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When you search Google or use Amazon, you might assume the results you see are the same as those viewed by your friends, family and other Internet users. But you’d be wrong. Websites and social networks track your location and search history and make assumptions about your age, race, sex and political views. They then show ads they believe to be the most relevant, in order to maximize clicks, but personalize which results you see by eliminating what they think is irrelevant.

This is sold to the public as positive, making each web session relevant and interesting, yet it is leading researchers to fear this could widen divides between the North and South, rich and poor, and young and old. For example, in terms of wealth, if users are only ever shown particular products and job advertisements based on how much they earn or where they live, these users will never be given the opportunities to increase their wealth, or how much they spend on items.

Princeton University has created bots(自动程序), each with their own fake profiles. These bots have different fake ages and sexes, earn different levels of money, are virtually(虚拟地) based in various locations around the world and have different interests. By using these bots to scan and research the web, the researchers hope to create a picture of not only what each of them sees, but also what sites they are missing out on.

According to lead researcher, Arvind Narayanan, “Our goal is a web privacy census(普查)which will be a comprehensive map of who are collecting what information, what they are inferring from it, and who they are sharing it with. It is an important step in our final goal of figuring out how users are treated based on that information.”

Personalization also has its benefits. Shopping sites such as Amazon and eBay can scan a user’s search and purchase history to offer suggestions. This can help find similar, cheaper items or items that are more suited to their needs at a glance. It’s also possible to disable personalized ads and results. Google’s search engine lets you switch off personalization, for example.

Researchers from the Universitat Pompeu Fabra in Barcelona and Yahoo felt the issue was so potentially damaging, and they have also created a way to “burst the filter(过滤) bubble”. They believe that just because people have opposing views on certain topics it doesn’t mean they won’t share interests with others.

1.The underlined word “eliminating” in Paragraph 1 probably means “_______”.

A. decorating   B. removing

C. personalizing   D. protecting

2.Princeton University created bots to ______.

A. explain why different websites are personalized

B. offer users some advice on how to protect privacy

C. assess how personalization is affecting Internet users

D. stress the advantages and disadvantages of personalization of websites

3.Which of the following websites have done something to cut off personalization?

A. Google and Yahoo.   B. eBay and Google.

C. Amazon and eBay.   D. Amazon and Yahoo.

4.What is this passage mainly about?

A. Different websites are doing something to offer quality service.

B. Personalized ads and search results could be creating different web pages.

C. Personalization of different sites will lead to users’ privacy being violated.

D. Personalization of shopping sites makes online shopping more convenient.

高三英语阅读理解中等难度题

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