The increase in home computers means that fam...

The increase in home computers means that families have much easier ________ to information.

A. measure          B. access             C. way               D. method

高三英语单项填空中等难度题查看答案及解析

The increase in global trade means that international companies cannot afford to make costly advertising mistakes if they want to be competitive．Understanding the language and culture of target markets in foreign countries is one of the keys to successful international marketing．Too many companies，however，have jumped into foreign markets with embarrassing results．Translation mistakes are at the heart of many blunders in international advertising．

General Motors，the US auto manufacturer, got a costly lesson when it introduced its Chevrolet Nova to the Puerto Rican market. “Nova”is Latin for “new (star)”and means “star” in many languages，but in spoken Spanish it can sound like “no va”, meaning “it doesn’t go”．Few people wanted to buy a car with that cursed meaning. When GM changed the name to Caribe，sales picked up dramatically．

Marketing blunders have also been made by food and beverage companies. One  American food company’s friendly “Jolly Green Giant” (for advertising vegetables)  became something quite different when it was translated into Arabic as “Intimidating Green ogre(吃人妖魔)”．

When translated into German，Pepsi’s popular slogan，“Come Alive with Pepsi” came out implying “Come Alive from the Grave”．No wonder customers in Germany didn’t rush out to buy Pepsi.

Even a company with an excellent international track record like Kentucky Fried Chicken is not immune to the perils of faulty translation．Many sales were lost when the catch phrase “finger licking food” became “eat with your fingers off” in Chinese translation．

A manufacturer of one laundry detergent also made an expensive mistake in the Middle East. Its advertisements showed a picture of a pile of dirty clothes on the left, a box of the company’s detergent in the middle, and clean clothes on the right．Unfortunately，the message was incorrectly interpreted because most people looked at it from right to left, the way Arabic is read．

Having awakened to the special nature of foreign advertising，companies are becoming much more conscientious in their translation and more sensitive to cultural distinctions．The best way to prevent errors is to hire professional translators who understand the target language and its idiomatic usage, or to use a technique called “back translation” to reduce the possibility of blunders. The process uses one person to translate a message into the target language and another to translate it back. Effective translators aim to capture the overall message of an advertisement because a word-for-word duplication of the original rarely conveys the intended meaning and often causes misunderstandings．

1.The underlined word “blunder” in paragraph 1 has the closest meaning to _____________．

A. dispute   B. issue    C．obvious error  D．ignorance

2.Paragraphs 2 to 6 are developed primarily by means of ______________．

A. descriptions          B．analysis

C．contrasts             D．giving examples

3.Which of the following statements BEST explains the failure of the laundry detergent ad in the Middle East?

A．The advertisement is offensive to the Arabic religious belief．

B．The advertiser is ignorant of the reading habit of the Arabs．

C．The advertisement is mistakenly translated by the Arabs．

D. The advertisement is poorly designed regardless of Arabic social customs．

4.It can be inferred from the passage that _______________．

A．Jolly Green Giant didn’t attract many customers in Arabic countries

B. advertisements must avoid jokes since what is considered funny in one part of the world may not be so humorous in another

C．marketers do not have to appreciate the values of a culture in order to capture the target market

D. word-for-word translation should be abandoned in advertisement translation

5.What is the best title for this article?

A．Cultural Importance in Advertising．

B．How to Translate Advertisement．

C. Avoidance of Culture Oversights.

D. Prevention of Translation Blunders.

高三英语阅读理解中等难度题查看答案及解析

The new survey shows that the number of students ______ computer games has been increasing in recent years.

A．devoted to　　　　　 B．related to

C．connected to 　　 D．addicted to

高三英语单项填空中等难度题查看答案及解析

The new survey shows that the number of students ______ computer games has been increasing in recent years.

A. devoted to　　　　 　 B. related to

C. connected to　　 　 　　 D. addicted to

高三英语单项填空中等难度题查看答案及解析

The new survey shows that the number of students ________ computer games has been increasing in recent years.

A. accustomed to　　 B. absorbed to　　 C. adapted to　　 D. addicted to

高三英语单项填空中等难度题查看答案及解析

Read a lot, I mean a lot! You have to increase your ability for reading. Many students are in the habit of reading only when their exams are approaching while some others read only what they are taught or things that must be read because it is in their curriculum. But listen to me now, I am telling you from my own experience that it is a very bad habit and it is not enough to improve your intelligence.

