Newspapers are _______ with advertisements for all kinds of consumer goods.
A. full B. filled C. fixed D. fitted
高三英语单项填空中等难度题
Newspapers are _______ with advertisements for all kinds of consumer goods.
A. full B. filled C. fixed D. fitted
高三英语单项填空中等难度题查看答案及解析
All kinds of magazines and research papers are ______ with the aim of feeding readers’ appetite for specific knowledge.
A. made out B. put out
C. pull out D. taken out
高三英语单项填空中等难度题查看答案及解析
You are careful with your money: you collect all kinds of coupons; look for group-buy deals if you eat out; you don't buy clothes unless in a sale. Does all this make you a wise consumer?
Let's do the math first: you walk into a coffee shop and see two deals for a cup of coffee. The first deal offers 33 percent extra coffee. The second takes 33 percent off the regular price. What's the better deal? Well, they are about the same, you'd think. And you'd be wrong. The deals appear to be equal, but in fact, they are different. Here's the math: Let's say the standard coffee is 10 yuan and let's divide the amount of coffee into three portions(部分). That makes about 3.3 yuan per portion, The first deal gets you 4 portions for 10 yuan (2.5 yuan per portion) and the second gets you 3 portions of coffee for 6.6 yuan (2.2 yuan per portion) and is therefore a better deal.
In a new study published by the Journal of Marketing, participants were asked the same question, and most of them chose the first deal, the Atlantic website reported. Why? Because getting something extra for free feels better than getting the same for less. The applications of this view into consumer psychology(心理) are huge. Instead of offering direct discounts, shops offer larger sizes or free samples.
According to the study, the reason why these marketing tricks work is that consumers don't really know how much anything should cost, so we rely on parts of our brains that aren't strictly quantitative.
There are some traps we should be aware of when shopping. First of all, we are heavily influenced by the first number. Suppose you are shopping in Hong Kong. You walk into Hermes, and you see a 100,000 yuan bag. "That's crazy." You shake your head and leave. The next shop is Gucci, a handbag here costs 25,000 yuan. The price is still high, but compared to the 100,000 yuan price tag you just committed to your memory, this is a steal. Stores often use the price difference to set consumers' expectation.
Another trap we often fall to Is that we are not really sure what things are worth. And so we use clues(暗示) to tell us what we ought to pay for them. US economist Dan Ariely has done an experiment to prove this. According to the Atlantic, Ariely pretended he was giving a lecture on poetry. He told one group of students that the tickets cost money and another group that they would be paid to attend. Then he informed both groups that thelecture was free. The first group was anxious to attend, believing they were getting something of value for free. The second group mostly declined, believing they were being forced to volunteer for the same event without reward.
What's a lecture on poetry by an economist worth? The students had no idea. That's the point. Do we really know what a shirt is worth ? What about a cup of coffee? What's the worth of a life insurance.policy? Who knows? Most of us don't. As a result, our shopping brain uses only what is knowable: visual(祝觉的) clues, invited emotions, comparisons, and a sense of bargain. We are not stupid. We are just easily influenced.
1.The first paragraph of the passage is intended to________
A.ask a question B.introduce a topic
C.give some examples D.describe a phenomenon
2.The writer takes the math for example in Paragraph 2 to show. _.
A.consumers usually fall into marketing traps
B.consumers' expectation is difficult to predict
C.consumers' purchasing power is always changing
D.consumers rely on their own judgment when shopping
3.What consumer psychology is mentioned in the passage?
A.The first number has little influence on which item should be bought.
B.Consumers never use visual clues to decide how much should be paid.
C.Getting something extra for free is better than getting the same for less.
D.Consumers never rely on parts of the brains that aren't strictly quantitative.
4.According to the passage, shops use the following tricks to make more profits EXCEPT.
A.showing price differences B.offering larger sizes
C.providing free samples D.giving direct discounts
5.What can we know from US economist Dan Ariely's experiment?
A.Ariely's free lecture enjoyed popularity among students.
B.The students actually didn't know what the lecture was worth.
C.The second group was willing to be volunteers without reward.
D.The first group was eager to find out the value of Ariely's lecture.
高三英语阅读理解中等难度题查看答案及解析
Every day we are flooded _____ all kinds of sounds, ____ which most are noise.
A. with; in B. with; of C. by; in D. at; among
高三英语单项填空简单题查看答案及解析
The experience of being teased and bullied may stay with the victims for___ life and cause all kinds of social problems at _____later age.
A. a; a B.\; a C. the; \ D.\; the
高三英语单项填空中等难度题查看答案及解析
The people below are all looking for someplace to enjoy some kind of activity in Beijing. After the description of these people, there is information about places A—F. Decide which place would be most suitable for the person mentioned in questions 61---65 and then mark the correct letter (A---F) on your answer sheet. There is one extra paragraph about one place which you do not need to use.
