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"Big tobacco" is what the bosses of several large technology firms have started calling Facebook. Being compared to the tobacco giants is far from praise, but it is not the only wide﹣spread analogy(比拟). A lower blow is the suggestion that Facebook may become like Yahoo, the once high﹣flying internet firm that fell.

Even a year ago the idea would have been unthinkable. But since January Facebook has become trapped in a series of misjudgments and missteps. It became clear that it had done too little to stop Russian interference(干涉) in America's election in 2016. It had to admit that it had shared the personal data of 90m users with outside firms without permission.

The comparison to Yahoo is imperfect. Even at its peak Yahoo's business was never as large and profitable as Facebook's. One of the main reasons Yahoo declined is because it lost out to a powerful competitor, Google, in online search; Marissa Mayer, its boss from 2012 until its sale to Verizon last year, was unable to restore advertisers' or employees' confidence as users left.

But people who watched Yahoo's falling see similarities. Executive(主管) turnover was a leading indicator of its decline; before Ms. Mayer was hired Yahoo went through four chief executives in three years. Mr. Zuckerberg, who controls the majority of Facebook's voting shares, is not leaving, but many top executives are. This year several have announced their departures, including Facebook's chief security officer.

When advertisers' faith in Facebook has been shaken, politicians in Washington are running out of patience with the company. Lawmakers' inspection of the firm is causing it to be more cautious about how it uses data for targeting advertisements and about what information it makes available to outsiders.

Mr. Zuckerberg and Ms. Sandberg are under pressure to prove to employees and advertisers that Facebook is not only trustworthy but worthy of their time and money. If they cannot do so, and the company's share price continues its slide, it is possible that Ms. Sandberg will be replaced in the next year. Mr. Zuckerberg will doubtless have thoughts about Yahoo's sorry tale.

1.For Facebook, being compared to "big tobacco" is     

A. positive

B. ambitious

C. creative

D. negative

2.According to the author, what does Facebook currently have in common with the failed Yahoo?

A. Letting out users' data.

B. Being deep in financial crisis.

C. Leaders are leaving the company.

D. Laying off a large number of employees.

3.The author tries to support his judgment about Facebook by     

A. questioning its management

B. using evidence related to it

C. analyzing its financial data

D. listing its advantages and disadvantages

4.What is the main idea of the passage?

A. Facebook gets trapped in trouble.

B. Two companies are deep in crisis.

C. How to save Facebook.

D. Faith is more valuable than gold.

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