You have to learn and get ready to become versatile in your reading. The fact that you are studying medicine in school does not mean that you should not know one or two things on politics.

Many people have complained to me that they find it hard to read stuffs like novels but I just shake my head in pity for them because it is obvious they have failed to realize the truth in that wise saying by Margaret Fuller that “today a READER, tomorrow a LEADER!”

When you read, you get to “see” so many places and it will be as if you have visited those places in real life. This is because reading will improve your imagination and creativity and understanding. You also get experience from learning about how people dealt with their various problems thereby saving you from going through the pains and difficulties they must have gone through!

Reading will also help you in improving your vocabulary because you will certainly start coming across so many new words which you will try as much as possible to get accustomed to with the help of the dictionary! The good thing about increasing your vocabulary is that it will also improve your thinking ability. After all, we think in words and the more words you know, the easier it will become for you to express yourself or your thoughts.

And when you read, make sure you read so wide because the more you read, the more you know and the more you know the more intelligent you can become.

1.According to the author, what should students do in terms of reading?

A. They needn’t read unless the exams come.

B. They should read books about intelligence.

C. They must read about politics when their major is medicine.

D. They should read as wide as possible.

2.The underlined word “versatile” in Paragraph 2 is closest in meaning to _____.

A. interested         B. many-sided                C. content            D. confident

3.What is the best title for the passage?

A. Increase your ability for reading

B. Read wide and improve your vocabulary

C. Reading improves your intelligence

D. Reading makes you a leader tomorrow

4.What is the benefit of knowing more words?

A. You will get used to referring to the dictionary when meeting with new words.

B. You will have less difficulty expressing your opinions.

C. Vocabulary will improve your creativity.

D. You can pass your exams with ease.

高三英语阅读理解中等难度题查看答案及解析

Many people trying to sell homes find that an increase in home prices has turned the market in their favor. But sellers can still get the short end of the deal if they aren’t careful. Here are a few tips for you:

Don’t test your luck. Of course you think anyone who moves into your lovely home should be willing to pay top dollars, especially if you’ve recently invested in some improvements. But listing a home at a price that’s too high above the market price could turn away some buyers.

Buyers noticing that the home still hasn’t sold may begin to assume there’s something wrong with the house and use that as a reasonable excuse for offering a lower price. And if a home hasn’t received any offers after two weeks, it might be time to reset the price.

A price that’s too low can bring about an undesired outcome. Listing your home at or slightly below the market price can have the effect of drawing in a large group of buyers and increase the chances that a home will receive multiple offers. But setting the price too low comes with several risks. One possibility is that buyers will get skeptical of the home that is listed for $ 15,000 to $ 20,000 less than similar homes in the area, especially if it’s not properly marketed. Once again, people might assume there is something wrong with the home and may not bother to look at it.

Spy on the competition. Going to other people’s open houses can give you a better sense of how your home compares to others on the market. Check out the finishes in their kitchens, the size of their backyards and use the information to figure out where your home should fit in the range of the price. But don’t set your pricing just on what you see elsewhere.

1. What does the underline part in paragraph 1 probably mean?

A. To be at a disadvantage

B. To get the upper hand

C. To have control over the situation

D. To be unable to fit in

2. What should home sellers do according to the passage?

A. Price your house on the basis of its geographic location.

B. Price your house slightly above the market price after decorating it.

C. Change the price if no offer has been received within a week.

D. Change your house at a price slightly below the market price.

3.If you set the price of your house too low, _____.

A. buyers might think it not worthwhile to go to have a look

B. you are likely to come into conflict with the neighborhood sellers

C. your house will be crowded with buyers within a couple of days

D. chances of your house being sold at a better price will be greatly increased

4.What is the benefit of going to other people’s open house?

A. You can pick up some useful lessons on house selling.

B. You can get your pricing mainly based on what you see elsewhere.

C. You can work out how much money you should ask for your home.

D. You can know how to make your house stand out against other houses.

高三英语阅读理解中等难度题查看答案及解析

The weather might be freezing at home, but that doesn’t mean you have to spend the winter trembling. Instead, grab your bathing suit and sunscreen and head to these sunny spots that offer the best warm-weather getaways.

San Juan, Puerto Rico

Head to the hot city nightlife of San Juan, where the streets of smart Condado back right into the palm trees and lapping waves. Top chefs, stylish hotels, bars, clubs, and shops are all just steps away from the tropical beaches. Since Puerto Rico is a United States Commonwealth, it’s one of the easiest islands in the Caribbean to visit since you won’t need any pass, have to change money, or even worry about your cell phone working.

