a good way to manage money
D. we spend money because we have earned it
2. Of the three types of people, the one that has no weakness is _____.
A. the cricket B. none of them
C. the snail D. the ant
3.If you had three dollars, you would spend all of it. Which type do you belong to?
A. None of them B. The snail
C. The ant D. The cricket
4. The text tells us mainly about _____.
A. spending nature
B. living behaviors of small animal
C. our own values and beliefs
D. understanding differences
高三英语阅读理解中等难度题查看答案及解析
Everybody in this world is different from one another．But do you know that understanding differences can help you better manage your money？
As we grow up，we gradually develop a set of our own values or beliefs．These are influenced by society，our family，the education we receive and so on．Once this value system is set up，it's not easy to change later in life．
Financial experts say that everyone also has their own belief of how to manage their finances．This is part of our value system and it has a great impact on the way we look after our money．
According to our different values，experts put us in three categories．They are：the ant，the cricket and the snail．
The ant-works first
Just like ants who work heart and soul in summer in order to store food for winter，these people don't care about enjoying the moment．They work very hard and save money they earn so that they can enjoy life when they get old and retire．The ant loves to save but they could make more out of their money if they were willing to invest in some funds and stocks with low risk．
The cricket-fun first
The cricket wants to enjoy everything now and doesn't think too much about the future．They even borrow money when they really want something．Many young people now belong to this group．These people have little savings．When they get old，they might have problems．They should learn to save and buy insurance．
The snail-lives under pressure
The snail refers to people who make life difficult for themselves．They take big long-term loans from the bank in order to buy things such as luxury houses．They are happy to take big loans even though they are not sure whether they can afford it．This can cause problems in the future．They should plan more carefully．
1. People with the character of the snail would like to __________．
A． enjoy life at the moment without thinking much about the future
B． put work before everything else
C． live a luxury life at all costs
D． take the risk of investing a large sum of money
2. Our beliefs and values are affected by the following except __________．
A． society B． our family
C． education D． money
3. This passage mainly talks about __________．
A． the spending nature of people
B． the relation between man and insects
C． the insects in nature
D． the problems with dealing with money
4. Which of the following has the character that the author prefers？
A． The ant B． The cricket
C． The snail D． None of the above
高三英语阅读理解中等难度题查看答案及解析
The 23rd April is World Book Day, but do you know that it is also Shakespeare Day? Everybody has heard of Shakespeare, but do you know how many plays he wrote?
Shakespeare's plays have three kinds: tragedies , comedies and histories, His most famous play is the tragic story of Romeo and Juliet, which deals with two young lovers who are not allowed to marry by their parents. Other tragedies include Hamlet, Othello, and Macbeth.
Shakespeare's comedies include Much Ado About Nothing, A Midsummer Nights Dream and Twelfth Night. Twelfth Night is a play about unclear identities. Two twins are shipwrecked(遭海难）and the sister, Viola, dresses up as her brother, Sebastian, who she thinks is dead. It's funny, because the brother reappears and there's a big love problem going on: Viola is in love with the Duke, who is in love with Olivia, who falls in love with Sebastian except that she doesn't realize that Sebastian is actually Viola dressed up! Everybody falls in love with the wrong person, but it is all made right in the end.
The history plays, such as Antony and Cleopatra, Richard Ⅲ and Henry V are based on the lives of real historical people. In Antony and Cleopatra, Cleopatra becomes Antony's girlfriend and Antony becomes so crazy about her that he loses controlof the army. Cleopatra kills herself in the end and Antony kills himself too.
Shakespeare's plays can be very difficult sometimes. Some of the themes they deal with are heavy, so they almost always include a lighter subplot with characters who are not so important. They are often used in tragedies to lighten the mood of the play and to keep the audience interested in the main plot.
1.Which of the following plays is best-known to people?
A. Twelfth Night. B. Romeo and Juliet.
C. Antony and Cleopatra. D. Much Ado About Nothing.
2.Which is a comedy character according to the text?
A. Othello. B. Hamlet. C. Antony. D. Sebastian.
3.What can we know about Shakespeare's history plays?
A. There are only three famous history plays.
B. They are developed from real historical events.
C. They are more difficult than tragedies and comedies.
D. Real historical people can be found in every history play.
4.What is the purpose of the subplot in Shakespeare's plays?
