You are careful with your money: you collect all kinds of coupons; look for group-buy deals if you eat out; you don't buy clothes unless in a sale. Does all this make you a wise consumer?
Let's do the math first: you walk into a coffee shop and see two deals for a cup of coffee. The first deal offers 33 percent extra coffee. The second takes 33 percent off the regular price. What's the better deal? Well, they are about the same, you'd think. And you'd be wrong. The deals appear to be equal, but in fact, they are different. Here's the math: Let's say the standard coffee is 10 yuan and let's divide the amount of coffee into three portions(部分). That makes about 3.3 yuan per portion, The first deal gets you 4 portions for 10 yuan (2.5 yuan per portion) and the second gets you 3 portions of coffee for 6.6 yuan (2.2 yuan per portion) and is therefore a better deal.
In a new study published by the Journal of Marketing, participants were asked the same question, and most of them chose the first deal, the Atlantic website reported. Why? Because getting something extra for free feels better than getting the same for less. The applications of this view into consumer psychology(心理) are huge. Instead of offering direct discounts, shops offer larger sizes or free samples.
According to the study, the reason why these marketing tricks work is that consumers don't really know how much anything should cost, so we rely on parts of our brains that aren't strictly quantitative.
There are some traps we should be aware of when shopping. First of all, we are heavily influenced by the first number. Suppose you are shopping in Hong Kong. You walk into Hermes, and you see a 100,000 yuan bag. "That's crazy." You shake your head and leave. The next shop is Gucci, a handbag here costs 25,000 yuan. The price is still high, but compared to the 100,000 yuan price tag you just committed to your memory, this is a steal. Stores often use the price difference to set consumers' expectation.
Another trap we often fall to Is that we are not really sure what things are worth. And so we use clues(暗示) to tell us what we ought to pay for them. US economist Dan Ariely has done an experiment to prove this. According to the Atlantic, Ariely pretended he was giving a lecture on poetry. He told one group of students that the tickets cost money and another group that they would be paid to attend. Then he informed both groups that thelecture was free. The first group was anxious to attend, believing they were getting something of value for free. The second group mostly declined, believing they were being forced to volunteer for the same event without reward.
What's a lecture on poetry by an economist worth? The students had no idea. That's the point. Do we really know what a shirt is worth ? What about a cup of coffee? What's the worth of a life insurance.policy? Who knows? Most of us don't. As a result, our shopping brain uses only what is knowable: visual(祝觉的) clues, invited emotions, comparisons, and a sense of bargain. We are not stupid. We are just easily influenced.
1.The first paragraph of the passage is intended to________
A.ask a question B.introduce a topic
C.give some examples D.describe a phenomenon
2.The writer takes the math for example in Paragraph 2 to show. _.
A.consumers usually fall into marketing traps
B.consumers' expectation is difficult to predict
C.consumers' purchasing power is always changing
D.consumers rely on their own judgment when shopping
3.What consumer psychology is mentioned in the passage?
A.The first number has little influence on which item should be bought.
B.Consumers never use visual clues to decide how much should be paid.
C.Getting something extra for free is better than getting the same for less.
D.Consumers never rely on parts of the brains that aren't strictly quantitative.
4.According to the passage, shops use the following tricks to make more profits EXCEPT.
A.showing price differences B.offering larger sizes
C.providing free samples D.giving direct discounts
5.What can we know from US economist Dan Ariely's experiment?
A.Ariely's free lecture enjoyed popularity among students.
B.The students actually didn't know what the lecture was worth.
C.The second group was willing to be volunteers without reward.
D.The first group was eager to find out the value of Ariely's lecture.
高三英语阅读理解中等难度题
You are careful with your money: you collect all kinds of coupons; look for group-buy deals if you eat out; you don't buy clothes unless in a sale. Does all this make you a wise consumer?
Let's do the math first: you walk into a coffee shop and see two deals for a cup of coffee. The first deal offers 33 percent extra coffee. The second takes 33 percent off the regular price. What's the better deal? Well, they are about the same, you'd think. And you'd be wrong. The deals appear to be equal, but in fact, they are different. Here's the math: Let's say the standard coffee is 10 yuan and let's divide the amount of coffee into three portions(部分). That makes about 3.3 yuan per portion, The first deal gets you 4 portions for 10 yuan (2.5 yuan per portion) and the second gets you 3 portions of coffee for 6.6 yuan (2.2 yuan per portion) and is therefore a better deal.
