Some famous brand designers attended the ceremony stories and experiences behind their brands.
A. making B. hearing C. describing D. sharing
高三英语单项填空中等难度题
Some famous brand designers attended the ceremony stories and experiences behind their brands.
A. making B. hearing
C. describing D. sharing
高三英语单项填空中等难度题查看答案及解析
Some famous brand designers attended the ceremony stories and experiences behind their brands.
A. making B. hearing C. describing D. sharing
高三英语单项填空中等难度题查看答案及解析
—What a pity that Dad didn’t attend my graduation ceremony yesterday afternoon.
—Oh, he _______ some business partners from Europe.
A. would meet B. was meeting
C. had met D. has met
高三英语单项填空困难题查看答案及解析
A brand is a name, word, sign, symbol, design, or a combination of these, intended to identify the goods or services of a company or a group of companies. Another purpose of a brand is to contrast one company from another. The most important skill of professional marketers is the ability to create, maintain, protect, and enhance the brands of their products and services. Branding has become so important that today hardly any company or product is without one. Therefore, brand management is an increasingly important element in marketing.
Brand power refers to the relative strength of a company’s brand in the minds of consumers, and can influence consumers’ choice of products. Brands are powerful to the extent that they give high brand loyalty and strong brand associations, name recognition, perceived quality and other assets to a company. A strong brand can be one of a company’s most important assets.
High brand power provides a company with many competitive advantages. A powerful brand enjoys a high level of consumer brand awareness and loyalty. Because consumers expect stores to carry the brand, the company has more bargaining power when negotiating with retailers (零售商). And because the brand name brings high credibility, a company with a strong brand can more easily launch new products with the same brand name.
Many companies use the advantage of a strong brand power strategically to expand their business. When a company introduces an additional item with a new flavour, form, colour or package size in a given product category and under the same brand name, it is called a line extension. Another strategy is called brand extension. This involves the use of a successful brand name to launch new or modified products in a new category, thereby employing brand recognition in order to increase sales of new products.
Brand recognition is certainly important. Because consumers often hold long-standing perceptions about brands, high brand power ensure a company continued sales of its products.
1.What does the word “assets” in the 2nd paragraph mean?
A. points B. advantages C. aspects D. elements
2.All of the following statements are the advantages of a high brand power EXCEPT that______.
A. a high brand wins the loyalty of consumers
B. a high brand usually sets a much higher price
C. it’s easy for a high brand company to launch new products
D. a high brand company is more competitive when doing business with retailers
3.A brand extension ______.
A. happens when the company is developing a new product
B. means the expansion of a company’s business in its established field
C. takes place when the company introduces a similar item but with a new colour
D. refers to the use of an established brand name to promote a new product in a new category
4.What might be the best title of this passage?
A. Brand Power B. Famous Brands
C. Company Brands D. Brand Products
高三英语阅读理解中等难度题查看答案及解析
—Will you attend the ceremony tomorrow? —What ceremony? I ____ informed of anything about it．
A．wasn't B．haven't been C．hadn't been D．won't be
高三英语单项填空简单题查看答案及解析
完形填空（共20小题；每小题1.5分，满分30分）
DOVE is one of the most famous chocolate brands around the world. But few people know what the meaning of DOVE is.
Dove chocolate is born because of . One day in 1919, Princess Bazaar of Luxembourg's royal family first met the royal kitchen helper Leon. Many nights, Leon slipped into the kitchen and various ice creams for Bazaar; They soon fell in love. Unfortunately, owing to their quite different social _ both of them had to the deep feelings in heart.
Afterwards, Bazaar was made to an arranged royal marriage against her wishes. For many days, Leon could not see Bazaar, and he was burning with . Finally. Bazaar turned up at the table a month later. While serving desserts, Leon the letters "DOVE", which is an abbreviation of DO YOU LOVE ME with hot chocolate on Bazaar's ice cream. Leon that Bazaar could understand his feeling.
A few days later, Bazaar got . Leon, broken hearted, could not the mental suffering and left for America where he and his own family a candy store years later but lived unhappily.
Many years later, they met again before Bazaar death. Bazaar that that afternoon she did eat the ice cream but didn't see the letters and also didn't received any promise from Leon and she had to to her fate missing him all her lifetime.
Hearing this, Leon broke down in tears. If that chocolate had been _ , those letters would never have melted. And he would not have lost his last . Leon decided to create a solid chocolate which can a long time.
After lots of research. he succeeded and: each piece of chocolate was engraved(刻) with the letters -DOVE, It’s a of the love between Leon and Bazaar.
Now more and more people fall in love with this chocolate. Giving someone DOVE means sending the of love: DO YOU LOVE ME?
1.A. anger B. sorrow C. love D. envy
2.A. served B. made C. drew D. heated
3.A. opinion B. view C. attitude D. status
4.A. bury B. forget C. struggle D. discover
5.A. know B. accept C. try D. practise
6.A. sympathy B. joy C. humor D. impatience
7.A. mixed B. sent C. wrote D. pressed
8.A. expected B. promised C. declared D. allowed
9.A. sick B. married C. bored D. changed
10.A. repeat B. reduce C. bear D. keep
11.A. ran B. found C. sold D. supported
12.A. learned B. recalled C. heard D. believed
13.A. annoying B. confusing C. interesting D. melting
14.A. give up B. give out C. give in D. give away
15.A. solid B. liquid C. frozen D. powerful
16.A. belief B. promise C. courage D. chance
17.A. eat B. preserve C. miss D. sell
18.A. firmly B. happily C. lightly D. quickly
19.A. sign B. survey C. symbol D. study
20.A. story B. whisper C. secret D. rumor
高三英语完形填空中等难度题查看答案及解析
The Origins of Famous Brands
Our lives are full of brand names and trademarked products that we use every day. Although many brand names are simple acronyms(首字母缩略词) or versions of their founders names, some of the companies we trust every day actually have fascinating and surprising back stories.