_____ 1. Stephen studies art in Beijing University. He shows great interest in paintings and he is especially interested in those oil paintings that reflect the variety of life.
______2. Mark has just come to China and he is very interested in Chinese culture. He has been waiting for a long time to have a chance to see a wonderful Chinese acrobatic performance in China.
______3. Oscar is a student from Yangzhou University, visiting his friends who share the same interest in music. They are planning to find someplace to enjoy rock and roll and pop songs.
______4. Charles works in Philips Company, Shanghai Branch. He is going to Beijing on business in middle September. He will be free in the evening, so he wants to go to someplace to enjoy some music performed by foreign bands.
______5. Carol studies Chinese in Beijing. She is free recently during the day time, so she would like to find someplace where she can attend some kind of activity so that she can learn some details about Chinese modern literature.
A. Capital Theatre:
To celebrate its 50th anniversary, the China Acrobatic Troupe will present “The Soul of China”, where the seemingly impossible is made real. Chills (寒战 ) will run down your spine (脊柱 ) as you watch breathlessly as performers take their art ant the bodies to the edge. Time: 7:30 p.m., September 13-19.
B. Huangshicheng Gallery:
A group ink pain ting exhibition is running. About 50 works by 25 young artists including Ge Yun and Yu Yang are on display. Time:9 a.m.—5p.m. until September 10.
C. The Wangfung Art Gallery:
A joint show of oil paintings by 10 young and middle-aged artists will be hosted by the gallery. On display are more than 30 of their latest works, which capture the wonderous variety of life in unique (独特的) styles.
D. Anyuan Museum:
The National Museum of Modern Chinese Literature offers an indepth study of the evolution of Chinese contemporary literature from 1919 to 1949. Time: 9a.m.---4p.m., daily.
E. The Olympic Center:
“The Fashionow Night of Chinese Rock” is set to bring back fans out by the thousands next month. Nine Chinese rock bands will perform at the concert, including older generation bands, middle generation bands, middle generation and some recent arrivals. The audience will be given a chance to decide what songs they want to hear, which is sure to bring a storm. Time: September 16.
F. Grand Theater of the Cultural Palace of Nationalities: La Petite Band, the Baroque Orchestra of Belgium, will perform as part of activities across the world to commemorate(纪念) the 250th anniversary of Bach’s death. Time: 70:30p.m. September1 1-14
高三英语信息匹配简单题查看答案及解析
— I’ve prepared all kinds of food for the picnic.
—Do you mean we_____ bring anything with us?
A. can’t B. mustn’t C. shan’t D. needn't
高三英语单项填空中等难度题查看答案及解析
— I’ve prepared all kinds of food for the picnic.
—Do you mean we_____ bring anything with us?
A. can’t B. mustn’t
C. shan’t D. needn't
高三英语单项填空中等难度题查看答案及解析
Which of the following is true?
A. All the local newspapers are very profitable.
B. Local newspapers have a weekly circulation of 14 million
C. Local readers are much interested in local news
D. Each British family buys three newspapers on Sundays
高三英语阅读理解中等难度题查看答案及解析
The following are three advertisements from different newspapers. Read them carefully and answer the following questions.
(China Daily, March 3, 2005) The biggest shopping center will open on March 8. Everybody with today’s China Daily will get a small present that day. You are welcome. Telephone: 38990688; Address: No.6 Xidan Road. |
(ENGLSIH NEWSPAPER. March 19) English Newspaper needs a foreign editor. He or she must have worked in China for more than 2 years. British nationality is necessary. The salary is $ 100,000 a year. The term is 3 years. In ten days this piece of advertisement will be not useful. Telephone: 3890666; Address: No. 6 Xinling Road. |
(CHINA FOOTBALL, September 25, 2005) Shanghai Shenhua Team-----Dalian Shide Team TIME: September 25, Sunday (15: 30) PLACE: Hongkou Stadium TICKET PRICE: RMB 25 yuan (for adults); RMB 15 yuan (for students) NAME: China Football Super League COACHES: Farinha & Valeri Nepomniatchi |
1.If the customer has a China Daily of March 3, 2005, he will get a small present _____.
A.every day | B.from China Dail | C.on March 8, 2005 | D.on March 3, 2005 |
2.If a British editor has worked in China for 3 years and comes to the English Newspaper office to ask for the job in April, he will _____ .
A.get the job | B.not get the job | C.be a good editor | D.be not useful |
3.When and where will the football match be held?
A.In Hongkou Stadium on September 25. | B.In Hongkou Stadium on September 19. |
C.In Shanghai Shenhua on September 25. | D.In Dalian Shide on September 19. |
4.If three adults and six students want to watch the match, the tickets will cost RMB __ yuan.
A.165 | B.135 | C.195 | D.225 |
高三英语阅读理解中等难度题查看答案及解析