In a new study published by the Journal of Marketing, participants were asked the same question, and most of them chose the first deal, the Atlantic website reported. Why? Because getting something extra for free feels better than getting the same for less. The applications of this view into consumer psychology(心理) are huge. Instead of offering direct discounts, shops offer larger sizes or free samples.
According to the study, the reason why these marketing tricks work is that consumers don't really know how much anything should cost, so we rely on parts of our brains that aren't strictly quantitative.
There are some traps we should be aware of when shopping. First of all, we are heavily influenced by the first number. Suppose you are shopping in Hong Kong. You walk into Hermes, and you see a 100,000 yuan bag. "That's crazy." You shake your head and leave. The next shop is Gucci, a handbag here costs 25,000 yuan. The price is still high, but compared to the 100,000 yuan price tag you just committed to your memory, this is a steal. Stores often use the price difference to set consumers' expectation.
Another trap we often fall to Is that we are not really sure what things are worth. And so we use clues(暗示) to tell us what we ought to pay for them. US economist Dan Ariely has done an experiment to prove this. According to the Atlantic, Ariely pretended he was giving a lecture on poetry. He told one group of students that the tickets cost money and another group that they would be paid to attend. Then he informed both groups that thelecture was free. The first group was anxious to attend, believing they were getting something of value for free. The second group mostly declined, believing they were being forced to volunteer for the same event without reward.
What's a lecture on poetry by an economist worth? The students had no idea. That's the point. Do we really know what a shirt is worth ? What about a cup of coffee? What's the worth of a life insurance.policy? Who knows? Most of us don't. As a result, our shopping brain uses only what is knowable: visual(祝觉的) clues, invited emotions, comparisons, and a sense of bargain. We are not stupid. We are just easily influenced.
1.The first paragraph of the passage is intended to________
A.ask a question B.introduce a topic
C.give some examples D.describe a phenomenon
2.The writer takes the math for example in Paragraph 2 to show. _.
A.consumers usually fall into marketing traps
B.consumers' expectation is difficult to predict
C.consumers' purchasing power is always changing
D.consumers rely on their own judgment when shopping
3.What consumer psychology is mentioned in the passage?
A.The first number has little influence on which item should be bought.
B.Consumers never use visual clues to decide how much should be paid.
C.Getting something extra for free is better than getting the same for less.
D.Consumers never rely on parts of the brains that aren't strictly quantitative.
4.According to the passage, shops use the following tricks to make more profits EXCEPT.
A.showing price differences B.offering larger sizes
C.providing free samples D.giving direct discounts
5.What can we know from US economist Dan Ariely's experiment?
A.Ariely's free lecture enjoyed popularity among students.
B.The students actually didn't know what the lecture was worth.
C.The second group was willing to be volunteers without reward.
D.The first group was eager to find out the value of Ariely's lecture.
高三英语阅读理解中等难度题查看答案及解析
There are labels(标签) inside all new clothes.The labels tell you how to take care of your clothes.The label for a shirt may tell you to wash it in warm water.A sweater label may tell you to wash in cold water.The label on a coat may say “dry clean only”, for washing may ruin this coat.If you do as the directions on the label, you can keep your clothes looking their best for a long time.
Many clothes today must be dry cleaned.Dry cleaning is expensive.When buying new clothes, check to see if they will need to be dry cleaned.You will save money if you buy clothes that can be washed.
You can save money if you buy clothes that are well made.Well-made clothes last longer.They look good even after they have been washed many times.Clothes that cost more money are not necessarily better made.They do not always fit better.Sometimes less expensive clothes look and fit better than more expensive clothes.
1.If you want to save money, you had better buy clothes that ______.
A.don’t fit you B.don’t last long
C.need to be dry cleaned D.can be washed
2.The labels inside the clothes tell you______.
A.how to keep them looking their best B.how to save money
C.whether they fit you or not D.where to get them dry cleaned
3.We learn from the passage that cheaper clothes ______.
A.are always worse made B.must be dry cleaned
C.can not be washed D.can sometimes fit you better
4.The best title for the passage should be ______.
A.Buy Less Expensive Clothes B.Taking Enough Money When Shopping
C.Being a Clever Clothes Shopper D.Choosing the Labels inside New Clothes
高三英语阅读理解中等难度题查看答案及解析
You are the collector in the gallery of your life. You collect. You might not mean to but you do. One out of three people collects tangible(有形的)things such as cats, photos and noisy toys.
