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RAMCO TECHNOLOGIES

Where Technology Shapes Tomorrow

Marketing @Ramco.comewww.Ramco.com

TO: Rachel Mohler, Vice President

Harrison Fontentot, Public Relations

FROM: Mike Gonzalez

SUBJECT: Three Ways to Increase Ramco’s Community Involvement

DATE: March 5, 2019

At our planning session in early February, our division managers stressed the need to generate favourable publicity for our new Ramco facility in Mayfield. Knowing that such publicity will highlight Ramco’s visibility in Mayfield, I think the company’s image might be enhanced in the following three ways.

CREATE A SCHOLARSHIP FUND

Ramco would receive favourable publicity by creating a scholarship at Mayfield Community College for any student interested in a career in technology. A one-year scholarship would cost $6,800. The scholarship could be awarded by a committee composed of Ramco executives. Such a scholarship would emphasize Ramco’s enthusiastic support for the latest technical education at a local college.

OFFER SITE TOURS

Guided tours of the Mayfield facility would introduce the community to Ramco’s innovative technology. These tours might be organized for academic, community, and civic groups. Individuals would see the care we take in protecting the environment in our production and equipment choices and the speed with which we ship our products. Of special interest to visitors would be Ramco’s use of industrial robots working alongside our employees. Since these tours would be scheduled in advance, they should not conflict with our production schedules.

PROVIDE GUEST SPEAKERS

Many of our employees would be excellent guest speakers at civic and educational meetings in the Mayfield area. Possible topics include the advances Ramco has made in designing and engineering and how these advances have helped consumers and the local economy.

Thanks for giving me your comments as soon as possible. If we are going to put one or more of these suggestions into practice before the facility opens in mid-April, we’ll need to act before the end of the month.

1.If Ramco establishes a scholarship, it will _____.

A.benefit students at colleges in Mayfield

B.highlight Ramco’s support for the latest technical advances

C.be offered to MCC students interested in a career in technology

D.be jointly awarded by Ramco executives and college professors

2.Which of the following is true according to the passage?

A.Site tours of Mayfield facility can be arranged at any time.

B.The three measures are scheduled to be carried out in mid-April.

C.The three measures are sure to create favourable image for Mayfield.

D.Guest speakers will talk about Ramco’s advances in designing and engineering.

3.What type of writing is this passage?

A.A letter of introduction. B.A letter of proposal.

C.A letter of recommendation. D.A letter of complaints.

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