Riviera Maya, Mexico

What’s better than diving into the salty sea? Going into the clear and salt-free waters of the natural limestone cenotes of the Riviera Maya and Yucatan Peninsula. Spend a sunny day exploring these natural cave pools filled with cool water that springs from the ground below and the thick palm forests that surround them. Then head back to Fairmont Mayakoba for comfortable rooms and modern Mexican cuisine.

New Orleans

New Orlean’s lively nightlife and live-music scenes make the “Big Easy” a great girl’s trip winter getaway. And even if your crew isn’t one to seek out the boozy Bourbon Street crawl, there’s plenty of amazing food to be discovered in the French Quarter, plenty of shopping and walking in the Garden District.

Clearwater, Florida

If you want to meet a real movie star while also taking in the sun, head to the Gulf shores of Clearwater, Florida. Here you can meet the stars of Dolphin Tale and Dolphin Tale 2, Winter and Hope, who are in residence at the Clearwater Marine Aquarium.

1.What makes Puerto Rico an easy tourist destination?

A.No pass is needed. B.It lies in the Caribbean.

C.It’s near the tropical beaches. D.Many travel services are offered.

2.What can you do if going to Riviera Maya?

A.Dive into the salty sea. B.Enjoy live-music scenes.

C.Meet some real famous actors. D.Explore swimming in cave pools.

3.Which place will you go to if you are a film fan?

A.San Juan, Puerto Rico. B.Riviera Maya, Mexico.

C.New Orleans. D.Clearwater, Florida.

高三英语阅读理解简单题查看答案及解析

The weather outside might be freezing at home, but that doesn’t mean you have to spend the winter shivering. Instead, grab your bathing suit and sunscreen and head to these sunny spots that offer the best warm-weather getaways for every interest.

The best city beaches: San Juan, Puerto Rico

Being able to relax on a warm sandy beach in the middle of the winter is obviously a dream getaway, but not everyone wants their sand and surf to be hidden in a remote comer of an island. Instead, head to the sizzling（炎热的）city nightlife of San Juan, where the streets of chic Condado back right into the palm trees and lapping waves of the Atlantic beaches. Top chefs, stylish hotels, bars，clubs, and shops are all just steps away from the tropical beaches. And since Puerto Rico is a United States Commonwealth, it’s one of the easiest islands in the Caribbean to visit since you won’t need a passport, have to change money, or even worry about your cell phone working. Puerto Rico is also one of the best tropical vacations you can take without leaving the United States.

The best swimming holes: Riviera Maya, Mexico

What’s better than diving into the salty sea? Submerging in the crystal clear and salt-free waters of the naturally occurring limestone cenotes of the Riviera Maya and Yucatan Peninsula. Spend a sunny day exploring these natural cave pools filled cool filtered water that springs from the ground below and the lush palm forests that surround them. Then head back to the perfectly located Fairmont Mayakoba for comfortable rooms and modem Mexican cuisine.

The best girlfriend getaways: New Orleans

New Orleans vibrant nightlife and live-music scenes make the “Big Easy” a great girl’s trip winter getaway (check out the Girl’s Trip movie if you don’t believe us). And even if your crew isn’t one to seek out the boozy Bourbon Street crawl, there’s plenty of amazing food to be discovered in the French Quarter, plenty of shopping and strolling in the Garden District, and warm weather cruises along the bayou, too. Check out these other great weekend getaways for girls trips.

The best aquatic movie star-spotting: Clearwater, Florida

If you want to meet a real movie star while also soaking up the sun, head to the Gulf shores of Clearwater, Florida. Here you can meet the stars of Dolphin Tale and Dolphin Tale 2, Winter and Hope, who are in residence full-time at the Clearwater Marine Aquarium. The amazing dolphins will probably make you want to hit the waves yourself, which won’t be a problem since the beautiful white sand beaches here boast 361 days of sunshine per year. Next, don’t miss these destinations that are even better in the winter.

1.What is NOT the reason why Puerto Rico is one of the easiest islands for a visit?

A. You don’t need a passport　　 B. You don’t take a long trip there

C. You don’t have to change money　　 D. You don’t worry about your cell phone working

2.What can girls do if they travel to New Orleans?