There are among some 40 collections that are being shown at “The Museum Of”—the first of several new museums which, over the next two years, will exhibit the objects accumulated by unknown collectors. In doing so, they will promote a popular culture of museums, not what museums normally represent.
Some of the collections are fairly common—records, model houses. Others are strangely beautiful—branches that have fallen from tree, for example. But they all reveal (显露)a lot of things: ask someone what they collect and their answers will tell you who they are.
Other on the way include “The museum of Collectors” and “The Museum of Me.”These new ones, it is hoped, will build on the success of “The Museum Of.” The thinkers behind the project want to explore why people collect, and what it means to do so. They hope that visitors who may not have considered themselves collectors will begin to see they, too, collect.
Some collectors say they started or stopped making collections at important point: the beginning or end of adolescence—“it’s a growing-up thing; you stop when you grow up,”says one. Other painful times are mentioned, such as the end of a relationship. For time and life can seem so uncontrollable that a steady serial(顺序排列的)arrangement is comforting.
1.How will the new museums promote a popular culture of museums?
A. By collecting more tangible things.
B. By showing what ordinary people have collected.
C. By correcting what museums normally represent.
D. By accumulating 40 collections two years from now.
2.What can be learned about collectors from their collections?
A. Who they are.
B. How old they are.
C. Where they were born.
D. Why they might not mean to collect.
3.Which of the following is an aim of the new museums?
A. To help people sell their collections.
B. To encourage more people to collect.
C. To study the significance of collecting.
D. To find out why people visit museums.
4.According to the last paragraph, people may stop collecting when they
A. become adults
B. feel happy with life
C. are ready for a relationship
D. feel time to he uncontrollable
高三英语阅读理解中等难度题查看答案及解析
Who cares if money can’t buy you love? But it can still be your best friend forever. That’s one of the surprising findings in a new research paper, “The Power of Money”, published in me journal Psychological Science.
Like any best friend forever, money demonstrated to researchers its ability to soothe us, reduce our sense of social exclusion and even reduce life’s painful moments.
“I was surprised” says Katherine Vohs, one of the researchers and professor at the University of Minnesota’s Carlson School of Management. “The findings were surprising because no one had connected the meaning of money to pain. The money wasn’t buying the subjects more friends; it was only psychologically helpful.”
In the research ,students were told they would be participating in a test of finger dexterity(敏捷度). One group was given some paper money to count, while the other group was given blank pieces of paper. Once the counting was complete, all the test subjects were asked to dip their fingers into bowls of water heated to 122 degrees--roughly the temperature of a very hot bath.
Result? Those who had been counting money reported less pain than those who had not. Subjects also were asked about their feelings. Those who handled actual money reported feeling stronger even 10 minutes after they put down the cash.
Combined with previous experiments, the findings confirmed what researchers have long doubted, that money acts as a general panacea(万能药) in the brain, giving us social self-confidence and reducing physical pain without having to spend a dime on aspirin.
But can we get the same effect by using credit cards? “No, credit cards do not have the same effect, ” Vohs says. “They are scary for most people, and they in fact represent debt m many ways.” The findings could have an interesting effect in the business world, where recent trends have been to issue non-monetary rewards and bonuses instead of what was thought of as “cold, hard cash”.
1.The underlined word “soothe” in Paragraph 2 is the closest in meaning to“_________” .
A. encourage B. remind
C. calm D. trust
2.What’s Katherine Vohs’s attitude towards the result of the study?
A. He found it totally unexpected.
B. He had no doubt about it.
C. He thought it needed further experiments.
D. He thought it was not convincing.
3.What do we know about the students involved in the study?
A. They were divided into two groups according to their ages.
B. One group was given paper money while the other was given coins.
C. They were holding the money while dipping fingers into hot water.
D. Both groups were asked to dip fingers into hot water.
4.We can 1earn from the passage that_________.
A. the effect of money can only last until we put it down
B. money is both psychologically and socially helpful to us
C. the result of the research hasn’t been confirmed(证实)by experts
D. credit cards have the same effect on us as money
5.The last paragraph suggests that___________.
A. the recent trend in the business world is to give cash as rewards
B. employers should give non-monetary rewards to employees
C. cash is a better way to reward employees than credit cards
D. more and more employees prefer non-monetary rewards to cash
高三英语阅读理解中等难度题查看答案及解析
(2014·湖南株洲一模)—Thank you for your tea.
—You are so kind to say so,but you________it at all.