Starbucks
It seems fitting that the most famous coffee brand in the world would take its name from one of the world’s greatest works of literature. The inspiration for the name of the coffeehouse came from Herman Melville’s Moby Dick. The founders’ original idea was to name the company after the Captain Ahab’s ship, but they eventually decided that Pequot wasn’t a great name for coffee, so they chose Ahab’s first mate, Starbucks, as the name instead.
Google was originally called Backrub, for it searched for links in every corner of the Web. In 1997, when the founders of the company were searching for a new name showing a huge amount of data for their rapidly improving search technology, a friend suggested the word “googol”. When a friend tried to register the new domain (域) name, he misspelled “googol” as “google”.
Nike
Originally founded as a distributor for Japanese running shoes, the company was originally named BRS, or Blue Ribbon Sports. In 1971, BRS introduced its own soccer shoe, a model called Nike, which is also the name for the Greek goddess of victory. In 1978, the company officially renamed itself as Nike, Inc.
The right name is essential to a company’s success, and a great origin story is just as important as a great product. An attractive origin story is one more thing that keeps customers guessing, wondering, and buying its products.
1.What is the name of the Captain Ahab’s ship?
A. Moby Dick. B. Starbucks.
C. Pequot. D. Herman Melville.
2.Why did the founders of the Google want to change its name?
A. They mistook their name.
B. They wanted new customers.
C. The company’s original name was too long.
D. The company’s search technology was improving rapidly.
3.Where does the importance of the origin story of one company lie in?
A. It can change the company’s image.
B. It can add myth to the company.
C. It explains the development of the company to customers.
D. It makes customers imagine and purchase its goods.
高三英语阅读理解中等难度题查看答案及解析
There are many brands of chocolate. If you love it, you can’t forget DOVE -- the most famous chocolate brand. But do you know what the meaning of DOVE is?
Dove chocolate is born because of . One day in 1919 Princess Bazaar of Luxembourg's royal family first met the royal kitchen helper Leon. Many nights Leon slipped into the kitchen and various ice creams for Bazaar. They soon fell in love. Unfortunately owing to their quite different social , both of them had to the deep feelings in heart.
Afterwards Bazaar was made to an arranged royal marriage against her wishes. For many days Leon could not see Bazaar, and he was burning with . Finally Bazaar turned up at the table a month later. While serving desserts, Leon the letters "DOVE" which is an abbreviation of DO YOU LOVE ME with hot chocolate on Bazaar's ice cream. Leon that Bazaar could understand his feeling.
A few days later, Bazaar got . Leon, broken-hearted, could not the mental suffering and left for America, where he and his own family a candy store years later but lived unhappily.
Many years later, they met again before Bazaar’s death. Bazaar that she did eat the ice cream that afternoon but didn't see the letters and also didn't receive any promise from Leon and she had to to her fate and missed him all her lifetime.
Hearing this, Leon broke down in tears. If that chocolate had been , those letters would never have melted and he would not have lost his last . Leon decided to create a solid chocolate which can a long time.
After lots of research, he succeeded and each piece of chocolate was engraved(刻) with the letters – DOVE. It is a of the love between Leon and Bazaar.
Now more and more people fall in love with this chocolate. Giving someone DOVE means sending the of love DO YOU LOVE ME?
1.A. anger B. sorrow C. love D. envy
2.A. served B. made C. drew D. heated
3.A. opinion B. view C. attitude D. status
4.A. discover B. forget C. bury D. struggle
5.A. know B. accept C. try D. practise
6.A. sympathy B. impatience C. joy D. humor
7.A. mixed B. sent C. wrote D. pressed
8.A. allowed B. promised C. declared D. expected
9.A. married B. sick C. bored D. changed
10.A. repeat B. bear C. reduce D. keep
11.A. supported B. found C. ran D. sold
12.A. learned B. recalled C. heard D. believed
13.A. annoying B. confusing C. interesting D. melting
14.A. give in B. give up C. give out D. give away
15.A. powerful B. liquid C. solid D. frozen
16.A. belief B. promise C. courage D. chance
17.A. eat B. preserve C. miss D. sell
18.A. quickly B. happily C. firmly D. lightly
19.A. symbol B. sign C. survey D. study
20.A. story B. secret C. rumor D. whisper
高三英语完形填空中等难度题查看答案及解析
—Did you attend the opening ceremony of The Voice of China last week?
—Sorry! We ________ it, but we had a terrible traffic accident on our way.
A. must have attended B. must attend
C. could have attended D. could attend
高三英语单项填空中等难度题查看答案及解析
—Did you attend the opening ceremony of The Voice of China last week?
—Sorry! We ________ it, but we had a terrible traffic accident on our way.
A. must have attended B. must attend
C. could have attended D. could attend
高三英语单项填空中等难度题查看答案及解析