A good advertisement often uses words people attach positive meanings.
A. in which B. to which
C. which D. that
高三英语单项填空中等难度题
A good advertisement often uses words people attach positive meanings.
A. in which B. to which
C. which D. that
高三英语单项填空中等难度题查看答案及解析
A good advertisement often uses words ________ people attach positive meanings.
| A．that | B．to which | C．with which | D．which |
高三英语单项填空中等难度题查看答案及解析
Most advertising in ancient times was word-of-mouth, that is, people liked something and told others about it. But even then, people advertised by putting inscriptions (题字) on walls, for example to display political slogans and to offer household goods for sale. Also, in Rome and Greece, in ancient times, it was common for people to use papyrus, a kind of paper, to advertise things they had lost or found. The tradition of wall or rock painting as a way of advertising goods is even more ancient.
Painting developed in the 15th and 16th centuries, and this increased the forms of advertising. Handbills — small printed notices and advertisements — became common. Then, by the 17th century, advertisements started appearing in weekly newspapers in England. In the 19th century mail order catalogues appeared, promoting all kinds of goods.
Finally, advertisements in the 1960s became more creative and more interesting. Also, they began to draw attention to the ‘unique selling points', the USPs of products. These are the qualities that make a product different from competitors' products.
These days, advertisers have come up with new ways of promoting their products. For example, product placement is now common. This is advertising in TV programmes or films by having a character, preferably played by a famous actor, use a particular product. For example, Tom Cruise's character in the movie, Minority Report, had a computer with the Nokia logo (商标) on it, and his watch was clearly made by Bulgari.
TV commercials are a very effective medium for advertisers, though these are very expensive. If an organization wants to have a 30-second TV advert during the annual Superbowl game in the United States, they have to pay about $2.5 million.
Perhaps the most interesting development is the use of famous personalities to endorse (代言) a product. The basketball player, Michael Jordan, endorsed Nike products and wore them while playing.
Getting well-known personalities to endorse a product can be very expensive, but endorsements certainly increase a product's sales, especially if the personality has a positive image in the eyes of the public.
1.What is Paragraph 1 mainly about?
A. The influence of advertising.
B. The development of advertising.
C. Ways of advertising in ancient times.
D. Types of product advertising in ancient times.
2.Which of the following is TRUE about advertisements in the 1960s?
A. They were complicated and entertaining.
B. They contained quite a lot of information.
C. They were mainly shown in TV programmes.
D. They focused on the special features of products.
3.In product placement, advertisers tend to use ________________________________________________________________________.
A. cartoon characters. B. intelligent people.
C. fictional characters. D. popular actors or actresses.
4.What is the benefit of endorsements?
A. They are not expensive. B. They are fairly interesting.
C. They promote product sales. D. They pass on positive messages.
高三英语阅读理解困难题查看答案及解析
An advertisement is useful in_____ it can persuade customers to buy the kinds of goods in the shop.
A．that B．which C．what D．whether
高三英语单项填空简单题查看答案及解析
An advertisement is useful in ________ it lets customers know of the kinds of goods in the shops.
A．that B．which C．what D．whether
高三英语单项填空中等难度题查看答案及解析
A good advertisement,people attach positive meanings, can contribute to the sales of a product．
| A．for which | B．to which | C．of which | D．on which |
高三英语单项填空简单题查看答案及解析
We often use the words “growth” and “development” as if they meant basically the
same thing. But this may not always be the case. One can easily imagine instances in
which a country has achieved higher levels of income (growth) with little or no benefit
coming to most of its citizens (development).
In the past, most development policies were aimed at increasing the growth rate of income per capita (人均所得). Many are still based on the theory that benefit of economic growth will come to all members of society. If this theory is correct, growth should encourage development.
By the early 1970s, however, the relationship between growth and development was being questioned. A major study by the World Bank in 1974 concluded that it is now clear that more than decades of rapid growth in developing countries has been of little benefit to a third of their population.
The World Bank study showed that increase in GNP per capita did not promise
important improvements in such development indicators as nutrition (营养), health, and
education. Although GNP per capita did indeed rise, its benefit came down to only a
small part of the population. This realization gives rise to a call for new development
policies. These new policies favor agriculture over industry, call for national redistribution (资源分配) of income and wealth, and encourage programs to satisfy such basic needs as food and shelter.
In the late 1970s and early 1980s the international macroeconomic crises (大规模的经济危机) of high oil prices, worldwide recession (衰退) and the third world debt, forced attention away from programs designed to get rid of poverty. however, the lesson remains: economic growth does not promise economic development. Efforts may be required to change growing output capacity (能力) into economic benefit that reach most of a nation’s people.
1.What do we learn from the first paragraph about the relationship between growth and development?
A. Growth and development refer to the same thing.
B. Growth always brings about development.
C. Development is not a necessary result of growth.
D. Development is a reliable measure of growth.
2.Before the 1970s, most development policies were based on theory that economic growth would benefit ________.
A. most people in society B. some people in society
C. few people in society D. everyone in society
3.According to the study by the World Bank in 1974, economic growth in some
backward countries brought ________.
A. benefit to a third of their population B. benefit to two thirds of their population
C little benefit to their people D. no benefit at all to their people
4.If the passage continues, what would the author most likely discuss in the next
paragraph?
A. How to turn growth into development. B. How to remove poverty from society.
C. How to decrease the third world debt. D. How to cope with economic crises.
高三英语阅读理解中等难度题查看答案及解析
The word "breakthrough" is often used when talking about the newest drug or the next treatment ___ in cancer research．
A．finding B．being found C．to be found D．found
高三英语单项填空中等难度题查看答案及解析
Idioms often use a number of words to represent a single object, person or concept, ______, and it is easy to misunderstand what you read or hear spoken.
A. among other things B. on the contrary
C. by all means D. above anything else
高三英语单项填空中等难度题查看答案及解析
(B)
Stress: Good or Bad?
Stress used to be an almost unknown word, but now that we are used to talking about it, I have found that people are beginning to get stressed about being stressed.
In recent years, stress1._____(regard) as a cause of a whole range of medical problems, from high blood pressure to mental illness. But like so many other things, it is only too much stress2.____ does you harm. It is time you considered that if there were no stress in your life, you would achieve a little. If you are stuck at home with no stress, then your level of performance will be low. Up to a certain point, the more stress you are under, the 3.____(good) your performance will be. Beyond a certain point, though , further stress will only lead to exhaustion, illness and finally a breakdown. You can tell when you are over the top and on the downward slope, by asking yourself 4.______ number of questions. Do you, for instance, feel that too much is being expected of 5._____, and yet find it impossible to say no? Do you find yourself getting impatient or6.____(annoy) with people over unimportant things?... If the answer to all those questions is yes, you had better7._____(control ) your stress, as you probably are under more stress than is good for you.
To some extent you can control the amount of stress in your life. Doctors have worked out a chart showing how much stress is involved in various events. Getting married is 50, pregnancy 40, moving house 20, Christmas 12,etc. If the total stress in your life is over 150, you are twice as likely 8.______ (get )ill.
高三英语语法填空中等难度题查看答案及解析