A. Dive in the swimming holes　　 B. Meet the amazing dolphins

C. Enjoy live-music scenes　　 D. Relax on the beach

3.Where can you meet amazing dolphins?

A. Clearwater, Florida　　 B. Riviera Maya, Mexico

C. New Orleans　　 D. Puerto Rico

高三英语阅读理解中等难度题查看答案及解析

The economic growth that many nations in Asia and increasingly Africa have experienced over the past couple of decades has transformed hundreds of millions of lives – almost entirely for the better. But there’s a byproduct to that growth, one that’s evident – or sometimes less than evident – in the smoggy, smelly skies above cities like Beijing, New Delhi and Jakarta. Thanks to new cars and power plants, air pollution is bad and getting worse in much of the world, and it’s taking a major toll (伤亡人数，代价) on global health.

How big? According to a new analysis published in the Lancet, more than 3.2 million people suffered deaths from air pollution in 2010, the largest number on record. That’s up from 800,000 in 2000. And it’s a regional problem: 65% of those deaths occurred in Asia, where the air is choked by diesel soot (内燃发动机烟雾) from cars and trucks, as well as the song from power plants and the dust from endless urban construction. In East Asia and China, 1.2 million people died, as well as another 712,000 in South Asia, including India. For the first time ever, air pollution is on the world’s top – 10 list of killers, and it’s moving up the ranks faster than any other factor.

So how can air pollution be so damaging? It is the very finest soot – so small that it roots deep within the lungs and from the enters the bloodstream – that contributes to most of the public – health toll of air pollution including death. Diesel soot, which can also cause cancer, is a major problem because it is concentrated in cities along transportation zones affecting overpopulated areas. It is thought to contribute to half the deaths from air pollution in urban centers. Fro example, 1 in 6 people in the U.S. live near a diesel – pollution hot spot like a rail yard, port terminal or freeway.

We also know that air pollution may be linked to other non – deadly diseases. Fortunately in the U.S. and other developed nations, urban air is for the most part cleaner than it was 30 or 40 years ago, thanks to regulations and new technologies like the catalytic converters (催化式排气净化器) that reduce automobile emissions. Governments are also pushing to make air cleaner – see the White House’s move last week to further tighten soot standards. It’s not perfect, but we’ve had much more success dealing with air pollution than climate change.

Will developing nations like India eventually catch up? Hopefully – though the problem may get worse before it gets better. The good news is that it doesn’t take a major technological advance to improve urban air. Switching from diesel fuel to unleaded (无铅燃油) helps, as do newer and cleaner cars which are less likely to send out pollutants. Power plants – even ones that burn mineral fuels like coal – can be fitted with pollution – control equipment that, at a price, will greatly reduce smog and other pollutants.

But the best solutions may involve urban design. In the Guardian, John Vidal notes that Delhi now has 200 cars per 1,000 people, far more than much richer Asian cities like Hong Kong and Singapore. Developing cities will almost certainly see an increase in care ownership as residents become wealthier – and that doesn’t have to mean deadly air pollution. Higher incomes should also lead to tougher environmental regulations, witch is exactly what happened in the West. We can only hope it happens before the death toll from bad air gets even higher.

1.What tends to give rise to the highest death toll according to the passage?

A．The lack of tight environmental protection standards.

B．The increasing numbers of the diesel cars and trucks.

C．The frighteningly high death rate from deadly cancer.

D．The world’s serious air pollution such as soot and dust.

2.The “byproduct” (Paragraph 1) most probably refers to ________.

A．consequence      B．solution       C．reform         D．design

3.The basic reason why so many people die from air pollution is that .

A．the diesel soot is too small to be seen

B．the diesel soot is much too poisonous to breathe

C．the diesel soot roots in lungs and gets into blood

D．the diesel soot can also contribute to deadly cancer

4.According to the passage, the writer actually wants to convince the readers that ________.

A．the global economic growth is mainly to blame for air pollution and climate change

B．the developing countries are repeating the same mistakes as the developed ones made

C．the ecological situation and air pollution in India are becoming worse and worse

D．the unbeatable air is increasingly becoming a major killer throughout the world

5.By describing urban design as “the best solution” in the last paragraph, the writer means that ________.

A．the making of tougher environmental regulations alone is of little use

B．more sever regulations should be made to handle air pollution

C．the urban construction in western developed countries is the best choice

D．the pace of development has to be slowed down to reduce air pollution

高三英语阅读理解中等难度题查看答案及解析