A. accounted B. limited C. commercials D. pop...

The next time you watch NBA playoff action on TV, take a close look at the shoes that many players are wearing . Gone, for the most part, are the ankle-hugging high-tops that supposedly ___1.____ to protect players from injury.

The change over the last few years to low-top sneakers(运动鞋) seems to go against conventional wisdom. Strangely, __2.___, Steven Nash and Kobe Bryant, two of the most _3.__

players with the Los Angeles Lakers, aren’t worried.

According to the US market-research firm NPD Group, high-tops once __4.__ for about 20 percent of the US basketball shoe market. Now, the number has sunk to about 8 percent. Low-tops, the kind that Nash and Bryant wear, have grown to 29 percent, from just 11 percent in 2002.

High-top sneakers are one of the most celebrated __5.__ in modern basketball. After the 1985 Air Jordans so transformed the market, shoe companies began battling one another. They put air pumps in the tongues of their shoes and made carefully prepared and organized _6._.

“All of a sudden it became a _7.__ business,” Marshal Cohen, an analyst with NPD group, told The Wall Street Journal. The Jordans were excellent. The market went from being nothing to a million-dollar business __8.___.”

One of the reasons high-tops are not so __9._ anymore is that they were never really very good at protecting the feet.

In an article in the British Journal of Sports Medicine in 2008, University of Newcastle researcher Craig Richards found no evidence that sneakers_10._ injuries. His research actually found that high-top basketball sneakers could even cause players to run slower and jump lower. Now, the contest has become a war. Companies like Adidas, Nike, Converse and Reebok are all fighting to create the next “Air Jordan,” and with the next market battle.

高三英语其他题中等难度题查看答案及解析

Sports account for a growing amount of income made on the sales of commercial time by television companies.  Many television companies have used sports to attract viewers from particular sections of the general public, and then they have sold audiences to advertisers.

An attraction of sport programs for the major U. S.  media companies is that events are often held on Saturday and Sunday afternoons—the slowest time periods of the week for general television viewing.  Sport events are the most popular weekend programs, especially among male viewers who may not watch much television at other times during the week. This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming.

Media corporations also use sports to attract commercial sponsors that might take their advertising dollars elsewhere if television stations did not report certain sports.  The people in the advertising departments of major corporations realize that sports attract made viewers. They also realize that most business travelers are men and that many men make family decisions on the purchases of computers, cars and life insurance.

Golf and tennis are special cases for television programming. These sports attract few viewers, and the ratings(收视率)are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups in the United States, to certain advertisers. It is made up of people from the highest income groups in the United States, including many lawyers and business managers. This is why television reporting of golf and tennis is sponsored by companies selling high-priced cars, business and personal computer, and holiday trips. This is also why the networks continue to carry these programs regardless of low ratings.  Advertisers are willing to pay high fees to reach high-income consumers and those managers who make decisions to buy thousands of “company cars” and computer, with such viewers, these programs don’t need high ratings to stay on the air.

1.Television sport programs on weekend afternoons.

2.Why would weekend afternoons become dead time without sport programs?

3.In many families, men make decision on .

4.The ratings are not important for golf and tennis programs because.

5.What is the passage mainly about?

高三英语阅读理解困难题查看答案及解析

He turned down the request of his friend because it was________ the limit of his power.

A．beyond                              B．over                          C．off                              D．above

高三英语单项填空简单题查看答案及解析

Pop music is the name for different forms of popular, commercial(商业) music. It had its beginning in the USA and spread throughout the whole world during the 1950s and 1960s. It is widely liked by the young people. The best known early form of pop music was “rock’ n’ roll”; another was “blues”. A more recent development is “folk-rock”. Pop music has taken the place of native music in many parts of the world; it has caused the number of people for jazz to become much smaller than it was in the 1950s and earlier, and it has now begun to rule musical stage productions. It’s a big industry. Much pop music is without artistic value, but the work of some pop singers, e.g. the Beatles, Bob Dylan, the groups like Floyd and Crosby, Stills and Nash, is on a higher musical level. And there is still a great interest in it today. Pop music concerts and festivals are held all over the world.

1.All of the following forms belong to pop music EXCEPT _______________.

A. blues        B. rock’ n ’roll          C. jazz         D. folk-rock

2.According to the article, the number of people for jazz in the 1950s and earlier was ___________ it is today.

A. much greater than   B. much smaller than    C. as great as D. as small as

3.Which of the following is TRUE?

A. No pop music is on a high musical level.

B. Much pop music is very artistic.

C. Pop music is highly artistic.

D. Not all pop music is without artistic value.

高三英语阅读理解中等难度题查看答案及解析

absence

A. accident         B. accept       C. account      D. achieve

高三英语选择题中等难度题查看答案及解析

Since time is limited, let’s cut _____ the unimportant details.

A. off                               B. away                             C. up           D. out

高三英语单项填空中等难度题查看答案及解析

We delayed our departure ___ the bad weather.

A. by means of   B. regardless of  C. on account of  D. in spite of

高三英语单项填空简单题查看答案及解析

How can I ________ money from my bank account to his?

A. transfer     B. transform            C. transmit         D. transplant

高三英语单项填空中等难度题查看答案及解析

Take some time to _______ your successes and failures.

A. account of        B. reflect on            C. work out        D. call up

高三英语单项填空中等难度题查看答案及解析

I’ve limited myself ______ 1,000 calories a day to try to lose weight.

A. in　　　 　　　　　　 　 B. for　　

C. to　　　 　　　　　　 D. on

高三英语单项填空中等难度题查看答案及解析