A television series is fast gaining its word-...

A television series is fast gaining its word-of-mouth 1.(popular) among not only Chinese households but also some foreigners. The drama, 2.(call) In the Name of the People, offers viewers, 3.(particular) foreigners, an opportunity to better understand China’s politics and culture and also the nations’ iron-fist resolve in the fight 4.corruption(腐败) among the country’s officials. The drama is 5.effort rarely seen in recent memory that carries the anti-corruption topic onto mainstream television. Before that, the discussion of this topic was widespread 6.mostly remains private in Chinese society.

“I was quite 7.(impress) by the jaw-dropping scene8.the cash hidden on a giant wall was found in a low-level official’s house. It is a bribe(行贿)he’s accepted which is worth 230 million yuan (about 33 million U. S. dollars)”, said Eric Ivarsen from Norway, a master’s student 9.(major) in the public management and social development at the University of Chinese Academy of Science.

“My subject has a very high requirement of knowledge about Chinese politics and culture. After watching the drama, I 10.(well) understand China’s political terms, for example, seats order according to official rankings, languages being used in a meeting, which is quite different from my country,” lvarsen added.

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A Bite of China (舌尖上的中国)，a mouth-watering documentary television series, 1. (gain) worldwide popularity since it was aired on CCTV. It is not only its vivid pictures but also its deep significance of traditional Chinese food cultures 2.makes it a real hit.

This popular weekly program 3. (broadcast) at 10:40 pm on each Friday, 4. (last) 50minutes. There are many reasons leading to its great 5. (succeed). 6.watching A Bite of China, not only can you enjoy many different traditional Chinese dishes of different regions but also you can have a better knowledge of splendid Chinese cooking skills. What’s more, cultures, customs as well as living styles of different parts are also presented. However, the most important thing I have gained is that each grain we live on is from hard work and sweat. That is to say, nothing can be 7. (shame)than wasting food

“We made this documentary with our respect and love for food,” said director Chen Xiaoqing. Being sincere is the most important thing for artists because they cannot move others 8.they themselves are first moved. Works that fail to reflect reality will not touch people’s hearts. If you are the one 9.has a special preference for Chinese food culture and traditional Chinese cultures and customs, 10. (turn) on your TV and a fascinating world will spread in front of you.

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The UP Series is a series of documentary films produced by Granada Television that have followed the lives of fourteen British children since 1964, when they were seven years old. So far the documentary has had eight episodes(连续剧) lasting 49 years (one episode every seven years) and the documentary has been broadcast on both ITV and BBC.

The children were selected to represent the range of social economic backgrounds in Britain at that time, with the assumption that each child’s social class predetermines their future. Every seven years, the director, Michael Apted, films material from those of the fourteen who choose to participate. The aim of the series is stated at the beginning of 7 Up, as, "Why do we bring these children together? Because we want to get a glimpse of England in the year 2000. The shop assistant and the manager of the year 2000 are now seven years old."

The subjects are first seen on a group visit to London Zoo, where the narrator announces “We brought these 20 children together for the very first time.” The series, however, only follows fourteen. Because the show was not originally intended to become a repeating series, no long-term contract was signed with the participants. The interviews since 7 Up have been voluntary, although the participants have been paid an unknown sum for their appearance in each film.

Although the series began as a political documentary, it has become a film of human nature. In the director’s commentary for 42 Up, Apted comments that he did not realize the series had changed tone from political to personal until 21 Up. He also comments that this realization was a relief to him and allowed the films to breathe a little more.

1.When was the fourth episode of the series made?

A. 1985.　　 B. 1992.　　 C. 2000.　　 D. 2005.

2.What was the goal of the Up Series at the beginning?

A. To research human nature.

B. To predict the future job changes.

C. To gather the 20 children together.

D. To foresee England in the year 2000.

3.What can we learn about the participants in the documentary?

A. They joined in it for free.

B. They were not on good terms.

C. They did not expect a repeating series.

D. They were praised for their appearance.

4.Why did Apted think the realization was a relief?

A. He could breathe a little more.

B. He could direct the films more freely.

C. He had finished the whole series finally.

D. He changed his idea about human nature.

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While previous Chinese series which have gained popularity abroad have been mostly ______ from Chinese classics , such as The Romance of the Three Kingdoms and Journey to the West, Nirvana in Fire, or Langya Bang, is different.

A. adopted　　 B. harvested　　 C. recognized　 D. adapted

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Maria has written two novels，both of ________ have been made into television series.

(2012·山东，23)

A．them　                         B．that

C．which　                         D．what

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Maria has written two novels, both of ________ have been made into television series.

A. them             B. that                C. which             D. what

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A radio or television series ____ a set of programmes of a particular kind which ____ the same title.

A. is; has　　 B. is; have　　 C. are; has　　 D. are; have

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Most advertising in ancient times was word-of-mouth, that is, people liked something and told others about it. But even then, people advertised by putting inscriptions (题字) on walls, for example to display political slogans and to offer household goods for sale. Also, in Rome and Greece, in ancient times, it was common for people to use papyrus, a kind of paper, to advertise things they had lost or found. The tradition of wall or rock painting as a way of advertising goods is even more ancient.

Painting developed in the 15th and 16th centuries, and this increased the forms of advertising. Handbills — small printed notices and advertisements — became common. Then, by the 17th century, advertisements started appearing in weekly newspapers in England. In the 19th century mail order catalogues appeared, promoting all kinds of goods.