A. To relax the audience and make them follow the main theme
B. To make the difficult plot of the plays simple
C. To help the audience understand the plays.
D. To lead the development of the main plot.
高三英语阅读理解中等难度题查看答案及解析
Everyone knows the smart black-and-white dog that sits on top of a red doghouse with his best friend---a bird called Woodstock.
Created by the American cartoonist Charles Schulz in 1950, the clever dog is loved by generations of kids and adults. He speaks more than 20 languages and appears daily in 26,000 newspapers around the world.
When Snoopy first appeared, he was not different form other pet dogs. But two years later, he had begun to speak with simple words and sounds. By 1957 he could walk on two legs and was going to school with his master, Charlie Brown, who failed in just about everything. Later he learned to use the typewriter.
Snoopy has done lots of jobs. He has been a bow-tie wearing lawyer, a tennis player, an Olympic figure skater, a world famous grocery checkout clerk, a pilot and even the first astronaut on the moon.
However, Snoopy has always dreamed of being a famous writer. The beginning of his story is always, “It was a dark and stormy night…” Unfortunately for him no one has ever wanted to publish the story.
In love, Snoopy is as much of a failure as Charlie Brown is at baseball. He easily falls in love but always has his heart broken. He eats to forget, but it never works.
Snoopy is an insightful, feel-good and sometimes sad dog. If you think a little about words, you might find them full of life lessons. Among his most famous lines are “To live is to dance, to dance is to live.” And “Yesterday I was a dog. Today I’m a dog. Tomorrow I’ll probably still be a dog. Sigh! There’s so little hope for advancement”.
1. Snoopy has done all the following jobs except ____________.
A. a lawyer B. a player C. a clerk D. a writer
2. From the passage, we can learn that _________.
A. Snoopy is always a sad dog B. Snoopy can not speak in the beginning
C. Snoopy often dreams of true love D. Snoopy is a real smart pet dog
3. It can be inferred that Snoopy ____________.
A. has many bird friends and relatives B. is a well-known writer and clerk
C. has been unfortunate since it was born D. is very popular in the whole world
4.The word “advancement” in the last paragraph probably means__________.
A. success B. progress C. growth D. popularity
高三英语阅读理解中等难度题查看答案及解析
I used to think that roses were ______ red or white, but now I know there are yellow and blue roses.
A.neither B. nor
C. either D. both
高三英语单项填空中等难度题查看答案及解析
We might think we know which colours do what．The idea that red wakes us up or blue calms us down is deeply rooted in Western culture．But do they really change our behaviour in the ways that we assume?
When it comes to scientific research, the results are mixed and at times contested． Some studies have found that people do better on cognitive tasks when faced with red rather than blue or green; others show the opposite．The idea is that if you repeatedly have a particular experience surrounded by a certain colour, then you eventually begin to associate that colour with the way you were feeling or behaving．A school career spent reading your teacher’s red writing circling your mistakes forever makes you link red with danger．Blue meanwhile is more likely to be associated with calmer situations like marvelling at a big blue expanse of sky．
Of course there will always be exceptions --- the comment from the teacher saying “well done” is also written in red． It is true that people do make different associations with different colours, but whether this translates into behaving in a certain way or succeeding at a particular task is a different question．
In 2009 researchers tried to clarify the situation．They sat their participants at computer screens colored blue, red or “neutral” and tested them on various tasks．With a red screen people did better on tasks requiring attention to detail, but when the screen was blue they did better on creative tasks．In practice this might be tricky．In a classroom you might want to think creatively some of the time and pay attention to detail at others．
However, when another team tried to repeat the study with a larger group of people in 2014, the effect of color disappeared． The initial study consisted of just 69 people．In this new, bigger study, of 263 volunteers, background color made no difference．
So colors might well have an effect, but so far those effects have been difficult to demonstrate consistently and sometimes don’t seem to exist at all．
1.What’s the major function of the first paragraph?
A． To present a widely held view
B． To raise a question of behavior change
C． To introduce the theme of the passage
D． To summarize the whole passage
2.The author mentions the exception in Paragraph 3 in order to show _____．
A． there are exceptions to every rule
B． people tend to associate colors with behaviors
C． colors don’t necessarily mean particular behaviors
D． colors do matter to those who desire success
3.It can be concluded from the results of the studies in 2009 and 2014 that _____．
A． the research findings are practical in indoor decoration
B． solid evidence is inadequate to prove how colors affect us
C． a larger study may help confirm colors’ effects on our behaviors
D． walls should be painted different colors depending on different tasks
高三英语阅读理解中等难度题查看答案及解析