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Emojis Catch Fire; Creators Seek IP Protection

Emojis (表情符号)are part and parcel of a great many messages exchanged by users of instant message apps, social media, email and the like. As the latest form of intellectual property (IP) in China, they are turning out to be a money-spinner and also an IP worth further protection in China.

Consider Rumi, a panda-like emoji, which has been downloaded on social media more than 340 million times, representing more than one fourth of China’s entire population. More and more users love to use emojis because they help spice up their messages with slick meanings, moods or states of mind that are best expressed quickly, not in words, but through interesting or funny images.

Not only do they use, they also tip. China^ largest social media platform WeChat told China Daily that more than 6.9 million users tipped emoji artists in 2017, part of nearly 14 million yuan ($2 million) in all. The return can be handsome. Zhang Xuchen, 39, a part-time emoji creator from Tianjin, said that he earned a good income in the tens of thousands of yuan a year simply through tipping from customers, which supplements (贴补)his job as a forklift truck driver.

StarMoly, founded in 2016, is the developer of Rumi. It owns more than 30 emojis, which have been downloaded more than 1.4 billion times. “Driven by the wide use of social media in nearly every corner in China, emojis are undoubtedly a promising IP,” said Lin Dongdong,president of StarMoly. Unlike traditional IPs, the company’s emojis will change their costumes and status according to different situations, which brings the digital-based images alive,

StarMoly has also cooperated with a great number of companies to develop its IPs. It has authorized its emojis to the Shape of Water, an Oscar-winning film, to use them in domestic publicity. “To protect our IPs, we select our partners with great caution. We only choose those well-known and high-quality brands including Lay's, Microsoft, Discovery and Taobao to make sure that our IPs are protected,” Lin said, noting that there are indeed many cases of abuse and piracy in the emoji and its related sectors in China.

“Emojis are very likely to be pirated because most of them are in digital forms, which are very easy to be copied and used again,”said Cheng Yanbo, an analyst. “Besides, it is a brand-new and wild area that is not effectively supervised (监管)

A good example, he said, is the facepalm emoji, one of the country’s most widespread characters. It was recently registered as a trademark by a clothing maker from Zhejiang province instead of the emoji’s creator, WeChat.

“To protect these emoji IPs, related rules and regulations are needed to protect the IP rights of both creators and companies,” he said, adding that education on the subject is supposed to keep up.

Passage outline

Supporting details

Introduction

Emojis, instant messages used online, bring in a large fortune to creators and1. further IP protection as well.

Reasons for emojis’ 2.

·Emojis help users  3. their meanings, moods, or states of mind more quickly than words.

·Emojis help create interesting, exciting and funny images.

4.in point

·Rumi, an emoji 5. A like a panda, has been downloaded by over a quarter of China’s entire population.

·Zhang Xuchen created emojis part time but earned a good income because customers  6. him.

·The president of StarMoly, which  7. Rumi, recognizes emoiis as a promising IP.

Problems with emojis

·Emojis are very likely to be pirated because the  8. of them arc in digital forms.

·There is a(n)  9. of effective supervision because ifs a band-new industry.

Solution

Related rules and regulations are needed to protect the IP rights of both creators and companies, and education should  10. closely.

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