Finally, advertisements in the 1960s became more creative and more interesting. Also, they began to draw attention to the ‘unique selling points', the USPs of products. These are the qualities that make a product different from competitors' products.

These days, advertisers have come up with new ways of promoting their products. For example, product placement is now common. This is advertising in TV programmes or films by having a character, preferably played by a famous actor, use a particular product. For example, Tom Cruise's character in the movie, Minority Report, had a computer with the Nokia logo (商标) on it, and his watch was clearly made by Bulgari.

TV commercials are a very effective medium for advertisers, though these are very expensive. If an organization wants to have a 30-second TV advert during the annual Superbowl game in the United States, they have to pay about $2.5 million.

Perhaps the most interesting development is the use of famous personalities to endorse (代言)   a product. The basketball player, Michael Jordan, endorsed Nike products and wore them while playing.

Getting well-known personalities to endorse a product can be very expensive, but endorsements certainly increase a product's sales, especially if the personality has a positive image in the eyes of the public.

1.What is Paragraph 1 mainly about?

A. The influence of advertising.

B. The development of advertising.

C. Ways of advertising in ancient times.

D. Types of product advertising in ancient times.

2.Which of the following is TRUE about advertisements in the 1960s?

A. They were complicated and entertaining.

B. They contained quite a lot of information.

C. They were mainly shown in TV programmes.

D. They focused on the special features of products.

3.In product placement, advertisers tend to use ________________________________________________________________________.

A. cartoon characters.　　 B. intelligent people.

C. fictional characters.　　 D. popular actors or actresses.

4.What is the benefit of endorsements?

A. They are not expensive.　　 B. They are fairly interesting.

C. They promote product sales.　　 D. They pass on positive messages.

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India is traditionally a tea-drinking country. But, it is now gaining a new taste for coffee. This has led international coffee companies to consider opening businesses in the huge market. Local business people are also hoping to profit from the country’s tea-drinking habits. They want to open new stores that offer tea.

It is ten thirty in the morning in India. Two cafes are within meters of each other, near a college in New Delhi. And they are selling a lot of tea. Their main customers are undergraduate students.

“We have a lot of break between classes, so whenever we get time, we just go and we enjoy ourselves. It’s a lot of fun, especially when you are with people you enjoy spending time with.”

In the past ten years, cafes have become increasingly popular in India. The country’s huge young population have quickly taken to the coffee culture.

Coffee stores have spread from major cities like New Delhi and Mumbai to smaller towns. Coffee use has doubled in the last ten years. It is the success of this market that has gained the attention of companies like the American-based coffee chain Starbucks. The company will open its first store in India later this year. Other companies like Lavazza and Costa Coffee are already there.

Yet, the growth of coffee will not reduce the popularity of tea. Indians drink eight times more tea than coffee. They have been drinking tea for more than one hundred and fifty years. India is one of the world’s biggest producers of tea, which is known locally as “chai”. Outside homes and offices, it is mostly sold by small businesses on the street.

1.Why do international coffee companies consider opening businesses in India?

A. India consumes very little coffee.         B. India has a large population.

C. People in India now prefer coffee to tea.    D. Indians come to like the taste of coffee.

2.Which one is correct about undergraduate students?

A. They only have tea in the cafes.

B. They are the main customers in the cafes.

C. They like enjoying coffee with friends in cafes.

D. They like to go to the cafes to escape lessons.

3.What can we learn about coffee in India?

A. Coffee is consumed more than tea in India now.

B. Coffee is much more welcomed by young Indians than tea.

C. Coffee consumed today doubles that of ten years ago.

D. The growth of coffee will reduce the consumption.

4.Which statement is wrong according to the passage?

A. Coffee stores have spread to small towns in India.

B. Some foreign coffee companies are trying to open Indian coffee market.

C. Local people worry about losing profit on tea.

D. Indians drink eight times more tea than coffee.

5.What is the text mainly about?

A. Undergraduate students are main coffee consumers in India.

B. Indians mainly consume both tea and coffee.

C. India is traditionally a tea-drinking country.

D. India is becoming a big new coffee consuming country.

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There is no doubt that losing weight is much harder than gaining it. So how does one go about the difficult task of shedding (除掉) those extra pounds? 1. The tips and ideas presented to you here are meant to be the extra information you need to help you to get started off on the right foot.

2. If you really like pasta(意大利面食), there are healthy options available to you. You can replace regular pasta noodles with noodles that are made with whole wheat. Using whole wheat pasta tends to be more filling than regular pasta.

3. Studies show that those who exercise, not only lose weight, but keep it off more successfully than those who don’t exercise. Exercise will help raise your metabolic (新陈代谢) rate and create a calorie deficit, which helps the weight come off quicker. Keep moving to keep the weight off.

Cut your juice with half water or club soda. 4. If you can cut them in half with something else, you will eliminate a large number of empty calories and sugar from your diet. This can help you to lose a few pounds.

You may think that you are going to benefit by skipping a meal here and there but in all honesty, you will not. 5. It will make it much harder for you to burn off the calories from the food that was in your body from the previous meal.

A．Exercise will help you lose weight.

B．Get to bed very early for a full week.

C．For most, it can be hard to find a starting point.

D．When you are trying to lose weight, pasta can be a bad thing.

E．Try eating a cherry tomato out of your partner’s navel tonight!

F．Many juices are filled with sugar and calories that you don’t need.

G．Skipping meals will cause your body to go into a mode for fat-storing.

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