A.didn’t drink B.aren’t drinking
C.don’t drink D.hadn’t drunk
高三英语单项填空中等难度题查看答案及解析
— Thank you so much for your kind help, Lucy.
—____.
A.That’s right B.All right C.With pleasure D.My pleasure
高三英语单项填空中等难度题查看答案及解析
—Can I help you with your heavy box.
— ____________.
A.That's very kind of you |
B.With pleasure |
C.You can, please |
D.Ok |
高三英语单项填空中等难度题查看答案及解析
By knowing what kind of learner you are,you can organize your study to best suit your particular way of learning.
Visual learning style
These learners like to draw,build,design and make things.They like looking at pictures and enjoy jigsaw puzzles and mazes.They tend to think in pictures rather than words.
Verbal learning style
These learners are very good at listening and are often very good speakers and story tellers.They think in words rather than pictures.They like to read and write,and usually have good memories for such things as names,dates and places.
Logical learning style
These learners are very logical. They easily recognize numerical and word patterns and look for logical connections between ideas.They like to figure things out for themselves and love solving problems.They enjoy working with abstract(抽象) ideas.
Bodily learning style
These learners like to move around a lot and to touch objects and people.They often wave their hands around when they are talking.They are good at physical activities,such as sport and dancing,and they enjoy making things with their hands.
Naturalistic learning style
These learners love to be outside.They are interested in nature and are usually fond of animals.They are often involved with nature conservation groups.They are excellent at planning picnics and other outdoor activities.They like to understand how things in nature work.
Music learning style
These learners appreciate music.They are usually good at singing or playing musical instruments and can often compose(作) music.They are often very sensitive to noises around them and are sometimes easily distracted(分散注意力) by background noises.
Interpersonal learning style
These learners like to be surrounded by people.They usually have lots of friends and like to join groups and clubs.They ale often the leaders of any group they join and they are very good peace makers.
Intrapersonal learning style
These people are quite happy in their own company.They spend a lot of time thinking about things such as their dreams and hopes and their relationships with other people.They prefer to work alone and to follow their own interests.
1. If a person usually puts things into categories and sorts when thinking,he is most probably________.
A.a bodily learner B.a visual learner
C.a logical learner D.a verbal learner
2. Naturalistic learners learn best_________.
A.through music and rhythm(旋律)
B.in a natural setting rather than a built environment
C.with pets around them
D.in the condition that there is loud natural noise
3. An intrapersonal learner may be different from an interpersonal learner in the way that_________.
A.he(she)is not good at communicating with others
B.his(her)individual ability is rather good
C.he(she)is slow in thinking out the answers to problems
D.his(her)relationship with others is always bad
4. The best title for this passage would be____________.
A.How Should You Learn? B.How to Learn Best
C.Choose Your Style D.Learning Styles
高三英语阅读理解中等难度题查看答案及解析
Are you worried about your skin and hair? You take care of them so much, but you still have age marks,dark circles and hair fall. Have you ever thought that it can happen because of your mental health?1.Caring for your mental health can make your skin and hair healthy on the inside.
Don’t get out of control angry. When you get very angry, it effects your skin. Becoming very angry can age your skin. When you become angry, control yourself2.Be patient. Understand that this is just an accident and everything will become normal later on. Remember, “A person can’t always be angry”. Control yourself and think about your skin.
3.There are some people who stay up late at night and thus they have skin problems. Like age marks, wrinkles, dark spots and poor health. So, try to finish your work early and get enough sleep at night,at least 7 hours.
4.Too much anxiety or tension does great harm to your hair. Too much anxiety creates hair fall. If you worry too much,you might lose some of your hair. It’s a hormone(荷尔蒙)thing which creates hair fall when you become worried. So,don’t get worried and be optimistic about everything.
Exercise regularly. It is great for your whole body and also for your skin and hair. Regular physical exercise makes your blood healthy and the healthy blood travels around your body which makes your skin and hair healthy on the inside. 5.
A. It is so terrible!
B. Yes, it can happen!
C. Don’t keep late hours.
D. Take a deep breath, and try to relax.
E. Don’t get overly anxious about anything.
F. So, work out regularly at least 15 minutes.
G. However, too much exercise causes damage.
高三英语七选五简单题查看答案及解析
Devotion is a kind of quality, ________you should have if you want to get along well with your friends.
A.that B.it C.one D.what
高三英语单项填空中等难度题查看答案及解析